In this post, I'm letting you in on the one of the best ways to make money online. It's super simple... In fact, it's only one word, but it has built me multiple 7-figure businesses: Email.
Yes, Email. We all use it every day. It’s so familiar...
But maybe you haven't noticed the tremendous BUSINESS opportunity of email because it’s been right under your nose.
Email doesn’t have the sexiness of Facebook, Twitter, Instagram…etc. These trendy new platforms dominate the headlines and have a lot of hype around them.
But there’s still only ONE undisputed king. The same king that’s reigned for over 3 decades…
EMAIL.
Email is the connective tissue of online business. And it has MASSIVE advantages that social media can’t even touch.
2 Major Advantages That Email Has Over Social Media
Advantage 1: The Sheer Number of People Who Use Email
More people use Email than anything else. It’s been around longer than anything else and its use continues to rise. Just look at these forecasts from The Radicati Group on worldwide email accounts.
The Numbers:
- There are over 4.6 BILLION Email addresses and over 144.8 BILLION Emails sent EVERY day! (Source:
Meanwhile…
- Facebook only has 1.79 billion monthly active users (Source: Zephoria.com)
- Twitter only has 317 million monthly active users (Source: Statista.com)
Does that put things in perspective?
Advantage 2: Email Allows YOU to Be In Complete Control of Your Business, Income and Future
There isn’t another marketing opportunity, search engine or social media platform that gives you the CONTROL that Email does.
If you put all of your eggs in one social media basket, that company has the ability to instantly flip the switch and leave you with nothing. You have zero control over these companies’ policies. Why would you build a business on such shaky ground?
Editorial credit: REDPIXEL.PL / Shutterstock, Inc.
Here are just a couple of real-life examples from my personal experience:
Example #1: Theft By Google
Years ago, I was generating $600K a year through Google AdWords. I was on top of the world… UNTIL Google shut my account down overnight with ZERO notice.
It was like they STOLE $600,000 from me!
Example #2: Shutdown By Facebook
Just recently, I was kicking butt on Facebook. Sure, I was spending a lot ($5,000+ a day!)… but for every $1 I spent on Facebook advertising, I was bringing in over $2! So, my $5,000 spend would make me about $10,000.
Yet, without any warning or explanation, Facebook shut me down.
Combined, that’s about 2.4 million per year that I lost simply because I HAD NO CONTROL.
These examples aren’t exceptions either. This kind of stuff happens all the time. A couple years ago, Facebook changed the algorithms for their fan pages. Overnight, posts were getting a mere fraction of the engagement (views, clicks…etc.) they had before.
Source: Neil Patel's Blog
As I'm sure you can image, this was devastating to anyone whose business relied on Facebook.
What Differentiates Email is that YOU OWN YOUR LIST.
No one can take your Email list away from you. Even if your Email service provider goes out of business, you still have your list.
Therefore, building an Email list, and marketing to those subscribers, is the safest business model possible. You continually grow it and nurture it… and it continuously rewards you with engagement and income.
Your Email list becomes your asset for the long haul.
Email lists have been the backbone of multiple 7-figure businesses of mine. 13 years ago, it was the core of my business. Even though my business has grown exponentially, Email still remains the core of my business today.
That will NEVER change.
The Proof – A Glimpse At What’s Possible...
CASE STUDY 1: How I Made a $1,103,086 Payday In Just 12 Days
Listen, not every campaign is going to be a home run. Believe me, I’ve struck out my fair share. But every once in a while, BOOM! In 2014, my home run was making $1,103,086 after just 12 days.
Here’s how it happened:
- I teamed up with a great, high-ticket affiliate offer priced at $3,500.
- I sent 18 Emails over just 12 days. Yes, that’s more than normal — But the results prove it works!
- I added 81,876 subscribers to my list! That means, that even AFTER this rock star promotion, I made quite a bit of money from this list!
I know you may be thinking: “Yes, but Anik, I don’t have the connections and money you have. How could I possibly get those kinds of results?”
