Want to get ALL the tips that Amanda shared with us on the go? Check out the entire podcast episode to learn how to get clients and sales from Facebook groups.
Facebook groups are amazing tools for businesses.
However, we often put creating the group on the back burner to focus our efforts in other places.
While Facebook groups can seem daunting, you’ll find that the process of building, growing and monetizing is actually pretty simple.
To get clear on Facebook groups, I spoke with Amanda Bayerle, COO of Billion Dollar Body, about how she uses Facebook groups to grow her business.
Check out these 37 tips she shared with me to better understand how to grow (& monetize) a Facebook group.
#1: Facebook Is Less Fond Of Fan Pages
Changes to Facebook's algorithm have taken value away from fan pages and increased value in groups.
For example, I have over a million followers on Facebook and only reach around 15,000-20,000 when I go live.
That's a big reason why Amanda is bullish on Facebook groups.
#2: Focus On Creating Community
People find their communities on Facebook.
Whether through finding friends, liking pages or joining groups, Facebook is the place to connect.
Smart business owners capitalize on this and create communities that also serve as lead generators.
#3: Groups Create Retention
Communities are more than a one-off sales tool.
They also create retention because people aren’t just showing up for you—they want to connect with other people in the group as well.
#4: Focus On Engagement
The size of your group isn’t as important as the engagement.
Even with around 2,600 people in her group, Amanda's been able to find better engagement than groups with 80,000 or more people.
#5: Cut People Who Aren't Active
Amanda deletes members of her group that are inactive.
She’ll sometimes cut 17-20% of her group to ensure only the right people are in the group.
Again, bigger isn't necessarily better.
#6: Stay Consistent With Your Activity
If you want an engaged Facebook group, you need to work at it.
As long as you post engaging content consistently, the group will begin to engage and grow.
Over time, this engagement will compound.
#7: Growth Increases Exponentially
As you direct people to your group and get them to engage, your group grows bigger and faster.
At a certain point, you’ll find yourself denying people entrance to your group!
#8: Come Up with a Good Name
A catchy and relevant name can be the difference between people finding you and joining your group and your group slowly dying out.
Some example of good names would be:
- Business Development for the Pet Industry
- Top Entrepreneurs Brainstorming Group
- Men’s Dating Mastermind
- Women’s Keto Weight Loss
You want your name to be both catchy and relevant.
#9: Aim For 100-300 Members In The First Month
So, what numbers should you shoot for in the beginning?
Amanda says that a good number to shoot for is around 100-300 members in your first month to prove that people want to join and that you're getting your message out there.
You can continue to grow your group from there.
#10: Activity Leads To Visibility
Because Facebook is pushing groups, it’s actually pretty easy to get organic growth.
Even if you only have 20-40 members in your group, Facebook will suggest the group for other people if it's active.
#11: Focus On Getting The Right People
If you have 80,000 group members, it means nothing if they aren't active and if they don't want your product or service.
Instead, it would be better to have 100 of the right people in your group.
Focus on quality over quantity.
#12: Create An Indoctrination Process
To ensure you're getting the right people (and getting them in the right mindset), create an indoctrination process for your members.
This will sort out the wrong members.
#13: Have An Application
As part of the indoctrination process, Amanda requires people to apply to the group.
This involves them answering three questions/requests:
- How did you hear about this group?
- What is your business/what do you do?
- Drop your email for a free gift
If an applicant answers these three questions/requests, it shows they're serious about joining the group.
If someone doesn’t answer the questions, Amanda sends them a message asking them to fill in the questions if they want to join because some people honestly don’t notice or see the questions.
#14: Don't Turn People Down Just Because They Don't Want To Provide An Email
Some people may not be ready to provide their email address at this stage.
Because of that, Amanda doesn’t turn down members that don’t want to provide their email addresses. These people are still leads, and they'll likely provide their email later on.
#15: Send A Welcome Email
Once a new member is accepted, Amanda sends them an email thanking them for joining the group.
This is a great way to make them feel part of the community.
#16: Have People Introduce Themselves
It's also good to ask people to make a video or post introducing themselves to the group.
