Facebook Messenger Marketing: The Next Big Wave for Entrepreneurs

Today I’m sharing 3 words that I believe will be the next BIG WAVE for Entrepreneurs: Facebook Messenger Marketing.

Have you sent or received a message on your phone today?

Chances are if you’re reading this, you exchange at least a few messages on your phone every day. And you probably have multiple apps in which you do this.

A message isn’t just a message any more. It’s also a business opportunity. I’ll show you what I mean…

You see, messengers are huge these days. Pretty much everyone with a smartphone uses at least one messaging app. And the use of messaging apps is only expanding.

Mobile Messaging Apps

In 2015, messaging apps surpassed social media in terms of the number of people using them (Source: BusinessInsider.com).

Messaging Apps Surpasses Social Media

Just think about how big that is.

Now, the latest rising star in the messaging / online business scene is…

Facebook Messenger Marketing

Facebook Messenger Welcome
Editorial credit: Chonlachai / Shutterstock, Inc.

Facebook Messenger has been among the fastest-growing apps recently, and for good reason.

I use it every day. I actually communicate with more people on Facebook Messenger on a daily basis than I do with texting or phone calls. I’m not alone either. This is a trend with most people.

With the explosive growth of Facebook Messenger, tremendous opportunities are presenting themselves.

The untapped potential of this platform is mind-blowing.

Before I get into the emerging opportunities for Facebook Messenger, I have to discuss the phenomenon of Facebook itself.

Facebook on laptop and phone

Facebook: The Business That Helps You Build Your Business

Did you know that Facebook is bigger than the largest country in the world?

Facebook has more users than the largest country

Source: HuffingtonPost.com

It’s the internet hub for almost 2 billion people, and its number of users just keeps rising…

Facebook Active Users Worldwide

Source: Statista.com

People spend a LOT of time on Facebook too. In 2016, Facebook reported that people spend on average 50 minutes each day on its platforms (not including WhatsApp). Source: NYtimes.com

Facebook’s wide-spanning usage has turned it into one of the largest and most robust advertising platforms in existence. And it’s not only among the biggest; it’s also highly effective and highly targeted.

People used to scoff at Facebook, thinking it would forever be a site for college kids to share pictures and post statuses of whatever they were doing. Very few saw its enormous marketing and business building potential.

These days, almost every business has a Facebook page. We’ve got one here at Lurn… Please take a moment to Like it 🙂

Like LURN on Facebook

There are also over 3 million active advertisers on Facebook (Source: CNBC.com). It’s changing the way people do business and providing tremendous opportunities for those who are willing to stay ahead of the curve.

Facebook is a marketer’s dream. Why?

People have VOLUNTARILY given Facebook personal information that companies and corporations would have killed for 15 years ago. That gives Facebook the ability to create highly targeted ads, unlike anything we’ve ever seen before.

Facebook Targeted Image Example

Just look at your friends on Facebook, how many of them…

  • Post their relationship status?
  • Have “checked in” at a restaurant or event?
  • “Like” fan or business pages?

Pretty much all of them.

Facebook collects all this information and, to fund its gigantic operation, gives savvy marketers the ability to use that information to target business messages to a very specific audience.

This is why Facebook Ads are so effective.

Here’s an example of a Facebook Ad that I used to promote our Free Success Weekly Training Series

Facebook Ad Example - Success Weekly

Speaking of, if you haven’t saved your Free Seat yet, go ahead and grab it here (then join me each and every Wednesday @ 9pm EST!

Now back to Facebook Marketing…

Companies have literally built and scaled their brands on the back of Facebook. It’s that powerful of a tool that will continue to revolutionize business.

And now there is a new opportunity on Facebook that will be even more rewarding than traditional Facebook posts and sponsored ads…

Facebook Messenger Marketing: The Soon-To-Be Heavyweight Champ

Facebook Messenger is among the fastest-growing apps in the world. Over one billion people already use it (Source: TechCrunch.com).

Facebook Messenger Users Through July 2016 Chart
Source: TechCrunch.com

Let me repeat that…

OVER ONE BILLION people use Facebook Messenger.

The stats we’re seeing now with Facebook Messenger are staggering.

  • Each month… 17 billion photos are sent between people.
  • Each day… 380 million stickers and 22 million GIFs are sent.
  • Of all Voice Over IP (VoIP) calls, 10% go through Messenger.
    (Source: TechCrunch.com)

But that’s not all…

One billion messages are sent between people and businesses EVERY SINGLE DAY (Source: TechCrunch.com).

One Billion Messages Sent On Messenger Every Single Day

That’s a lot of customer interaction!

Here’s the kicker…

Facebook Messenger’s Marketing Potential Is Virtually Untapped

We’re already seeing some saturation with businesses vying for people’s attention on Facebook. However, the floodgates of Facebook Messenger have just been opened. Facebook only started rolling out Facebook Messenger Ads in November 2016…

It’s brand new.

The potential of Facebook Messenger Marketing goes well beyond the ads. Businesses can now send a Facebook Message to anyone who has commented on their page.

For example, if John Smith comments on one of your posts, you can send John a direct message.

Facebook Messenger Marketing Ad Example

Source: MarketingWeek.com

Can you see the opportunity here?

There’s a massive wave coming, along with a huge opportunity to ride it.

Think about it this way…

We live in a time where over one billion people can instantly connect with each other. That is a complete game-changer with potential most people can’t even fathom. And it’s just brimming with great opportunities.

The Unfair Advantages of Facebook Messenger

Facebook Messenger has some unrivaled advantages when it comes to marketing and customer relationship management (CRM).

People are getting accustomed to posts, videos and sponsored ads in their Facebook newsfeed. All of that isn’t nearly as captivating now compared to when it was all a novelty.

Facebook Messaging, however, is completely new territory. Because it’s new it will automatically get more engagement.

Facebook Messenger Marketing - Mobile Messaging on the Rise

Facebook Messenger also comes with advantages that the rest of Facebook never even had…

One-to-One = One-to-Won

Facebook Messenger gives businesses a unique opportunity to interact one-to-one with customers. Think of it like a more dynamic, more interactive email exchange.

One-on-one interaction builds relationships and trust with prospects. This allows a business to feel like a small company to their customer, yet still scale up their business.

People hate being sold to, but they love interacting.

I don’t know about you, but I love when brands interact with me personally, especially if there’s a real person on the other end. This build tremendous trust with customers, the kind of trust you can’t get by just running banner ads.

Explosive Growth

As I said before, over a billion people use Facebook Messenger (Source: TechCrunch.com). Facebook is adding new features and tools on Facebook Messenger that are creating new worlds of opportunities for businesses.

Really, there’s so much opportunity here… I cannot stress that point enough.

The Tool That Turns Messages Into Customers

Remember how I said that businesses can message people who comment on their page…

Well, what if we could automate this process? What if we could automatically send a personal message to anyone who interacts with our page or posts?

Sounds like an amazing idea, right?

Well, there is a tool that does exactly that. It’s called…

ChatMatic

ChatMatic Home Page

ChatMatic is software that automatically sends messages to everyone who comments on your posts or ads on Facebook.

It allows you to reach people where THEY are, and not make them come to you. This tool is going to revolutionize online marketing!

Let’s say you have a post on Facebook. Any time someone comments on your post, ChatMatic takes every single one of those commenters and sends them a private message via Facebook Messenger.

In this message, you can send them a link to your website, opt-in page, sales page, store… etc. Whatever your goal is for your business.

The message also goes straight to their private inbox. It doesn’t end up in the “Message Requests” box that no one checks.

So this means they’ll see it… probably as a notification on their phone too.

Facebook Messenger Automated

A lot of people don’t click the links on Facebook anymore. But they’re much more likely to click the link in a private message. Private messages imply a relationship, especially after they’ve already commented on a post of yours.

ChatMatic has seen initial messages on Facebook Messenger that have 80% open rates. To put this in perspective… even if we were to say that email open rates were at 40% (which would be a high estimate for most companies*), utilizing this tool, would essentially DOUBLE OPEN RATES IMMEDIATELY!

*Email open rates vary by type of email and across industries. It’s really good to know how a company measures up against other companies in an industry. Here are a couple of great resources that can help you with figuring out where you stand…

The message responder is the introduction to your brand. It builds trust. It allows you to engage with customers On THEIR TERMS on an app they already have and use.

Conversation Is Key

Conversation is an incredibly powerful tool, and being a one-on-one conversation makes it that much more rewarding.

In a ChatMatic survey of 1,000 people, 80% of consumers agree that they’re more likely to buy a product after talking to someone, yet only 10% of online businesses say that they actively engage customers in conversation. Opportunity alert!

By using a tool like ChatMatic, it’s easy to create automated, scalable one-on-one interaction. That’s like the ultimate secret weapon for marketing.

