To get the best conversion rate possible, you need to understand how to sell benefits to a client. If done properly, yoru direct response marketing campaign is that much more likely to be successful. In this article, we explore how you can craft better copy to sell the benefits of your product to your customers instead of the features.
If you haven’t considered the three fundamental types of traffic, or if you simply would like some ideas for how to use them, then this blog is definitely for you. Let’s go over these three types of traffic and how you can use each type to boost your sales.
I love attending masterminds because I always come away from them with a bunch of golden nuggets. There's nothing better than being in a room full of highly intelligent people. After my latest one, I want to share with you three ad trends that I think are going to kill it in the coming year.
I’ve seen a very common problem among email marketers that absolutely drives them nuts…And it’s understandable that it drives them crazy! This common but important issue is that they are getting high open rates for their emails…but NO CLICKS.
If you're new to internet marketing, you've probably seen dozens of blog posts telling you about the different ways you can market your products. And there are a lot! It can be a bit overwhelming, which is why we love breaking down these seemingly complex tools into something that is easy to digest. There are a bunch of ways to get your customer's attention and draw them into the sale. However, one of my personal favorite tools to use is the video sales letter (VSL). Let's take a look.
While it may seem old-fashioned now, there was a time when people were on the phone all day making calls—including sales calls. These phone calls allowed salespeople to reach customers that were long distances away way before the invention of the internet… It seems these days the art of the sales call is a lost art. Sales calls were once a major focus, but now the focus has shifted to email, texting and other platforms that allow for text-based communications. There are some things that get lost with text, though—particularly the human touch. There’s something about actually speaking with someone that allows for a deeper and more effective communication… This is why every marketer that deals with one-on-one communications or small group conversations should learn the art of the sales call.