How To Unfreeze Your eCom Sales W/ Influencer Marketing

featured%20image%20fba.png

There are a lot of different ways to boost your sales efforts—some of which you may already be doing, others that you may not have even thought of.

 One extremely powerful way to boost your sales and increase your profits easily and quickly is through influencer marketing.

But what is influencer marketing? And how can you make sure that you find the right influencer to get your message out to your ideal customer base?

Let’s take a deeper dive into influencer ads and how to get your first $1,000 in sales using this traffic strategy.

What is Influencer Marketing?

Put simply, influencer marketing is when a company hires an influencer to pitch their product for them (often in an organic way).

I can almost guarantee you’ve seen this—even if you haven’t realized that you’ve seen it.

Consider an Instagram personality that's showing off their new shoes or the new protein powder that they’ve started using. Typically, they're getting paid to mention these things.

You also see it in the mainstream, with celebrities wearing certain brands and ensuring the product placement is visible.

You can use the power of influencer marketing as well to increase your sales and become more visible.

Why Influencer Marketing?

img1.png

When people first get into eCom, they often find that most of what people teach is to get sales through Facebook advertising. Most teachers out there only focus on that. 

Unfortunately, what a lot of people find when they're first starting out in eCom is that Facebook ads are difficult to start and optimize, and they don't end up having too much success with them. When they don't succeed with Facebook, they give up. 

However, influencer marketing is a great alternative to Facebook advertising because it doesn't take a lot of knowledge upfront to get started. Whereas on Facebook you have to learn how to navigate the ads platform and learn how to actually create effective ads, influencer marketing is a really straightforward process. 

With influencer marketing, you can tap into thousands of targeted followers without spending thousands of dollars. No matter what skill level you're on, you can get started right away, and the results come in much quicker than they do with other types of advertising. 

You can easily start getting a return on your investment immediately. 

(Note: Want to learn more about eCom? Check out our FREE course, eCom Millionaire 101, inside of #LurnNation today.)

Influencer Platforms

img2.png

With a better understanding of what influencer marketing is and why you should be using it, you're probably wondering what the best platforms are. While Facebook and Twitter are definitely still good platforms for people to be on, there are two networks that are basically perfect for eCom influencers due to the content style and the way that people consume that content. 

Those two networks are...

YouTube

YouTube is a powerful platform for influencer marketing. This is because YouTube videos generally focus on the specific influencer and what they think and feel about different products in their niche.

For instance, you may be following a fashion channel on YouTube, and the fashionista may be doing a makeup tutorial with a specific makeup brand. This is likely influencer marketing.

You also may be following a men’s cologne channel, and the influencer may be pitching a new cologne you haven’t heard of. Again, influencer marketing.

 The great thing about YouTube is that it's a video-based medium. This allows influencers to not only show off your product, but also them using your product!

Instagram

For beginners, I personally recommend Instagram because it's just a little bit easier to use, navigate and find influencers who are willing to work with newer business owners.

What makes Instagram so great is that it's a visual platform, which makes it the perfect place for influencer advertising.

Instagram models and public figures will often show off what they're using or what they have recently “purchased.” Some of these items may be organic, granted, but most of them likely aren’t. Instead, they're advertisements for companies that know how to best reach their customers.

It's also great because Instagram posts get notoriously high engagement rates. While Facebook is slowly making it more difficult for businesses to get organic reach on the platform, engagement rates on Instagram are still very high for all types of accounts. 

Since I think Instagram is the better place to start in terms of newer business owners finding influencers for their products, let's take a look at how to actually find influencers to promote your product.

Finding Influencers

Influencer marketing is extremely powerful IF you find the right influencers.

 There are plenty of “influencers” out there that aren’t high quality and are trying to make a quick buck. There are also successful influencers that are influencers in their niche, but may not have the same pull in your niche.

Here is how to find the right influencers for your influencer marketing campaign…

Search For Influencers

The first thing you’ll need to do is actually search for influencers in your niche. On Instagram, you can start by searching for a keyword or hashtag related to your niche. 

For example, here's what you could search if you're in the fitness niche...