While you probably won’t make over a million dollars on your first go, I believe you can put yourself on the fast-track to build your own email marketing business… especially with the simple 5-Step System I’m about to show you.
As the stoic philosopher Seneca once said, “Luck is what happens when preparation meets opportunity.”
Here’s a very realistic payday that's possible for someone using my system.
CASE STUDY 2: How I Made $8,800 In Commissions AND A Prize of $12,000 In The Same Launch
I promoted one of Dr. Joe Vitale's products in the Personal Development space. It was very inexpensive — just $40! And I set up everything I needed for the campaign in only 45 MINUTES flat. Easy!
Then I waited…
- I sold 220 units and made $8,800.
- Because I did so well, I even WON a prize valued at $12K!
- Plus, I added 6,000 more subscribers to my Email list!
While these types of results may not be typical nor expected, MANY of my students have also been able to create amazing paydays for themselves.
I’m not saying that you’re going to make thousands of dollars off the first Email you send. However, these case studies stand to show you what’s possible. The opportunity is out there for those who are willing to grab it.
And what do ALL of them have in common? They all used…
My 5-Step Email Marketing System (AKA One of the Easiest Ways to Make Money Online)
What if I told you that you could run an online business with virtually no technology or experience?
Well, you can with this simple 5-step system.
You see, technology can be intimidating for most people. But I’ve created a system that leverages simple technology which anyone can implement. Plus, it’s all automated.
Email Marketing has staggering advantages over other online business models. With my system, there is NO NEED to:
- Spend years building a blog following
- Struggle to attract millions of website visitors just to make pennies off of Google AdSense
- Settle for the razor thin margins of eCommerce
- Build your whole business on a third party platform like Amazon or Ebay (and therefore give all of your control away)
- Spend months or years creating products for a digital publishing business
My system is the ONLY online business model that:
- Gives you complete control
- Takes just a few hours to set up (or less)
- Gives you great profit margins
- Becomes an asset for the rest of your life (and beyond)
People want a system that WORKS for them… Not a system that forces them to WORK.
Here are the steps to my proven, easy and reliable 5-Step Email Marketing System…
Step #1: Choose Your Niche
Choose wisely…
The category you pick to build your business around can either have you happily swimming in profits or painfully struggling with disappointment.
All of your results and all of your success hinges on the category you choose.
There are categories that have been proven to work over and over again, and there are other categories that simply aren’t worth pursuing.
While there are a lot of categories, 3 are proven over and over again to be the most profitable: Health, Wealth, and Relationships.
Choose your category first, and then choose a sub-category within this category. The sub-category is called your “niche.”
For example, “Health” is a category and “Women’s Weight Loss” is a niche within the “Health” category. Another example would be the “Wealth” category and the “Real Estate” niche within that category.
There are literally dozens of categories and hundreds of niches to choose from...
If you pick a niche within any of these categories, you have a HUGE advantage from the very beginning.
How to Choose a Niche With the Greatest Profit Potential
Here’s a simple 5-point checklist that helps you choose the BEST NICHE.
- Choose a niche that people really want to learn about.
- Choose a niche that is vibrant and exciting for markets today. You may be good at shoe repair, but how many people are repairing shoes today?
- Choose a niche that people are willing to buy information about. Bird watching may be fun, but are people paying to learn more about it?
- Choose a niche that has a lot of competition. Go to http://www.ClickBank.com to check out how popular your niche is.
- Choose a niche that is digital friendly. While learning about essential oils can be done through online, testing and buying those oils is not digital friendly.
Another point that cannot be ignored is PASSION. If you aren’t passionate about a niche, forget it. It will only become another job for you and your prospects will feel your lack of passion.
You want to pick a niche you’re excited to learn about and share with people. My most successful students pick a profitable niche that they’re also passionate about.
Choose your niche carefully. Start your business on the best foot possible by selecting the best niche possible, so you can maximize your ways to make money online.
Step #2: The Only 1-Page Website Ever Needed
Here’s a crippling myth: You need a big fancy website in order to make money online.
This isn’t the case at all. All you need is one single page.
This 1-page website can’t just be any kind of page. It needs to be an OPT-IN PAGE.