[BONUS] The Secret New Opt-In Strategy

Facebook integration is also creating new opportunities to gain new subscribers and collect emails in completely new ways. Let me show you how…

The Traditional Opt-In Process

The traditional opt-in process looks like this…

  1. You have an ad
  2. People click the ad and are brought to your opt-in page
  3. On this page, they have the option to opt-in by typing their email address
  4. You collect their email address

The Traditional Opt-In Process

This is the traditional process of collecting email addresses that we’re all familiar with.

Well, what if I told you that this process could be simplified and made much more effective?

New Opt-In Process

With ChatMatic, there’s no need to even have an opt-in page.

You can collect people’s emails as soon as they click on the ad link. This skips both the opt-in page and the additional step for people to opt-in by typing their email address.

The New Opt-In Process

ChatMatic allows you to create a “Sign up with Facebook” button that gets people to opt into your list, without them needing to type anything. We just tap into Facebook and grab their email address.

We’ve all done this before. This is essentially what you do whenever you authorize an app to use your Facebook information. This is the beauty of Facebook’s ubiquitous usage.

So the process goes from…

Ad >> Opt-in Page >> Enter Email Address
To…
Ad >> Facebook Authorization + Collect Email Address

It’s simple, making it much more effective in collecting email addresses. Less is more, especially in a world where most people are busy and distracted.

With the increase of mobile devices, the desire to type out your email address is diminishing. Out of a poll of 5,000 people by ChatMatic, 75% said that they would rather opt-in using Facebook rather than type their email address in an opt-in page.

Again, are you seeing the opportunity here?

By leveraging the major use of Facebook and the one-on-one conversation power of Facebook Messenger, businesses can reach new heights.

As you can see, the opportunity here is MASSIVE, for any type of business. Those who learn to leverage Facebook Messenger now will catch this next big wave.

And the best part is, this is just the beginning…

We’re going to dive even deeper into Facebook Messenger Marketing next week on our upcoming Success Weekly – Feb 22, 2017. Join as us we’ll be looking at ChatMatic Case Studies and seeing just how powerful this tool really is!

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Make sure you save your seat (if you haven’t already registered for Success Weekly) and be there LIVE every Wednesday at 9pm EST!

FREE Training: How To Increase Facebook Ad Results By 200%

YES! Save My FREE Seat For SUCCESS WEEKLY

Imagine being able to DOUBLE the effectiveness of an Ad on Facebook by using one simple little trick…

In this week’s FREE Success Weekly training, that’s exactly what we’re covering! We’ll be talking about cutting-edge strategies around how to better harness Facebook, the hottest traffic source on the web today.

Seriously… this one little trick has led to a HUGE Breakthrough on Facebook, Increasing Results by 200%!*

The key to getting these results is to use an innovative new piece of technology that allows you to…

Get More Interactive with Customers

That’s what you’re going to discover on Wednesday – this tool is brand new, cutting-edge and delivering amazing results*.

We’re going to have an awesome guest expert come in and share, step-by-step, how to implement this powerful new technique.

I’m also going to use this technology on my own Facebook Ads and show my results on next week’s Success Weekly, so you can see it in action in a LIVE Case Study.

Bottom Line…

This week’s training will be teaching one of the coolest new methods to generate traffic, get leads, and grow a business, I hope you can join us!

Success Weekly - Registration

Be sure to register using the button below. We run these Free Success Weekly Trainings every Wednesday, so please save your seat! And make sure you show up LIVE and implement what you learn, so #LurnNation can continue to be the best entrepreneur community around!

YES! Save My FREE Seat For SUCCESS WEEKLY

*Results may not be typical nor expected for every person.

[Case Study] How I Added 16,452 “Free” Targeted Facebook Leads to My Email List in 10 Days

Now, I say FREE Targeted Facebook Leads… but, I actually PAID for them…

“So, how were the leads FREE?”

That’s the secret you’re about to find out!

Advertising on Facebook costs money. Right?

Well, you can get Free Traffic on Facebook too (using social media strategies), but it takes forever. So, being the impatient person that I am, I started looking for a much faster & easier way!

I figured…

Let’s try Facebook Ads (but do it in a creative way that’s immediately profitable)…

The method I’m using boils down to…

5 Easy Steps To Get FREE Targeted Facebook Leads

5 Steps To Get FREE Targeted Facebook Leads Diagram Blank

STEP #1 – The Free Gift

Free Targeted Facebook Leads - Step 1 The Free Gift

One of the best ways to get someone to give their email address is to offer them something of value for FREE.

Usually, people give away:

  • Free Reports
  • Free Video
  • Free Software
  • Etc…

This “Free Gift” can become a road block for some people because they think it takes too much time to create. In reality, the trick is the gift does NOT need to be very long. Actually, I find the shorter it is, the better it performs!

Some of the best reports I have ever given away have only been 10-12 pages.

My Formula For Creating An Awesome Free Gift:

The easiest way to create a great Free Gift that makes people want to provide their Email address is to follow a formula like one of the following:

  • “5 Secrets To [__________]…”
  • “The 3 Step Formula To [__________]…”
  • “7 Weird Tricks To [__________]…”

People love numerical lists. Lists are easy to visualize. They are easy to read. But, most of all – they’re fun and that’s the key!

Alright, now you may be wondering…

How Do I Actually Create This FREE Giveaway…

#1 – Record An Audio Clip

This simple trick saves me hours of time. I simply sit down with my recorder and speak. I’m sure you’ve tried to write something before… and if you’re not a writer, it doesn’t come easy.

However, EVERYONE can talk.

One of my favorite apps for this is DropVox.

DropVox

It allows me to record and have the memo show up in my Dropbox moments later… ready for step #2.

#2 – Transcribe The Audio

You can find someone on Fiverr.com

Fiverr Transcription Services

Or just use the site I use: Rev.com.

Rev.com Services

I love Rev.com because of its straightforward pricing: $1/minute.

#3 – Edit The Transcript

For this step, you can edit the transcript yourself, or you can again turn to Fiverr and hire someone to clean-up, edit, and give a bit of design to your transcript.

Fiverr Transcription Editing Services

…Boom!  There you have it. Free Report – DONE!

So, now that the Free Gift is ready to go… what’s next?

STEP #2 – The Opt-In Page

Free Targeted Facebook Leads - Step 2 The Opt-In Page

The opt-in page is the page where we capture a visitor’s Email address and in return give them the Free Gift we created in Step #1. The ONLY goal of this page is to have people “opt-in” to receive that free gift, so we want to make the page super simple.

Simple Optin Page Example

But why do we use an opt-in page? Why wouldn’t we just send these visitors to BUY our stuff?

I know what you’re probably thinking because I was in the same place when I started. Surely, by giving things away for free, we’re losing money?

WRONG!

  1. By having an opt-in page, around 50% of visitors will sign up to get that free gift. If you had a sales page, you’d be lucky to get <1% to make a purchase.
  2. Instead of a one-off sale to <1% of our visitors, we now captured their email address. We can use this list of emails for a lifetime of communication. We can sell to our email list subscribers over and over again instead of a one-time sale, if that.
  3. We are building a RELATIONSHIP! This is important. People are more likely to buy from you, or the products you endorse if they TRUST YOU. By emailing your list valuable content and related offers on a regular basis, you’re building trust! In doing so, you’re more likely to make some nice commissions too 🙂

How to Set Your Opt-in Page Up In Just 4 Easy Steps!

As I mentioned earlier, we want our opt-in page to be simple. Remember, the only goal of this page is to get someone to enter their email address for our Free Gift.

We will then use that email list to market to over and over again to generate revenue.

With that in mind, here’s the 4-step process we PERSONALLY use in every single one of our businesses.

This is a tried and tested formula that has helped us generate millions of leads and millions of dollars in sales:

Opt-In Page 4 Key Elements

#1 – The Perfect Headline

The headline is, without a doubt, one of the MOST important parts of any opt-in page. The headline is the line or two of text at the top of the page that is going to entice people to sign up to get your Free Gift.

Every headline should do TWO things:

  1. Excite. We have a very short window to get someone excited to engage with our message.
  2. Hook. Why you? Why your free offer?  We need to quickly articulate exactly what they will learn by giving their Email address.

For example, in the earlier opt-in page, the headline was “The 5 Daily Secrets That Turn Dreams Into Reality”

Optin Page Example Headline

I chose that headline because it did the 2 things VERY well.

  1. Excite. Turn Dreams Into Reality? Enough said.
  2. Hook. I just told you that there are only 5 things you need to do to start turning dreams into reality. You want to know what those 5 secrets are, right?

If a headline has these 2 elements, it’s good to go!

To make things even easier, here’s a free template you can use… just fill in what your free offer teaches, it’s THAT simple!

