What is a webinar useful for? We dive into what exactly a webinar is and what makes them such a powerful tool for internet marketers.

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To get the best conversion rate possible, you need to understand how to sell benefits to a client. If done properly, yoru direct response marketing campaign is that much more likely to be successful. In this article, we explore how you can craft better copy to sell the benefits of your product to your customers instead of the features.

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If you're an entrepreneur, you need to protect your business. These 10 tips from Lurn's lawyer, Michael Carrigan, will help you get started.

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Want to start and grow an online business? Of course. Who doesn’t? And there are more entrepreneurial opportunities right now than any other time in human history. But in order to be successful, you need to develop a few …

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Here’s a BIG myth that needs to be busted… Starting a business costs a lot of money. That just isn’t true anymore. Starting a business does NOT have to cost a lot of money. Not these days. Yet people …

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The first step when starting any online business is to choose a niche. It doesn’t matter what that business is. It could be in digital publishing, affiliate marketing, eCommerce, or coaching and consulting. Knowing what niche to target …

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There is a lot that goes into becoming an influencer. With the right tools, though, it can be extremely easy to analyze the competition, create graphics, connect with others, and so much more! Here are 10 influencer tools that you should be using if you want to have a competitive edge and grow your influence that much faster.

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One potential business partner that a marketer should take time to vet is an influencer. While influencers are great for boosting brand awareness and driving sales, they can also be useless money pits…if a marketer works with the wrong influencers. Don’t let a fraud take your money and give you nothing in return!

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What is an opt-in page? As you go further and further into the internet marketing rabbit hole, you'll likely come up with more questions than you will answers. However, we're here to make the journey easier for you.

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Well-crafted sales letters are one of the most effective direct response marketing techniques out there. While some marketers aren’t currently taking advantage of sales letters, they definitely should! With a sales letter, you can communicate the benefits of your product in a compelling way that grabs the interest of the customer and takes them down a journey that eventually ends with a direct response. Let’s go over what sales letters are and how any marketer can add them to their repertoire of direct response marketing techniques.

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