If you want to make sales as an entrepreneur, there's no question that creative copywriting is the single most effective way to do it.
I've been working in the internet marketing space for over 15 years now, and I don't think any other skill that I have has made me more money than copywriting.
When I was younger, I NEVER would have told you that I would be a writer when I grew up, but now it's the foundation on which my business was built.
I've written sales pages, emails, webinars, video sales letters, and pretty much any type of copy that you can imagine.
And I've had a lot of success!
I really can't recommend learning copywriting enough. In fact, I would say that copywriting is the skill that any entrepreneur should learn first.
To give you an idea of how you can start making sales with copywriting, I've put together this short list of creative copywriting elements that will help you grab and keep attention so that you can make more sales.
Copywriting Vs. Content Writing
The biggest misconception about copywriting is that it's the same thing as content writing.
That couldn't be more wrong.
The fact is that that copywriting and content writing are two completely different skills, and being good at one doesn't necessarily mean that you'll be good at the other.
For clarification, the difference between the two types of writing is the purpose of why the text is being written.
With content writing, the writer is writing to entertain or educate to encourage engagement with the brand. For example, a piece of content would be something like '5 Surprising Ways To Use A Bottle Opener'.
You aren't trying to directly sell something to your audience when you doing content writing.
With copywriting, it's the opposite.
The writer is writing specifically to make a sale.
With that in mind, here are some creative copywriting elements that command sales.
Selling Benefits Instead Of Features
You may have heard the phrase, 'sell the sizzle'.
It's one of the most important things that you can learn to do as a copywriter. If you're focusing too much on describing the product (or its features), you're going to bore your audience to death.
Not many people care about the technical details of their computer, for example.
However, people care about the benefits. They want to know what's in it for them.
Maybe their computer battery can last four days. Maybe the memory allows them to hold photos for every vacation for the rest of their life.
Focus on what's most important to the audience.
Giving The What, Not The How
In content writing, you focus a lot on the how of your topic because you want to educate and entertain your audience.
For example, you would write about how they can fix their broken monitor.
In copywriting, you don't want to give your audience the how because you want them to purchase your product that gives them the how.
In copywriting, you only give your audience the what.
Open loops are a strategy you can use to ensure that readers continue reading through your copy.
You can think of open loops as teasers.
The basic idea of an open loop is that you grab attention and create mystery so that the reader wants to continue on to get closure.
You can have the best copy in the world, but nobody will read it if it looks terrible.
Have you ever seen a giant text wall? How appealing is it to read?
In copywriting, you want to create beautiful visual flow that makes your writing easy to read. You can accomplish this by writing sentences of varying lengths.
Learn more about visual flow in copywriting in this article.
Improving Your Copywriting Techniques
If you want to become a better copywriter, there's no question that practice is the single best way to do it.
However, having a teacher guide you along while you practice helps you sort out mistakes that would otherwise take you a long time to figure out.
Because I've been working in copywriting for over 15 years now, I've made almost every mistake that you can make as a copywriter.
If you want to save yourself the time and headache of making these mistakes, you can check out my free copywriting course, Copywriting Bootcamp.
You'll learn a lot more about the different types of copywriting, a simple 5-system for writing great copy, and so much more.
I can't wait to see you there!