[Case Study] How I Added 16,452 “Virtually Free” Targeted Facebook Leads to My Email List

Now, I say FREE Targeted Facebook Leads… but, I actually PAID for them…

“So, how were the leads FREE?”

That’s the secret I’m about to share!

Advertising on Facebook costs money. Right?

Well, it’s possible to get Free Traffic on Facebook too (using social media strategies), but that can take forever.

So I figured…

Let’s try Facebook Ads (but do it in a creative way that’s immediately profitable)…

The method I’m using boils down to…

5 Easy Steps To Get FREE Targeted Facebook Leads

5 Steps To Get FREE Targeted Facebook Leads Diagram Blank

STEP #1 – The Free Gift

One of the best ways to get someone to give their email address is to offer them something of value for FREE.

Free Targeted Facebook Leads - Step 1 The Free Gift

Usually, people give away:

  • Free Reports
  • Free Video
  • Free Software
  • Etc…

This “Free Gift” can become a road block for some people because they think it takes too much time to create. In reality, the trick is the gift does NOT need to be very long. Actually, I find the shorter it is, the better it performs!

Some of the best reports I have ever given away have only been 10-12 pages.

My Formula For Creating An Awesome Free Gift:

The easiest way to create a great Free Gift that makes people want to provide their Email address is to follow a formula like one of the following:

  • “5 Secrets To [__________]…”
  • “The 3 Step Formula To [__________]…”
  • “7 Weird Tricks To [__________]…”

People love numerical lists. Lists are easy to visualize. They’re easy to read. But, most of all – they’re fun and that’s the key!

Alright, now you may be wondering…

How Do I Actually Create This FREE Giveaway…

#1 – Record An Audio Clip

This simple trick saves me hours of time. I just sit down with my recorder and speak. Writing doesn’t always come easy for a lot of people, but EVERYONE can talk.

One of my favorite apps for this is DropVox.

DropVox

It allows me to record and have the memo show up in my Dropbox moments later… ready for step #2.

#2 – Transcribe The Audio

Find someone on Fiverr.com

Fiverr Transcription Services

Or just use the site I use: Rev.com.

Rev.com Services

I love Rev.com because of its straightforward pricing: $1/minute.

#3 – Edit The Transcript

When it comes to editing the transcript, this can also be done through Fiverr and hiring someone to clean-up, edit, and give a bit of design to the transcript.

Fiverr Transcription Editing Services

…Boom! There it is.

So, now that the Free Gift is ready to go… what’s next?

STEP #2 – The Opt-In Page

The opt-in page is the page where we capture a visitor’s Email address and in return give them the Free Gift we created in Step #1.

Free Targeted Facebook Leads - Step 2 The Opt-In Page

The ONLY goal of this page is to have people “opt-in” to receive that free gift, so we want to make the page super simple.

 

But why do we use an opt-in page? Why wouldn’t we just send these visitors to BUY our stuff?

I know what you’re probably thinking because I was in the same place when I started. Surely, by giving things away for free, we’re losing money?

WRONG!

  1. By having an opt-in page, around 50% of visitors will sign up to get that free gift. With a sales page, we’d be lucky to get <1% to make a purchase.
  2. Instead of a one-off sale to <1% of our visitors, we now captured their email address. We can use this list of emails for a lifetime of communication. We can sell to our email list subscribers over and over again instead of a one-time sale, if that.
  3. We are building a RELATIONSHIP! This is important. People are more likely to buy if the TRUST IS BUILT. Emailing valuable content and related offers on a regular basis builds trust! In doing so, it increases the likelihood of making some nice commissions too 🙂

How to Set An Opt-in Page Up In Just 4 Easy Steps!

As I mentioned earlier, we want our opt-in page to be simple. Remember, the only goal of this page is to get someone to enter their email address for our Free Gift.

We will then use that email list to market to over and over again to generate revenue.

With that in mind, here’s the 4-step process we PERSONALLY use in every single one of our businesses.

This is a tried and tested formula that has helped us generate millions of leads and millions of dollars in sales:

Opt-In Page 4 Key Elements

#1 – The Perfect Headline

The headline is, without a doubt, one of the MOST important parts of any opt-in page. The headline is 1-2 lines of text at the top of the page that is going to entice people to sign up to get the Free Gift.

