What's up you crazy fighting entrepreneurs?!
Listen, I recently flew out to Mumbai, India and felt like I had to meet up with my old friend, Ritoban Chakrabarti, because the guy is an absolute master at YouTube.
After sitting down with him for an hour (you can listen to the entire podcast here), I felt so inspired by his story and what he’s accomplished on YouTube that I wanted to share what I learned with you guys.
Hopefully, you can take some of these lessons and apply them to your own business.
I know I plan to.
But first, let me introduce you to who the heck Rito actually is and why his story should matter to you.
Who Is Ritoban Chakrabarti?
I personally got to know Rito around 10 years ago when I found out that he was killing it online from my hometown in India.
With that connection, I felt compelled to reach out to him to see what he was up to and how he had reached the point that he was at.
Now, at that time, Rito was not into YouTube. It’s how he got there that’s so interesting.
Much like how I fell into a bad place years ago due to business decisions that I had made, Rito also experienced his own roadblocks and found that what had worked for him in the past was no longer working.
After trying several different half-baked business ideas, he realized that what he really loves to do is teach people.
So, he looked around and realized that YouTube actually seemed like the best way to get his information out of people, and his YouTube channel has taken off from there.
Revenue was pretty low in the beginning, but it started to grow over time and has now reached the point that he’s doing around $30,000/month on YouTube.
So, what has he learned over time?
While some people might think that they’ve missed the train on YouTube, there’s actually still a ton of opportunity out there for anyone who wants to start a channel.
The main advantage that YouTube has over channels like Facebook, Instagram or Snapchat is that people go to YouTube to learn and engage with content.
On other channels, they’re just casual browsers.
They want to see pictures of friends, family and pets, but they don’t really want to spend too much time on each post.
Whereas you might get one or two minutes of engagement on a post on these other platforms, you can easily get four to five minutes of engagement on a YouTube video.
Having that much time with someone is incredibly valuable both in terms of building relationships and with selling products.
How To Start
YouTube is a great place for people new to the platform because the algorithm tends to favor recency, which means that they want to show users content that is new and relevant.
Although it certainly helps to have an established presence, there is still plenty of space for newcomers.
For those looking to get started, Rito has some basic recommendations...
Think About Your Strengths & Interests
If you’re running a channel about something you aren’t interested in or good at, people are going to see right through you.
And you aren’t going to have any interest in putting out content because you won’t care.
So, when you’re starting out, focus only on what you’re good at and what you enjoying doing.
If that’s math, focus on math. If that’s woodworking, focus on woodworking.
Just make sure it’s something you enjoy.
Be Entertaining & Humorous
Nobody wants to watch a boring channel.
You have very little chance at success if you can’t be at least a little bit entertaining and humorous in your videos.
Now, don’t panic.
Even if you’re shy at first, it’s ok. You can learn how to be entertaining, and you don’t even have to do it on video if you don’t want to.
You can do slideshows, animation or other types of videos that don’t require you actually being on camera.
How Often You Should Post
Make sure that your audience knows when and how often you’re going to be posting.
Don’t do one video one week and 10 videos the following week. Keep it consistent.
With that said, you don’t necessarily have to have a set time and day that you’re going to post because YouTube actually notifies subscribers when people put out new videos.
In terms of the length of your videos, there’s no set length that’s perfect. However, averaging around 10 minutes per video is a good place to start.
Let Analytics Guide You
The thing that a lot of people get wrong about YouTube is they think that they are the ones that dictate what content they put out.
But what Rito has found to work best is to let the market dictate what works best.
For example, Rito didn’t necessarily start out targeting eCom or the Indian market. He targeted that niche and demographic because the data told him that that was what his subscribers wanted.
His channel didn’t actually take off until he put out a video about drop shipping, and that’s how he ended up having that be the focus of his channel.
So, let the market and data guide you.
How To Make Money
There’s a theory out there that you need 1,000 true fans to make a living for the rest of your life. These are people who rave about you, share your content and purchase anything that you buy.
One thousand people honestly is that many if you think about it.
So, focus on building up your subscriber base and really concentrate on providing incredible value for people to turn them into raving fans.
In terms of monetization through YouTube, you become eligible for their program once you hit 1,000 subscribers and 4,000 hours watched.
But that’s not the only way you can make money.
You can also do affiliate marketing, sponsorships and even create your own products.
Again, listen to the market. If they’re telling you they need something that you can offer or build, then that’s where you should start in terms of building a product.
Growing Your Channel
In terms of growing his channel, Rito doesn’t spend any money on ads.
With YouTube, you don’t have to.
It’s better to start putting out great content on a regular schedule than it is to try and purchase subscribers. When you build up an organic following, it’s people who love your channel enough to subscribe and keep up with you.
To get more organic visibility for your channel, you really want to focus on researching hitting the right keywords.
Two good tools to start with are:
- TubeBuddy - gives you ideas for keywords and competition analysis
- SocialBlade - gives you insight into your competition’s channels
Past that, you want to focus on how you’re using your keywords.
You need to include the keywords in your video, subtitles, video tags, title, thumbnail and even the video file name when you upload it.
As you start getting more views based on your keywords, really start focusing on your watch time. YouTube favors videos that get good watch time, regardless of how long they are.
If people are watching 90% of all of your videos, it’s going to get way more visibility.
One last thing to keep in mind is that your channel (and what YouTube shows to people) is dependent on who’s consuming your content.
If YouTube notices that a lot of people are watching your content in India, they’re going to show it in India more often.
What it comes down to is really paying attention to the market and your data.
Should You Start A YouTube Channel?
If you’re thinking about starting your own channel, don’t worry that you’re getting in too late. There’s still plenty of space on YouTube for people who are offering real value to their subscribers.
In fact, YouTube tends to prioritize the recency of videos, which means your channel still stands a chance against older channels.
It’s never too late to start.
If you want to listen to the full podcast and hear everything that Rito had to say, be sure to check out the episode here.
Also, don’t forget to subscribe for future episodes! And definitely check out Rito's channel, Flying Start Online.
To listen to the full interview on The Fighting Entrepreneur, click here.
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