“REVEALED: Free Offer Reveals How to [__________] in [____] Days…”

#2 – Bullet Points

On every opt-in page, I like to include 3 or 4 bullet points.

But, why bullet points?

As mentioned earlier, we want this opt-in page to be short and to the point. Remember, someone just gave you a few minutes of their time – this means that you have a very small window to get their attention. They won’t have time to read paragraphs!

Stick to concise and exciting bullet points.

These should focus on what your free offer teaches and WHY they should download it. Think BENEFITS.

Here’s an example:

Optin Page Example Bullets

Keep them simple. Short. Powerful.

#3 – Free Gift Image 

This step is super simple. You don’t have to create the image yourself. You can inexpensively get someone to do it for you.

Remember Fiverr? It’s an online marketers’ best friend. Just about every service on the site costs $5.

For our Free Report in this example, guess what we’ll need… A cover image!

Instead of flailing around trying to figure out how to use Photoshop, you can go on Fiverr and have someone create it for you. You’ll have plenty of options.

I just typed in “e-book cover design”:

Fiverr e-book Cover Design Search

And the search results came back with over 10 pages of options!

Fiverr eBook Cover Design Search Results Screenshot

You’ll be able to find someone great who can quickly produce a professional looking cover.

When it’s done, simply drop that image in and this step is complete! Here it is in our example…

Optin Page Free Gift Example

#4 – The ‘Box’

The ‘Box’ is where we get people to enter their email address. Without this, we will not be able to build a list and we won’t generate any revenue.

While this step is important, it’s also super easy. There are plenty of systems out there that allow you to easily set this up like Sendlane, LeadPages, and Clickfunnels.

I personally recommend Sendlane (because it’s one of my businesses and I can give it my full stamp of approval). Plus I offer a Free 30-Day Trial!

Each one will allow you to copy and paste the ‘Box’ directly to your website!

To see this in action, check out the opt-in page from earlier:

Optin Page Example Call To Action CTA Box 1

Optin Page Example CTA Box 2

As you can see…

All Of The Elements Help To Drive The Opt-in

  • We use descriptive words that paint a picture. Notice the use of words like “poison” and “superpowers”.
  • It breaks down the specific benefits they are going to get.
  • It gives a clear Call to Action.

Even the text in the button was written with a purpose in mind.

Pro Tip: After running thousands of tests, we’ve discovered that saying “FREE INSTANT ACCESS” converts better than any other text.

STEP #3 – SEGWAY Pages

Free Targeted Facebook Leads - Step 3 Segway Pages

In the past, I suggested sending new subscribers straight to an offer. Doing so increases the opportunity to quickly generate some sales.

While this strategy works well, there’s always room for improvement…

Put yourself in the shoes of your new subscriber for a second. They don’t know much about you. They’re focused on getting this free report that they just gave you their email address for. If you put an offer in front of them right away, how likely are they to respond?

There needs to be some kind of bridge between the opt-in page and the offer.

That’s where the Segway Page comes in. Here’s an example…

Segway Page Free Report Example

This Segway Page Alone Is Why I’m Able To Get Free Targeted Facebook Leads, Even Though I’m Actually Paying For The Clicks!

As you can see, it’s a simple page that redirects their attention from the gift. It also presells them on the offer that I’m about to show them.

I now use this in EVERY single one of my funnels.

Why?

Because it CONSISTENTLY boosts sales by up to 65%, which means 65% more money for the same effort!

I’m serious. This simple-to-copy page is a big reason why I’m so successful. It has been responsible for HUGE growth in my business.

As you can see, it’s not a complicated page.

Segway Page 4 Key Elements

There Are 4 Keys That Make The Segway Page Work:

#1 Headline

Hooks their attention and directs their focus onto a new topic.

Segway Page - Headline Example

#2 – Edify

I spend some time establishing the credibility of the person who is presenting the offer.

Segway Page - Edify Example

#3 – Presell

By the time they click, they are in the right mental headspace to see the offer.

Segway Page - Presell Example

#4 – Call To Action

Big button at the bottom with clear directions. There’s no confusion about what the next step is.

Segway Page - Call To Action (CTA) Example

What I’ve found is that only about 50% of the visitors click the button to go to the next page. Yet, my sales increased by 65%. What’s going on?

It’s Simple: Micro-Commitments!

This is a very well known strategy to copywriters and sales people, but one that very few business owners actually use.

In fact, you can look back through centuries of sales tactics and see this EXACT method in play. Why? Because humans have not changed and will not change. This strategy will work forever.

Pro Tip: Make sure your Segway page is no longer then a short scroll. This is a MICRO-COMMITMENT to read not a full-blown sales page!

Look… If you don’t do anything else with this blog post… be sure to implement a Segway Page. THIS is the step that can make the biggest impact… period.

Remember, as with all our sales strategies we want this to be STORY driven… It has ONE goal, to GET THE CLICK.

Speaking of segways, let’s move onto the next step…

STEP #4 – Creating Profit

Free Targeted Facebook Leads - Step 4 Creating Profit

By now your visitors have landed on your opt-in page. Your amazing page you set up in 4 steps has led them to put in their email address to download that Free Gift.

What’s next?

Maximizing Profits

Since we’re spending money to send visitors to our Free Gift, we want to recoup as much money from the ad spend as possible.

The best way to do this is to offer a LOW-TICKET product. As a general rule, this is an offer priced BELOW $50.

In the example I’ve been sharing, we sent the traffic to a free book offer where the customer only has to pay $7 for shipping and handling. That’s the perfect kind of offer for this funnel.

Low Ticket Offer COP Book Example

But you don’t have to have your own book… or even your own product.

By looking at places like Clickbank or JVZoo, you can promote OTHER people’s products and make a % commission on every sale you make.

The MAJOR consideration to take here is this…

Regardless of WHAT the offer is. Whether it’s your own offer OR an affiliate offer… Make sure it has a CONVERTING FUNNEL in place.

You want to make sure the offer has upsells/downsells and other offers in the funnel to maximize profit potential and to recoup as much ad-spend as possible!

A good way to do this is to look at the stats the vendor will provide, such as EPC.

EPC = Earnings Per Click gives a good idea of how much money an affiliate can expect to make from every person they send to this offer. (Obviously, the higher the better, but make sure it’s RELEVANT to your main free offer.)

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Profitable Email Business!

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Step #5 – Follow Up Emails For Connection & Profits

Free Targeted Facebook Leads - Step 5 Follow Up Emails

So, by now you’ve got the opt-in… Your visitor has asked for the Free Gift, gone through the Segway Page and landed on the Thank You Page offer (a low-ticket item, remember).

So what’s next?

If you’ve done this right and the offer is solid, you would have already recouped a large portion of your ad spend on your low-ticket Thank You Page product.

But, don’t panic if you haven’t…

… that’s where the autoresponder comes in.

An autoresponder is a piece of software that allows you to AUTOMATICALLY email the list you’ve just built..

You can set an autoresponder up so that it emails your subscribers 1 day, 3 days, 10 days (whatever you want) after they subscribe.

There are some great autoresponders out there, including…

Sendlane

Sendlane Website - Automation

My personal fav and also what I use in my businesses… Try it out for yourself with a Free 30-Day Trial!

Sendlane Free 30-Day Trial

Aweber

AWeber Website - Automation

GetResponse

Get Response Website - Automation

iContact

iContact Website - Automation

Mailchimp

MailChimp Website - Automation

The autoresponder I use is a sequence of emails (I usually do 10 days) that allows me to generate MORE money on the backend from people that didn’t purchase my Thank You Page offer (and BOOSTING profits from anyone that did)!

The main goal of any email autoresponder series is to build a relationship with our list, give value and sell more products that will be of value to them (a win-win all round)!

Here’s a breakdown of the 10-day autoresponder sequence that is personally responsible for generating millions of dollars in my business.

10-Day Autoresponder Sequence

Day 1 – Thank You.  This email’s purpose is to thank them for taking action and to provide them the link to the free download again. PLUS, I like to add a short P.S. reminding them to check out the thank you page offer they missed.

Day 2 – Story Pitch. This email will be using a story to sell the low-ticket offer that is on the Thank You Page. People resonate with stories, so instead of just telling them to buy the product – we want to show them how using the product can impact their life. Tell a story!

Day 3 – HARD Pitch. This email sells the same offer that was promoted on the Thank You Page, reminding them of the core product benefit.

Day 4 – Final Chance. We tell people that it’s their final chance to get in. This is called ‘scarcity’. Tell them this is the final time you’ll be emailing them about it, and they need to take action NOW if they want it. By doing this, more people will take action as they don’t want to miss out.

Day 5 & 6 – Content. Give as much value as possible here. Give away your best content for free and people will be more willing to pay you for the rest (if, of course, they like what they have already received)! Building a profitable email list is all about the relationship. Days 5 & 6 are relationship building days! This will pay many dividends over the lifetime of your list.