Every headline should do TWO things:

  1. Excite. We have a very short window to get someone excited to engage with our message.
  2. Hook. Why you? Why your free offer? We need to quickly articulate exactly what they will learn or get in return by giving their Email address.

For example, in the earlier opt-in page, the headline was “5 Powerful Ways To Achieve Goals”

 

I chose that headline because it did the 2 things VERY well.

  1. Excite. Powerful ways to achieve goals? Enough said.
  2. Hook. I just told you that there are 5 things you need to know to achieve goals. You want to know what those 5 ways are, right?

If a headline has these 2 elements, it’s good to go!

To make things even easier, here’s a free template anyone can use… just fill in what the free offer teaches, it’s THAT simple!

“REVEALED: Free Offer Reveals How to [__________] in [____] Days…”

#2 – Bullet Points

On every opt-in page, I like to include 3 or 4 bullet points.

But, why bullet points?

As mentioned earlier, we want this opt-in page to be short and to the point. Remember, someone just invested a few minutes of their time – this means there is a very small window to get their attention. They won’t have time to read paragraphs!

Stick to concise and exciting bullet points.

These should focus on what the free offer teaches and WHY they should download it. Think BENEFITS.

Here’s an example:

 

Keep them simple. Short. Powerful.

#3 – Free Gift Image

This step is super simple. We don’t have to create the image ourselves. We can inexpensively get someone to do it for us. Remember Fiverr? It’s an online marketers’ best friend.

Just about every service on the site costs $5.

For our Free Report in this example, guess what we’ll need… A cover image!

Instead of flailing around trying to figure out how to use Photoshop, I just go on Fiverr and have someone create it. There are always plenty of options. I just typed in “e-book cover design”:

Fiverr e-book Cover Design Search

And the search results came back with over 10 pages of options!

Fiverr eBook Cover Design Search Results Screenshot

I’ve always been able to find someone great who can quickly produce a professional looking cover.

When it’s done, simply drop that image in and this step is complete! Here it is in our example…

 

#4 – The ‘Box’

The ‘Box’ is where we get people to enter their email address. Without this, we will not be able to build a list and we won’t generate any revenue.

While this step is important, it’s also super easy. There are plenty of systems out there that allow us to easily set this up like Sendlane, LeadPages, and Clickfunnels.

I personally recommend Sendlane (because it’s one of my businesses and I can give it my full stamp of approval). Plus I offer a Free 30-Day Trial!

Each one allows us to copy and paste the ‘Box’ directly to our website!

To see this in action, check out the opt-in page from earlier:

 

 

As you can see…

All Of The Elements Help To Drive The Opt-in

  • We use descriptive words that paint a picture. Notice the use of words like “poison” and “superpowers”.
  • It breaks down the specific benefits they are going to get.
  • It gives a clear Call to Action.

Even the text in the button was written with a purpose in mind.

STEP #3 – SEGWAY Pages

In the past, I suggested sending new subscribers straight to an offer. Doing so increases the opportunity to quickly generate some sales.

Free Targeted Facebook Leads - Step 3 Segway Pages

While this strategy works well, there’s always room for improvement…

Put yourself in the shoes of your new subscriber for a second. They don’t know much about you. They’re focused on getting this free report that they just gave you their email address for. If you put an offer in front of them right away, how likely are they to respond?

There needs to be some kind of bridge between the opt-in page and the offer.

That’s where the Segway Page comes in. Here’s an example…

Segway Page Free Report Example

This Segway Page Alone Is Why I’m Able To Get Free Targeted Facebook Leads, Even Though I’m Actually Paying For The Clicks!

It’s a simple page that redirects their attention from the gift. It also presells them on the offer that I’m about to show them.

I now use this in EVERY single one of my funnels.

Why?

Because it CONSISTENTLY boosts sales by up to 65%, which means 65% more money for the same effort!

I’m serious. This simple-to-copy page is a big reason why I’m so successful. It has been responsible for HUGE growth in my business.

And it’s not even a complicated page.

