3 Signs Your Product Sucks (And What To Do About It)

featured%20image%20fba.png

It really stinks to admit when something you're doing isn’t working…

Sometimes the only way to succeed is to trim the fat and stop putting energy and focus into something that is giving you nothing back in return. Let’s face it, not all suppliers are excellent and not all products are top-notch. Sometimes, products just suck.

But how can you tell if you have a dud of a product? And what can you do about it? Let’s take a look at just how you can tell if your products sucks and what changes you can make to fix the issue.

There are a few key things that you can look at to see if your product is less than ideal, or if it flat-out sucks. Here are a few things you’ll want to consider…

1. Poor Reviews

img1.png

Your reviews can be a pretty strong indicator when it comes to the quality of your product.

Sure, you're almost guaranteed to get some negative reviews. Some people simply thrive on giving negative reviews. Still, there should be a LOT of people giving positive reviews to balance things out in your favor.

If you notice that your reviews are trending towards the negative, or your product is just starting to tank, you may need to consider whether or not your product sucks.

 Don’t take it too personally, and don’t go into defensive mode. 

Take the massive amount of negative reviews as a sign that you need to fix your product.

2. Poor Sales (With Good Marketing)

img2.png

Even with the best marketing efforts, if a product sucks, it simply isn’t going to sell. Take a look at your marketing campaign and see if there are any massive changes that need to be made. Not small tweaks—real changes.

If you notice that your marketing campaign is overall really good, but you still aren’t getting a lot of sales (or you are getting a lot of returns), this may not be a reflection of your marketing abilities. No matter how much you try to sell a ball of mud, it’s still a ball of mud. If your product stinks, no one is going to want it—even if you sell the crap out of it.

(Note: If you want more business advice, check out Daymond John: 7-Figure Master Plan, a FREE course inside the #LurnNation platform.)

3. Negative Social Media Response

img3.png

If a product isn’t very good, people on social media aren’t shy to let others know about it. This includes the company itself!

 I don’t want to name names, but there are certain companies that—if you visit their social media page—you’ll see a stream of negative comments.

If you see a ton of negative comments on your social media wall, in your posts or on the ads that you're running, there's a good chance that your product isn’t very good.

 Now, don’t get me wrong, there will always be trolls. Still, there is a certain level of negativity that goes beyond trolling.

Take a look at why people are leaving negative comments. If those reasons are legitimate, you have a problem with your product.

So, you have a product that sucks…now what?

Here's what you can do once you’ve discovered that your product stinks…

1. Consider The Feedback

The first thing you need to do when you discover your product isn’t very good is take a look at the feedback. Really dive into it and read it.

 You’re going to want to divorce yourself from the product while you do this—otherwise the negativity will eat you alive…

Just keep in mind that people are leaving negative feedback because they want the product to be better. They also want to warn others to not waste their money—which is fair.

Take an unbiased look at what the feedback has to say, and take it into consideration before moving forward.

2. Make Tweaks Based On The Feedback

Once you’ve really taken the feedback into consideration and gotten to the root of the issue, it’s time to make some tweaks.

 Some products really only have a few minor things wrong with them. For instance, a product may be defective and changing out a couple parts may fix it.

Take into consideration the issues that people are stating, and consider the tweaks that you can make. Then, start making the tweaks until you believe you have the best product possible.

3. Test The New Version

Once you’ve made the tweaks and are confident in the changes, it’s time to test out the new version. There are a couple of ways you can do this…

The first way is to put the product back on the market. This can be risky, though, as you may end up getting more negative reviews and requests for refunds.

The other way you can test the new version is by reaching out to the people that were unhappy with the original version and offer to send them a free replacement with the new one. From there, you can ask for feedback on the new version.

If there are still issues, you may need to go back and make changes again.

4. Consider Starting Over

Notice I said “may need to go back…”

 Honestly, sometimes a product is just a dud. If this is the case, you may just need to consider starting over.

This is especially the case if you don’t have control over the product.

 If you're purchasing a product from a manufacturer and you have no control over the manufacturing process, you may simply need to purchase a new product to sell.

While this may mean dumping a bunch of products on sale or getting rid of products altogether, it beats tanking your business.

 If you have a product that isn’t selling, consider the different factors that may be contributing to the lack of sales.

Signs Your Product Sucks (And What To Do About It)

img4.png

The unfortunate reality of entrepreneurship is that sometimes your business ideas just aren't going to work out. Being able to recognize when the product that you're offering isn't a good fit for the market is one of the most important lessons you can learn.

It’s much better to stop selling a bad product NOW and instead start selling a product that will actually make you money. While it may sting a bit to see that something you put a lot of work into isn't working, it's the best decision for you in the long-run. 

(Note: If you want more business advice, check out Daymond John: 7-Figure Master Plan, a FREE course inside the #LurnNation platform.)