While it may seem old-fashioned now, there was a time when people were on the phone all day making calls—including sales calls. These phone calls allowed salespeople to reach customers that were long distances away way before the invention of the internet… It seems these days the art of the sales call is a lost art. Sales calls were once a major focus, but now the focus has shifted to email, texting and other platforms that allow for text-based communications. There are some things that get lost with text, though—particularly the human touch. There’s something about actually speaking with someone that allows for a deeper and more effective communication… This is why every marketer that deals with one-on-one communications or small group conversations should learn the art of the sales call.

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What is an opt-in page? As you go further and further into the internet marketing rabbit hole, you'll likely come up with more questions than you will answers. However, we're here to make the journey easier for you.

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Well-crafted sales letters are one of the most effective direct response marketing techniques out there. While some marketers aren’t currently taking advantage of sales letters, they definitely should! With a sales letter, you can communicate the benefits of your product in a compelling way that grabs the interest of the customer and takes them down a journey that eventually ends with a direct response. Let’s go over what sales letters are and how any marketer can add them to their repertoire of direct response marketing techniques.

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To build a business, entrepreneurs need excellent leads. With the right resources and know how, business owners can dramatically increase their reach and attract new customers or clients. One of the best places to find high-quality leads is through LinkedIn, and they recently launched a brand new Dynamic Ads service to make the process even more powerful.  Their new service allows marketers to reach customers with engaging, targeted content that tailors the ad to each individual user.

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An extremely powerful tool that every business professional should be using at this point is LinkedIn. More than any other social media platform, LinkedIn has encouraged entrepreneurs, marketers, salespeople and more to connect and share vital information—as well as leads.

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Facebook is constantly expanding, and part of this expansion includes breaking into new markets.

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For those who aren’t familiar with what traffic is and how to drive it, don’t worry! I’m about to go over that. I’m going to lay out exactly what traffic is, how to target that traffic and what forms of traffic any entrepreneur can take advantage of starting TODAY.

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When it comes to starting an online business, one of the easiest and most profitable business models out there is digital marketing. Through digital marketing, people have been able to build real businesses that make a real income. Personally, I have been able to make millions of dollars over the years through email marketing, and I’ve known countless entrepreneurs that have had similar success using the same methods that I did. Before making any money, you need the right mindset and a detailed digital marketing plan.

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People that are successful with money aren’t simply lucky. Instead, they are able to adhere to a set of rules that govern wealth and financial success.

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In order to be a great marketer, it’s important to have every marketing tool in your toolbox. One that people often either neglect or are completely unaware of is influencer marketing.

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