Influencer marketing is quickly becoming one of the most important aspects of internet marketing for products in all niches. Whether you're a small business looking to find influencers to work with, an influencer looking for a network to join, or an influencer looking for agencies to model their business after, these networks are all great places to start.
Influencer marketing has become an extremely lucrative field in recent years—and not just for the influencers. There are now different agencies that companies can choose from that specialize in connecting those businesses with the right influencers to help boost their marketing campaigns. Let’s go over what it takes to build an influencer marketing agency, and what you can do to set yourself apart from the competition.
While Instagram became well-known for people posting beautiful images on their accounts, one of the features that gets the most engagement now is the story feature. For influencers, taking advantage of the story feature is huge. So, what are stories? And why should you be using them?
We talk a lot about the benefits of influencer marketing here at Lurn, but there’s nothing more powerful than seeing how it actually plays out in the real world. There are few better examples of successfully using influencer marketing to take a business to the next level than that of Daymond John and his multi-million-dollar business FUBU.
There is a lot that goes into becoming an influencer. With the right tools, though, it can be extremely easy to analyze the competition, create graphics, connect with others, and so much more! Here are 10 influencer tools that you should be using if you want to have a competitive edge and grow your influence that much faster.
If you want to build yourself up as an influencer, you should make sure that you are following successful influencers. I personally follow a lot of influencers, and I learn a lot from studying their posts and habits. Here are some influencers that I suggest you follow if you want to learn more about what it takes to be a successful influencer.
It's easy to fall into the trap of automation. After all, there is a lot to get done when growing a business—and posting on social media may not seem like a priority. In reality, it’s important to have an actual presence on social media—and not a (completely) automated one! Here’s why.
One potential business partner that a marketer should take time to vet is an influencer. While influencers are great for boosting brand awareness and driving sales, they can also be useless money pits…if a marketer works with the wrong influencers. Don’t let a fraud take your money and give you nothing in return!
To grow a business these days, business owners need to start thinking about their full social media plan. This includes reaching audiences on different platforms. Two of the easiest platforms to cross-promote with each other are Facebook and Instagram. Not only are they technically the same company, but they also compliment each other well.
When people think of selling on Facebook, they often think of running ads. While running ads is an excellent way to drum up traffic, it definitely isn’t the only way. For people that are on a budget—or would simply like to multiply their results—there are different ways to drive traffic and make sales through Facebook without spending any money.