5 Steps To Building a Profitable eCommerce Business WITHOUT Creating Your Own Products


You’ve probably heard the word. You might even have a pretty good idea of what eCommerce is. But, today we’re going to show you how anyone can start their OWN eCommerce business right from their own home.

No inventory. No packaging. No shipping. No headaches.

The Internet connects people from all over the world and creates new opportunities every day. This means that you can find whatever you want, whenever you want and have it in your hands before you can even say “What is eCommerce?”

Global eCommerce

What is eCommerce?

Simply stated, eCommerce is “commercial transactions conducted electronically on the Internet.” Pretty broad definition, right? It’s essentially an umbrella term for any transaction conducted online.

For our purposes, we’ll narrow the definition a little more.

eCommerce: selling physical products in an online store

For a reference point, Amazon.com is the giant and prototypical example of eCommerce. Ebay and Etsy are 2 other giants in this area.

In 2015, there was OVER $335 BILLION in eCommerce sales in just the United States. And major companies like Target and Wal-Mart have started investing in beefing up their online presence.

eCommerce Stores & In the News

Source: https://www.bloomberg.com/news/articles/2016-08-08/wal-mart-agrees-to-buy-jet-com-for-3-billion-to-fight-amazon

Source: http://www.businessinsider.com/target-stores-changing-for-e-commerce-online-focus-2016-3

Needless to say, big things are happening… and you just need a small slice of it to make a significant profit.

Commerce is Evolving

Throughout history, most commerce was done face-to-face. As new technologies arose, they too became platforms for commerce.

Direct mail, telephone, radio, even infomercials and home shopping television shows had their moments in the sun.  The problem is that most of these technologies have major drawbacks.

For example, radio and television can reach a large number of people, yet they are impersonal. Being a one-way channel of communication, they also have to use another platform to actually conduct the transaction (like calling a phone number to order a product on tv).

Direct mail and telephone are two-way communication channels, yet come up with their own sets of disadvantages.  With telephone, you can’t reach a large number of people and there is no visual aspect to it. With direct mail, it can take months between advertisement and purchase. Also, the response rate for direct mail is pathetically low.

I don’t even want to spend any more time discussing these because they’re all outdated. The point is that eCommerce dominates all other means of commerce in every way. eCommerce truly is the FUTURE.

3 Differentiating Factors of eCommerce

eCommerce combines the best of both worlds. It has the dynamic qualities of face-to-face commerce with the ability to reach anyone anywhere. Now that’s a recipe for success!

The Internet is a Place of Business

With eCommerce, you have an actual place of business. Well, a virtual place. But it’s still a place. On your website, customers can see pictures, read detailed descriptions and place orders.

eCommerce Amazon Example

eCommerce is the only other form of commerce, besides face-to-face that has an actual place of business as well. It’s the virtual version of having a store. All of the other mediums (direct mail, television…etc.) are more like different ways of advertising than an actual place of business.

Additionally, the internet is a ‘place’ you can be from any physical location. Meaning you can run an eCommerce business from anywhere in the world, especially if you implement some of the strategies I detail below.

eCommerce is Dynamic

Anything on the Internet can change as fast as something done face-to-face (and even faster in certain aspects).

Need to change a product description? Easy.

Address a customer question? Got it.

Refund an order? Done.

The only way to keep up with a fast-changing world is to leverage dynamic technologies. eCommerce is a great way to do that.

eCommerce is Scalable

Another X factor that eCommerce has is scalability. When it comes to eCommerce, conducting 5,000 transactions is not much different than conducting 5 transactions.

Let’s compare it with a physical store.

You can set up an eCommerce store faster than ever before. There are just 2 steps…

  • Step #1: Choose your domain
  • Step #2: Use a simple-to-use service to create your website

Compare this with setting up a physical store, where you need to…

  • Find a space
  • Haggle over the price and specs
  • Deal with the government to get the right permitting and zoning
  • Spend thousands of dollars building out your space

Physical Store

And that’s just to get the building set up! You haven’t even stocked inventory or opened your doors.

As you can see, starting an eCommerce store is so much easier. You just need to understand and implement the right system. That’s what I’m going to show you below.

5 Steps To eCommerce Success

Now that you have a good idea of what eCommerce is and its limitless opportunity, I want to provide you with the simple formula I used for creating my eCommerce success.

This is a proven strategy that has worked for thousands of people, but please know that results may not be typical nor expected for every person.

I’ve done the work myself, interviewed the experts, and partnered with the best in the business. Through all of my accumulation of knowledge and experience, I’ve distilled the strategy for setting up and scaling an eCommerce business into 5 simple steps.

Are you ready?

Here’s My 5 Step System To eCommerce Success:

5 Step System to eCommerce Success

Step 1. Store Creation
Step 2. Inventory Arbitrage
Step 3. Targeted Visitors
Step 4. Profit Multiplier
Step 5. Rinse & Repeat

Those 5 fundamentals are all that’s needed. They’re not even very complicated. Anyone can master this process once they’re shown the way.

With each step, you’ll learn exactly what it is and how to apply each one in a cohesive manner.

After reading this, you’ll have more applicable knowledge regarding eCommerce than the vast majority of people involved in it. The tools for your success are all right here.

Once you have the information, it’s all about applying it. Don’t worry; I’ve got you covered there too.

Let’s get into it…

Step 1: Create An Online Presence

eCommerce Step 1 - Store Creation

To conduct eCommerce, guess what you need to do first? Be on the internet! While this is incredibly obvious, the question of “How?” is where many people run into issues.

There are 2 ways to create a presence online, one is more advanced and one is so simple you can have an eCommerce store set up by the end of the day.

1. Create Your Own eCommerce Website

The first way to create an online presence is to do it yourself. But before you even consider doing this, I have an important piece of advice that will save you thousands of hours and headaches: This is NOT for beginners.

If you were to build your own eCommerce website from scratch, there are a lot of factors to consider…

You’ll have to…

  • Figure out how to create a website
  • Build a way for people to place orders
  • Get a way to process credit cards
  • Find out how to ship your products
  • Etc.

Do you know how to do all of this? I know I don’t.

All of this is completely overwhelming for most beginners, which is why I recommend the second way…

2. Use An Existing eCommerce Platform

Thanks to the wonders of technology, there are many platforms that provide you with all of the tools to create and run your eCommerce business. Why waste precious time when you can have everything done for you?

Here are some of the leading platforms when it comes to eCommerce.


Shopify eCommerce Example



  • All in-one platform (website, hosting, order placement, credit card processing…etc.)
  • Free trial
  • Active community with contests and other bonuses


  • Monthly Cost (though earning potential can make the monthly cost an absolute steal)

KEEP READING! I’ll be sharing a special way to get an exclusive 21-day free trial plus a 10% off your monthly subscription 🙂


WooCommerce eCommerce Example



  • Easy to set up
  • Free


  • Need your own website and hosting already set up


Big Commerce eCommerce Example



  • All-in-one platform
  • Free trial


  • Monthly Cost


Volusion eCommerce Example



  • All-in-one platform
  • Free trial


  • Monthly Cost

As you can see, you have a few options.


For Beginners, I Recommend Trying Shopify First

For beginners, I recommend Shopify for eCommerce


Shopify is by far the best eCommerce platform to allow any individuals with little to no experience building their first online eCommerce business. I’ve flown across the country to negotiate on your behalf with the decision makers at Shopify HQ to offer an exclusive 21-day free trial plus a 10% off your monthly subscription for an entire year. With Shopify, you no longer have to worry about hosting, maintenance and finding software to take care of your orders. It’s an all-in-one solution and I highly recommended it.

