How To Maximize The Value Of Your Content

How To Get More Out Of Your Content

I always encourage students to create a blog to complement their digital publishing businesses. The reasons are simple…

  • Blogs are easy to create
  • Blogs are great for your brand
  • Blogs are a great way to drive organic traffic to your site
  • Blogs allow you to deliver content
  • Blogs make marketing easier

While blogs are easy to get started – you just need to invest in inexpensive web hosting and install WordPress (free) - filling out your blog with content can be a challenge, especially if you do not particularly enjoy writing.

That’s why content creation is the single biggest barrier between you and a successful blog.

Some online marketing consultants suggest writing at least 3 new blog posts each week. Some even go so far as to recommend writing a new blog post every single day! I do not share their opinion.

Ideally, you should publish a new blog post at least twice a week. However, it doesn't necessarily have to be your own content.

In fact, many of the most successful blogs out there use other people's content.

It's called content curation.

Basically you find articles, videos and other pieces of content from around the web that your readers would find interesting and relevant, and you feature them on your own blog. That said, I do recommend creating at least some of your own content.

However, it’s important not to become chained to endlessly producing new content.

Create Evergreen Content

Every day, there are literally millions a pieces of new content created on the Internet.

Even the most successful pieces of content typically get widely shared for just a couple days, then they fade into obscurity.

If the internet had a content cemetery, it would be enormous!

When you create a new piece of content, think through how it can have a longer lifespan than most content on the internet.

There are three main benefits of this:

  1. Your content will get more buzz for a longer period of time.
  2. You won’t have to write as much original content.
  3. Google will pick this up and rank it higher in search results.

If you're struggling with thinking about how you can create evergreen content, use these ideas:

  • Interviews
  • How-to guides
  • Yearly reflections
  • Your own original research
  • A collection of stats
  • Case studies
  • Lists of tools
  • Common mistakes

These types of content often get great engagement, and people get value from it no matter when they land on the page.

(NOTE: Ready to build your own blog? Check out our FREE blogging course How To Build A Blog on #LurnNation to access our exclusive blogging content that makes setting up and running a blog easy for any business. Learn more here.)

3 Ways to Get More Out of Your Content

Create Version 2.0 (With More!)

This strategy works particularly well with lists.

If you have a blog in the health and wellness space, an article you might write is “21 Superfoods That Will Make You Happy.”

That's a great article, and one that could potentially go viral.

Let's say a couple months pass and the article has faded into obscurity. To bring back some excitement, add 10 new super foods to the list.

In addition to providing even more value to your readers, Google looks favorable upon sites that update their articles with new and improved information.

Create A Series

Now you have improved the list and given both previous readers and new readers an excuse to read this article and share it around.

Another way to get more out of your content is to create a series of articles that becomes the “go to” resource on a particular topic that you can reference again and again.

You could write a post that is the “beginners” guide to a particular topic.

One month later, you could write a second post that provides intermediate training. A month after that, you can write a third post which gives advanced training on the same topic.

“New This Month”

To make this work even better, you should tie the three pieces of content together. That way they all act as one giant article. You can go back and continually updated edits this series of articles, Which will help with SEO. You can also continually refer back to the series as the must-read series on that particular topic.

Another way to stretch out the value of your content is to create what I call “new this month” articles. These are basically living, breathing articles that are continually updated with the newest information.

You could write an article titled “The 10 Best iPhone apps.”

Obviously this is something that is continually changing as new apps are created.Each month you could go back and update the list and retitle the post “The 10 Best iPhone Apps For [Month].”

This is valuable for your customers because it allows them to stay on the cutting edge. It is also valuable on an SEO level since Google and other search engines will look at updated pieces of content like that favorably.

Maximize The Value Of Your Content

These 3 strategies are great ways to get more value out of each piece of content you create.

Instead of feeling like you need to continually pump out new articles that will fade away after a day or two, you can create timeless pieces of content that you can refer to again and again.

Once you begin creating content on a regular basis, it will soon become easier and easier. If nothing else, you can work with a writer or outsource some of your content too.

(NOTE: Ready to build your own blog? Check out our FREE blogging course How To Build A Blog on #LurnNation to access our exclusive blogging content that makes setting up and running a blog easy for any business. Learn more here.)