 

Screen Shot 2019-02-08 at 4.23.33 AM.png

 

You can then choose your hashtag, keyword or influencer. Say, for example, that I want to check out the fitnessgirlsmotivation account because it sounds like an account that would line up with the product that I'm selling. 

 

Screen Shot 2019-02-08 at 4.28.20 AM.png

As you can see, this account has 5.5 million followers which is obviously a pretty good size following. They also have their contact information in their bio to make it easy for people to reach out to them for influencer opportunities. On this account, you can reach them via either email or kik, an instant messaging app that many Instagram influencers use. 

This tells you that this account is 100% open for ads. 

If you want to do a bit more research on other accounts, Instagram makes it really easy for users to find related accounts. 

Screen Shot 2019-02-08 at 4.32.05 AM.png

All you have to do is click the dropdown next to the follow button, and Instagram pulls up a bunch of accounts that are similar to the one you're currently looking at. 

 

Check The QUALITY Of Their Metrics

Here’s the thing—many “influencers” have high numbers of followers and/or interactions, but upon further inspection, all of that starts to fall apart.

That's because people will often BUY followers. These “followers” are essentially shell accounts made to look like the “influencer” is more popular than they actually are. There are also bots and click farms that allow users to purchase clicks and interactions. This can make them look more popular than they actually are.

One of the easiest way to check the quality of an account is to use tools like SocialBlade.com. On SocialBlade, you just enter the handle of the account you want to analyze.

Screen Shot 2019-02-08 at 4.35.56 AM.png

Take a moment before reaching out to a potential influencer to look at the quality of the people that are following their accounts, liking their posts and so on.

If it looks like there's a trend when it comes to bots and fake followers, don’t work with them. You’ll spend money advertising to essentially no one.

If you scroll down after entering the account details, you can take a quick look at what their follower activity looks like. 

Screen Shot 2019-02-08 at 4.40.19 AM.png

What stands out here is that the account added a ton of followers over the course of a few days and then lost a few thousand followers over the next few days, which is a red flag. There was obviously some sort of incentive for people to follow the account, but then they decided the content wasn't worth following once that incentive disappeared. 

After having a look at that, you can then go back over to the account to have a look at what the engagement rate looks like. A fairly typical influencer account should have at least a 2-3% engagement rate, meaning they would have 2-3 likes on a post for every 100 followers. 

So what you want to do is take a look at a post between 24-48 hours old to see what their recent engagement looks like. 

 

Screen Shot 2019-02-08 at 4.44.12 AM.png

This post got 50,727 likes on an account with around 5.5 million followers, which works out to an engagement rate of a little bit less than 1%. That isn't that great of an engagement rate. 

But then you can take a look at one of their recent videos that they posted to see if the engagement rate is better on videos than images. 

Screen Shot 2019-02-08 at 4.46.50 AM_0.png

 

In this case, the video got 476,041 views, which is much better engagement than the image they'd posted. If I did decide to move forward with working with this account, I'd probably want them to use video for my post.

Reach Out Directly

Once you find a potential influencer, you’ll want to reach out to see if they're available.

While some influencers may be open to working with sponsors, some may already have sponsors they're working with. Others may simply believe you aren’t a good match.

If you continue to reach out, though, you’ll find the perfect influencer for your needs.

First, look for an email address or somewhere to reach out to the influencer directly. If this can’t be found, try sending them a message on the platform.

 Once you do get ahold of them, make sure to be polite and respectful. Even if they are a lifestyle or fashion influencer, they will still expect you to be professional.

Leverage Influence for Sales

img3.png

Influencer marketing is one of the easiest ways for people new to eCom to increase their sales because you get to piggyback off of someone else's credibility. You don't have to go out and learn how to use an entire new ad platform - you just do a little bit of research on the influencer, reach out to them and get exposure for your product. 

If you want to make your first $1,000 in sales but don't want to start with Facebook ads yet, influencer marketing is the way to go.

(Note: Want to learn more about eCom? Check out our FREE course, eCom Millionaire 101, inside of #LurnNation today.)