Segway Page 4 Key Elements

There Are 4 Keys That Make The Segway Page Work:

#1 Headline

Hooks their attention and directs their focus onto a new topic.

Segway Page - Headline Example

#2 – Edify

I spend some time establishing the credibility of the person who is presenting the offer.

Segway Page - Edify Example

#3 – Presell

By the time they click, they are in the right mental headspace to see the offer.

Segway Page - Presell Example

#4 – Call To Action

Big button at the bottom with clear directions. There’s no confusion about what the next step is.

Segway Page - Call To Action (CTA) Example

What I’ve found is that only about 50% of the visitors click the button to go to the next page. Yet, my sales increased by 65%. What’s going on?

It’s Simple: Micro-Commitments!

This is a very well-known strategy to copywriters and sales people, but one that very few business owners actually use.

In fact, if we can look back through centuries of sales tactics, we’ll see this EXACT method in play. Why? Because humans have not changed and will not change. This strategy will work forever.

Pro Tip: Make sure your Segway page is no longer then a short scroll. This is a MICRO-COMMITMENT to read not a full-blown sales page!

Look… If you don’t do anything else with this blog post… be sure to implement a Segway Page. THIS is the step that can make the biggest impact… period.

Remember, as with all our sales strategies we want this to be STORY driven… It has ONE goal, to GET THE CLICK.

Speaking of segways, let’s move onto the next step…

STEP #4 – Creating Profit

By now visitors have landed on the opt-in page. The amazing page we set up in 4 steps has led them to put in their email address to download that Free Gift.

What’s next?

Free Targeted Facebook Leads - Step 4 Creating Profit

 

Maximizing Profits

Since we’re spending money to send visitors to our Free Gift, we want to recoup as much money from the ad spend as possible.

The best way to do this is to offer a LOW-TICKET product. As a general rule, this is an offer priced BELOW $50.

In the following example, we sent the traffic to a free book offer where the customer only has to pay $7 for shipping and handling. That’s the perfect kind of offer for this funnel.

Low Ticket Offer COP Book Example

But we don’t have to have our own book… or even our own product.

By looking at places like Clickbank or JVZoo, we can promote OTHER people’s products and make a % commission on every sale we make.

The MAJOR consideration to take here is this…

Regardless of WHAT the offer is. Whether it’s an original offer OR an affiliate offer… Make sure it has a CONVERTING FUNNEL in place.

Make sure the offer has upsells/downsells and other offers in the funnel to maximize profit potential and to recoup as much ad-spend as possible!

A good way to do this is to look at the stats the vendor will provide, such as EPC.

EPC = Earnings Per Click gives a good idea of how much money an affiliate can expect to make from every person they send to this offer. (Obviously, the higher the better, but make sure it’s RELEVANT to your main free offer.)

FREE Workshop
My 5 Steps To Building a
Profitable Email Business Using Nothing But Email!

– Master My 5 Step Formula That I’ve Used Time & Time Again To Build Multiple Successful Email Businesses…
– Watch Me Build An Entire Business From Scratch In 20 Minutes Or LESS!
– Learn How To Get The Entire Business Automated…

YES! Save My Free Seat!

Step #5 – Follow Up Emails For Connection & Profits

So, by now we’ve got the opt-in… The visitor has asked for the Free Gift, gone through the Segway Page and landed on the Thank You Page offer (a low-ticket item, remember).

Follow up emails is the next step…

Free Targeted Facebook Leads - Step 5 Follow Up Emails

 

If we’ve done this right and the offer is solid, we would have already recouped a large portion of our ad spend on our low-ticket Thank You Page product.

But, don’t panic if you haven’t…

… that’s where the autoresponder comes in.

An autoresponder is a piece of software that allows you to AUTOMATICALLY email the list we’ve just built.

We can set an autoresponder up so that it emails our subscribers 1 day, 3 days, 10 days (whatever we want) after they subscribe.

There are some great autoresponders out there, including…

Sendlane

Sendlane Website - Automation

My personal fav and also what I use in my businesses… Try it out for yourself with a Free 30-Day Trial!