Day 7 – High-Ticket Story Pitch. Today will be a story based selling email for a HIGH-TICKET offer ($297/$397 or higher). Again, this doesn’t have to be your OWN offer… but make sure it has a funnel in place. We’re doing a high-ticket offer today to maximize profits. The best way to find an offer to send out is to look at places like Clickbank or JVZoo and search for the topic of your free offer.

Day 8 – HARD Pitch. The same as day 3, but we’re going to be promoting the high-ticket product today.

Day 9 – Content Pitch. Give some valuable content, and remind them with a soft pitch about the high-ticket offer we are promoting.

Day 10 – Last Chance. The same as day 4, but for the high-ticket offer.

THE BREAKDOWN.

So what does this all mean? What are the NUMBERS behind this?

It’s all very well teaching you this stuff, but does it ACTUALLY work?

Well, numbers don’t lie…

Here’s a breakdown of a recent campaign we ran using this EXACT 5 step system I just revealed above.

We set up the ENTIRE campaign in just 5 hours.

After it had been set up, we invested $9,377.64 in getting 30,843 visitors to our opt-in page.

Out of those 30,843 visitors, we had 16,452 people sign up for our free report (53% of everyone that saw our opt-in page gave us their email).

Case Study - Free Targeted Facebook Leads

Using the follow-up system, we generated $10,120 within 3 days (that’s a PROFIT of $742.36)! AND with the 16,452 new leads, that will generate me MULTIPLE thousands more for life in future profits).

Case Study Proof

Can you see how easy this is? I was able to PAY for clicks and generate enough money to recoup my ad spend BEFORE the payment even left my bank account.

Now… scale it up and launch more funnels!

That’s it! My system for Free Targeted Facebook Leads that provides the opportunity to build an infinite number of email subscribers! Amazing, right?

For more advanced training, attend my Free 2 Part Online Workshop – Come Watch Me Build an Email Business in 20 Minutes or Less!

How To Turn Emails Into Your Own Digital Publishing Business!

  • Watch Me Build An Entire Business In 20 Minutes Or LESS!
  • Master My 5 Step Formula…
  • Get The Entire Business Automated…

YES! Save My Free Seat!

Free Workshop: How To Get PAID Facebook Leads For “FREE”

YES! Save My FREE Seat For SUCCESS WEEKLY

This week we have another amazing Success Weekly coming up! It’s Part 2 of our…

Email Startup Workshop Series

How I Add 3,231 Leads a Day to My List for “Free”

During this workshop, I’m going to share how I get up to 3,000 leads per day – sometimes even more – by using the hottest traffic platform today: Facebook.

Here’s the coolest part – we pay for these leads, but because of our funnel we actually make a profit for every dollar we spend!

How would you like to pay for a lead, but get the lead for free?

I know, it sounds like a paradox? But it’s not!

I’m going to show you the exact pages we use for our Facebook ads, along with the little trick we use… our new subscribers buy something from us before leaving our site.

Because of this little trick, we usually earn MORE money back from what we paid in.

That, of course, allows us to grow at an unlimited amount.

Want to find out how? Just show up, listen, and TAKE ACTION.

Remember, we have a new Success Weekly every Wednesday. Be sure to come to as many as you can, so 2017 is your best year yet!

Sign Up For Success Weekly!

See you then!

Email Marketing – One of The Best Ways To Make Money Online (My $3 Million a Year Strategy)…

In this post, I’m letting you in on the one of the best ways to make money online. It’s super simple… In fact, it’s only one word, but it has built me multiple 7-figure businesses: Email.

Yes, Email. We all use it every day. It’s so familiar…

But maybe you haven’t noticed the tremendous BUSINESS opportunity of email because it’s been right under your nose.

Email doesn’t have the sexiness of Facebook, Twitter, Instagram…etc. These trendy new platforms dominate the headlines and have a lot of hype around them.

But there’s still only ONE undisputed king. The same king that’s reigned for over 3 decades…

EMAIL.

Email is the connective tissue of online business. And it has MASSIVE advantages that social media can’t even touch.

2 Major Advantages That Email Has Over Social Media

Advantage 1: The Sheer Number of People Who Use Email

 More people use Email than anything else. It’s been around longer than anything else and its use continues to rise. Just look at these forecasts from The Radicati Group on worldwide email accounts.

The Numbers:

Email Stats

  • There are over 4.6 BILLION Email addresses and over 144.8 BILLION Emails sent EVERY day! (Source:

Meanwhile…

  • Facebook only has 1.79 billion monthly active users (Source: Zephoria.com)
  • Twitter only has 317 million monthly active users (Source: Statista.com)

Does that put things in perspective?

Advantage 2: Email Allows YOU to Be In Complete Control of Your Business, Income and Future

There isn’t another marketing opportunity, search engine or social media platform that gives you the CONTROL that Email does.

If you put all of your eggs in one social media basket, that company has the ability to instantly flip the switch and leave you with nothing. You have zero control over these companies’ policies. Why would you build a business on such shaky ground?

Social Media

Editorial credit: REDPIXEL.PL / Shutterstock, Inc.

Here are just a couple of real-life examples from my personal experience:

Example #1: Theft By Google

Years ago, I was generating $600K a year through Google AdWords. I was on top of the world… UNTIL Google shut my account down overnight with ZERO notice.

It was like they STOLE $600,000 from me!

Google Adwords Shutdown

Example #2: Shutdown By Facebook

Just recently, I was kicking butt on Facebook. Sure, I was spending a lot ($5,000+ a day!)… but for every $1 I spent on Facebook advertising, I was bringing in over $2! So, my $5,000 spend would make me about $10,000.

Yet, without any warning or explanation, Facebook shut me down.

Shutdown by Facebook

Combined, that’s about 2.4 million per year that I lost simply because I HAD NO CONTROL.

These examples aren’t exceptions either. This kind of stuff happens all the time. A couple years ago, Facebook changed the algorithms for their fan pages. Overnight, posts were getting a mere fraction of the engagement (views, clicks…etc.) they had before.

Facebook Fan Page Post Reach Drops Overnight

Source: Neil Patel’s Blog

As I’m sure you can image, this was devastating to anyone whose business relied on Facebook.

What Differentiates Email is that YOU OWN YOUR LIST.

No one can take your Email list away from you. Even if your Email service provider goes out of business, you still have your list.

Therefore, building an Email list, and marketing to those subscribers, is the safest business model possible. You continually grow it and nurture it… and it continuously rewards you with engagement and income.

Your Email list becomes your asset for the long haul.

Email lists have been the backbone of multiple 7-figure businesses of mine. 13 years ago, it was the core of my business. Even though my business has grown exponentially, Email still remains the core of my business today.

That will NEVER change.

The Proof – A Glimpse At What’s Possible…

CASE STUDY 1: How I Made a $1,103,086 Payday In Just 12 Days

Listen, not every campaign is going to be a home run. Believe me, I’ve struck out my fair share. But every once in a while, BOOM! In 2014, my home run was making $1,103,086 after just 12 days.

Case Study 1: Income Proof 1.1 Million Dollars

Here’s how it happened:

  1. I teamed up with a great, high-ticket affiliate offer priced at $3,500.
  2. I sent 18 Emails over just 12 days. Yes, that’s more than normal — But the results prove it works!
  3. I added 81,876 subscribers to my list! That means, that even AFTER this rock star promotion, I made quite a bit of money from this list!

I know you may be thinking: “Yes, but Anik, I don’t have the connections and money you have. How could I possibly get those kinds of results?”

While you probably won’t make over a million dollars on your first go, I believe you can put yourself on the fast-track to build your own email marketing business… especially with the simple 5-Step System I’m about to show you.

As the stoic philosopher Seneca once said, “Luck is what happens when preparation meets opportunity.”

Luck is when preparation meets opportunity. Seneca

Here’s a very realistic payday that’s possible for someone using my system.

CASE STUDY 2: How I Made $8,800 In Commissions AND A Prize of $12,000 In The Same Launch

I promoted one of Dr. Joe Vitale’s products in the Personal Development space. It was very inexpensive — just $40! And I set up everything I needed for the campaign in only 45 MINUTES flat. Easy!

Then I waited…

  1. I sold 220 units and made $8,800.
  2. Because I did so well, I even WON a prize valued at $12K!
  3. Plus, I added 6,000 more subscribers to my Email list!

Case Study 2: Income Proof 8800 Vitale Offer

While these types of results may not be typical nor expected, MANY of my students have also been able to create amazing paydays for themselves.

I’m not saying that you’re going to make thousands of dollars off the first Email you send. However, these case studies stand to show you what’s possible. The opportunity is out there for those who are willing to grab it.