In order for you to be eligible to get Zero Up™ Lite training program for free, you must have an active Shopify account to install the training app to your store.

Click here to get started now!

But that’s not all!

When you click here, I’ll also give you complimentary access to my online course with a Step-By-Step 10-Part Video Training Series to Help You Build Your eCommerce Business Starting From Zero!

Once you’ve completed the first step and have a presence online, you’re ready for step #2…

Step 2: Inventory Arbitrage

eCommerce Step 2 - Inventory Arbitrage

After you’ve created an online presence, the next step is to get products to sell. A stockpile of products waiting to be sold is known as inventory.

Inventory: A stockpile of products waiting to be sold

To sell physical products online, you need inventory, right? Actually, no!

This is a HUGE misconception in the eCommerce world. You don’t need to stockpile a bunch of inventory before you can start selling.

If you rush into buying a bunch of inventory, you might have a stockpile of goods that just sits in a warehouse and never sells.

Starting your eCommerce business with a bad inventory investment immediately puts you in a hole. However, there is a way to get around risk… 

Simply sell other people’s inventory to your customers.

When you’re building an eCommerce store, remember that you’re selling products, not necessarily your own inventory. If you can structure your business model to just sell products and not inventory, then you avoid the risk of being stuck with a warehouse full of expensive inventory that won’t sell.

Inventory Arbitrage is a unique method in which you simply sell your vendor’s, manufacturer’s or reseller’s inventory.

Let’s say a product sells for $10 and your manufacturer charges $5 for it. When you receive an order, you collect the $10. Then you simply pay the $5 to your manufacturer, who ships the product directly to your customer. You make the $5 margin in between, just like that.

Fred's Shopify Example

This is the least risky way to create an eCommerce store right from the get go.

It isn’t even difficult to find products to use this strategy with. Here are just a few places where you can buy inexpensive physical products – mostly from China – to sell in your country for a significantly higher price.


Ali Express Example



Dh Gate Example



Doba Example


The Key Is Picking The Right Niche

There are profitable physical products to sell in every niche imaginable. 

That’s why the single most important factor in selecting a niche is finding something you’re passionate about.

If you’re not passionate about a niche you’re choosing to do business in, you’re basically just creating another 9-5 job for yourself.

  • Love dogs? There are thousands of products you can sell related to dogs.
  • Like cooking? Same thing.
  • How about yoga? You bet there are lots of products to sell!

Find a niche you’re passionate about and use that passion to fuel your success.

Choosing the Right Products to Sell

While just about every niche can be profitable, not every product in those niches will be.

To find a profitable product to sell, look for what people are actually buying. Don’t try to reinvent the wheel!

  • Go to Amazon.com and look for the bestsellers in the niche you’ve chosen
  • Check out watchcount.com, which reveals the top products selling on the eCommerce giant Ebay
  • Check out the Google Keyword Planner Tool, which comes with a free Google Adwords account. It will show you the most popular search terms, including physical products people are searching for

Identity what kinds of products are hot right now and start from there. If there is high demand for a specific product, that means many people are willing to buy it. It’s a lot easier to get people to buy products they want rather than products they don’t!

Again, you can find products through the resources I recommended earlier, such as Ali Express, DHgate and Doba.

Step 3: Generate Traffic

eCommerce Step 3 - Generate Traffic

After you have a web presence and products to sell, the next step is to generate traffic. In order to sell anything, you need people to be aware that you’re out there. You need eyes on your website.

You know the old phrase “Build it and they will come?”

Well that definitely does NOT apply to eCommerce.

A common misconception today is that if you put up a website, hordes of hungry customers will automatically find you. This just isn’t the case. These days, with billions of websites out there, yours is just a drop in the digital bucket.

Luckily, there are many ways to drive traffic to your website. There are literally dozens of tactics and tools to generate traffic, both free and paid. But in order to succeed, you must focus.

While many different strategies can work, there is one that I’ve found is by far the most effective for anyone getting into eCommerce.

Traffic Control

Here’s a key point: If you can control your traffic, you can control your sales and the longevity of your business.

So how do you control your traffic? The answer is advertising. But not just any advertising. You don’t want to blindly advertise and just throw your money away.

When it comes to targeted advertising, the most effective tool is Facebook. Facebook is now becoming one of the largest advertising platforms out there.

Facebook Users Traffic

The reason for this is that Facebook gives you the ability to target people that express interest in your niche. You can target Facebook ads to people who like your specific niche, which is every advertiser’s dream.

You can do this on Google Adwords as well, but Facebook is a much easier platform to start with.

Facebook ads are easy to use, easy to implement and they start at just $5. That’s why my advice is start with Facebook advertising and expand from there.

At the end of the day, mastering traffic can open up limitless possibilities for an eCommerce business. It’s what brings in customers, and those customers bring in revenue.

Even with customers, your work is not yet done…

Step 4: Multiply Your Profits

eCommerce Step 4 - Profit Multiplier

Once you have the first three steps lined up, it’s time to multiply your profits.

The secret to multiplying profits is simply increasing your average order size.

If customers come to your website and make 1 small purchase, that’s fine, but you’re leaving A LOT of money on the table. People who are successful in eCommerce capitalize on this opportunity with a simple but powerful strategy: creating a sales funnel.

How To Create A Sales Funnel

A sales funnel is essentially a sequence that entices customers to buy more. This might consist of things like giving a coupon away, creating upsells or generating more sales on the backend.

Funnel Trick 1: Host A Giveaway

One way to stand out from your competitors and bring customers to your website is to give something away or offer a steep discount.

When a customer takes advantage of a discount, they’re already making a micro-commitment. While it’s difficult to get someone to buy from you the first time, it’s EASY to get them to buy from you again once they’ve already made a purchase of any easy.

This psychological process is one way to “grease the wheels” on the buying process, and offering special deals is a great way to take advantage of it.

Funnel Trick 2: Create an Upsell Sequence

An upsell is an offer that is a higher cost add-on in addition to the initial purchase.

The classic example of an upsell is ordering a burger at McDonald’s and the clerk asks, “Do you want fries with that?”

That one simple question was an upsell that increased McDonald’s profits by millions of dollars overnight WITHOUT having to do anything else (except serve the fries with the burger).

McDonald's Upsell Example

You can do the same thing at your eCommerce store. If a customer purchases 1 item from you, there is probably another item they’d be eager to buy along with it.

It’s important to capitalize on that period of time when your customers are in a buying mood, and there’s no better time once they’ve already bought something from you..

Funnel Trick 3: Use an Email Sales Funnel

Another means of creating a sales funnel is through email. There are many ways to do this, as email is one of the most useful tools for anyone with an online business.

On the front end, a sales funnel can be initiated by collecting someone’s email address when they come to your site. Even if they don’t purchase anything during their first visit, you can continue to communicate with them and eventually turn them into a customer.

On the back end, you can email customers after they made an initial purchase. When someone purchases a product from you, it’s highly likely that they’ll buy again. Following up with customers and getting them excited about other products can multiply profits exponentially.

Email is a powerful sales tool. It gives you the opportunity for direct communication with customers and potential customers that other mediums simply can’t touch.

The real money in any business is on the back end (meaning after a customer already makes an initial commitment or purchase). It’s important to have a solid follow-up process to take full advantage of this reality.

