What is an opt-in page? As you go further and further into the internet marketing rabbit hole, you'll likely come up with more questions than you will answers. However, we're here to make the journey easier for you.

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Well-crafted sales letters are one of the most effective direct response marketing techniques out there. While some marketers aren’t currently taking advantage of sales letters, they definitely should! With a sales letter, you can communicate the benefits of your product in a compelling way that grabs the interest of the customer and takes them down a journey that eventually ends with a direct response. Let’s go over what sales letters are and how any marketer can add them to their repertoire of direct response marketing techniques.

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What Is Direct Response Marketing? Put simply, direct response marketing is any form of marketing that gets a customer to take immediate action. This could be with sales letters, emails, sales calls, opt-in pages, video sales letters, or anything else that elicits an action from a lead.

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I’ve said it before and I’ll say it again… Facebook advertising is a MUST for any serious internet marketer. There is absolutely no better way to advertise online. Facebook has more than 2 billion users worldwide. That’s an incredible number of potential customers! But that’s not all… Facebook collects HUGE amounts of data on every user they have—and all that data is provided voluntarily.

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I’ve said it before and I’ll say it again… Facebook advertising is a MUST for any serious internet marketer. There is absolutely no better way to advertise online. Facebook has more than 2 billion users worldwide. That’s an incredible …

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I got this!” That’s the hallmark of the stubborn entrepreneur. Yeah, it’s great to be self-motivated. But everyone eventually hits a wall. Here’s the hard truth many people can’t face… You can’t do it all alone! I get it. …

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Online marketing can be overwhelming. It can even be a complete nightmare. But it doesn’t have to be this way! There is a way to effectively market products and services online that is easy and stress-free. This method of …

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“Whoa… Write a whole eBook in 10 days? ... Impossible!” Yes, it may sound difficult. It may seem like that would take weeks. Months even. But believe me, it doesn’t have to! It’s really MUCH easier than most people think. I’m going to go a step even further... Did you know that you don't even have to be a professional writer to write an eBook in 10 days? Seriously - just 10 days.

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Hey! I'm Andrew Lantz, Content Director here at Lurn, Inc. I’ve been in the online marketing world for 7 years now, and I’ve met many marketers who succeed, and more who do not. The ones who succeed aren’t always smarter, luckier and more talented than the ones who don’t. In fact, in many cases it’s just the opposite. The big difference between the ones who succeed and the ones who fail is where they invest their time and money. That’s it. If you want to succeed online, you too need to wisely invest your time and money, which is why... I’m so excited to introduce the Lurn Insider program!

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As your digital publishing business gets off the ground, there will be A LOT of tasks that pile up. Some of these tasks might include…
  • Creating products
  • Designing logos, banners & graphics
  • Setting up membership sites
  • Writing sales copy
  • Producing videos/audios
  • Bookkeeping
  • Customer support
And that’s just when you’re starting out! With the training you’ll find here on Lurn, you’ll be able to do all of these things on your own. However, sometimes it makes sense to outsource these tasks instead of doing it all yourself. Remember, your time is valuable. It’s important to spend what precious time you do have on things that will give you the biggest ROI. That means doing what you’re best at, and letting other people take care of the other tasks.

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