The sole purpose of an opt-in page is to entice people to give you their Email addresses. This goes hand-in-hand with the primary objective of any Email marketer.
The #1 goal of an Email marketer is to COLLECT EMAIL ADDRESSES.
Most websites might look nice and have great functionality, yet the overwhelming majority of people visit and never come back.
If you have an opt-in page, it drives people to provide you with their Email addresses. This ensures continued communication with people who visit your site. This is so important.
Your 1-page opt-in site will ultimately become the engine for your Email Marketing Business. This is what generates quality leads to turn into sales.
Secrets to a High-Converting Opt-In Page
There are 4 key elements that are essential to a high-converting opt-in page:
1. Opt-In Box
The whole point of an opt-in page is to get people to opt-in, right?
In order to ensure this, your opt-in box must be visible and have clear instructions. Prospects should notice it right away and easily be able to provide their Email address.
2. Headline
Your headline is the first thing people see when they get to your page. It should clearly state what the prospects will receive in exchange for their Email address.
Poor headline examples: “Please Give Us Your Email Address” (Yes, I’ve seen that one before) OR “Get My Free Report”
Good headline example: “FREE Underground Report: Steal My Secrets To Gain 11 LBS of Pure Muscle WITHOUT Lifting Weights”
3. Image of Your Free Gift
People won’t just give you their Email address for no reason. You need to offer something that benefits them in exchange for their Email address.
This is why having a free gift is so important. A free gift could be anything from a downloadable PDF like a free report or an ebook, or something of another format like a free video or audio. It could even be a physical book (although that’s a little more advanced.)
4. Bullet Points
Having bullet points that highlight the value of your free gift will increase your conversions. Though bullet points are optional (I’ve seen pages convert excellently without them), putting in this extra bit of effort can optimize your opt-in page.
Step #3: Choose a Winning Affiliate Offer
Affiliate Marketing: Promoting someone else’s product and getting a commission for every sale you make
Choosing the right affiliate offer is a lot like choosing the right niche.
Some offers will seem to promote themselves and make you money in your sleep (literally), while others will flop even when you try your hardest.
Not all affiliate offers are created equal. This is why it’s so important to choose a winning affiliate offer.
4 Ways To Choose Winning Affiliate Offers
1. Dig a Little
Affiliate offers are all over the internet. You can find many of the best ones in affiliate networks, such as www.ClickBank.com...
And www.JVZoo.com...
Sign Up To Be A JV Zoo Affiliate Here
Inside ClickBank, check what’s called the Gravity Score. That’s a measure of the popularity of an affiliate offer.
With JVZoo, simply look at the Top Sellers.
You can even do a quick search on Google for “keyword + Affiliate Program”. That will give you a good idea of what’s being searched for on Google.
Those are some of the best options to find affiliate programs and ways to make money online...
Red Flag Warning: If you’re having a hard time finding affiliate offers for your niche, stay away from that niche! Believe me, lots of competition is a good thing when it comes to choosing affiliate offers. If there’s nothing available, guess what? Nobody’s interested!
2. Review Their Marketing
Want to know which affiliate offers attract the most customers?
Pretend as if you’re their customer. Watch their video sales letter. Read through their sales page. Is it captivating? Does it make you want to buy? If it does, they probably sell a lot of their products. That’s a good sign.
3. Subscribe to Their Emails
Here’s a great tip. Before you commit to choosing any affiliate offer, get on their Email list. Then read their Emails for a couple weeks.
You’ll immediately be able to differentiate the winning ones from the rest.
4. Review Their Product
Most affiliates will give you a copy of their product to review. Once they do, go through it with a careful eye. If it’s great quality, it may be worth going with them as an affiliate offer.
You should only be considering offers that you know will actually help your subscribers. Providing value will give you a genuine, lasting rapport with your list.
Step #4: Create a Great Free Gift
As I said before, people aren’t just going to give you their Email address. So how do you collect Email addresses then?
You need to offer something of value in exchange for someone’s Email address. If you offer a free gift with great value, your conversion rates will skyrocket and your list will grow exponentially.