Though people may make purchases the first time they visit your website, this pales in comparison with the amount a customer you’ve already established rapport with will buy over time.

Multiplying profits by creating a sales funnel can lead to tremendous eCommerce success.

Step 5: Rinse & Repeat

eCommerce Step 5 - Rinse & Repeat

Ok, so you’ve created a presence, found products to sell, generated traffic and multiplied your profits. What’s next? Rinse and repeat!

The first 4 steps are a tried and true process. If you’ve implemented all 4, you’ve learned the process and proven to yourself that you can do it. And, like all processes, this process is repeatable.

Here’s something else to keep in mind. By duplicating the process, profits can duplicated as well!

There are several ways to duplicate the process. Remember how I mentioned scalability before? Repeating the process is a means of scaling up.

More stores >> More products >> More traffic >> More funnels

This might sound like a lot of work, but it doesn’t have to be. Remember, you are building a BUSINESS, not creating a new job for yourself.

As you generate profits and look to scale, you can hire virtual assistants on freelance websites like Upwork.com and Guru.com to maintain your existing store while you implement the process again. That creates massive opportunities to scale and grow.

Here are a few ways to repeat the process and scale up.

Repeat and Go Premium

You can scale up by seeking out premium manufacturers that sell higher cost items who also fulfill your customer’s orders. In doing so, you will be selling premium products for higher profits.

Sell & Repeat

One option is to sell your store when it’s profitable.

If you start making, say, $500 a month on a website, there are opportunities to sell it for thousands of dollars. $500 per month is easily achievable in the world of eCommerce and most likely, if you follow the steps, you’ll be making much more than that*. So if you do a little extrapolation, LOTS of money can be made just by selling an eCommerce website.

*Results may not be typical nor expected for every person.

Once you sell it, guess what? You can create another one and sell that too, then do it again and again. It will only get easier the more you do it.

Take Action

While I’ve provided you with all of the information necessary to start your very own eCommerce business, there is 1 missing ingredient: Action.

As Johann Wolfgang von Goethe famously said, “Knowing is not enough; we must apply. Willing is not enough; we must do.”

It’s all laid out, step-by-step. All you have to do is implement it and you will be able to create your own eCommerce business.

  1. Create a presence. Create a website for your eCommerce business. As we discussed, there are platforms that make it incredibly easy to do so.
  2. Get products to sell. Choose a niche you’re passionate about, find out what’s selling and sell the same products or something similar.
  3. Generate traffic. Get people to actually come to your website. And not just anyone, bring in the right people who will actually buy from you.
  4. Multiply your profits. Create sales funnels and use the power of the upsell to greatly increase profits.
  5. Then, just rinse & repeat.

5 Step System to eCommerce Success

The opportunity is massive here.

eCommerce is the FUTURE

There’s a reason why all of the retail giants are scrambling to leverage it.

You even have a massive advantage over the big players. You can build your business, change your business and adapt to new opportunities instantaneously (the retail giants are simply too big to do this). That’s an invaluable advantage in our rapidly changing world.

So really, what are you waiting for?

Success in eCommerce is only limited by excuses.

And I want to help eliminate that as much as I can!

So that’s why I’m offering #LurnNation complimentary access to…

Fred Lam 10 Day eCommerce Training Video Course Free

You have everything you need. Now go out there and make it happen!

About the Author:

Fred Lam, CEO & Founder, iPro Academy
Fred Lam started his working life over 12 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada. Today, Fred is the CEO of several multimillion-dollar businesses, including iPro Academy. Fred has coached thousands of students around the world and continues sharing his knowledge in his book Starting From Zero.

FREE Training: The 5 Steps To Creating An eCommerce Business…

YES! Save My FREE Seat For Anik's Success Weekly eCommerce Training!

eCommerce Is A HUGE Opportunity In The Internet Marketing World

Many friends of mine make millions of dollars a year selling physical products online.

In this FREE TRAINING happening January 18, 2017 @ 9pm EST, you’ll learn about 5 simple steps to create an eCommerce business.

The best part about this business is that you can build it from home WITHOUT a warehouse or massive inventory.

This is because of the power of Inventory Arbitrage – which allows you to profit from selling products you don’t even own from China.

In this free training, you’ll…

  • Learn all about Inventory Arbitrage and how to leverage it to avoid many of the challenges that come with selling physical products.
  • Discover the best niches to build your business where sales will happen QUICKLY.
  • Find out the best sources of traffic to generate you first sales for your eCommerce business.

There’s nothing to buy at the end. In fact…

We’ll give you a Free Course every attendee qualifies for!

Click here to sign up for this special Success Weekly webinar. If you want to learn about making money online using eCommerce, this is a free training you cannot miss!

Join Us for #LurnNation Success Weekly eCommerce

7 Steps To Turn Your Passion Into Profits By Starting Your Own Digital Publishing Business

Want to start an online business with low start-up costs, no physical products, and the ability to turn your passion into profits? Of course! Who wouldn’t, right? In this article, I’m sharing what you need to know to get a Digital Publishing off the ground!

This proven business model that has helped me consistently generate over $10 million/year* and build the life of my dreams…

And the best part is it’s centered completely around my passions, which has allowed me to…

  • Become a Bestselling Author
  • Speak at Events and on TV (I recently spoke at TEDx, fulfilling a long-time goal)
  • Meet My Mentors, like Robert Kiyosaki & Les Brown (both of whom I’m now working closely with), Richard Branson and Tony Robbins, to name a few…

Anik's Dream Life Collage

Also, digital publishing has given me the ability to travel the world, spend time with my family and create products I truly believe in for an incredible community of digital entrepreneurs #LurnNation!

And so much more…

*Results may not be typical nor expected for every person.

What is Digital Publishing?

Digital Publishing is when you package information and sell it to customers who want to solve problems in their lives.

The Internet has made creating and distributing information products easier than ever.

To start a traditional publishing business, you had to spend tons of money upfront. You had to invest in infrastructure and warehouse your products. You only actually made money after you sold thousands of them.

Well, the Internet has changed that.

Today, you can create high quality written, audio, and video content for pennies. All you need is a computer and free or inexpensive software, and you’re off to the races.

Marketing is also much easier…

You don’t need to spend a bunch of money on ads in magazines and newspapers. Instead, you can spend a small amount of money on highly-targeted ads on Facebook and Google. If you don’t want to spend any money at all you can build an audience using social media, blogs, and forums.

All In All, Digital Publishing Businesses Are…

  • Inexpensive to get off the ground
  • Easy to scale
  • Growing at a massive rate

(Click infographic for Digital Publishing On The Rise Infographic PDF version)

Digital Publishing On The Rise Infographic

Want to share this image on your site? Just copy and paste the embed code below:

As you can see in the infographic above, digital publishing is a TREMENDOUS opportunity. I know this first-hand.

Like I mentioned earlier, digital publishing brings in over $10 million/year in revenue to Lurn. And while results may not be typical nor expected for every person, I’m sure you can see why I think it’s a fantastic business to get into.

Best of all…

  • You don’t have to be a great writer.
  • You don’t have to be the smartest person in the world.
  • You don’t even need to know much about the Internet.

The most important thing you need to succeed is DESIRE.

When I started, that’s all I had. I didn’t even have 10% of the training available to me that you do today. But I did have desire, and I kept going and going until I figured it out.

If you’re reading this article, I think you have that too 🙂

In this article, you will learn EXACTLY what you need to become a digital publisher. As you’ll soon see, digital publishing is simple and you can get your business off the ground quickly with few resources.

