The cornerstone to success when it comes to marketing is a solid sales funnel.
Unfortunately, a lot of beginning marketers don’t understand how to build powerful funnels.
The funny thing is, sales funnels and marketing funnels aren’t really that complicated once you know what you are doing—but to learn, you need to build your first one.
You have to take action to actually learn! You can't be afraid.
We're going to go over the things you NEED TO KNOW to build your first funnels. Knowing these things will help you to build powerful funnels that can get your business off the ground.
What a Successful Online Sales Funnel Looks Like
If a marketer wants to start making money online, they first need to understand the different steps of the process—and what they look like.
Essentially—as the name implies—there is a funnel that starts large at the top and becomes smaller and smaller until it gets to the bottom…the sale.
Let’s look at each step of the funnel…
The largest part of the funnel is the impressions portion.
This is the entrance to the funnel, and it's where customers start.
You’ll notice that getting impressions is relatively easy and cheap. Because of this, your biggest numbers will likely be your impressions.
They're important because if no one is seeing your ads, no one is buying!
The next stage of the funnel is clicks.
Your clicks are an important metric to pay attention to, as they are the first real sign of action.
Anyone can look at an ad as it passes by them. By clicking, they have shown interest.
Opting in is another form of action, but it’s even more of a commitment than clicking.
By opting in, customers have made their first transaction with you—even if they don’t know it.
Sure, they aren’t spending any money, but they're giving away an important piece of information in exchange for something—their email address.
The engagement stage is the last step before they are ready to buy.
Engagement shows real interest and can lead to the sale.
At the bottom of the funnel is the actual purchase.
At this point, the customer has successfully made their way through the funnel and has made the decision to purchase your product or service.
From there, they can be retargeted with a “warm” funnel that allows you to sell them higher-ticket items.
What an Email Marketing Funnel Looks Like
The sales funnel we just went over can be used in tandem with an email marketing funnel but wasn’t exclusive to email marketing.
Let’s take a look at what an email marketing funnel looks like…
1. Initial Ad
The first part of an email marketing funnel is the ad that draws the customer into the funnel.
Once the ad catches the customer’s eye and they click, they will be brought to a landing page where they can exchange their email address for a “free” gift or discount.
2. Opt-In Page
The opt-in page is where customers will land once they have decided that they want to take advantage of whatever promotion you are offering them. This may be a free gift, discounted item, access to a “free” webinar or anything else that draws them in.
On the opt-in page, they “purchase” the item with their email address.
3. Smaller-Ticket Item
Once the customer has opted-in, they will be given the opportunity to purchase a smaller-ticket item.This may be offered in the form of a tripwire, an email in an email campaign, or both.
The smaller ticket item will get the customer in the habit of purchasing.
The customer may also be pitched a smaller-ticket item during the “free” webinar.
4. Mid-Ticket Item
Once a customer has purchased a smaller-ticket item, they have begun the purchasing process. From there, it's a LOT easier to sell them more.
Moving up from the smaller-ticket item is a mid-level item. These aren’t super expensive, but they are definitely more expensive than the smaller-ticket item.
They also provide more value, though, and are worth the additional cost.
5. Big-Ticket Item
If a customer is satisfied with their mid-level item, there is a good chance that they’ll be willing to take the next step to a big-ticket item. This is where the real money is made.
Big-ticket items are often more personal or of a much higher value. An example of a big-ticket item is access to a paid, exclusive webinar, or access to a private event.
6. SUPER-Ticket Item
The super-ticket item is for the elite. These items will cost the customer a lot, but they will also offer the biggest value.
This may include a one-on-one session with the business owner, more hands-on help or anything else that is considered the top-tier that the company has to offer.
Keeping the Process Going
Remember the opt-in? There is a reason for it…
Email communications is the cornerstone to internet marketing. By engaging customers through email, marketers are able to continue to pitch customers products while also providing value.
The value customers get from the emails will keep them interested, while the sales emails will get them to take action.
Recurring emails also keep the business relevant in the minds of their customers. This will, of course, increase the likelihood of future sales.
Launch Your First Funnel!
Consider both the sales funnel that you have created, as well as your internet marketing funnel.
If you haven’t created these funnels, consider what we’ve gone over in this blog, and start working on funnels that will lead you to success.
The right funnels will attract customers, and will provide you with a map to massive financial gains.