And what do ALL of them have in common? They all used…

My 5-Step Email Marketing System (AKA One of the Easiest Ways to Make Money Online)

Email Marketing - Best Ways To Make Money Online - 6 Steps

What if I told you that you could run an online business with virtually no technology or experience?

Well, you can with this simple 5-step system.

You see, technology can be intimidating for most people. But I’ve created a system that leverages simple technology which anyone can implement. Plus, it’s all automated.

Email Marketing has staggering advantages over other online business models. With my system, there is NO NEED to:

  • Spend years building a blog following
  • Struggle to attract millions of website visitors just to make pennies off of Google AdSense
  • Settle for the razor thin margins of eCommerce
  • Build your whole business on a third party platform like Amazon or Ebay (and therefore give all of your control away)
  • Spend months or years creating products for a digital publishing business

My system is the ONLY online business model that:

  • Gives you complete control
  • Takes just a few hours to set up (or less)
  • Gives you great profit margins
  • Becomes an asset for the rest of your life (and beyond)

People want a system that WORKS for them… Not a system that forces them to WORK.

Here are the steps to my proven, easy and reliable 5-Step Email Marketing System…

Step #1: Choose Your Niche

Email Marketing Ways to Make Money Online Step 1

Choose wisely…

The category you pick to build your business around can either have you happily swimming in profits or painfully struggling with disappointment.

All of your results and all of your success hinges on the category you choose.

There are categories that have been proven to work over and over again, and there are other categories that simply aren’t worth pursuing.

While there are a lot of categories, 3 are proven over and over again to be the most profitable: Health, Wealth, and Relationships.

Health, Wealth, and Relationships

Choose your category first, and then choose a sub-category within this category. The sub-category is called your “niche.”

For example, “Health” is a category and “Women’s Weight Loss” is a niche within the “Health” category. Another example would be the “Wealth” category and the “Real Estate” niche within that category.

There are literally dozens of categories and hundreds of niches to choose from…

Health Wealth Relationship Niches

If you pick a niche within any of these categories, you have a HUGE advantage from the very beginning.

How to Choose a Niche With the Greatest Profit Potential

Here’s a simple 5-point checklist that helps you choose the BEST NICHE.

Niche 5-Point Checklist

  1. Choose a niche that people really want to learn about.
  2. Choose a niche that is vibrant and exciting for markets today. You may be good at shoe repair, but how many people are repairing shoes today?
  3. Choose a niche that people are willing to buy information about. Bird watching may be fun, but are people paying to learn more about it?
  4. Choose a niche that has a lot of competition. Go to http://www.ClickBank.com to check out how popular your niche is.
  5. Choose a niche that is digital friendly. While learning about essential oils can be done through online, testing and buying those oils is not digital friendly.

Another point that cannot be ignored is PASSION. If you aren’t passionate about a niche, forget it. It will only become another job for you and your prospects will feel your lack of passion.

You want to pick a niche you’re excited to learn about and share with people. My most successful students pick a profitable niche that they’re also passionate about.

Choose your niche carefully. Start your business on the best foot possible by selecting the best niche possible, so you can maximize your ways to make money online.

Step #2: The Only 1-Page Website Ever Needed

Email Marketing Ways to Make Money Online Step 2

Here’s a crippling myth: You need a big fancy website in order to make money online.

This isn’t the case at all. All you need is one single page.

This 1-page website can’t just be any kind of page. It needs to be an OPT-IN PAGE.

The sole purpose of an opt-in page is to entice people to give you their Email addresses. This goes hand-in-hand with the primary objective of any Email marketer.

The #1 goal of an Email marketer is to COLLECT EMAIL ADDRESSES.

Most websites might look nice and have great functionality, yet the overwhelming majority of people visit and never come back.

If you have an opt-in page, it drives people to provide you with their Email addresses. This ensures continued communication with people who visit your site. This is so important.

Your 1-page opt-in site will ultimately become the engine for your Email Marketing Business. This is what generates quality leads to turn into sales.

High Converting Optin Page Examples

Secrets to a High-Converting Opt-In Page

There are 4 key elements that are essential to a high-converting opt-in page:

4 Key Elements To A Successful Optin Page

1. Opt-In Box

The whole point of an opt-in page is to get people to opt-in, right?

In order to ensure this, your opt-in box must be visible and have clear instructions. Prospects should notice it right away and easily be able to provide their Email address.

2. Headline

Your headline is the first thing people see when they get to your page. It should clearly state what the prospects will receive in exchange for their Email address.

Poor headline examples: “Please Give Us Your Email Address” (Yes, I’ve seen that one before) OR “Get My Free Report”

Good headline example: “FREE Underground Report: Steal My Secrets To Gain 11 LBS of Pure Muscle WITHOUT Lifting Weights”

3. Image of Your Free Gift

People won’t just give you their Email address for no reason. You need to offer something that benefits them in exchange for their Email address.

This is why having a free gift is so important. A free gift could be anything from a downloadable PDF like a free report or an ebook, or something of another format like a free video or audio. It could even be a physical book (although that’s a little more advanced.)

4. Bullet Points

Having bullet points that highlight the value of your free gift will increase your conversions. Though bullet points are optional (I’ve seen pages convert excellently without them), putting in this extra bit of effort can optimize your opt-in page.

Step #3: Choose a Winning Affiliate Offer

Email Marketing Ways to Make Money Online Step 3

Affiliate Marketing: Promoting someone else’s product and getting a commission for every sale you make

Choosing the right affiliate offer is a lot like choosing the right niche.

Some offers will seem to promote themselves and make you money in your sleep (literally), while others will flop even when you try your hardest.

Not all affiliate offers are created equal. This is why it’s so important to choose a winning affiliate offer.

4 Ways To Choose Winning Affiliate Offers

1. Dig a Little

Affiliate offers are all over the internet. You can find many of the best ones in affiliate networks, such as www.ClickBank.com

Clickbank Featured Products Example

And www.JVZoo.com

JV Zoo Affiliate Example

Sign Up To Be A JV Zoo Affiliate Here

Inside ClickBank, check what’s called the Gravity Score. That’s a measure of the popularity of an affiliate offer.
Clickbank Gravity Score Example

With JVZoo, simply look at the Top Sellers.
JV Zoo Top Sellers Example

You can even do a quick search on Google for “keyword + Affiliate Program”. That will give you a good idea of what’s being searched for on Google.

Google Affiliate Program Seach Example

Those are some of the best options to find affiliate programs and ways to make money online…

Red Flag Warning: If you’re having a hard time finding affiliate offers for your niche, stay away from that niche! Believe me, lots of competition is a good thing when it comes to choosing affiliate offers. If there’s nothing available, guess what? Nobody’s interested!

2. Review Their Marketing

Want to know which affiliate offers attract the most customers?

Pretend as if you’re their customer. Watch their video sales letter. Read through their sales page. Is it captivating? Does it make you want to buy? If it does, they probably sell a lot of their products. That’s a good sign.

3. Subscribe to Their Emails

Here’s a great tip. Before you commit to choosing any affiliate offer, get on their Email list. Then read their Emails for a couple weeks.

Subscribe To Their Email Lists

You’ll immediately be able to differentiate the winning ones from the rest.

4. Review Their Product

Most affiliates will give you a copy of their product to review. Once they do, go through it with a careful eye. If it’s great quality, it may be worth going with them as an affiliate offer.

You should only be considering offers that you know will actually help your subscribers. Providing value will give you a genuine, lasting rapport with your list.

Step #4: Create a Great Free Gift

Email Marketing Ways to Make Money Online Step 4

As I said before, people aren’t just going to give you their Email address. So how do you collect Email addresses then?

You need to offer something of value in exchange for someone’s Email address. If you offer a free gift with great value, your conversion rates will skyrocket and your list will grow exponentially.

The most common free gifts are PDF files like reports, ebooks or workbooks. But you can also offer a free video or audio file. Your free gift should simply offer tremendous value to your subscribers.

Here’s an example…

Les Brown Free Gift Report Example

For most niches, a PDF report is a good option. But for something like the meditation niche, guided meditations is an example of a solid free gift.

2 Ways To Create Your Free Value-Rich Gift

  1. The Hard Way – Create the free gift yourself. If it’s a free report, you’re going to write it. The benefit of doing this is that you have complete control of the content. If you’re a solid writer, this could be a good option for you.

The process of writing your own free report doesn’t have to be as difficult as it may seem. While it can be a lot of work, there is a basic process you can follow to make it less daunting.

Here are the basic steps of creating your own report:
Basic Steps to Create Your Own Report

  • Create an Outline – The more detailed the outline, the easier it will be to write.
  • Write the Report – Focus on writing one section at a time. This “chunking” practice will help you avoid being overwhelmed.
  • Format the Report for Digital Download
  • Design a Report Cover
  1. The Easy Way – This consists of hiring someone else to create your free gift. There are so many phenomenal websites out there that connect you with talented writers.

