EVERY business needs traffic to survive.
Online businesses have two ways to do this… Paid traffic AND free traffic. And both are necessary for lasting success.
Paid traffic is the traffic brought through things like advertising and purchasing email leads. This type of traffic takes very little time to generate, but it costs money.
On the other hand, free traffic costs—well—NOTHING.
It does take a lot more time and effort to make it happen. But that time and effort is well worth it.
With free traffic, awesome credibility is built over time. Followers get to know the brand and the person behind that brand. This makes the traffic warm and more open to entering the sales funnel.
Obviously, the more FREE traffic that can be generated, the better. And getting free traffic is not only possible—it’s really simple to do!
Plus, the best part is there are so many forms of free traffic to take advantage of. Social media is one great source of free traffic. And two of the very best social media platforms are Facebook and Twitter.
Why Social Media?
Social media—it’s where everyone is!
Anyone who operates any kind of business—online or offline—CANNOT ignore social media. Why? Take a look:
- There are 46 billion social media users—that’s 1/3 of the Earth’s population! (Statista)
- 92% of companies use social media for hiring new employees. (The Muse)
- 34% of social media users use social media to find content. (Global Web Index)
- 27% of social media users use social media to research and find products.
- People are on social media for an average of 135 minutes per day. (Statista)
People LOVE social media. And it makes sense to meet them where they are already spending their time.
This is especially true of Facebook—which is the #1 social media platform.
This is the 600-pound gorilla in the room. People spend SO much time on Facebook!
Facebook truly IS the king of social media.
Facebook has more than 2 billion monthly users. That is a HUGE audience base that cannot be ignored! Zephoria.com reports several reasons why:
- 510,000 comments and 293,000 status updates are posted on Facebook every minute.
- Every day, 75 billion pieces of content are shared.
- 50% of people ages 18-24 go on Facebook as soon as they wake up in the morning.
- One out of every five page-views in the U.S. is on Facebook.
- Every second, five new Facebook profiles are created.
- 42% of marketers says Facebook is important to their business.
Facebook is a place where people connect with who they know. It’s where they catch up and share with their friends and family. And people can post and enjoy all kinds of media on Facebook. This includes:
People can Like and Follow people and pages, create events, comment, and share. Because of this, content can easily go viral.
And the more content goes viral, the more people will find and interact with a brand.
So many people dismiss Twitter as useless for anything business-related.
After all, there are only 140 characters available at a time.
But here’s a little secret: Twitter’s 140 character limit is actually advantageous in some ways:
- It takes very little time to write a tweet.
- It takes very little time for someone to read a tweet—think busy people who don’t have time to read long posts.
- 140 characters is all that is needed to post a link, image, or short video.
- It makes it easier for people to click links, because the meat of the content will be on another website.
Twitter is a phenomenal way to make an initial connection with people and generate cold traffic. It makes the perfect first step in a funnel.
And tweets have massive potential to reach millions of people and go viral! Just take a look at these Twitter stats offered by Expanded Ramblings:
- Over 1 billion registered users
- Over 100 million daily active users
- Over 120 million unique visitors per month
- The average number of followers per Twitter user is 208
- Over 550 million accounts have sent at least one tweet
- 9,100 tweets are sent every second
- 34% of active users log on more than once per day
- 83% of world leaders use Twitter
- The US alone has over 67 million Twitter users
There is no way anyone serious about generating free traffic can ignore Twitter OR Facebook. The key is to know how to use these platforms effectively.
How to Drive Massive Amounts of Free Traffic From Facebook And Twitter
There is strategy involved in driving traffic from Facebook and Twitter. Just getting on and making random posts won’t do the job.
After all, millions of other people are doing the same thing.
The key is to leverage Facebook and Twitter to build a following and drive massive amounts of traffic. And there are four factors that are crucial to driving free traffic from social media.
Let’s take a look…
1. Unique Voice
Any brand or business owner MUST have a unique voice to stand out.
The same old, same old won’t draw people’s attention. There are going to be plenty of other people posting in the same niche. The key is to create a unique brand voice, one that speaks to who the person behind the brand truly is.
Seriously, people love authenticity. They love to see someone tackle problems from a unique perspective. This obviously applies to Facebook. But uniqueness is just as important on Twitter.
Twitter makes it possible to use humor, wittiness, quotes, short pieces of wisdom, and concise social commentary—all within that 140-character limit. Using this in a unique way will create a BIG organic buzz.
Post every day on Facebook. One daily post will reach followers and keep them engaged.
Post multiple times a day on Twitter. Twitter is a much faster-moving platform. Tweets are fed into the system so quickly that it’s easy for people to miss them. By posting at least three or four times a day, it is possible to reach and connect with more people.
Consistency is how a brand is built. Consistency helps build relationships and reputation.
And for the best results, consistency needs to be paired with great content.
3. Create Awesome Content
We’ve talked about the importance of consistency in terms of timing—but the type and quality of the content also needs to be consistent.
Know what works best and use that to draw people in.
Videos and images work best on Facebook. Tubular Insights reports that 500 million people watch Facebook videos every single day! This translates into 100 million hours of video watched each day.
