Here’s a BIG myth that needs to be busted… Starting a business costs a lot of money. That just isn’t true anymore. Starting a business does NOT have to cost a lot of money. Not these days. Yet people …
I recently sat down with one of my best friends and Sendlane CEO, Jimmy Kim, to talk about both the current and future trends in email marketing. Jimmy has over 10 years of experience in email marketing, oversees the delivery 0f 750 million emails per month and has overseen the delivery of over 10 billion emails overall. Needless to say, the guy is an expert in his field. So, here are my biggest takeaways from the conversation I had with Jimmy.
Have you ever thought about creating an event for your business? While it's one of the most difficult things that you can do for your business, events are amazing tools both for generating revenue and increasing your reach. There are few better ways to build exposure to your brand.
I love attending masterminds because I always come away from them with a bunch of golden nuggets. There's nothing better than being in a room full of highly intelligent people. After my latest one, I want to share with you three ad trends that I think are going to kill it in the coming year.
What you need to do if you’re someone who has a growing list is you need to start segmenting your list to reach different audiences more effectively. We’ve been doing it for years now, and I can tell you that segmenting easily doubles metrics like open rate, click-through-rate and conversions.
What's up you crazy fighting entrepreneurs?! Listen, I recently flew out to Mumbai, India and felt like I had to meet up with my old friend, Ritoban Chakrabarti, because the guy is an absolute master at YouTube. After sitting down with him for an hour (you can listen to the entire podcast here), I felt so inspired by his story and what he’s accomplished on YouTube that I wanted to share what I learned with you guys.
When a marketer is selling a product or service, it’s important for them to really get in the head of their customers. I’m going to give you a 101 course on buyer psychology so you’ll be able to start thinking more like your customers.
The cornerstone to success when it comes to marketing is a solid sales funnel. Unfortunately, a lot of beginning marketers don’t understand how to build powerful funnels. We're going to go over the things you NEED TO KNOW to build your first funnels. Knowing these things will help you to build powerful funnels that can get your business off the ground.
People are both hardwired genetically and taught by others growing up to be nice and helpful. After all—the species would not have survived if we didn’t all work together! While reciprocating is something that occurs naturally, it can also be leveraged for business reasons. This mutually beneficial relationship in business is called the Reciprocity Principle.