Copywriting is all about eliciting the right emotions. Use these 162 emotional trigger words and phrases to persuade your audience to take action.

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What is a webinar useful for? We dive into what exactly a webinar is and what makes them such a powerful tool for internet marketers.

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To get the best conversion rate possible, you need to understand how to sell benefits to a client. If done properly, yoru direct response marketing campaign is that much more likely to be successful. In this article, we explore how you can craft better copy to sell the benefits of your product to your customers instead of the features.

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A wall of text is the death of all forms of copywriting. Learn how to use visual flow to hook your readers and keep their attention to increase your conversions.

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What is a hook in writing? It's one of the most important elements because it's what gets your audience's attention. Without it, they won't read your copy.

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If you're an entrepreneur, you need to protect your business. These 10 tips from Lurn's lawyer, Michael Carrigan, will help you get started.

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Ready to take the next step with your business? Build an affiliate network that sells your products for you. In this post, you'll learn how to build an affiliate network like ClickFunnels.

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Copywriter vs. content writer: what's the difference? People often use these terms interchangeably, but there's a major difference between these two types of writers. If you want to be a copywriter, you need to know what that difference is.

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Want to learn more about copywriting? Copywriting courses are the fastest way to reach your goal. Here are 10 copywriting courses you should check out (plus 5 tips to help you succeed in whatever course you choose).

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A lot of people dream of running a business, but they don't know how to get clients. Mike Buontempo's method is both free and effective, and anyone can start using it as soon as today.

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