By having an expert create your free gift, you will save a lot of time and many headaches.

The disadvantage with this approach is that it will cost you money. However, on many of the sites below, you can get a free gift created for well under $200.

The best websites to find freelancers:

Website #1: upwork.com

Upwork Freelancer Example

Website #2: fiverr.com

Fiverr Freelancer Example

Website #3: guru.com

Guru Freelancer Example

Website #4: freelancer.com

Freelancer Example

Website #5: iwriter.com

iWriter Freelancer Example
iWriter How It Works

Now you know just how quick and easy it is to create your free report. There’s just one more thing to do… Write your Emails.

Step #5: Send Your Emails

Email Marketing Ways to Make Money Online Step 5

What do you call an Email marketer who rarely Emails their list?

BROKE.

You want to build up to make $1/month off of every subscriber you have. This means with a list of 10,000 people, which is generating $10,000/month.

How much you make per subscriber every month is entirely dependent on your Email strategy.

Here’s a crucial tip: To achieve the levels of income you want, you need to Email your list regularly.

There are 2 ways to send Emails to your list: Autoresponders and Broadcasting.

Don’t worry… both are a piece of cake.

Email Strategy #1 – Autoresponders (Set it & Forget It)

The name says it all.

Autoresponders are Emails that are automatically sent to your list.

Autoresponder

This often takes the form of an automated Email series. The first Email might be a thank you Email, the next might be an introduction to a problem your prospect is facing, the third might be a relevant promotion of an affiliate product…etc.

While autoresponders are a great hands-off strategy, I don’t recommend them as your primary means of Email communication. The reason for this is it lacks a personal touch and dynamic adaptability.

For example, what if one of the autoresponders that I set up months ago references a celebrity who recently passed away. Not only do I come across as out-of-touch, I may even offend a certain segment of my audience.

Because of this, I highly recommend using the second Email strategy…

Email Strategy #2 – Broadcasting (The Personalized and Preferred Approach)

Broadcast Emails are my bread and butter. This is the lifeblood of my Email Marketing business.

Broadcasting

90% of Emails I send to my students are broadcasted. This simply means that I write the Email and send it. This Email is delivered to my whole list (or a chosen segment of my list if I want).

Essentially, broadcasting is like a personal Email that goes out to a bunch of people. It allows you to add a much more personal touch to your Emails, provide relevant information and adjust according to current trends and/or events.

I’ve seen the greatest results from doing Broadcast Emails, so that’s why I recommend eventually moving to them in a big way.

Now that you know the best way to send Emails, what about the types of Emails to send? That’s what I’ll show you next…

Mix It Up To Create Continuous Engagement

You can’t just Email your list the same exact type of Email over and over again.

If you do this, people are going to either ignore your Emails or unsubscribe pretty quickly. The surefire way to dry up your list is to always send the same kind of Emails. Switching things up keeps your audience engaged and interested.

There are essentially 3 different types of Emails: Content, Promotional and Hybrid.

Type 1: Content Emails – These educate your audience, provide value and share useful information.

An example of a content Email would be workout tips, if your business is in the fitness niche.

Type 2: Promotional Emails – You make money by selling. This is what promotional Emails are for. Remember that the people who joined your list are interested in what you have to offer. So don’t be afraid to promote!

An example of a promotional Email would be an Email that links to a Video Sales Letter.

Type 3: Hybrid Emails – Hybrid Emails are not only my favorite, but the best performing as well. They come across as content and provide value, yet they blend in some salesmanship. Hybrid Emails work so well because no one feels like they’re just being sold to.

The most effective example of Hybrid Emails involves storytelling. When you tell a story, you’re providing captivating content, in which you can seamlessly add a link to a sales page.

Now that you know the best ways to send emails and the different types, I want to talk about the best tool…

I believe the Best Email Marketing Suite out there is Sendlane. Sure, I’m one of the owners, but the part that makes Sendlane stand above the rest is the high level of deliverability. After all, if your Emails aren’t being delivered… what’s the point?

Just for our #LurnNation community, I’m giving you a Free 30-Day Trial.

Sendlane Free 30-Day Trial

Click Here To Get Your Free 30-Day Sendlane Trial

Ok. You’ve got all the steps. But before you get started, there is a special bonus step that is crucial to your success as an Email marketer.

BONUS Step #6: Maybe The MOST Important — Driving Traffic

Email Marketing Ways to Make Money Online BONUS Step 6

What use is all of this if you don’t have people actually visiting your opt-in page?

This is where traffic comes in. No, not the “beep-beep” traffic. I’m talking about hordes of hungry prospects coming to your page and giving you their Email addresses.

Traffic is the fuel of your Email Marketing business. Without traffic, you have no leads. Without any leads, who are you going to market to?

Getting traffic to your site can be a major obstacle for some people, but it doesn’t have to be.

The 2 Major Types Of Traffic

Free Traffic

Free Traffic

Free traffic is basically relying on searches and social media for traffic. It can take months to drive a significant amount of traffic this way. That’s why, for this business model, I recommend investing in traffic as well.

Investment Traffic

Investment Traffic

Some people use the term “paid traffic.” I think of traffic as more of an investment though. When you buy stocks, you don’t say you PAY for stocks, you say you INVEST in stocks. The same principle applies to traffic. Traffic is an investment.

Investing in traffic can increase the number of visitors to your site (and number of subscribers) very quickly. However, if not carefully implemented and rigorously tracked, paying for traffic can be a black hole for your budget.

If you’re smart about investment traffic, it will easily pay for itself and turn you a profit faster than any other kind of business.

There are many, many ways to invest in traffic. Here are just some of them:

  • Facebook Ads
  • Google Adwords
  • Solo Ads*

*Solo ads are a highly effective strategy where you basically rent someone else’s Email list in your niche. You not only get more traffic and sales, but simultaneously build your list. And the prospects you add to your list are already interested and highly engaged to begin with (because they’re on someone else’s list in your niche). It doesn’t get much better than that.

With traffic, you have to consider TIME VS MONEY. You can put in a ridiculous amount of time and effort in getting traffic, or you can spend a little money and become profitable very quickly.

That’s just the basics of traffic. There’s a lot more to it, but that could be another blog post in and of itself.

After reading this, you now know more about Email Marketing than most Email marketers. How about that?

Let’s summarize a bit…

  • EMAIL IS KING. Remember that. The number of people who use Email is more than any social media platform. Email IS NOT going anywhere either.

Email Users Stats Radicati

Source: The Radicati Group

  • With Email Marketing, you’re in control. No company can cut you off and destroy your business overnight. Having control is powerful in any business.
  • Email Marketing and promoting affiliate offers are the easiest and most effective ways to make money online. I showed you how simple it really is.

All you have to do is follow my 5-Step System…

Email Marketing Best Ways to Make Money Online

STEP 1. Choose A Niche
STEP 2. Build A One-Page Website (AN OPT-IN PAGE)
STEP 3. Choose A Winning Affiliate Offer
STEP 4. Create A Great Free Gift
STEP 5. Send Emails
[BONUS] STEP 6. Drive Traffic

It’s really a simple formula, right? Anyone can do it.

Honestly, this is among the fastest ways to make money online and start a profitable business.

Now you just need to put this into practice.

Are you ready to take action?

To support you in the process of starting your very own online business, don’t miss my Success Weekly Replay, where I cover all of this in great detail.

See you there.

Success Weekly - Email Startup Workshop #1 How I Use Email To Generate Over $3 Million In Commissions A Year...

Email Startup Workshop #1 Announced – My Favorite Online Business Model

Click Here To Save Your Free Seat
For #LurnNation’s Success Weekly

On tomorrow’s Success Weekly, I’m going to show you my favorite online business model…

Email Marketing

In the past, to start a business you had to make a HUGE upfront investment of money and time. Today the internet has made that so much easier.

With the business model I’m going to reveal tomorrow…

  • There’s no need to hire people
  • You don’t need to create your own product
  • You can capitalize on other people’s hard work

There are thousands of companies right now selling products and services online who are DYING to partner with you.

In this week’s training, I’m sharing my best strategies on how to build a database of email addresses filled with people hungry for the information and offers you have to give.

Every day, you just need to send an email to that database promoting someone’s offer. I’ll show you how.

Some of the people who get that email will buy that offer, and the people you promoted will send a check for each of those sales.

That’s it! I’ll show you EXACTLY how to do this, step by step, tomorrow.

Our Success Weekly Trainings Are 100% FREE.

Just click the image below to sign up, then show up tomorrow night for this awesome free training.

Save Your Seat for Success Weekly

Every week… same day, same time! Make sure you come to these special free trainings so that 2017 becomes your best year yet!

See you there 🙂

[Case Study] How I Built A 10,145 List Using Quiz Funnels

I recently built a list of over 10,000 people in just 10 days. And you know what? It was EASY.

