When people hear the term 'paid traffic', they often have negative associations with it.
They think that it's only for experts, that they need a bunch of money to get started, or that they have to lose a chunk of money just to learn.
I'm here to tell you that none of that is true.
In fact, it's so far from the truth that I don't even think you should be referring to it as paid traffic at all. Instead, you should think about it as 'investment traffic' because it pays off just like money in the stock market pays off.
This topic has played such an important role in growing my own business that I asked Anik if I could share it more in-depth with you in a blog post.
I’m Willie Laney, the Lead Coach here at Lurn.
You may have seen me on a few training videos before... What I'm talking about today can potentially have a massive impact on your business too.
So, let’s get started…
Free Traffic Vs. Paid Traffic
For the purposes of this article, let's define paid traffic as traffic generated from users clicking on banners, ads, popups, and videos that you have paid money for.
The opposite of that is free traffic.
Free traffic is traffic that you generate organically, which means that people click to your website from places like search engines or social media (without you spending any money).
To wrap your mind around what makes investment traffic so powerful, I want you to first think about the type of traffic that you want to drive to your website.
At first glance, it seems obvious that free traffic is better, right?
After all, as marketers, we learn that “free” is one of the world’s most powerful words.
But not so fast…
I’m going to clear up a couple myths about traffic that might be pushing people down the wrong path.
Myth: Free Traffic Is Free
Although free traffic sounds great, it doesn’t just magically appear.
It takes a lot of time and effort to get enough free traffic to grow your business. Day after day. Week after week.
You could go months before you see any results (or find out that your efforts are going in the wrong direction!).
There are NO guarantees you’ll get the level or quality of traffic you want.
Fact: Getting Free Traffic Takes A lot Of Time
If you take time to build your free traffic, it steals time away from other important areas of your life. Your family. Your passions and hobbies. Plus, it will rob you of time you need to grow your business in other ways.
Can free traffic work? Absolutely.
However, please realize it’s a major commitment. A lot of people who go this route easily spend up to 3 to 4 hours a day working to get that free traffic.
That adds up to 21 to 28 hours a week! In a month, that's spending 90 to 121 hours of valuable time.
You don’t even want to calculate it for a year - it’s in the 1,000s of hours.
So, let’s explore the other half of the equation: paid traffic…
Myth: Paid Traffic Seems Intimidating
The words “paid traffic” can tend to scare people away.
It’s that mental block we have around the word “paid”. When you pay for something, you’re handing over money that you don’t get back.
Head over to Starbucks, get a mocha, soy, latte, decaffeinated concoction, and you fork over $6 or so.
Sure, you get a sugar rush, but you also just lost $6.
That same mindset can freeze people when they think of paid traffic. They think: - “What if I don’t really get much traffic?” - “What if I have to spend hundreds or thousands?”
So, they run away from paid traffic and head over to what they THINK will be easier in free traffic.
Fact: Paid Traffic is Easy To Learn And Highly Beneficial
In fact, I used to have the same mental blocks around "paid traffic".
Then, one day I realized just how beneficial paid traffic can be.
How did I get there? Easy.
I dropped the words “paid traffic” from my vocabulary.
Paid Traffic Is Investment Traffic
First, forget about spending $100, $500, or even $1,000.
Just $5 can get anyone started!
Next, start thinking about it as an investment.
Then think about the return on that investment (ROI). When you buy a stock, you don’t think of it as paying and losing money.
It’s an investment!
Here's an example to breakdown some numbers:
Let’s say you buy $100 in stock. You expect to get a return of 10%. Not bad. At the end of the year, your stock investment has earned you $10, for a total of $110. You didn’t lose a dime.
You actually made money!*
That secret stock… it’s YOU!
Well, I want to tell you about a secret stock out there that can give you well over a 10% return. In fact, it can even give you 100% ROI, 500% ROI, or in the following example… 1,200% ROI.
Are you ready to see where this turns from paid traffic to investment traffic?
Your list is the heartbeat of your business.
The more you grow your list, the more your business grows.
So to continue the example... Let’s say 100 people came to your opt-in page. Of them, 50% subscribe to your list. That’s about average. Now you can email them daily and grow your business.
So, in the example, if you invested $.50 for each one of those 100 visitors and half of them subscribed to your list, you just spent $50 to get 50 new people on your Email list.
Just $1 per subscriber!
Anik has shared that the industry standard is that email marketers will earn $1 per month per subscriber for each email on their list on average. So, for every new subscriber, they’ll make $12 over the course of a year.
In our example...
Remember, with the $100 stock, it was a 10% return to get $110.
But using the secret stock — YOU — and the same previous example, people who get into investment traffic could get a 1,200% ROI! Investing $100 and making as much as $1,200.
Of course, this is simply an example showing you the power of investment traffic.
Teach Yourself About Investment Traffic
I’ll be honest, not long ago, I was right where you are now. I was scared of “paid traffic”.
Until I made that mind shift and realized that “investment traffic” would grow my business like nothing else.
That little mind shift… more than ANYTHING else… is what skyrocketed my business.
Once that light bulb went off in my mind, my business really took off!
If you want to lear more about running investment ads, check out our FREE course FB Bootcamp to get yourself up and running.