The most common free gifts are PDF files like reports, ebooks or workbooks. But you can also offer a free video or audio file. Your free gift should simply offer tremendous value to your subscribers.
Here's an example...
For most niches, a PDF report is a good option. But for something like the meditation niche, guided meditations is an example of a solid free gift.
2 Ways To Create Your Free Value-Rich Gift
- The Hard Way – Create the free gift yourself. If it’s a free report, you’re going to write it. The benefit of doing this is that you have complete control of the content. If you’re a solid writer, this could be a good option for you.
The process of writing your own free report doesn’t have to be as difficult as it may seem. While it can be a lot of work, there is a basic process you can follow to make it less daunting.
Here are the basic steps of creating your own report:
- Create an Outline – The more detailed the outline, the easier it will be to write.
- Write the Report – Focus on writing one section at a time. This “chunking” practice will help you avoid being overwhelmed.
- Format the Report for Digital Download
- Design a Report Cover
- The Easy Way – This consists of hiring someone else to create your free gift. There are so many phenomenal websites out there that connect you with talented writers.
By having an expert create your free gift, you will save a lot of time and many headaches.
The disadvantage with this approach is that it will cost you money. However, on many of the sites below, you can get a free gift created for well under $200.
The best websites to find freelancers:
Website #1: upwork.com
Website #2: fiverr.com
Website #3: guru.com
Website #4: freelancer.com
Website #5: iwriter.com
Now you know just how quick and easy it is to create your free report. There’s just one more thing to do… Write your Emails.
Step #5: Send Your Emails
What do you call an Email marketer who rarely Emails their list?
BROKE.
You want to build up to make $1/month off of every subscriber you have. This means with a list of 10,000 people, which is generating $10,000/month.
How much you make per subscriber every month is entirely dependent on your Email strategy.
Here’s a crucial tip: To achieve the levels of income you want, you need to Email your list regularly.
There are 2 ways to send Emails to your list: Autoresponders and Broadcasting.
Don’t worry... both are a piece of cake.
Email Strategy #1 - Autoresponders (Set it & Forget It)
The name says it all.
Autoresponders are Emails that are automatically sent to your list.
This often takes the form of an automated Email series. The first Email might be a thank you Email, the next might be an introduction to a problem your prospect is facing, the third might be a relevant promotion of an affiliate product…etc.
While autoresponders are a great hands-off strategy, I don’t recommend them as your primary means of Email communication. The reason for this is it lacks a personal touch and dynamic adaptability.
For example, what if one of the autoresponders that I set up months ago references a celebrity who recently passed away. Not only do I come across as out-of-touch, I may even offend a certain segment of my audience.
Because of this, I highly recommend using the second Email strategy...
Email Strategy #2 - Broadcasting (The Personalized and Preferred Approach)
Broadcast Emails are my bread and butter. This is the lifeblood of my Email Marketing business.
90% of Emails I send to my students are broadcasted. This simply means that I write the Email and send it. This Email is delivered to my whole list (or a chosen segment of my list if I want).
Essentially, broadcasting is like a personal Email that goes out to a bunch of people. It allows you to add a much more personal touch to your Emails, provide relevant information and adjust according to current trends and/or events.
I’ve seen the greatest results from doing Broadcast Emails, so that’s why I recommend eventually moving to them in a big way.
Now that you know the best way to send Emails, what about the types of Emails to send? That’s what I’ll show you next…
Mix It Up To Create Continuous Engagement
You can’t just Email your list the same exact type of Email over and over again.
If you do this, people are going to either ignore your Emails or unsubscribe pretty quickly. The surefire way to dry up your list is to always send the same kind of Emails. Switching things up keeps your audience engaged and interested.
There are essentially 3 different types of Emails: Content, Promotional and Hybrid.
Type 1: Content Emails – These educate your audience, provide value and share useful information.
An example of a content Email would be workout tips, if your business is in the fitness niche.
Type 2: Promotional Emails – You make money by selling. This is what promotional Emails are for. Remember that the people who joined your list are interested in what you have to offer. So don’t be afraid to promote!