You don’t need a ton of money to get started, which makes it IDEAL if you want to start making money on the side before going all in.

Read this article. Learn the business model. Then, most important of all, go out and DO IT.

7 Steps To Digital Publishing Success

7 Steps To Digital Publishing Success

Some people get so excited when they hear this that they jump right into making a product. Please don’t do that.

While starting a digital publishing business is pretty simple, you do need the right strategy. Once you have the right strategy, you just need to execute. 

Here’s what you don’t need…

  • You don’t need to be an amazing writer
  • You don’t need to be great with computers
  • You don’t even need to be an expert in the niche you choose

That’s right, you can still start a great digital publishing business even if you aren’t an expert!

How? By leveraging the expertise of others.

We’ll talk more about that in a minute…

First, let’s go over the 7 steps to create a successful digital publishing business.

Step 1: Pick The Right Niche
Step 2: Create A Product Your Customers Want
Step 3: Profit Multiplier
Step 4: Delivery
Step 5: Messaging
Step 6: Ignition
Step 7: Grow

That’s it!

If you follow these steps, you have a good shot at success.

The key is execution! You can learn all the strategy you want, but if you don’t follow through, you won’t be successful.

So read the 7 steps below, then be sure to execute what you learn.

Step 1: Pick The Right Niche

Step 1: Pick The Right Niche

This is an important step because it sets the stage for your whole business.

Niche: The audience you’re targeting and
the needs you’re helping them address.

Picking the right niche is key to success for digital publishers. If you pick the wrong niche, you’re doomed no matter how great your products and marketing are.

You can successfully create a digital publishing business in multiple niches.

Just take a look at Amazon Kindle’s Best Sellers list and you will find successful eBooks in just about every category imaginable, from business to relationships to health and wellness.

Amazon Kindle Bestseller List

That said, there are some niches – segments of the market – in which your digital products are more likely to be successful. If you start your digital publishing business in one of these niches, you have a greater chance of success than with others.

In general, there are just 5 questions you should ask yourself to determine if a niche is a good one or not…

  1. Is it digital friendly?
  2. Are there other digital publishers in this niche?
  3. How big is the audience?
  4. Are people searching online for information in this niche?
  5. Could you create and sell multiple products to this audience?

There are MANY niches that meet those 5 criteria.

Here are 5 examples of niches that check off those 5 criteria and have been proven to work in the digital publishing world…

5 Popluar Niche Suggestions

Niche Suggestion 1: Weight Loss

Weight loss is the quintessential digital publishing niche.

Many people are always on the lookout for new weight loss tips, and are ESPECIALLY on the lookout for anything that can help them lose weight while making as few changes as possible.

Niche Suggestion 2: Bodybuilding

Not everybody wants to lose weight. Many people want to GAIN WEIGHT (generally in muscle-form!).

When people are into bodybuilding, they’re INTO bodybuilding. They’re hungry for information (pun intended) and any “build muscle quick” system they can find.

Niche Suggestion 3: Get Your Ex Back & Dating Advice

If you’ve ever been dumped before, you know how emotional it can be. If it’s somebody you still want to be with, you may even be DESPERATE to figure out how to get that person back.

That’s why “get your ex back” is a great digital publishing niche.

It’s just one of the many “sub-niches” that work in the dating advice mega-niche.

Niche Suggestion 4: Investing & Personal Finance

There’s a massive demand for financial information of all kinds. But for digital publishing, you want to focus on a topic that impacts your reader’s finances in a personal way.

So if you’re interested in investments, trading, and all aspects of personal finance, this is a great niche.

Niche Suggestion 5: Electronics & Gadgets

There’s a reason why technology websites like Wired and CNET are some of the most popular on the Internet.

Many people LOVE anything technology related. A large percentage of people not only buy electronics and gadgets; they’re looking for INFORMATION about how to use what they’ve bought effectively.

Therefore, training and software products for devices – smartphones, tablets, computers – as well as games, productivity apps and other tools, can all work well for digital publishing.

These are just 5 examples of strong niches with powerful emotions attached to them. This is just the tip of the iceberg for niches you can start a successful digital publishing business in. Hopefully this short list gets your creative juices flowing!

Remember, you want to look at the checklist when you’re evaluating a niche…

5 Question Niche Checklist

Step 2: Create An Information Product

Step 2: Create An Information Product

To have a digital publishing business, you need an information product. As you’ll see, they aren’t that tough to create.

However, you need to be smart about what kind of product you create.

Here’s a mistake many marketers make: after picking their niche, many people want to jump straight into creating their product. This is a big mistake, because you’ll end up creating a product you like rather than a product your customers actually want.

Guess what happens when you create a product your customers don’t want? They don’t buy, and you don’t make any money.

And that’s not what anyone wants!

I can’t tell you how many ideas I’ve had that I thought would be great… but when I did my research, I discovered that the customers I wanted to target had no interest in it.

Sometimes I did them anyway, and guess what… they all flopped.


It’s important to invest some time to discover what your customers truly want so you can create a product that directly addresses their needs.

Before you even think about creating your first product, you should have answers to these questions…

  1. What are your customers’ biggest challenges?
  2. What circumstances cause your customers to seek out information in your niche?
  3. What changes would your customers like to see in their lives?

The answers to these 3 questions shape EVERYTHING, from product creation to your marketing.

With that in mind, here are some specific ways to discover answers to those questions and uncover what your customers truly want.

Information Product Research Tips

Research Tip 1: Model Off Successful Products

Research shouldn’t be that hard…

There are many digital products in your niche right now that are successful. Someone has invested time and money in developing those products, discovering what your potential customers want, and creating sales materials to sell them.

You should find these products and learn as much as you can from them.

As you look at their sales material, ask yourself…

  1. What challenges are they addressing?
  2. What benefits are they promising to deliver?
  3. What is the price?
  4. Are there upsells?

Before you create your product, you should know the answers to these questions. Looking at what other successful people in your niche have done is the best place to start this search.

While you should never copy what someone else does, the best marketers are great at modeling what works and putting their own spin on it.

Research Tip 2: Check Out Forums

Forums are communities where people from all around the world come together to discuss a topic. There are forums in all the niches I discussed above, along with just about every niche imaginable.

On these forums you will discover what your customers talk about to each other. You’ll see:

  • What problems come up
  • What questions they ask, and
  • What solutions they seek

That is EXACTLY what you need to know before creating your product!

You can find forums by doing a simple Google search. Type in ‘“your niche” + forum’” and you’ll get all kinds of options.

Bodybuilding Forum Example

You can also go to Reddit, which is basically a mega-forum with “sub-reddits” on every topic imaginable.

With all these resources, you should have no problem discovering the challenges your customers are facing.

Research Tip 3: You Could Always Ask

The most direct way to find out what your customers want is to ask them.

I know, what a shocking idea!

Seriously though, I have had some of my biggest “a ha” moments from surveys I’ve sent out to my customers.

Lurn Survey Example

If you have an email list or a social media following, you can send them an email asking “tell me what your biggest challenges are.” If you need to offer a bribe, so be it. Most of the time, you won’t even have to though.

You’ll be shocked at how many of your customers will LOVE the opportunity to tell you about the kind of content they’re looking for.

Just ask, listen, and be prepared to act on what you discover.

The #1 skill to marketing success is empathy, and that begins with taking the time to learn as much about your customers as possible.

