My mentor said it best years ago. He looked me in the eyes and told me: “Every businessperson who wants to make it big in this world must sell through the written word.” I’m not sure I believed him at the time. That is, until I took a closer look at some of the wealthiest, most successful legends in business. Bill Gates... Steve Jobs… Oprah… The power of words was directly responsible for each of these inspiring people (and countless others) to be dominant in their respective fields. Today, I’m recognized as 1 of the top copywriters in the world. My emails, video sales letters and webinars consistently get high conversions in the Internet Marketing and Digital Publishing space. I don’t say this to brag about my copywriting skills. I never really set out to be a great copywriter. I simply wanted to be an awesome marketer and businessman. So, while others were reading copywriting books, I was testing and re-testing everything I wrote. Through my dedication to constantly improve my Open Rates, Clickthroughs and Sales Conversions, I created a set of copywriting rules. Then it hit me… NOBODY is teaching the copywriting rules I‘ve been using successfully for years. There are people who could greatly benefit from this formula that I’ve proven works time and time again.

  • Since copywriting is one of the top skills that make businesses successful…
  • Since I have one of the most RESULTS-DRIVEN copywriting formulas that exists today…
  • Since my mission, each and every day, is to provide you with the most proven, most direct, and most beneficial ideas, strategies and blueprints to help you succeed: professionally, financially and personally!

I knew what I had to do… I HAD to get my copywriting formula into the hands of my students! I want you to have the best tools to create a more profitable business. So, with that logic, I invested WEEKS into planning THE Ultimate Copywriting Workshop. That’s what I’m sharing with you today...

Here you’ll find my 5-session video series that will teach you How To Master Today’s #1 Business Skill - Copywriting.

Oh and before we get started, a quick request. If you like what you see and learn, please share this on social media – like, post, tweet, pin, whatever you can do would really be appreciated! Ok, here we go!

Session #1: Discover the Awesome Power Of Copywriting

In this session, you’ll discover…

  • My Story: How I went from a “Failure in Writing” to selling millions of dollars worth of products online through exceptional copywriting.
  • I break down how much MORE sales and profits you can enjoy simply by learning copywriting.
  • Why you shouldn’t EVER have to pay someone else for copywriting services.
  • How to improve the conversions of your Emails, Video Sales Letters and Webinars!
  • Plus, for the First Time Ever, YOU can become a Certified Copywriter through Lurn, Inc!

With this exclusive certification, you’ll get specialized training. You can get work from my company — Paid Work! Based on your performance, we’ll potentially even send you some clients (I have 5 right now actively looking to hire copywriters)!

Session #2: Key Copywriting Elements That Command Sales

In this session, you’ll discover…

  • Choose your path: Do-It-Yourself Copywriter, Copywriting Consultant, or BOTH - I’ll show you how to make money whichever you choose!
  • Learn the critical difference between Copywriting and Content Writing.
  • Discover the magic of KEEPING their attention (and desire) simply by tweaking how your copy LOOKS.
  • Most people will NOT read all of your copy. Learn the Segmentation Secret that practically “forces” them to read more (and BUY more)!
  • Most copywriting experts know to use The Story Method. Yet, many do it all WRONG! I show you the art of storytelling that sells.

Plus, I teach you my trusted 10-Second Rule of Copywriting. This 1 rule has made me a millionaire today.

Session #3: Creating Irresistible Offers

In this session, you’ll discover…

  • Here’s a Shocker: Focus on selling your product or service and you’re more likely to fail. I share how to maximize sales by focusing on your offer.
  • Learn how to increase the VALUE of your offer.
  • I breakdown the 7 Key Points you MUST include in your offer. Include a Few = Good. Include them ALL = Awesome!
  • What should you write about more: Your Product or Your Bonuses? The answer may surprise you and will maximize your growth!
  • Start using the proven “Thump Effect” to turn more fence-sitters into buyers.
  • And so much more!

Session #4: Writing Power Emails That Get Opened, Read & Clicked

In this session, you’ll discover…

  • How to maximize your email deliverability!
  • FACT: In most industries, over 70% of marketers’ emails NEVER reach the prospect.*
  • Learn the 4 Critical Keys that affect who sees your email (and who doesn’t).
  • I reveal My Secret “Cheat Sheet” to writing Killer Subject Lines that must be opened!
  • How to get more Clickthroughs from your emails!

*Source: http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ Plus, I share a MAJOR copywriting secret I’ve never shared before: Learn how to Improve the “Visual Flow” of Emails to encourage MORE readability and action. (Nobody else teaches this!)

Session #5: Selling MORE Through Video Sales Letters & Webinars

In this session, you’ll discover…

  • Learn the differences between and the Pros and Cons of Video Sales Letters and Webinars.
  • Most Expert Copywriters use the same 5 Steps to selling through VSLs and Webinars. I hand you a Critical 6th Step that can improve your sales.
  • How to use the First 5 Minutes to KEEP their focus and attention throughout your webinar.
  • The Secret about Stories that most Top Copywriters MISS. Discover the unique way my stories entice them to pull out their credit card.
  • The Sale isn’t made with the Pitch… It’s made when you deliver awesome Content with “Aha Moments”
  • Learn the Exact Times people start dropping off your webinar — And what to do about it!
  • You could lose HALF your prospects at the Transition Pitfall… unless you learn the RIGHT way to seamlessly transition to the Pitch.
  • Learn my Exclusive 12-Step Pitch Process that encourages your prospects to buy.

The question is up to you to answer:

Where do you want your new copywriting skill to take you?

  • Do you want to use it to significantly increase your audience’s interest, conversions and sales? 
  • Do you want to make a little extra money on the side? Remember, you can make good money for even just one copywriting project.
  • Do you want to quit your day job and replace (or even increase) your income?

Once you become a Certified Copywriter through Lurn’s exclusive certification program, the choice is yours! I would love to hear what you think about my Ultimate Copywriting Workshop! Your feedback is really important to me, so please leave a COMMENT below. Please also remember to LIKE and SHARE this post on social media!

About the Author:

Anik Singal, CEO & Founder, Lurn, Inc. podcast-csAnik Singal has quickly become the go-to authority in the areas of digital publishing, product launches, event-based marketing and email marketing. His proven formulas have enabled him to launch 22 top brands and make well over $100 million in online sales for himself and his clients. Anik has recently been voted one of the Top 3 Young Entrepreneurs by Business Week Magazine. In addition, his company earned the prestigious Inc. 500 Fastest Growing Companies in America two years in a row.