If you’re determined to make your first launch a big bang launch, two things will happen:
First, you’ll put in a crazy amount of work. Not only do you have to do all the work to create your product, but then you have to put in a ton of hours planning your launch.
There's a lot of heavy lifting.
Second, you’ll inevitably have problems, headaches, and setbacks that hurt your results. Things just don't go the way you plan them, and that's just the reality of doing business.
Luckily, you don't have to shoot for the moon with a big bang launch. Instead, you can do what I call a “rolling launch”.
It's a product launch process that's much more flexible.
What Is A Rolling Launch?
So, what exactly is a rolling launch?
The process that I call a "big bang" launch is what most people typically think of when they think of a product launch.
You create your product, you promote the release, and then you have one big day where you release your product and hope for the best.
The alternative is what I call a rolling launch, and it's much more flexible than the more traditional type of product release.
Instead of banking everything on one single day, you start out with a limited release.
With a limited release, you can test different elements of the product, your marketing plan, and what your customers do/don't want.
As you figure out what works and what doesn't, you make adjustments.
Why You Should Use A Rolling Launch
You can pretty much get the same benefits of a big launch but in a smaller scale. Your workload is drastically reduced and so is your risk.
Here are the reasons why your first launch should be a rolling launch.
1.) Perfect for Entering a New Niche
Whether you're a newer entrepreneur or more experienced, entering a new niche is difficult. You don't know as much about the niche, how to market your products, and what people like/don't like.
Doing a rolling launch allows you to test your product and see whether or not your have a good product-market fit.
If you put all your time and money into a big bang launch, you no longer have the flexibility to make adjustments and figure out the market.
2.) Low Stress and No Staff
A big bang launch requires a big bang staff.
You have to put together a marketing plan, build hype with promotion, put together ads, and so many other time-consuming activities.
Because a rolling launch removes the risk associated with big bang launches, you don't need so many team members on board.
You may still need some people helping you out, but it won't be a big staff like you need with a big bang launch.
3.) Slowly Test Your Way to Success
The rolling raunch gives you the opportunity to go at your own pace, which is incredibly important as an entrepreneur.
The most successful entrepreneurs don't tie themselves down and invest everything that they own into something as risky as a big bang launch.
With a rolling launch, you can slowly test every element — your funnel, your messaging, your pitch. As you grow, you’ll gain more affiliates, more opportunities and more sales.
If it turns out that you never find a good product-market fit, it's ok because you didn't put all your eggs into one basket.
How I Use The Rolling Launch
Here’s an example from my personal experience:
I did a rolling launch a couple years back with my Future of Wealth product. At the time, I didn’t know anything about launches.
But I had an awesome product that I knew would change countless lives (and it has)!
Here’s what I did…
- I created a sales video.
- I worked on the sales messaging and funnels.
- I started networking like crazy.
Back then, it was difficult and time-consuming to get clicks to test your funnel.
Here’s what I did next…
- I kept asking one contact for three more referrals.
- Then I would buy ads through those referrals.
- Then I would ask them for three more referrals.
- And so on…
As I slowly grew my list, I was growing my network as well. I was getting more clicks and sales while also getting my name out there.
Then I got creative…
- I went back to those people I bought clicks from and convinced them that they would make MORE money by promoting me as an affiliate. The more their revenue increased, the bolder I became.
- So I started asking them for testimonials.
- Now I had awesome marketing to build my business.
Not only did that rolling launch get my feet wet, it gave me many of the key relationships I have today.
These relationships are what continue to drive my big bang launches now. Needless to say, my launch for Future of Wealth was a raging success! Plus, there was almost no stress and I didn’t need much of a staff at all.
My Advice For First-Time Launchers
Don’t shoot for the moon with your first launch.
The allure of making a ton of money is what draws many entrepreneurs to business in the first place, and they often think that they're going to make their fortune on their very first launch.
Unfortunately, that just isn't the case.
Instead of going for it all at once, use a much safer, more efficient product launch process. Do a rolling launch first so you can build your network and your experience.