20 Essential Business Skills For 2019 (+ Resources To Help You Learn)

Want to start and grow an online business?

Of course. Who doesn’t?

 There are more entrepreneurial opportunities right now than any other time in human history, and all you need are the right business skills to get you there.

That’s why we put together this amazing resource list of 20 essential online business skills and resources that will help you make 2019 your most profitable year yet!

1. Copywriting

Copywriting is the most important skill any online business owner can have.

Whether it’s a billboard or a landing page, copywriting can be seen everywhere. Essentially, all advertising is based around copywriting of some sort. 

If you can learn how to write compelling copy to sell your products or services, you can circumvent the need to higher an outsourcer to write copy for you—and trust me—the cost of outsourcing adds up.

Resource to get your started: Copywriting Bootcamp

2. Goal Setting

Goal setting (and achieving those goals) is one of the most valuable skills you can develop since goals are what take us to the place we want to go. To help you get started, you can check out The Peg Method of setting goal.

It’s a triangle method based on:

  • Goals

  • Assets
  • Problems

If you want to learn more about the PEG Method and how it works, check out Anik's video on it here.

Resource to help you set and accomplish goals: The Fearless Entrepreneur

3. Relationship Building

Relationships are the most important factor when it comes to marketing.

 

Your relationships will take on different forms, as different people you meet and build relationships with will wear different hats.

A few types of relationships you need to focus on buildings are with:

  • Customers
  • Business Connections
  • Mentors

Make sure to seek out and nurture all three of these business relationships because good relationships are the backbone of any great business.

Resource to help you with building relationships: Digital Bootcamp

4. Storytelling

What do all of the best marketers, copywriters, and public speakers all have in common?

They’re great storytellers!

So much of marketing success hinges on the ability to tell amazing, relatable stories.Here are some of the benefits of storytelling:

  • It catches attention

  • It makes you more relatable
  • It builds credibility and trust

Make sure you're telling the best story possible to draw customers in, build trust, and make sales!

Resource to help you improve your storytelling: Copywriting Bootcamp

5. Opt-In Page Mastery

Opt-In pages are usually the first part of a sales funnel. They are a crucial step in bringing someone from not knowing a brand to being a loyal customer.

 Opt-In pages are also the key to building an email list.

That’s why it’s an immensely valuable skill to know how to create a high-converting opt-in page.

Resource to help you build better opt-in pages: Digital Bootcamp

6. Content Creation

Content is king. That’s become cliché, but it’s true.

Without content, there is no material for people to consume. There's no way to interact with people. There's no way for potential customers to be exposed to your brand.

This is why knowing how to create great content is one of the most valuable online business skills to have.

By providing good content, you express not only that you have their best interest at heart but also that you have a quality product to provide!

Resource to help you with content creation: Free Traffic From Words

7. SEO

Traffic is the lifeblood of online business.

One excellent source of traffic that is considered a “free” source is SEO.

 SEO (Search Engine Optimization) is a marketing technique that relies on certain tactics to boost the rankings of a particular webpage in the traffic of various search engines.

While SEO takes a significant amount of time and effort, you’ll see a massive increase in sustainable traffic if you do it correctly.

Resource to help you learn SEO: SEO Crash Course

8. Paid Traffic

While SEO and other forms of “free” traffic can drive serious business to your webpages over time, if you're looking for a shorter route to success, paid traffic may be your best bet.

Paid traffic comes from doing things like:

  • Running social media ads

  • Purchasing solo ads

  • Running search engine ads

Obviously, with paid traffic you're going to need some money upfront to get the ball rolling. If you have the money available, great! You can start working on driving traffic immediately

Resource to help you with paid traffic: FB Bootcamp

9. Customer Service

One of the easiest ways to differentiate yourself from other businesses is to offer a great customer experience through excellent customer service. Some customers will go with one company over another simply because of the way they treat their customers, so develop your communication skills and treat your customers well.

Resource to help you with customer service: Tips for Providing Good Customer Service

10. Google Analytics

To continue driving high-quality traffic, you need a better understanding of what your current traffic looks like. 

This means not only understanding how many people are actually visiting your site but also what your audience looks like. Google Analytics is an amazing tool that will help you notice trends and make the changes that you need to make to optimize your business.

