How To Start An Email Marketing Business Today


Did you know that right now all that stands between you and having a real Email marketing business are just five simple steps?

Just five Steps!

Now, I know what you’re probably thinking, “Sure, Anik. But how long do those five steps take? Months?”

Not at all.

In fact, most people can usually run through all five steps in a matter of days.

Of course, for the people who use my automated shortcuts (I’ll share those in a second), some have been able to finish all five steps in just hours!

Now, if you know me, you know I’m not married to any one business model. But I will tell you that running an email marketing business with an email list gives you so many advantages.

The three most important are:

  • How fast you can get your business up and running
  • Lifetime value (you own your targeted list forever)
  • The peace of mind that you control your list (if you rely on Facebook, for example, they could shut down your account at any given time)

So, if you want a business mode that is quick to launch and profit, has a high lifetime value, and brings you peace of mind, there's no question that email marketing is the right model for you.

Let's take a look at how to start an email marketing business from scratch.

How To Start An Email Marketing Business In Five Simple Steps

If you're considering an Email business, use these five simple steps I outline below.

Step #1: Find Your Niche

A niche is simply an area of interest.

But, be careful… not all niches are created equal.

While choosing the right niche can mean tens of thousands people giving you their email address, choosing the wrong niche can spell disaster.

Examples of great niches are hobbies, professions, sports, weight loss, fitness, personal development, marriage, survival, etc.

Now, finding a winning niche that has the popularity, interest, competition and profitability takes a little work.

Note: For more on choosing a winning niche check out our post about the best niches for digital marketing businesses.

Step #2: Opt-In Page

Can you imagine being able to make money online using just one page?

It might sound crazy, but a single opt-in page is actually all that you need to build the foundation of a successful email marketing business.

An opt-in page is probably the easiest webpage you’ll ever create (if you use our tools it can literally be done in seconds).

This page is super simple.

Headline at top, a few copy bullets, and a place to enter an email address.


Everyone who enters their email address is now subscribed to your list.

But why the heck would anyone want to give you their email address for now reason? How do they know that they're going to get value?

Enter the free gift.

Step #3: Free Gift

So, you attracted the prospect to your opt-in page.

Now what?

Before he or she gives you an email address, they need to know that they're going to get some sort of value in exchange for the email address.

Thus, you must entice your prospect with a free report or gift. This could be a free book, video, training or even a webinar.

We’ve tried them all.

What we have found is that we get the highest conversions by giving away something that’s written.

A report. A white paper. A mini book. Even if it’s short — just 12-15 pages or so. It doesn't have to take a lot of time to put together.

Now, the better your free gift is, the higher your conversion will be. Depending on your niche, a 50% opt-in is very possible.

That means for every 100 people that come to your opt-in page, 50 people will join your list. 

Note: To learn more about setting up a successful email marketing business (and getting more tools and resources to do so), sign up for our completely free Digital Bootcamp

So, what happens after someone signs up?

Step #4: Autoresponders And Thank You Pages

Once someone gives you their email address on your opt-in page, their email address will be forwarded to what is called an autoresponder. 

An autoresponder is a piece of technology that automatically send emails out to your subscribers. Your autoresponder will automatically send them the content they signed up for, and you can then setup a schedule to automatically send them emails on a schedule. 

As for the subscriber, they'll see what is called a 'thank you page' after signing up. 

You basically have to options for your page. 

If you're someone who wants to start earning money right away, you can have the subscriber be forwarded to an affiliate link. On that page, someone else will be selling a product that you earn a commission from. 

If you don't need to make money right away, you can go with the branding approach. 

With the branding approach, you include a video message of yourself thanking the person for subscribing to your email list. 

You won't make money immediately, but you'll create more of a personal connection with the subscriber that will benefit you later on.

Step #5: Make Money

Once you have people on your list, you can start making money immediately. 

The best way to do that (without creating your own digital product) is to sell other people's products. Known as affiliate marketing, it's the single easiest and fastest way for someone to start earning money with their email list. 

There are products out there that will pay you a commission as high as 50%. 

There are a ton of places to find affiliate programs, but you want to make sure to research them first to ensure that they are in alignment with your own brand.

Learn How To Start An Email Marketing Business Today!

Now, there’s a big difference between knowing the five steps and actually living them.

Right now, the 5 steps are simply dreams. Hopes. Something that may seem far away. However, the minute you start taking action… that’s when it becomes real. 

You don't have to have thousands upon thousands of dollars worth of capital to start an email marketing business, and you can have it up and running as soon as today if you put your mind to it. 

Note: To learn more about setting up a successful email marketing business (and getting more tools and resources to do so), sign up for our completely free Digital Bootcamp