You’re probably thinking…

“Yeah cool, Anik. So what?”

Well, what if I told you that I built this list WITHOUT AN OPT-IN PAGE and WITHOUT A FREE GIFT?

“Wait. How is that even possible?”

The Whole Game Is Changing, Yet Again…

And I’ve come across a new list-building strategy that will absolutely blow your mind. If you use this new strategy, you can literally enter a new niche in record time.

“But aren’t you the guy who teaches about opt-in pages every day?”

I’m not saying that opt-in pages are dead. They’re still a reliable way to build lists. I still use them. I’m just saying that change is happening fast, and with change comes new opportunities.

Before I tell you what this awesome strategy is, let me explain a behavioral change that is happening on the Internet and likely even to you right now (you might not even realize it)…

You’re Going Blind

You know what banner ads are right?

Banner ads are the advertisements on websites, usually in the header or the right-hand column.

Well, banner ads were all the craze with every internet marketer back in the day. They’re still on almost every website, but they’re becoming less and less effective now.

Why? Because people hardly even look at banner ads these days.

After seeing thousands and thousands of desperate advertising attempts through banner ads, people have learned to just tune them out. Many people literally do not even look at the sidebars with banners on websites anymore.

There’s even a term for this phenomenon – Banner Blindness.

Chart: Eye-tracking Images Show Impact of Banner Blindness

Eye-tracking Images Show Impact of Banner Blindness Chart

The images above show 3 successive issues of an email newsletter that used eye-tracking software to show how an audience viewed the page over time.

The software tracked steady viewing of the content on the right, but attention to the left sidebar, which contained banner ads, showed a profound difference over the 3 separate newsletters.

The study revealed: “In the first issue, almost 80% of newsletter readers scan some part of the ad in the left-hand column. By the second issue, that number is cut in half, and then halved again in the third viewing – bottoming out at 20%.

Source: Marketing Sherpa


It’s like what happens when you have a fan on while you sleep. At first, you’re aware of the sound of the fan. But after a while, you don’t notice it anymore. Your mind classifies the sound of the fan as a baseline occurrence and you tune it out.

This happens with everything that we’re continually exposed to. The Internet’s landscape is always changing, and because of that, marketers must find effective new ways to reach our target.

People adapt quickly, so marketers must adapt even more quickly. If you stubbornly cling to what worked for you in the past, you’ll share the fate of fallen business giants like Blockbuster, Dell, Eastman Kodak… and others.

Blockbuster Closing Bankruptcy

Don’t let what happened to them, happen to you! You’ll soon find out what I mean…

The Bad News

As the saying goes… “History tends to repeat itself.”

It’s important to be aware of cycles, so you can have the foresight to spot new trends and opportunities.

Here’s what you need to know…

What happened to banner ads is now happening to traditional opt-in pages.

Like I said before, opt-in pages still work. They’re still a reliable way to build a list. They’re just not quite as effective as a few years ago when they were a novelty.

The “Banner ad blindness” effect is slowly expanding to include “Opt-in page blindness.” On some level, you’ve already realized this.

Chances are that you see a whole lot of opt-in pages every day, and either ignore them or say things like:

Optin Pages Quotes

Opt-in pages are everywhere these days. You can’t even go on Facebook without seeing an ad from another company or person asking for your email address.

Success Weely Facebook Sponsored Ad Example

Recognize that guy? 🙂

Speaking of… have you saved your Free Seat for my Success Weekly training series? We meet every Wednesday at 9pm EST. Register now. Mark your calendar. And be there LIVE!

But seriously back to opt-in pages…

People are becoming desensitized to opt-in pages. Worse yet… they’re starting to ignore them or provide fake info.

While opt-in page blindness isn’t a terminal threat yet, it will be very soon.

Which is why it’s not only important to keep up with the times, but to stay ahead of them – especially when it comes to the internet. The most successful marketers stay ahead of the curve.

To use a surf analogy, if you start paddling too late, you miss the wave.

That’s Why I’m Using A New Strategy…

There’s a new way to build lists. It’s innovative, fun and so obvious that you probably missed it…

QUIZZES!

Yes, you heard that right. Quizzes are a surprisingly effective way to build your list. When these quizzes collect email addresses at the end, they’re referred to as quiz funnels. 

Quiz funnels are a series of quiz-based questions designed to entice and engage your leads, to systematically convert them into subscribers.

This is a unique alternative to the traditional opt-in pages that are saturating the internet right now. It’s a fun and engaging way to build a list that creates a strong bond with your future subscribers.

You know what I’m talking about. Some popular examples are quizzes like “What’s your spirit animal?” or “What superhero are you?”

BuzzFeed Quizzes have some really wild ones that are popular…

BuzzFeed Quizzes

Quizzes can even go viral. Just look at the numbers for these top shared quizzes…

BuzzSumo Viral Quiz Examples

Source: BuzzSumo.com

And as you can see, quiz topics can vary greatly…

So How Do Quiz Funnels work?

Simple! When the prospect clicks the link, they’re asked to answer a series of questions. Then the prospect provides their email address in order to see the results. Can you see where I’m going with this?

We’ve come across these or even taken them without actually realizing the biggest benefit they have for internet marketers…

Quizzes Bring MASSIVE LIST-BUILDING POTENTIAL

Quizzes are a powerful way to build your list, yet very subtle from the perspective of a potential subscriber.

And people actually enjoy it, so it’s a win-win scenario from the get go!

It All Starts With A Simple Question.

This simple question is the hook, which gets people to click and take the quiz.

Questions are one of the best ways of getting someone’s attention.

People get captivated by questions. It’s just a part of our nature. We’re driven by curiosity.

Asking a question is the best way to get a response from someone. Any online dating expert will tell you this.

Questions also create an interactive environment. It’s not a one-sided form of communication like “Hey you! Sign up for my list!”

Interaction is so important.

If people aren’t engaged, they won’t give you the time of day. Honestly, people are savvy. If you don’t provide value and engage them, you don’t stand a chance.

That’s the beauty of the quiz funnel… 

The answer is the question and the question is the answer.

Quizzes Need To Spark Their Curiosity

A distinguishing X factor that quizzes have is that they spark CURIOSITY. The promise of a solution to our questions naturally triggers a deep curiosity within us.

Humans are curious beings. We want to know everything, especially if something is hinted at. Curiosity drives us in so many ways. We can’t resist the temptation of knowledge.

Having a curiosity-fueling quiz funnel is like fishing with dynamite. It’s almost unfair.

There are so many reasons why quiz funnels are enticing:

  1. They cut through all of the noise and clutter online
  2. They’re a breath of fresh air – Something different than,“Oh, another opt-in page…
  3. Quizzes are EASY
  4. They’re effective – People want to find answers and will join your list to do so.
  5. Quizzes provide value
  6. They place you as an expert – You give them the answers to their questions.
  7. Quizzes hit a pain point and provide a solution

You Didn’t Even Notice

This is why quiz funnels are brilliant…

Quiz Funnels Are Brilliant...

Quiz funnels don’t even feel like sales funnels.

As I said before, quizzes are attention-grabbing, fun and interactive. The prospect feels more like they’re learning and having a good time as opposed to being a marketing target.

I’ve even taken some of these quizzes and happily given my email address. And I still do. That’s how effective quiz funnels are.

Remember, people hate being sold to, but they love finding answers. If you provide something that intrigues them without them feeling harassed, that’s the sweet spot.

Share Factor

Some of the most viral content on the internet are quizzes. Just take a look at your Facebook feed. People are sharing them all of the time. The social sharing factor of quizzes is undeniable.

Facebook Quiz Share Example

People are inclined to share quizzes and quiz results. They’re fun and interesting, so why not? It also gets everyone involved.

Like I said before, it’s not a one-way street. Quizzes are interactive and customizable, making people more inclined to participate.

When people share your quiz, that’s free marketing too! The viral aspect of quizzes amplifies your exposure. This will build your list even more without you having to do anything.

Combine curiosity, fun and shareablity and you have a winning formula.

What Does it Look Like?

CASE STUDY

Let’s get into a full example of a quiz funnel.

In the initial link, ask your audience a simple question. Leave just enough suspense to pique their curiosity.

Here’s what it might look like:

Quiz Question [Case Study]

Enticing, right?

When people click that link, they’re given a few simple questions to answer.

Quiz Flow [Case Study]

At the end of the questions, the prospect is presented with an opt-in box. They have to enter their email address in order to see the quiz results. Most people are so interested in the results that they’ll enter their email without hesitation.

After gladly entering their email address, they see their results. The results are not just a thank you page. This page is where you build your relationship. You might present an offer or a call-to-action.

People have already made a series of micro-commitments so they’re primed to go further along. They have click momentum, if you will.