Resource to help you with Google Analytics: Google Analytics Academy

11. Financial Management

If you want to run a successful business, you need to have an understanding of how money works—including how much you can spend and how you should spend it.

Every penny that you have should be accounted for. If you don’t already know where all of your money is and where it's going, you definitely need to start working on your financial management skills.

Resource to help you with financial management: 5 Money Rules

12. Management

If your business becomes successful enough, you’ll need to start adding people to your team.

Once you do this, you need to make sure those people are doing what they're supposed to and that they're doing it efficiently.

 A good business owner also needs to be a good manager.

Resource to help you with management: Breakthrough Mastery

13. Leadership

A good leader inspires greatness in others.

You need to have good leadership skills to run a team of people. With proper leadership, employees, contractors and even clients will respect you more. Remember—leadership isn’t being bossy or inspiring fear. Leadership is about bringing the best out of people and showing them that you're capable of leading them to victory.

 

If you can develop strong public speaking skills, that will go a long way in displaying strong leadership.

Resource to help you with leadership: Breakthrough Mastery

14. Hiring

A lot of inexperienced business owners will simply hire the first person that walks through the door that has the qualifications that they're looking for because they don't have a human resources team.

Unfortunately, this often doesn't end well.

Sure, having a good work history and portfolio of work is important, but there are other factors that also need to be considered to make sure that you hire the right person.

Resource to help you with hiring: Build A Team: How To Hire

15. Phone Etiquette

A lot of people are awful on the phone. While this can often be overlooked when it comes to a day job, when you're the owner of a business you need to be able to present yourself well over the phone.

This includes both having confidence on the phone as well as having proper phone etiquette.

Resource to help you with phone etiquette: The 11 Essential Rules of Phone Etiquette

16. Negotiation

The initial price often isn’t the best price. Because of this, you need to learn how to properly negotiate.

You may have heard the term “sticker price,” but if you haven’t, it essentially means the price that's marked for an item. With a lot of items, these prices can be haggled down.

While you can’t do this at your local Target, you can do it when it comes to many business transactions. When you know how to properly negotiate, you can pay significantly less for goods and services—and you can avoid losing money to people that can negotiate better than you.

Resource to help you with negotiation: Getting More: How You Can Negotiate to Succeed in Work and Life

17. Delegation

Once you get busy enough, you won’t want to (or be able to) do everything yourself. Because of this, you need to learn how to delegate tasks to people on your team to keep your business operations efficient.

Consider the things that you really need to do yourself and what can be taken care of by others. For instance, do you actually need to do your own accounting? How about data entry?

You’ll free up a lot of time, money and energy through delegation.

Resource to help you with delegation: Outsourcing Secrets: Hire Specialized Experts To Share Your Workload

18. Scheduling

A lot of business owners get in the bad habit of dropping everything as soon as a new opportunity comes up. This may mean answering emails in the middle of the night, texting during meetings and so on.

Not only can this be unprofessional, but it can also lead to a poor work-life balance.

Understand when you should and shouldn’t work, and schedule times in your day for answering emails, texting or calling people, meetings and even rest time.

By scheduling things out properly, you’ll find that you have more time to get things done!

Resource to help you with time management: The Fearless Entrepreneur

19. Risk Management

When it comes to business, there will always be some inherent risk. Still, there's a lot of risk that you can avoid taking on if you have the right risk management skills.

You need to know when to make big decisions and what those decisions should look like. You can’t simply pull the trigger on every half-good idea that comes across your table. Instead, you need to know how to analyze risk and then consider what risks are worth taking.

Sure, sometimes you’ll miss your mark, but you’ll lose out less often if you can manage risk.

Resource to help you with risk management: The Essentials of Risk Management

20. Time Management

Along with scheduling, you need to learn how to properly manage your time and ensure that you're using every last minute of your day properly.

You also need to schedule time for relaxation, family, meditation, exercise and so on.

With good time management skills, you’ll be able to leverage your time better—which will make you that much more efficient.

Consider how you're spending your time and see what improvements you can make to be more efficient.

Resource to help you with time management: The Fearless Entrepreneur

Hone Your Online Business Skills

Well, that wraps up this list!

If you want to learn more about online business or increase your skills, we have a ton of free and paid courses inside of #LurnNation.

You can sign up for your free account here.