Monday, Oct. 4, 2021 was an absolutely brutal day for Facebook.
Facebook, Instagram, and Whatsapp all went down shortly after 12:00 p.m. EDT. For more than 7 hours, all three platforms were dark all over the world.
(Coincidentally, this happened only a few hours after Anik dropped his podcast episode about his own issues with Facebook. More on that below!)
None of the site’s 3 BILLION users could refresh their pages or access anything on the platform. Same for Instagram’s 1.3 billion and WhatsApp’s 2 billion users.
For a company of that size, an outage like that is astonishing.
In fact, it was the longest stretch of downtime for the platform since 2008!
Of course, this is not news to anyone who relies on the platform for their marketing or reaching their audience.
On Monday evening Mark Zuckerberg made the following statement…
“Sorry for the disruption today – I know how much you rely on our services to stay connected with the people you care about.”
We’re not sure that apology took the sting out of the lost time, especially for entrepreneurs who had to wait around for hours to resume their business.
For its troubles, Facebook stock tanked 5% on Monday. That was worth tens of billions of dollars in market cap.
But there’s no telling how much money entrepreneurs and small business owners lost during that time.
As we wait to hear more about exactly what happened at Facebook this week, here are 3 lessons we learned during the outage.
So the next time something like this happens, we can make sure we’re all prepared...
#3 - Diversify Your Content
The outage was a stark reminder of how relying on just 1 network can be a huge problem when things like this happen. Or in this case, 3 platforms.
We never want our marketing (or businesses) bound to 1 company like Facebook. And not just because of outages.
Any change in content rules, posting rules, advertising guidelines, or to the site’s algorithm itself can have a significant impact on your business.
Some of the platforms we love outside of Facebook’s big 3 include…
And of course, email
You don’t need to use all of these, and certainly not all at once. But by diversifying where you reach your audience, outages like Monday’s won’t completely knee-cap your business.
#2 - Pivoting Is Crucial
For people who solely rely on Facebook (or Instagram) to reach their audience, there was nothing to do but wait on Monday.
If you’re anything like us, waiting for someone else to fix something that’s hurting YOUR business is simply unacceptable.
That’s why having the ability to pivot at a moment's notice is so important.
Whether it’s changing the platform you're advertising on, switching where you reach your audience, or the platform you use to make transactions - always have a backup plan.
You never know when you may need to switch things up QUICKLY.
#1 - Email Is Still King
This is a lesson Anik learned himself the hard way.
Years ago, Anik was crushing it on Facebook making roughly $10,000 every single day on the platform. Until one day when they shut down his account.
Poof. All that revenue was gone in an instant.
And that’s why email marketing is still “king.”
There isn’t another marketing opportunity, search engine, or social media platform that gives you the CONTROL that Email does.
If you put all of your eggs in one social media basket, that company has the ability to instantly flip the switch and leave you with nothing.
You have zero control over these companies’ policies.
Why would you build a business on such shaky ground?
If you want to ramp up your email marketing business, now is the perfect time. And we have a course that can get you started TODAY.
You’ll get Anik’s FREE book about building a business with nothing but Email. Plus, Anik will walk you through the 5-step system to selling anything online.