Let’s set the record straight with 5 truths about email marketing that will grow your business, starting today!
Mail OftenThe Myth: “Mail just once a week or your list will get annoyed and unsubscribe.” The TRUTH: People subscribed to you because they like you and value your content. We’ve tested different mailing strategies for 10+ years and here’s what we’ve found works best... Mail your list as much as 5x a week. Not only will it keep you top of mind, it keeps your community poised to buy.
|Example: George didn’t want to risk annoying his list of 5,000, so he only emailed them once a week.With an average 10% open rate on his emails, only about 500 people even read his emails in a given week. 90% of his list — 4,500 prospects — didn’t even get a chance. Instead of annoying his list, he’s ignoring them. Many of those 4,500 prospects still have a need, and they’ll search for someone else to fulfill it.|
Promote OftenThe Myth: “People only want pure content, not promotions.” The TRUTH: People also want a solution that helps them achieve their goals. They look forward to and WANT your product promotions. If you only send content, your list will only expect content. When you finally do send a promotion, they’ll avoid it. However if you teach your list that you send a mix of both promotions and content, they will expect and appreciate both. My list LOVES getting our emails because we combine content and promotions. It’s why I have one of the most responsive lists in this market.
Quality is King (Not List Size)The Myth: “The bigger the list, the bigger your results.” The TRUTH: List size really doesn’t matter. List quality is what counts. I have a simple way to increase the quality of your list in just SECONDS… Delete leads off of your list. I know, I know… it’s hard to delete leads, but believe me - it will greatly improve the quality of your list. We purge our 90-day non-openers every quarter. Getting rid of these “inactives” will greatly improve your Open Rates from the rest of your list.
|Example: Chandra loves watching her list count grow. But she’s noticed a trend: With every 10,000 names she adds, her open rates fall and her bounce rates jump.With a 100,000-person list, she is getting even FEWER sales than she had with a 50,000-person list. If Chandra would trim her non-openers, her list would immediately become more responsive and her sales would increase.|