An example of a promotional Email would be an Email that links to a Video Sales Letter.
Type 3: Hybrid Emails – Hybrid Emails are not only my favorite, but the best performing as well. They come across as content and provide value, yet they blend in some salesmanship. Hybrid Emails work so well because no one feels like they’re just being sold to.
The most effective example of Hybrid Emails involves storytelling. When you tell a story, you’re providing captivating content, in which you can seamlessly add a link to a sales page.
Now that you know the best ways to send emails and the different types, I want to talk about the best tool...
I believe the Best Email Marketing Suite out there is Sendlane. Sure, I'm one of the owners, but the part that makes Sendlane stand above the rest is the high level of deliverability. After all, if your Emails aren’t being delivered… what’s the point?
Just for our #LurnNation community, I'm giving you a Free 30-Day Trial.
Click Here To Get Your Free 30-Day Sendlane Trial
Ok. You’ve got all the steps. But before you get started, there is a special bonus step that is crucial to your success as an Email marketer.
BONUS Step #6: Maybe The MOST Important — Driving Traffic
What use is all of this if you don’t have people actually visiting your opt-in page?
This is where traffic comes in. No, not the “beep-beep” traffic. I’m talking about hordes of hungry prospects coming to your page and giving you their Email addresses.
Traffic is the fuel of your Email Marketing business. Without traffic, you have no leads. Without any leads, who are you going to market to?
Getting traffic to your site can be a major obstacle for some people, but it doesn’t have to be.
The 2 Major Types Of Traffic
Free Traffic
Free traffic is basically relying on searches and social media for traffic. It can take months to drive a significant amount of traffic this way. That’s why, for this business model, I recommend investing in traffic as well.
Investment Traffic
Some people use the term “paid traffic.” I think of traffic as more of an investment though. When you buy stocks, you don’t say you PAY for stocks, you say you INVEST in stocks. The same principle applies to traffic. Traffic is an investment.
Investing in traffic can increase the number of visitors to your site (and number of subscribers) very quickly. However, if not carefully implemented and rigorously tracked, paying for traffic can be a black hole for your budget.
If you’re smart about investment traffic, it will easily pay for itself and turn you a profit faster than any other kind of business.
There are many, many ways to invest in traffic. Here are just some of them:
- Facebook Ads
- Google Adwords
- Solo Ads*
*Solo ads are a highly effective strategy where you basically rent someone else’s Email list in your niche. You not only get more traffic and sales, but simultaneously build your list. And the prospects you add to your list are already interested and highly engaged to begin with (because they’re on someone else’s list in your niche). It doesn’t get much better than that.
With traffic, you have to consider TIME VS MONEY. You can put in a ridiculous amount of time and effort in getting traffic, or you can spend a little money and become profitable very quickly.
That’s just the basics of traffic. There’s a lot more to it, but that could be another blog post in and of itself.
After reading this, you now know more about Email Marketing than most Email marketers. How about that?
Let’s summarize a bit…
- EMAIL IS KING. Remember that. The number of people who use Email is more than any social media platform. Email IS NOT going anywhere either.
Source: The Radicati Group
- With Email Marketing, you’re in control. No company can cut you off and destroy your business overnight. Having control is powerful in any business.
- Email Marketing and promoting affiliate offers are the easiest and most effective ways to make money online. I showed you how simple it really is.
All you have to do is follow my 5-Step System…
STEP 1. Choose A Niche
STEP 2. Build A One-Page Website (AN OPT-IN PAGE)
STEP 3. Choose A Winning Affiliate Offer
STEP 4. Create A Great Free Gift
STEP 5. Send Emails
[BONUS] STEP 6. Drive Traffic
Learn How To Earn Money Online With Email Marketing
It’s really a simple formula, right? Anyone can do it.
Honestly, this is among the fastest ways to make money online and start a profitable business.
Now you just need to put this into practice.
Are you ready to take action?
To support you in the process of starting your very own online business, don’t miss my Success Weekly Replay, where I cover all of this in great detail.
See you there.