When it comes to Twitter, plain text works better than on any other social media platform. People expect short bursts of text in a tweet. Having said that, images and videos also work well on Twitter.
It is critical to use keywords on both Facebook and Twitter.
Include keywords in descriptions, status updates, and tweets. Keywords in social media work just as they do with Google—they make the content more searchable.
On Twitter, keywords can also come in the form of hashtags. Using hashtags will ensure a tweet shows up for anyone searching that hashtag.
Just remember not to overuse keywords or hashtags. You can have too much of a good thing. After all, search engines and followers like there to be substance to what is posted.
And the content created should also be sharable.
This means creating content that gets people excited. They want to comment on it. They want others to see it. And there are so many ways to create shareable content, such as:
- Asking a question
- Asking people to share their experience
- Creating content people will definitely want to share
Comments, shares, and any other type of post interaction helps boost the post in the search algorithms.
But remember—NEVER try to sell on social media.
Have a funnel—but use social media to engage people and bring them into that funnel gently. In fact, social media is the first step in that funnel. It’s the entry point. Here’s an example:
When there is a tweet or Facebook post, it can link to a blog post. Then it goes like this:
Blog post > Email newsletter > Email sequence > Selling an offer.
4. Get Engaged
Generating traffic through social media doesn’t only meaning engaging followers.
It’s also about BEING engaged.
Engagement is key for brand growth and building relationships. And being engaged is so easy! Here are some ways to do it:
- Follow people within the niche
- Respond to every question or comment on all profiles (especially when first starting out)
- Be generous with tagging people—Tag similar pages in Facebook posts and tweet at similar profiles in your niche. This gets the brand and the person behind it on people’s radars. And it gets them liking the brand and wanting to reciprocate.
- Share relevant content—Share relevant Facebook posts. Retweet relevant tweets. This enhances your visibility and credibility.
- Comment—Comment on Facebook posts in your niche. Comment in Facebook groups. On Twitter, respond to people’s tweets in your niche.
By engaging in these ways, people will see that it is about more than just your posts and the brand. It’s about getting out there and truly becoming part of the community.
At this point, we have talked about creating great content. And now it’s time to see the types of resources there are to help make that happen.
Resources For Creating Great Content
The written word is absolutely one of the most powerful things on this planet.
But there are two additional resources that can take that social media presence to the next level. These are:
These visual elements work well because people tend to be very visually oriented. This means images and video truly appeal to followers.
And because of the visual appeal, images and videos have massive viral potential.
Images work well on any social media platform. Just think about it. Whenever there is an image, the eyes are automatically drawn to it. We just can’t help looking!
Plus, images are extremely shareable, whether on Facebook or Twitter.
It’s easy to find free images to use. In fact, there are resources for stock photos that are royalty-free and are part of creative commons. This means, use of these images doesn’t require permission or the need to cite the source of the photo.
Here are some places to get these free stock photos:
As for stock photos that are paid for, Shutterstock is the best source (but it’s expensive).
However, the best images to use are ones you’ve photographed or created yourself. Creating images is simple with the right software. Canva offers an easy DIY option, using your own photos or their stock photos.
It is also possible to have someone else create images. There are plenty of freelancers out there who are highly talented and ready to help for a reasonable fee. Find the best on Upwork, Fiverr, and Guru.
People LOVE watching videos on social media!
Videos grab the attention in a way not even images can. And like images, videos are sharable and have viral potential on both Facebook and Twitter.
And making a video is so easy. Face-to-camera videos work great for Facebook and Twitter. Just get in front of the camera and talk. You can:
- Introduce yourself
- Introduce an employee
- Do a product review
- Do a demonstration
- Conduct an interview
- Do anything else related to the niche
All that is required for a face-to-camera video is a good webcam, which is inexpensive these days. Or simply get a selfie stick and use a smartphone.
And for those who don’t like being in front of the camera, there are screen capture videos. Just use some great screen-capture software, such as Screencast-O-Matic or Camtasia and record a voiceover.
For even more resources for making videos, see our blog post on driving traffic from YouTube.
And remember, once the images or videos are made, they can be shared across ALL social networks! Make it once and share it as many times as possible.
Social media is a huge piece of the puzzle when it comes to driving free traffic.
And Facebook and Twitter are the best social media platforms to use!
Reach millions—even billions—of users through Facebook and Twitter. Simply apply these four factors to Facebook and Twitter posts to build followers and bring them into the first stage of the sales funnel.
- Unique Voice
- Create Awesome Content
- Get Engaged
It is critical to engage with the niche community and to engage followers.
Using images and videos makes it possible to raise this level of engagement.
There is so much to know about driving free traffic. This is just the beginning.
To learn more advanced strategies, join us for our Free Traffic Bootcamp.
People attending this bootcamp will learn more great tips on driving free traffic. They will also gain access to tools that make driving free traffic easier than ever.
So, sign up for the Free Traffic Bootcamp now and learn from the experience of experts who have done it successfully.
Looking forward to seeing everyone there!