Now It’s Time To Create Your Product

The core of digital publishing businesses are information products. They are courses designed to give your customers the information they need to solve their biggest challenges.

The core of digital publishing businesses are information products. These are basically packages of information.

If you are able to produce and market a solid set of information products, you can be a digital publisher. However, if you’re NOT able to produce information products in the first place, then success as a digital publisher becomes almost impossible.

The good news is that with modern technology, it’s easy to produce high-quality information products. In many cases, you can produce a full-fledged product in just a couple of days.

There are 3 types of digital products we’ll discuss here: Written, Audio, and Video.

3 Digital Product Types

You can be successful with any of them, so go with whichever one you can create a quality product with FAST!

Option 1: Written

The most common type of information products is in written form, including:

  • eBooks
  • Reports
  • Newsletters
  • Worksheets
  • Blogs
  • And more

It’s easy to create written content on word processing platforms like Microsoft Word, Apple iPages, Scrivner, Google Docs, and Open Office (which is FREE!).

If you don’t like to write, no problem!

You can use an inexpensive transcription service like Rev.com or the dictation software built into your operating system to SPEAK your content.

This is the easiest type of content to create, but it is still highly valuable. eBook sales continue to climb each year, and there is no sign they are slowing down any time soon.

Be sure to check out this post where I show you How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days.

Option 2: Audio

Another type of information product is in audio form. These include:

  • Podcasts
  • Audio Lessons
  • Special Music
  • Guided Meditations
  • And more

I know what you’re thinking: “That sounds great, but how do I create audio that doesn’t sound awful?

It’s a fair question. Not too long ago, it cost A LOT of money to produce decent quality audio. Those days are long gone.

Today, with a few simple tools, you can create high-quality audio that sounds as good as or even better than what would have cost thousands of dollars to create in the not too distant past.

So what do you need to create good audio content?

You Simply Need 2 Things To Create Great Audio Content

A good microphone and software.

If you go on Amazon and type in “podcast microphone,” you’ll find many excellent USB microphones for under $200! Some are even under $100 and give you pretty good quality.

In terms of software, your best bet is the FREE software Audacity. This free piece of sound editing software fulfills most of your sound editing needs. It’s easy to use and gives you terrific results.

Audacity is just 1 example of audio software that is free or inexpensive.

While in the past you needed to rent out studio space to create audio with acceptable quality, with these programs, you can create excellent audio content for pennies, or even nothing at all!

Option 3: Video

Video content is easy to create. It also has the highest perceived value.

What many people don’t realize is that it is possible to create fantastic video content for very little money. All you need is a computer and a microphone you can buy for under $200. In some cases, the internal microphone on your computer is good enough.

I can already hear you…

Wait, what do you mean all you need to create fantastic video content is a computer and a microphone? What about a video camera?

It’s simple. Some of the best video content that makes up the core of the most successful digital products out there are called kinetic videos. These are videos with information on the screen and a narrator presenting that information.

At its core, it’s a recorded PowerPoint presentation.

All you need to do to create a fantastic kinetic video is to create a PowerPoint presentation and use an inexpensive screen capture program like ScreenFlow or Camtasia to record yourself giving the presentation.

That’s it!

You now have video content you can feature in your digital product.

It really is that simple, especially because those 2 programs are easy to use. They take care of most of the technical stuff for you.

For example, they have automatic audio filters that will take out the background noise from your audio recording to make it sound more professional. It’s not perfect, but it’s better than what most people could have done with expensive stuff 15 years ago.

While kinetic videos are all you need to create great video content, you can take it a step further and actually record yourself presenting information. You could go out and buy a video camera… or you can just use your smartphone.

The point is that creating excellent video content is NOT difficult.

Like audio and written content, you have no excuses. If you have valuable information to share, you can create a fantastic product.

If you’ve done your research…

  • You should know exactly what kind of product to create.
  • You know what your customer’s biggest challenges are.
  • You know what changes they want in their lives.

Just give them the information they need to do that.

If you aren’t an expert yourself, no problem…

TIP: You can even interview experts in your niche and turn those interviews into a product. That’s right, you don’t need to be an expert in your niche – you just need to find an expert, interview them, and package those interviews into a product!

Now, It’s Time To Assemble Your Offer

A great product isn’t enough.

People don’t buy products – they buy offers.

Offer: Your product + bonuses

Every successful digital publisher is a master at creating offers. That means taking your main product and adding bonuses to make it a compelling, impossible to refuse package that delivers tremendous results to your customers.

For example, my best-selling product is Inbox Blueprint. At its core is comprehensive email marketing training. The training is great, but it’s the bonuses around it that really sell it.

In addition to the training, we include a piece of software called LaunchPad, which allows you to build your opt-in page, free report and first 10 emails in less than an hour. We also include a daily Q&A, extra training and 24 hour customer support as bonuses.

Here’s a quick, 2-minute LaunchPad Demo to show you what it can do if you’re interested 🙂

Many customers buy Inbox Blueprint for the bonuses as much as they do for the training itself!

You need to create your own set of bonuses to include with your main product. I like to include at least 3 bonuses with every offer, since that will allow you to charge a higher price for your product.

Now that you have your product, let’s position yourself to make some money.

Step 3: Multiply Your Profits

Step 3: Multiply Your Profits

Funnels are what separate amateur marketers from effective ones. They’re what will make your product profitable or a flop.

So what are these all important funnels?

Funnels: A sequence of offers you present to your customers.

Let me show you an example…

Most digital publishers create a product, put up a sales page to promote it, and drive traffic to that page. It looks something like this…

No Funnel

When traffic lands on your page, they either buy or they leave. If they buy, you make some money and never see them again. If they leave, you also never see them again.

You’re also unlikely to make many sales because those visitors have no idea who you are and during your first interaction with them, you asked them for money.

Now let’s add 2 simple steps to the buying process and see if this dynamic changes.

First, we’ll add an opt-in page.

Opt-In Page: Simple one page website where you deliver a free gift in exchange for the visitor’s email address.

You’ve come across these pages before. Here’s an example…

Opt-In Website Example

Those pages are easy to create. The ONLY goal of this page is to get people to commit to getting your free report so we want to make the page super simple.

Second, we’ll add a profit multipler.

Profit Multiplier: An additional offer that follows a sale.

Now your basic funnel looks like this…

Profit Multiplier

As you can see, instead of sending someone directly to your sales page, you are instead sending them to your opt-in page.

Even if they don’t know who you are, there’s a decent chance they’ll give you their email address in exchange for the free gift you’re offering them.

In fact, most of my opt-in pages have over a 50% conversion rate.

After they opt-in, they’re taken to your sales page. They have the opportunity to buy your product. If they buy, you make money and they go to your upsell offer, where you can make even more money from that purchase.

If they DON’T buy your main product, that’s not a problem because you still got their email address on the opt-in page. That means you are able to still communicate with them.

Here’s something you might find interesting…

The MAJORITY of my sales actually come from sending follow up emails to people who do not initially buy products when they land on my sales page.

This is one of the simplest ways to boost the revenue from a digital publishing business.

This is a simple but powerful example of a sales funnel. You are taking your customers through a process where they have multiple opportunities to engage with you, either through purchasing an offer or giving you their contact information.

By designing sales funnels, you increase your chances to maximize profits and build an audience of devoted fans. This is when digital publishing businesses really take off.

Step #4: Getting Your Digital Product Into The Hands & Minds Of The Market

Step 4 Delivery

After you sell your product, you need a way to get it into the hands of your customers.

