The law of reciprocity in business in crucial to understand. I love to give gifts as a way to do something nice as well as to help me out in business.

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Do you have a business exit plan? If not, you need to start thinking about it sooner rather than later. You'll save yourself a ton of time and effort.

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If you're an entrepreneur, you need to protect your business. These 10 tips from Lurn's lawyer, Michael Carrigan, will help you get started.

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What is copywriting? To many, it's a mystery. To others, it's an art. In this post, we demystify copywriting so that you can get started on your journey to learning the single most important skill in business. Remember, EVERY entrepreneur must learn to sell through the art of the written word.

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If you know me at all, you know I love to talk about the things people can do to become rich. But the thing is that talking about the things you SHOULD do doesn't always cover the things that you SHOULDN'T do. I've been an entrepreneur for a long time, and I've seen a lot of people build (and lose) wealth during that time. Just like there's a pattern in what successful people do, there's a pattern I see in people who are struggling to become successful in building wealth.

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I am a HUGE fan of live events and in-person networking.  Believe it or not, attending live events and leveraging in-person networking, not the actual products that I create, are what has really made me most of my money. I don't care if you're in Paris or small-town India, there are ALWAYS places you can go to meet up with other people who are interested in the same things you're interested in. 

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Here’s a BIG myth that needs to be busted… Starting a business costs a lot of money. That just isn’t true anymore. Starting a business does NOT have to cost a lot of money. Not these days. Yet people …

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While being hard on yourself as an entrepreneur can be a good thing, there’s a point where this drive gets out of hand. As an entrepreneur, you need to learn to recognize the signs that things aren’t going well and that you need to make some changes. And I’m actually the perfect example of this.

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I see a lot of people on social media talking about “hustling hard.” Actually, it's all I see. But this isn’t always the best way to do things. Now, don’t get me wrong—I believe in hustling. I think hustle is extremely important when it comes to achieving your goals and building your business. At the same time, I prefer hustling smarter, not harder because you actually work less and get more done.

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Have you ever thought about creating an event for your business? While it's one of the most difficult things that you can do for your business, events are amazing tools both for generating revenue and increasing your reach. There are few better ways to build exposure to your brand. 

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