What you need to do if you’re someone who has a growing list is you need to start segmenting your list to reach different audiences more effectively. We’ve been doing it for years now, and I can tell you that segmenting easily doubles metrics like open rate, click-through-rate and conversions.

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Reading is the best way to improve as an entrepreneur. These 10 books about consumer psychology will change the way you look at the way you do business.

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What's up you crazy fighting entrepreneurs?! Listen, I recently flew out to Mumbai, India and felt like I had to meet up with my old friend, Ritoban Chakrabarti, because the guy is an absolute master at YouTube. After sitting down with him for an hour (you can listen to the entire podcast here), I felt so inspired by his story and what he’s accomplished on YouTube that I wanted to share what I learned with you guys.

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When a marketer is selling a product or service, it’s important for them to really get in the head of their customers. I’m going to give you a 101 course on buyer psychology so you’ll be able to start thinking more like your customers.

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The cornerstone to success when it comes to marketing is a solid sales funnel. Unfortunately, a lot of beginning marketers don’t understand how to build powerful funnels.  We're going to go over the things you NEED TO KNOW to build your first funnels. Knowing these things will help you to build powerful funnels that can get your business off the ground. 

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If you haven’t considered the three fundamental types of traffic, or if you simply would like some ideas for how to use them, then this blog is definitely for you. Let’s go over these three types of traffic and how you can use each type to boost your sales.

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People are both hardwired genetically and taught by others growing up to be nice and helpful. After all—the species would not have survived if we didn’t all work together! While reciprocating is something that occurs naturally, it can also be leveraged for business reasons. This mutually beneficial relationship in business is called the Reciprocity Principle.

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Growth is significantly more difficult if an entrepreneur doesn’t know what they are growing toward. To understand if their business is growing fast enough and the right way, an entrepreneur will want to set certain benchmarks for growth. These benchmarks help to guide the entrepreneur along their path.

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When it comes to understanding metrics for business growth, there's a lot to consider. Trying to focus on every metric at once also makes it difficult to grow a business, as it really slows down the process. That’s why you’ll want to make sure to find a guiding metric that you can rally your marketing efforts around. This guiding metric is also known as a North Star Metric.

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Does crunching numbers give you anxiety? It doesn't have to. These 5 influencer metrics are easy (and important) to track.

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