In the past you had to learn how to code and build a website to deliver your product. Now it is EASY.

  • You don’t have to code
  • You don’t need to build a website
  • You don’t even need to personally track your sales!

There are amazing tools available that will deliver your products to your customers AUTOMATICALLY. These tools even deny access if a customer asks for a refund or if there are payment issues.

Some of these automated solutions include…

  • Clickfunnels
  • Wishlist
  • Kajabi
  • ValueAddon

Setting them up is as easy as clicking a few buttons. If I had these tools available to me 14 years ago, I would have saved countless hours and could have gotten to the making money part much faster!

Step 5: Messaging To Convert

Step 5: Messaging To Convert

Once you create your product and set up a funnel, you need to sell it.

I can’t tell you how many times I’ve seen someone spend months creating an AMAZING product, only to see it make no sales because that person refused to invest any time into creating great sales material.

You don’t have to be a master at sales and marketing to sell your information product. If you followed the directions in step 2 to discover what your customers truly want, the sales copy should write itself.

However… you DO need to spend time to make your sales message as powerful as possible.

There Are 3 Ways To Sell Your Product…

Sales Option 1: Written Sales Letter

Written sales letters are the simplest way to sell your product. They look something like this…

Written Sales Letter Site Example

Your sales letters should educate the reader about why they should invest in your product. You tell them what they need to solve their challenges, but not how to do it (that’s what your product does!).

It All Starts With A Compelling Headline

Your headline will make or break your sales letter because if it does not hook their attention, they will not read anything below it.

You sales letter should be broken up into sections with subheadlines that speak directly to your customers biggest challenges and frustrations.

You should also tell stories to connect with the reader on an emotional level.

When you do talk about your product, focus on the benefits it will provide and not just its features.

Example Feature: Air conditioning
Example Benefit: The temperature will be comfortable on a hot summer day

Some written sales letters are less than a page long, while others can be over 20 pages. It depends on what you’re selling.

In general, the higher the price, the longer your sales letters should be.

The reason is simple: the more money you’re asking, the more value you need to provide first.

Written sales letters work for all kinds of offers, but they are most effective when you are selling an offer under $37.

Sales Option 2: Video Sales Letter

Video sales letters are just like written sales letters except they are in, you guessed it, video form.

Video Sales Letter Example

Usually these are power point presentations that you record using a screen capture software like Screenflow, Camtasia or Screencast-o-Matic.

The best video sales letters look BORING. Black text, white background. They will convert just as well as many fancier-looking ones. It’s almost like they create a hypnotic effect on the viewer.

While they might look boring, the copy is anything but. The same rules of written sales letters apply to video sales letters.

  • You need to HOOK the viewers attention right from the beginning.
  • You need to tell stories to connect with them.
  • You need to speak to their challenges and problems.
  • You need to tell them what they need to do to resolve their challenges, and you need to sell the benefits of your product.

Video sales letters work best for mid-ticket offers. The exact numbers will be different from niche to niche, but generally we’re talking about offers that cost between $37-$97.

To create either a written or video sales letter, you do NOT need to know how to make websites!

You could outsource its creation on a website like Upwork.com

You could also use one of these easy-to-use services…

  • Click Funnels
  • Instabuilder
  • OptimizePress
  • WPProfit Builder

Sales Option 3: Webinars

I’m a big fan of webinars. I use them to sell most of my products nowadays.

Here’s an example of a page I use to promote one of my 3-part webinars…

Webinar Page Example

That’s because I sell high-ticket offers, which generally cost more than $197.

Sales webinars are live events where you teach your customers on a particular topic. For example, if you are promoting a product about weight lifting, you might host a webinar on 5 amazing exercises to develop your biceps.

During that webinar, you will deliver amazing content to the attendees and at the end promote your product.

By delivering so much value to the attendees, you will…

  • Establish credibility
  • Establish trust
  • Establish reciprocity

That makes them likely to want to invest in a product you’re offering. Even if they don’t buy, that’s ok – they got a lot of value and are still more likely to buy from you in the future.

That’s the beauty of webinars – you aren’t really selling!

There are great tools and services out there to run your webinars, including…

  • Click Funnels
  • GoToWebinar
  • Webinar Jam

With their help, you can set up your webinars quickly and easily, and start making sales.

Webinars work so well for us, that I recently launched a weekly webinar series called Success Weekly!

Success Weekly #LurnNation

It’s open to everyone and airs LIVE every Wednesday at 9pm EST (New York Time). Just save your seat here now & mark your calendar!

Step 6: Start Making Sales!

Step 6: Ignition

Once you’ve created a quality product and set up your funnels, you are well on your way to building your digital publishing business.

However, “if you build it, they will come” doesn’t quite work. You need to put in some work to generate “traffic” – people who will be checking your stuff out.

There are 2 types of traffic, and both are exactly what they sound like…

Paid Traffic: Traffic that you pay money for.
Free Traffic: Traffic that you don’t pay money for.

That doesn’t mean that free traffic doesn’t have a cost.

With free traffic, you have to invest time instead of money. It usually takes longer to see results, and you will have to put in many hours to make it work.

With paid traffic, you pay someone money and traffic comes into your funnel.

Which should you use? I recommend BOTH!

Let’s talk about some great sources for each…

Best Sources Of Free Traffic


Blogs are the center of most free traffic systems. They’re easy to create websites that people come to get content on a particular topic.

If you create your own blog, consistently post new content (VERY IMPORTANT), and spread the word on the other free traffic sources below, you will start attracting traffic from search engine traffic and social media shares.

Here’s an example of a poplar blog site, Pro Blogger:

Pro Blogger - Blog Example

Source: http://www.problogger.net/blog/

Likewise, commenting on other people’s blogs can help bring people to your content. If you are able to provide useful feedback on a popular post that generates thousands of hits, then you will have lots of eyeballs on you and the site you link to on your profile.


Remember forums? This is where people go to discuss certain topics. They’re not just great for niche research – they’re also great for traffic.

Warrior Forum is a popular place for digital marketers to hang out and share ideas…

Warrior Forum - Forum Example

Source: http://www.warriorforum.com/

If you position yourself as an expert on forums in your niche, then you can draw people into your funnels. Best of all, you don’t have to spend any money!

That’s why forums are a fantastic source of traffic.


Social Media Example

Source: Editorial credit: Gil C / Shutterstock, Inc.

Another great tool for driving traffic to your products is social media. Social media platforms like Facebook, Twitter, and Instagram are places where people come together to make connections and share content.

If you create shareable content and create compelling profiles on these sites, then social media can be a great tool to build your audience.


YouTube is another terrific source of free traffic. YouTube is one of the most popular websites online. It is also the second largest search engine in the world.

Here’s my YouTube page! People searching for how to build an online empire, how to build a digital publishing business, or simply some motivational videos may come across my information 🙂

YouTube Example

Source: https://www.youtube.com/user/aniksingalcom

That means if you are able to create and promote videos on it, you can carve out a tiny piece of that traffic pie – which can be HUGE!


Writing and publishing a free eBook on Amazon Kindle can also generate free traffic to your website.

Millions of people browse the Kindle marketplace for eBooks.

Here I just typed in “Personal Development eBooks” and I got 47,916 results.

Amazon Kindle Example

Source: https://www.amazon.com/Kindle-eBooks/

If you offer an inexpensive eBook with fantastic content, then promoting your products in the eBook is a great way to drive free traffic to your website!


