3 Ad Trends That Are Going To Kill It In 2019 (& Beyond)

Ad Trends

Want to take this content with you on the go? Check out The Fighting Entrepreneur podcast episode here, and don’t forget to subscribe!

A while back, if you keep up with me and my travels and what I’m working on, I was on a trip to Japan.

While I was there, at the end of one of my days, I was just flipping through the internet and my emails when I came across something from marketing expert Todd Brown. If you don’t know who Todd Brown is or what Agora does, I suggest you look it up immediately.

Agora is a complete juggernaut in our industry.

Anyway, I saw an email from Todd talking about an event they were putting on. I immediately knew I had to be there, but I was stressing because I was going to be traveling in a remote area the day the tickets went up for sale. I didn’t want to miss it, so I messaged Todd on Facebook basically chasing him around with my credit card.

I didn’t even care what the price was! I knew I was going to get that value back times 10 because Todd and Agora have so much to offer. To give you some context on the power of the event, you had to be spending a few hundred thousand dollars in ad spend PER MONTH—so these people were the elite.

I’m talking about 40 of the brightest people I’ve ever met!

I didn’t even get to speak that much during the event because I was just soaking up what these people were talking about. Now, I know that most of you aren’t quite spending that level of money on advertising yet, but you get to benefit from what I learned at the event just by reading this blog. As soon as the ideas started flowing, I knew I’d have to share them with you.

While I got about 26 golden nuggets from this particular mastermind, there were three major takeaways from speaking with these ad buying geniuses that you can take away and start applying immediately.

1. Higher Facebook Engagement Means Lower Ad Costs

Ad Trends

A lot of people create Facebook pages either just to have one or to have a platform to run ads with.

I know I’ve been guilty of this before.

But what the people in that room have proven over time with their data is that Facebook, over everything else, wants connection. They want to know that the pages that are running ads on their platform are actually engaging their audience. This is especially so with the most recent push Facebook has made to make their platform more user-content orientated.

If you want Facebook to work with you on your ad prices, you need to prove that you’re contributing to their platform. This means:

  • Posting content

  • Distributing content

  • Engaging with followers

  • Spending money on ads that engage the audience

That last point is something that a lot of people don’t really consider, and I’m guilty of it as well. Honestly, my Facebook page is a little bit sad (at the time of writing this) because I mostly just use it to run ads. However, I now know that there’s value both for me and for my audience if I create engagement on my page.

That’s because, according to the experts, the more engagement you get from your audience, the higher the likelihood that Facebook will reward you with lower ad costs.

So, what does engagement look like?

  • Likes

  • Comments

  • Reviews

  • Shares

What they’ve found is that if you can get your audience engaged and can get them to like, comment, share and so on, Facebook will reward you with lower ad costs.

So, how much of your ad budget should you spend on engagement ads?

The recommendation I heard is that you should be spending 5% of your advertising budget on engagement ads. That means that, because I spend around $400,000 on ads per month, I should be spending $20,000 of that just on getting engagement on my page.

This is enough to really get people involved and increase your overall engagement rates.

2. Write long-form ads

If you haven’t written long-form ads before (or if you don’t know what they are), this is definitely something to consider. While most people are conditioned to think that ad copy needs to be short, what I (and the mastermind confirmed) believed is that my ads costs are actually lower when I write long-form copy in my ads.

Let me show you exactly what I mean.

Here’s a post with short text, which is what a lot of people think they need to do to keep people’s attention.

 

image

 

However, what we’re saying is better for both your engagement and your ad costs, is to use longer-form copy that looks more like this.

 

image

 

Then, put the URL for the link that you would like your customers to click BELOW the “see more” section. You actually want people to see that ‘See More’ button because Facebook sees that engagement and, in our experience, it lowers your ad costs when people click that button to read more.

I mean, just look at what Bob Proctor is doing again here.

 

image

 

When you’re writing long-form ads, DON’T try to minimize what you write so that it fits in the top text above the ad. Let it flow, and don’t be afraid of the ad being longer.

People like good content.

As long as you have good content to share, you have no reason to fear long-form ads.

3. Create “Pay What You Want” Payment Options

After attending this mastermind, I’m now convinced that “pay what you want” really is the next big move in online business. Just to provide a bit of clarity, let me explain what I mean by “pay what you want.”

When the customer lands on your product, they typically see a set dollar amount that they need to pay to purchase the product. In the “pay what you want” model, the customer has the option to type in the amount of money they’re willing to pay for the product. It could be $0 or it could be $100.

It would look something like this.

image

I know that to a lot of you, this may sound insane.

If people are able to pay what they want, won’t they simply pay as little as possible? I know that was my initial reaction when people started talking about it at the event.

But a traffic expert named Justin Brooke actually went out and ran an experiment for this type of model on his low-ticket offers. Instead of selling the product for $7 or doing a free + shipping type offer, he set up his product in a “pay what you want” structure.

And his results were fascinating.

What he found was that his conversions DECREASED by 40%. That sounds terrible, right? This is where it gets interesting. While his conversions decreased by 40%, his revenue INCREASED by 400%.

 By letting the consumer drive the price, he actually found that people were willing to pay a higher price on average for his lower-ticket items.

With that extra revenue, he can now go out and outspend his competitors on ads to acquire even more customers.

Trust me, this is going to be big.

Keep Up With Ad Trends, And Join A Mastermind

Ad Trends

I can’t believe the insane amount of value I got from attending the mastermind group I went to in Baltimore, and I highly suggest you join a mastermind group as well.

Two heads are better than one, and a room full of knowledgeable people can create new ideas that can literally turn into millions of dollars in profits.

 Make sure that you put the 3 media buying secrets that we went over into practice.

You’ll find that your click rates and sales go up, while your ad costs go down!

Want to take this content with you on the go? Check out The Fighting Entrepreneur podcast episode here, and don’t forget to subscribe!