Sendlane Free 30-Day Trial

Aweber

AWeber Website - Automation

GetResponse

Get Response Website - Automation

iContact

iContact Website - Automation

Mailchimp

MailChimp Website - Automation

The autoresponder I use is a sequence of emails (I usually do 10 days) that allows me to generate MORE money on the backend from people that didn’t purchase my Thank You Page offer (and BOOSTING profits from anyone that did)!

The main goal of any email autoresponder series is to build a relationship with our list, give value and sell more products that will be of value to them (a win-win all round)!

Here’s a breakdown of the 10-day autoresponder sequence that is personally responsible for generating millions of dollars in my business.

(But please note, results like mine may not be typical nor expected for everyone.)

10-Day Autoresponder Sequence

Day 1 – Thank You. This email’s purpose is to thank them for taking action and to provide them the link to the free download again. PLUS, I like to add a short P.S. reminding them to check out the thank you page offer they missed.

Day 2 – Story Pitch. This email will be using a story to sell the low-ticket offer that is on the Thank You Page. People resonate with stories, so instead of just telling them to buy the product – we want to show them how using the product can impact their life. Tell a story!

Day 3 – HARD Pitch. This email sells the same offer that was promoted on the Thank You Page, reminding them of the core product benefit.

Day 4 – Final Chance. We tell people that it’s their final chance to get in. This is called ‘scarcity’. Tell them this is the final time you’ll be emailing them about it, and they need to take action NOW if they want it. By doing this, more people will take action as they don’t want to miss out.

Day 5 & 6 – Content. Give as much value as possible here. Give away the best content for free and people will be more willing to pay for the rest (if, of course, they like what they have already received)! Building a profitable email list is all about the relationship. Days 5 & 6 are relationship building days! This will pay many dividends over the lifetime of a list.

Day 7 – High-Ticket Story Pitch. Today will be a story based selling email for a HIGH-TICKET offer ($297/$397 or higher). Again, this doesn’t have to be your OWN offer… but make sure it has a funnel in place. We’re doing a high-ticket offer today to maximize profits. The best way to find an offer to send out is to look at places like Clickbank or JVZoo and search for the topic of your free offer.

Day 8 – HARD Pitch. The same as Day 3, but we’re going to be promoting the high-ticket product today.

Day 9 – Content Pitch. Give some valuable content, and remind them with a soft pitch about the high-ticket offer we are promoting.

Day 10 – Last Chance. The same as Day 4, but for the high-ticket offer.

THE BREAKDOWN.

See how easy this is? What are the NUMBERS behind this?

It’s all very well teaching you this stuff, but does it ACTUALLY work?

Well, numbers don’t lie…

Here’s a breakdown of a recent campaign we ran using this EXACT 5 Step System I just revealed above.

Something really cool about it is that it only took us 5 hours to set up the ENTIRE campaign.

After it had been set up, we invested $9,377.64 in getting 30,843 visitors to our opt-in page.

Out of those 30,843 visitors, we had 16,452 people sign up for our free report (53% of everyone that saw our opt-in page gave us their email).

*Results may not be typical nor expected for everyone.

Case Study - Free Targeted Facebook Leads

Using the follow-up system, we generated $10,120 within 3 days (that’s a PROFIT of $742.36!) AND with the 16,452 new leads, that will generate me MULTIPLE thousands more for life in future profits).

Case Study Proof

Can you see how this all works? I was able to PAY for clicks and generate enough money to recoup my ad spend BEFORE the payment even left my bank account.

Now… scale it up and launch more funnels!

That’s it! My system for Free Targeted Facebook Leads that provides the opportunity to build an infinite number of email subscribers! Amazing, right?

For more advanced training, and to see even more great Case Studies, attend my FREE WORKSHOP – Come Watch Me Build an Email Business in 20 Minutes or Less!

FREE Workshop
My 5 Steps To Building a
Profitable Email Business Using Nothing But Email!

– Master My 5 Step Formula That I’ve Used Time & Time Again To Build Multiple Successful Email Businesses…
– Watch Me Build An Entire Business From Scratch In 20 Minutes Or LESS!
– Learn How To Get The Entire Business Automated…

YES! Save My Free Seat!

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