If you have an email list or subscribers on your blog, you can leverage that audience by swapping emails or blog posts with another person with a large following. Basically you’re saying to them “I’ll promote your stuff if you promote mine.”

Joint Venture Example

Source: Shutterstock

Most people will take that deal, making this an effective way to bring people into your funnel.


Another way to generate free buzz AND traffic to your product is to get a respected person or website in your niche to review your product.

One positive review to a large enough audience can open up a flood of traffic to your product.

A popular site for electronics reviews is CNet.com. Getting a rave review here, could help the latest gadget big time in sales!

CNet - Product Review Example

Source: https://www.cnet.com/reviews/


The next level of this is to pay them a commission for every sale they generate for you, which is known as affiliate marketing. There are marketplaces like Clickbank that make it easy to set up these affiliate programs.

Cickbank - Affiliates Example

Source: https://accounts.clickbank.com/marketplace.htm

As you can see, if you are on a shoestring budget, there are all kinds of ways to generate traffic. You just need to be willing to invest your time and be persistent.

While these free traffic sources are great, I do recommend mixing it with paid traffic as well. If you ARE willing to invest some money into traffic, here my 2 favorite sources.

Paid Traffic Source 1: Email Media

There are email marketers out there with hundreds of thousands of people on their lists that would be happy to send an email to their subscribers on your behalf… for a fee, of course!

The best kinds of email media are solo ads.

Solo ads are dedicated emails that email marketers send to their subscribers to promote your website. Solo ads are awesome because you’re able to put your message in front of people who are eager to get the kind of information you’re offering.

Best of all, you only pay for each click you get, which would be like only paying for a TV commercial when someone who watched that commercial walks into your store.

A fantastic website to buy solo ads (which also happens to be one I’m a partner of, yes a shameless plug!) is www.clickonomy.com – a solo ad marketplace with hundreds of vendors selling solo ads in every niche imaginable.

Clickonomy - Solo Ads Example

For many digital publishers, the easiest and fastest way to get traffic is to buy some solo ads and send them into your funnel – ideally to an opt-in page.

You’ll get actual data on whether or not your funnel works and whether you should keep investing in it.

Paid Traffic Source 2: Facebook Advertising

One of the most popular sources of paid traffic is Facebook advertising. If done right, it’s terrific.

Facebook is a massive website with over a billion active users. That’s an insane amount of people!

I have my ear to the ground in Internet marketing circles, and most of the action is happening on Facebook now. That’s because Facebook has a huge audience along with remarkable targeting capabilities.

Once you master Facebook, you can put your ad in front of the right people at an almost scary level.

Facebook’s targeting is so good that you can target your ads by traits like age, gender, relationship status, and even interests.

Facebook Ad Targeting Example

Best of all, you can get a campaign going at a low cost and scale it up when you find something that works.

HOWEVER, before diving into Facebook you need to get the right training.

Facebook is picky about what kind of websites you can promote, so staying compliant is super important. At the very least, study Facebook’s ad policies before running your first ad, so your account doesn’t get banned.

Step 7: Grow Your Business

Step 7: Grow

At this point, the possibilities are endless. You can turn your digital publishing business into whatever you want it to be.

Remember, this is about YOU and YOUR PASSIONS.

  • Do you want to go deeper with your customers? Create additional training and sell it to them.
  • Do you want to spend more time with your family, quit your job and/or travel the world? Keep refining your funnel to make it more profitable and drive more traffic.
  • Do you want to start working with people one-on-one? Add coaching and consulting services to your funnel.
  • Do you want to make more money without creating more products? Find other amazing products in your niche and start promoting them as an affiliate.

You can even find other experts in your niche and publish them! There are so many important messages out there that no one ever hears because they don’t know anything about marketing. Once you master digital publishing, you can help them get their message out.

I Do All Of This And More, All Thanks To Digital Publishing…

The beauty of digital publishing is that it is a business that is simple to start and has MASSIVE scalability.

It all starts with making that first commitment to learn the strategy and EXECUTE. Both are essential if you’re going to be successful.

Let me ask you… are you willing to commit? Are you willing to take action to start your dreams digital publishing business?

Want To Learn More About Digital Publishing?

Now that I’ve shared how digital publishing is a wonderful opportunity and the 7 steps to digital publishing success, it’s time to get started on building your own products…

The best place is start is with my LurnInsider program!

As an Insider…

  • You’ll get access to ONGOING, cutting-edge training on what’s working NOW in the digital publishing world.
  • You’ll be taken through my Digital Publishing Bootcamp where I’ll expand on the 7 steps you’ve learned in this article.
  • You’ll also get a FREE Toolkit with the resources you need to get started.

Join LurnInsider Today!

If you’d like to get Insider Access & a Free Toolkit, with all the tools, resources and training you need to launch and grow a success Digital Publishing Business click here: https://www.lurninsider.com/freetoolkit/

How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days

How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days

“Whoa… Write a whole eBook in 10 days? … Impossible!”

Yes, it may sound difficult. It may seem like that would take weeks. Months even.

But believe me, it doesn’t have to! It’s really MUCH easier than most people think.

I’m going to go a step even further…

Did you know that you don’t even have to be a professional writer to write an eBook in 10 days? Seriously – just 10 days.

Today I’m going to share how anyone can have their very own eBook written in less than 2 weeks (I’m even going to share a handy infographic to reference)!

Why would writing eBooks be useful?

Writing eBooks is a valuable skill! If you can write eBooks, you can create and grow a digital publishing business.

Digital Publishing Defined

Digital Publishing: A business built around selling information
(eBooks, video and audio courses, membership sites, etc.)

I personally believe that Digital Publishing is one of the best online business models. I’ve built my business around it and I’ve made millions in online sales from it.

It All Begins With Your Mindset

If I said to you, “Hey, write a 50-page eBook in 10 days,”

I think that would intimidate a lot of people, even some professional writers.

But what if I said: “I want you to write a 500-word article today on 1 subject.”

I want you to write a 500-word article today on 1 subject.

Do you think you could do that?

I think you probably could. In fact, I think you could likely write 4 or 5 of them today, no problem. If you can do that, then you can write an eBook in 10 days, and I’m going to show you how right now.

The key to this, as with everything else related to business, and actually anything in life really, is to really break it down.

How To Write An eBook in 10 Days Step-By-Step

Productive people are masters of chunking things down into actionable tasks. That’s what they do. They are fantastic at it. With this eBook, all we’re really doing is sharing how to chunk this process down.

Really… that’s the secret to writing any eBook!

There are 3 simple steps to do this:

Step 1: Write a list of 12 topics you would like your eBook to cover.

Step 2: List out 4 subtopics under each.

Step 3: Each day, choose 5 subtopics, and write one page for each.

That’s it!

Infographic: How Anyone (Even Non-Writers) Can Create An eBook In Just 10 Days

Now to tie it all together, I’ll break it down even further!

  • The 12 topics are each going to be a chapter, so the eBook will have 12 chapters.
  • The 4 sub-topics are what each chapter will address. When you do the math… that’s 4 x 12 = 48.
  • Then just add 1 page for the intro and 1 page for the conclusion, and there it is – a 50-page eBook!
  • Each day, go through your list of sub-topics, pick out 5 that you feel like writing about, and write 1 page for each of them.

Do that, and you can have a 50 page eBook done in just 10 days. That’s really all there is to it!

Now, if you want to write a 100-page eBook…

Just double everything! Write down a list of 24 or 25 topics and have 4 sub-topics for each.

