While it may seem old-fashioned now, there was a time when people were on the phone all day making calls—including sales calls. These phone calls allowed salespeople to reach customers that were long distances away way before the invention of the internet… It seems these days the art of the sales call is a lost art. Sales calls were once a major focus, but now the focus has shifted to email, texting and other platforms that allow for text-based communications. There are some things that get lost with text, though—particularly the human touch. There’s something about actually speaking with someone that allows for a deeper and more effective communication… This is why every marketer that deals with one-on-one communications or small group conversations should learn the art of the sales call.
What is an opt-in page? As you go further and further into the internet marketing rabbit hole, you'll likely come up with more questions than you will answers. However, we're here to make the journey easier for you.
Well-crafted sales letters are one of the most effective direct response marketing techniques out there. While some marketers aren’t currently taking advantage of sales letters, they definitely should! With a sales letter, you can communicate the benefits of your product in a compelling way that grabs the interest of the customer and takes them down a journey that eventually ends with a direct response. Let’s go over what sales letters are and how any marketer can add them to their repertoire of direct response marketing techniques.
What Is Direct Response Marketing? Put simply, direct response marketing is any form of marketing that gets a customer to take immediate action. This could be with sales letters, emails, sales calls, opt-in pages, video sales letters, or anything else that elicits an action from a lead.
It is called a website push notification. And it is gold because it CANNOT be blocked by the standard popup blocker. No it’s not spam. But it does provide the awesome opportunity to get in front of people in …
It’s coming… A new opportunity is emerging that is revolutionizing marketing yet again. Last week, we discussed the power of Facebook Messenger… Now, I’ll show a Case Study on HOW our special guest expert has discovered a cool, new …
Want to maximize your conversions by getting more clicks, more leads and more sales? Of course you do! Who doesn’t, right?! Well, did you know that when it really comes down to it, there are only 5 different reasons why people AREN’T buying from you... Or clicking your email… Or opting in... Or whatever else it is that you want them to do. Yep, only 5! These 5 reasons apply across the board. No matter what niche you’re in. No matter what you're asking your prospects to do. BUT… the good news is that we can do something about it!