Just like with most areas of digital marketing, there's a lot that goes into becoming an influencer.
Here are 20 influencer tools that you should be using if you want to have a competitive edge and grow your influence that much faster.
BuzzSumo is an extremely powerful tool when it comes to competitor analysis and keeping tabs on a specific niche or industry. With BuzzSumo, users are able to find influencers in their niche, track the content of their competitors, review and analyze popular content, and more!
While BuzzSumo has an excellent paid option, they offer a free version as well. Simply go to the website, type in a keyword and start exploring. You can then research content, take a look at popular influencers, and more.
Have you ever wanted to take a deeper look at the stats of a competitor on Instagram?
Even if you are able to figure out a user’s approximate reach, it can be a real hassle. Instead of spending hours looking at posts and trying to calculate activity, engagement, and more, you can use an amazing tool that will do it for you…HypeAuditor.
This comprehensive tool gives users a full picture of the Instagram account of any influencer on the site (with over 1,000 followers). This includes the follower count, growth stats, average engagement, interest of the influencer’s audience, and more.
Discover.ly is a premium networking tool that allows users to connect with people in a more organic way and makes influencer outreach easier. This is done by leveraging Gmail to find more information on the social accounts of other users.
Users are also able to see common connections with other people they are connected with on social media—which can help with the networking process.Above all else, this app allows users to connect with people on multiple social media platforms by seeing all of the user’s accounts in one simple place.
Let’s face it—not everyone is an expert with Photoshop.
Still, graphic design can be expensive, and it can be a hassle to hire someone for a project that could be easily completed with the right software.
Canva is an extremely easy to use design tool that allows users to create logos, banners, business cards, infographics, and so much more!
Wouldn’t it be great if there were somewhere to go to manage all of your accounts in your social networks one location?
Well, there is!
Buffer is a service that allows users to connect all of their social media accounts to one platform. From there, users are able to schedule posts to go out at certain times, manage conversations, and even review analytics!
Crowdfire is a social media management tool that is very similar to Buffer in that it allows you to manage all of your accounts from one place. Crowdfire has its own unique options that set it apart, though.
For instance, a user can unfollow inactive accounts—clearing up some of the clutter from their “following” list.It’s also very easy to use Crowdfire to post content quickly—including your own blog posts!
Kred is a social media analytics site that allows users to better see how much influence they have, as well as how they reach others. If a user wants a quick overview of how well they are doing, they can check their Kred score.
Users are able to give each other Kred if they’d like, and they can post their Kred score and encourage others to give them more Kred.
Using Kred, a user can also see what they are mentioning the most, what tags they are using, and more.
Klout is similar to Kred, as it is a social media analytics tool. Like with Kred, Klout has a score to let users know how well they are reaching their followers and how influential they are.
Klout users can also see what topics they are the most influential in. This allows users to better understand what topics they're discussing the most.With both Kred and Klout, influencers can paint a more comprehensive picture of what their outreach looks like to better tailor their posts for their followers.
PeerIndex (which has recently become a part of Brandwatch) is a tool that allows users to find the right people to follow and better understand the interests of their audience. PeerIndex also allows users to compare audiences with their competitors.
If you are looking to follow other influencers, PeerIndex makes it super easy to search for top influencers in a niche that are really growing their accounts and getting the right kind of engagement.
An autoresponder is a tool that allows you to capture email addresses and send automated emails. This is really the bread and butter of email marketing.
Autoresponders allow email marketers to send automated emails to their lists without having to send emails individually or collect them all in a group.
A few examples of autoresponders include:
If you're involved in email marketing or simply have a newsletter to send to followers, you 100% need an autoresponder!
If you are a Twitter user, TweetDeck is a tool that you’ll definitely want to be using. Essentially, TweetDeck is a Twitter dashboard application, which is officially owned by Twitter.
What makes TweetDeck such a powerful tool is how TweetDeck makes it easier for users to search, build lists of Twitter accounts, track real-time and engage more effectively.
FollowerWonk is a Twitter analytics tool that allows you to learn more about followers, connect with influencers in your niche and share your reports.
When using FollowerWonk, you're able to easily search Twitter users, then rank them by their number of followers. This ensures that you are following and connecting with the biggest social media influencers in your niche.
Hootsuite is a social media management tool that allows you to not only manage your Twitter (like other, similar tools), but your overall social media presence. With Hootsuite you can schedule posts, manage content, track ROI and more.
Hootsuite works with a huge amount of different platforms, including: Facebook, Twitter, YouTube, Pintrest and more.
Mavrck is an “all-in-one” influencer marketing platform that helps with relationship management, referrals, workflow automation and more.Unlike other influencer marketing tools, Mavrck offers brand safety, automated fraud detection, content rights negotiation and so much more.
If you are using Instagram (and for influencer marketing, you should be!), then TrendSpottr is a tool that is a MUST.
TrendSpottr allows users to predict emerging trends, find key influencers and identify viral content—all in real-time.
You are also able to easily target specific influencers, optimize your media planning and so much more. TrendSpottr has partnered with Hootsuite, Salesforce and more—which all help to boost its credibility.
16. Demographics Pro
Understanding the demographics of a potential influencer is extremely important when it comes to running a good influencer marketing campaign. Demographics Pro is an audience demographics tool that allows users to analyze the audience of influencers, while also being able to search for influencers that best connect with YOUR core audience.
Before signing on with an influencer, make sure you will be reaching the right people with Demographics Pro.
FameBit (owned by Google) is a self-service influencer marketing platform that connects brands and creators. This YouTube-based tool helps companies and YouTube influencers to connect and start beneficial relationships.
FameBit also allows companies to receive proposals from influencers, which takes a little of the pressure off of the company to find the influencers. Instead, with FameBit, the influencers can come to you!
FameBit also makes it easy to set your budget, view your metrics and select creators.
18. Right Relevance
Right Relevance helps companies to seek out relevant content across social channels—and the influencers behind that content. With Right Relevance, you can find influencers via keywords and topics, check out their area of influence and even find their top followers.
Grin is an influencer marketing tool that boasts a database of 450,000 influencers—all with verified email addresses and contact information.With Grin, there are zero commissions, and the ability to manage 1,000 relationships at once. You are also able to track ROI—ensuring that your money is being spent properly.
For just the sheer variety of influencers, Grin is worth checking out.
AspireIQ is all about the DATA.
The approach that AspireIQ takes to influencer marketing is data-driven, instead of fame-driven. They want to ensure that you are getting as much influence for your buck possible, and they are willing to work with clients in the biggest and smallest of niches.
AspireIQ also has a dashboard that makes it easy to manage all of your collaborations. There are dozens of features as well, allowing you to easily work with hundreds of influencers.
On top of all of this, Aspire IQ has a powerful influencer analytics tool—allowing you to track your ROI.
Use These Influencer Marketing Tools To Grow Your Brand
These 20 influencer tools will help you to reach the right people that much easier, and stay ahead of the curve.
This will, in turn, allow you to compete with the biggest influencers in your niche!