If you want to write a 20-page eBook…

Like a free report or something along those lines, then just write down a list of 5 topics and 4 sub-topics for each.

Just play around with the numbers to create the length eBook you want, and what your prospects and customers would want to read! Soon, they’ll be lining up to get their hands on a copy!

Don’t like to write?

No problem, just use a transcription service like rev.com.

I use it all the time. I simply dictate what I want to say in my eBook. Then I get it produced in a fraction of the time (and for a low price). I make any edits I want and I’m good to go!

Now that I’ve shared how to quickly write eBooks, the next step to learn is how to start a digital publishing business.

Tomorrow, Wednesday, January 11, I’ll be hosting a FREE Webinar on Digital Publishing.

It’s part of our #LurnNation SUCCESS Weekly series. Each Wednesday at 9pm EST I’ll be diving into a topic that will help online entrepreneurs. Make sure you save your seat and mark your calendars now!

But that’s not enough, you need to be there LIVE!!

During this week’s Success Live, I’ll teach you EXACTLY:

  • What it takes to start a digital publishing business
  • How I’ve used digital publishing to generate over $10 million/year in sales for my company, and
  • How you can get into digital publishing on your own.

Again, the webinar is free. Click here to sign up right now.

Thanks for reading! Get started on your eBook TODAY and I hope to see you join me and #LurnNation every Wednesday for Success Weekly!

Get A REAL Email Business Up & Running in 5 Easy Steps — Plus an Invite to My FREE Workshop!

Join Anik's Online Training

Did you know that right now all that stands between you and having a real Email marketing business are just 5 EASY Steps?

Just 5 Steps!

Now, I know what you’re probably thinking: “Sure Anik. But how long do those 5 steps take? Months?”

Not at all. In fact, most people can usually run through all 5 steps in a matter of days. Of course, for the people who use my automated shortcuts, (I’ll share those in a second), some have been able to finish all 5 steps in just HOURS!

Now, if you know me, you know I’m not married to any ONE business model. But I will tell you that running an Email business with an Email list gives you so many advantages.

Read More Get A REAL Email Business Up & Running in 5 Easy Steps — Plus an Invite to My FREE Workshop!

My 3 Day Holiday GIVEAWAY + Biggest Announcement Ever in #LurnNation!

Hey #LurnNation!

As 2016 is coming to a close, most people will look back at the year with happiness or regret.

But here’s what is important…


It doesn’t matter how good or bad 2016 was, 2017 is just a week away so it’s time to get pumped up and ready for it!

It’s time to really think about what you want from your life in this coming year, and more importantly, how you’re going to go about GRABBING it!

Watch the video below where I reveal the biggest announcement of my life about something HUGE that’s happening here at Lurn Inc in 2017…

PLUS, answer the question I ask in the video to have a chance at winning an amazing prize in my special 3 Days of Christmas giveaways this weekend!

Reply in the comments below with your answer and share this blog post and you could win one of 3 AMAZING prizes that I’m giving away for Christmas!

UPDATE: This contest has ended and comments have been removed. If you have a question, comment or feedback, please reach out to support@lurn.com.

Here’s to an awesome 2016 and an EVEN BETTER 2017!

Anik Singal

The #1 Marketing Advice I Have Ever Received…

Hey #LurnNation!

In my 14 years of marketing – there’s been ONE piece of advice that’s made all the difference! It’s the ONE thing that ALL of my $100M+ in Online Sales are from…

… and I believe it’s the one thing every single marketer should learn!

Watch The Video Below to Learn
The #1 Marketing Advice I Ever Got
… and Find Out How to Win a Call with Me!

It all started at school 16 years ago.

One of my teachers came up to me and told me that I WOULD fail at this one thing. Being the naïve teenager I was, I believed her.

I had a drive to be successful, so I tried and tried again…

… but I couldn’t shake the image of my teacher in the back of my head. Maybe she was right?

That’s when the universe threw me a life-saver and I jumped on a call with a very successful marketer named Justin. On the call, he told me a secret that would change the way I ran my business.

Look – this is the #1 thing I’ve EVER learned and it’s the reason I’ve generated $100M+ of my online sales… so go up and watch the video NOW!

PLUS, to make what I’m sharing with you even sweeter – I want to give you the opportunity to WIN a 30 minute call with me! We’ll discuss your life and your business and I’ll give you the keys to your future on the call…

… All you have to do to be entered in with a chance to win is go watch the video and answer the question I ask inside! That’s it!

I can’t wait to hear from you!

Note: This contest has ended and comments have been removed. If you have a question, comment or feedback, please reach out to support@lurn.com.

eCommerce – Why I Finally Launched My Own eCommerce Store

Alright #LurnNation, in 2016 – I’m sure you’ve noticed the big HOOPLA about eCommerce. It seems like every Internet marketer is talking about it non-stop.

Well, I finally caved.

I launched my own store just a few days ago. I wanted to experience it for myself and so far, I must say, I’m VERY impressed.  I decided to take a few minutes and make this video for you – I want to explain exactly WHY eCommerce is becoming such an amazing opportunity…

The new store I launched has already done about $500 in sales in just a few days.  Pretty amazing stuff!

Now, my very good friend – FRED LAM – happens to be an eCommerce expert. He’s actually done over $20M in sales in the last few years using nothing but eCommerce.

He wrote an awesome new book – YOU CAN HAVE IT FOR FREE!

Download FREE Book "Starting From Zero"

Not just the book, but we’re also going to do a LIVE FREE Training this week…

Make sure you sign up and save your seat (and mark your calendars)…

Last, but not least.


Go below right now and leave me a comment and click “Share” – those of you who do – will get a chance to win some amazing prizes from #LurnNation.

UPDATE: This contest has ended and comments have been removed. If you have a question, comment or feedback, please reach out to support@lurn.com.

Go now!  Make it happen!

Download FREE Book "Starting From Zero"

How To Succeed by Failing Over and Over!

I get it… no one likes to fail right? It’s a blow to the ego, and depending on what you’re failing at, can be a blow to the wallet, or more.

So the obvious solution is to try to avoid failure. After all, we all try to avoid the things we don’t like (yep, I’m a rocket surgeon).

So here’s the problem with that… the only way to really avoid failure, is to not try things that are hard, and more often than not, it’s the things that are hard that are truly worth while.

In fact, I’ve got some pretty interesting personal history with failure, and you’d be surprised where it’s lead me. Check out the video above.


Note: Comments are no longer active on this blog post. If you have a question, comment or feedback, please reach out to support@lurn.com.

I Almost Quit 6 Months Ago. Then, ONE Question & My Dream Came True!

You know sometimes – we just quit on our dreams too quickly. Or sometimes it just feels like so long and we justify it for ourselves.

4 years ago, I made it a dream of mine to speak at TED. For years I tried. I would fill out applications and never hear back a thing.

I would make beautiful proposals and again, not even a reply. Well, guess what happened then? I took ONE more swing and it turned out to be the one that would change my life.

All I did was simply make a Facebook post and have a look! I just left Luxembourg after doing my first TED Talk!


Alright, it’s time for you to answer a question for me in the comments below and I will choose my favorites to win some awesome prizes!

#1. Click like on this post so we can get it out there!

#2. Make sure to leave an answer below!

QUESTION: What will you DO between NOW and END of year to make one of your dreams come true?

UPDATE: This contest has ended and the winner has been notified. Comments have now been removed. If you have a question, comment or feedback, please reach out to support@lurn.com.

Alright – ready? Set! Go!