This allows current members to get to know the new members.
You can also leave a pinned post at the top of your group that encourages members to post about themselves.
#17: Welcome New Members In The Group
Facebook groups also have a cool welcome feature.
The tells you who recently joined the group so you can create a post welcoming these new members.
#18: Add New Members As Friends
You can also send people friend requests on Facebook when they join.
You can create some great business connections this way.
#19: Use Your Other Channels To Cross-Promote
If you have other channels, use them to drive traffic to your Facebook group.
Some ways you can do this are:
- Asking current Facebook friends to join
- Promote your group on Instagram
- Promote your group on LinkedIn
- Use your email list
- Use your thank you page in your funnel
Think outside the box a bit for different opportunities to drive traffic to your group.
#22: Create A Brotherhood
One of the great things about Facebook groups is the organic brotherhood that they create. People find intrinsic value from an active group of people with similar goals looking to help each other out.
Group members also hold each other accountable and can create a support system.
As long as you have a group filled with members that are engaging, you'll find that your group creates positive engagement.
#23: Post Content Consistently
If you want people to stick around, you need to have compelling content that they enjoy and engage with.
Focus on creating and curating great content consistently.
#24: Create Content That Works for You
Figure out what content is easy and fun for you to create so that the content process doesn't feel like a chore to you.
This could be:
Whatever you enjoy doing, create that type of content.
#25: Ask Questions
A great source of content is questions.
Not only are questions engaging, but they also help you learn more about your audience.
It's free market research!
#26: Get Feedback
If you're creating something new, ask your Facebook group what they think about it and get feedback. This helps you to create the best products/services possible, but it also increases engagement.
#27: Use Photos
Photos almost always do well in Facebook groups, so include photos with as many posts as you can.
#28: Create A Schedule
Consistency is one of the key things that Facebook looks for, so it's good for you to have a set schedule for when to post.
This means thinking about the exact days and times you'll post throughout the week
Aim for at least 2-3 posts per day.
#29: Use Facebook Live
If you want to boost engagement with your regular posts, do some Facebook Live Q&A sessions.
Facebook likes this feature and wants people to use it.
#30: Batch Your Content
If you're worried about missing days, batch your content.
You can schedule posts in advance—which is especially helpful if you need to take a day or two off.
#31: Invite User Content
If you have an engaged base, people will begin posting their own content as well!
This will continue to boost your engagement and will add more credibility to your group.
#32: Create A Formal Strategy
Your content strategy is extremely important to your growth and success, so put some thought into it.
Leave some room for flexibility, but you should have an idea of where you're going.
#33: Use The Backend Of A Funnel To Promote Your Group
Your funnel can be a great source of traffic to your group.
After someone opts into your email list, use your thank you page to promote your group to them.
#34: Do Group Giveaways
Giveaways are great traffic generators.
You could create a contest to see who can get the most people to join the group, or you could give away a prize if the group hits a certain number of members.
Some people are really motivated by these giveaways.
#35: Do A Giveaway On Your Personal Page
You can let people on your personal Facebook page and on Instagram know that they can win a prize by joining your Facebook Group.
Giveaways are particularly popular on Instagram.
#36: Use Your Products To Drive Traffic
Since you already have people’s attention when they check out your products or services, you can use those as a traffic source as well.
If you have a podcast, mention your Facebook group on your podcast. If you have Kindle books, mention your group in the books.
#37: Monetize Your Group
The more you're in front of people, the more they'll buy from you.
That's why groups are so great.
You can not only sell products directly through your Facebook group, but you can also use your group as a launchpad for new products.
For instance, Amanda will do Facebook Lives to announce new products, and many people end up buying right on the spot!
Grow A Facebook Group Today
If you provide a worthwhile group with lots of excellent content and a community of loyal group members, people will want to buy from you.
As long as you provide value, you’ll easily get sales.
Start working on your Facebook group, build up your members and create engagement.
You can turn those group members into new customers!
(NOTE: Want to get ALL the tips that Amanda shared with us on the go? Check out the entire podcast episode to learn how to get clients and sales from Facebook groups.)