The other benefit here is that by providing a captivating quiz with results that are hopefully good, you’ve already established yourself as an expert.

Numbers Don’t Lie

Everything discussed above is theory.

It makes a lot of sense, right?

However, as business builders, we can’t only rely on theory and what makes sense. We need some data to back it up.

You shouldn’t put your time, money and energy into something unless the numbers reveal that it’s worth it.

Quiz funnels stand up to the test. I’ve got the analytics to prove it.

So here you go:

Quiz Funnel Results [Case Study]

You see that? 10,145 highly engaged opt-ins. And it’s been rising since that screenshot was taken.

There is also a 62.89% completion rate. This means that 62.89% of people who landed on the quiz funnel page answered all of the questions and entered their email address.

That high of an engagement rate simply doesn’t happen with traditional opt-in pages.

Before You Get Ahead of Yourself…

Now you might be thinking, “Quiz funnels seem like a technical nightmare to set up.” That’s a valid point. They definitely can be.

However, there are tools that can make it incredibly easy.

I’ll teach you the exact strategies I use so you don’t have to stumble through trial and error.

Why struggle when you can learn from my mistakes?

It’ll save you a lot of time and potential headaches.

The software I highly recommend is called OptinLabs – it allows you to create quiz funnels in minutes and propel your list into hyper growth mode. I believe in it so much, I’ve partnered up with the company!

We’ve streamlined the process down to a few clicks with our OptinLabs software. In fact, the quiz in this case study was made in just 6 minutes.

OptinLabs Quiz Funnel Set Up

Wanna hear the best part?

  • You DON’T need any technical expertise
  • There’s no need to write any code
  • And you don’t have to know anything about design

This software does everything for you. If you want to start using quiz funnels quickly to gather more leads, OptinLabs is your best friend.

Quizzes Are Awesome - OptinLabs Are The Way To Go!

Want to learn more about using quiz funnels and OptinLabs?

Well, this week’s Success Weekly training workshop was all about just that! Click here to watch it on our YouTube Playlist now (please remember to subscribe while you’re there)!

Success Weekly OptinLabs

If you already know you want to use OptinLabs to start building your quiz funnels right away, we have a special offer you can use to get started today.

How I Built A 10K+ List Using Quizzes (Save Your Free Seat)

YES! Save My FREE Seat For SUCCESS WEEKLY

Tomorrow we’re hosting a Free Training on How To Build An Email List WITHOUT An Opt-in Page.

How?

By using QUIZZES.

This is a new trend that email marketers and Facebook LOVE.

I’m going to go over a case study where I generated an email list of 10,145 people from scratch, just by using quiz funnels.

You’ve probably noticed that opt-in pages seem to be everywhere. Some people are getting “opt-in page blindness” where they don’t even see them anymore, or they enter in fake email addresses.

Quiz funnels allow you to stay one step ahead and they also give your visitors a new experience.

When set up right, quiz funnels can give an opt-in rate equal to or higher than traditional opt-in pages because people aren’t used to seeing quiz pages.

Filling them out is also a micro-commitment from the visitor, which means they’re far more likely to give you their email address and are better qualified leads.

Facebook loves quizzes too because they are by nature compliant, since there are no claims being made.

On tomorrow’s training, we’ll show you how to set up your own quiz funnels, step-by-step.

You’ll discover…

  • The tools you need to create a quiz funnel with ZERO technical expertise
  • How to build a “desktop list” which doesn’t involve email
  • We’ll show you how to split test to QUICKLY discover the quiz pages that convert best

Quiz funnels could be a huge breakthrough for your business, so please join me tomorrow for this FREE training. I’ll see you there!

Join Me for Success Weekly This Week!

YES! Save My FREE Seat For SUCCESS WEEKLY

5 Steps To Building a Profitable eCommerce Business WITHOUT Creating Your Own Products

eCommerce.

You’ve probably heard the word. You might even have a pretty good idea of what eCommerce is. But, today we’re going to show you how anyone can start their OWN eCommerce business right from their own home.

No inventory. No packaging. No shipping. No headaches.

The Internet connects people from all over the world and creates new opportunities every day. This means that you can find whatever you want, whenever you want and have it in your hands before you can even say “What is eCommerce?”

Global eCommerce

What is eCommerce?

Simply stated, eCommerce is “commercial transactions conducted electronically on the Internet.” Pretty broad definition, right? It’s essentially an umbrella term for any transaction conducted online.

For our purposes, we’ll narrow the definition a little more.

eCommerce: selling physical products in an online store

For a reference point, Amazon.com is the giant and prototypical example of eCommerce. Ebay and Etsy are 2 other giants in this area.

In 2015, there was OVER $335 BILLION in eCommerce sales in just the United States. And major companies like Target and Wal-Mart have started investing in beefing up their online presence.

eCommerce Stores & In the News

Source: https://www.bloomberg.com/news/articles/2016-08-08/wal-mart-agrees-to-buy-jet-com-for-3-billion-to-fight-amazon

Source: http://www.businessinsider.com/target-stores-changing-for-e-commerce-online-focus-2016-3

Needless to say, big things are happening… and you just need a small slice of it to make a significant profit.

Commerce is Evolving

Throughout history, most commerce was done face-to-face. As new technologies arose, they too became platforms for commerce.

Direct mail, telephone, radio, even infomercials and home shopping television shows had their moments in the sun.  The problem is that most of these technologies have major drawbacks.

For example, radio and television can reach a large number of people, yet they are impersonal. Being a one-way channel of communication, they also have to use another platform to actually conduct the transaction (like calling a phone number to order a product on tv).

Direct mail and telephone are two-way communication channels, yet come up with their own sets of disadvantages.  With telephone, you can’t reach a large number of people and there is no visual aspect to it. With direct mail, it can take months between advertisement and purchase. Also, the response rate for direct mail is pathetically low.

I don’t even want to spend any more time discussing these because they’re all outdated. The point is that eCommerce dominates all other means of commerce in every way. eCommerce truly is the FUTURE.

3 Differentiating Factors of eCommerce

eCommerce combines the best of both worlds. It has the dynamic qualities of face-to-face commerce with the ability to reach anyone anywhere. Now that’s a recipe for success!

The Internet is a Place of Business

With eCommerce, you have an actual place of business. Well, a virtual place. But it’s still a place. On your website, customers can see pictures, read detailed descriptions and place orders.

eCommerce Amazon Example

eCommerce is the only other form of commerce, besides face-to-face that has an actual place of business as well. It’s the virtual version of having a store. All of the other mediums (direct mail, television…etc.) are more like different ways of advertising than an actual place of business.

Additionally, the internet is a ‘place’ you can be from any physical location. Meaning you can run an eCommerce business from anywhere in the world, especially if you implement some of the strategies I detail below.

eCommerce is Dynamic

Anything on the Internet can change as fast as something done face-to-face (and even faster in certain aspects).

Need to change a product description? Easy.

Address a customer question? Got it.

Refund an order? Done.

The only way to keep up with a fast-changing world is to leverage dynamic technologies. eCommerce is a great way to do that.

eCommerce is Scalable

Another X factor that eCommerce has is scalability. When it comes to eCommerce, conducting 5,000 transactions is not much different than conducting 5 transactions.

Let’s compare it with a physical store.

You can set up an eCommerce store faster than ever before. There are just 2 steps…

  • Step #1: Choose your domain
  • Step #2: Use a simple-to-use service to create your website

Compare this with setting up a physical store, where you need to…

  • Find a space
  • Haggle over the price and specs
  • Deal with the government to get the right permitting and zoning
  • Spend thousands of dollars building out your space

Physical Store

And that’s just to get the building set up! You haven’t even stocked inventory or opened your doors.

As you can see, starting an eCommerce store is so much easier. You just need to understand and implement the right system. That’s what I’m going to show you below.

5 Steps To eCommerce Success

Now that you have a good idea of what eCommerce is and its limitless opportunity, I want to provide you with the simple formula I used for creating my eCommerce success.

This is a proven strategy that has worked for thousands of people, but please know that results may not be typical nor expected for every person.

I’ve done the work myself, interviewed the experts, and partnered with the best in the business. Through all of my accumulation of knowledge and experience, I’ve distilled the strategy for setting up and scaling an eCommerce business into 5 simple steps.

Are you ready?

Here’s My 5 Step System To eCommerce Success:

5 Step System to eCommerce Success

Step 1. Store Creation
Step 2. Inventory Arbitrage
Step 3. Targeted Visitors
Step 4. Profit Multiplier
Step 5. Rinse & Repeat

Those 5 fundamentals are all that’s needed. They’re not even very complicated. Anyone can master this process once they’re shown the way.

With each step, you’ll learn exactly what it is and how to apply each one in a cohesive manner.

After reading this, you’ll have more applicable knowledge regarding eCommerce than the vast majority of people involved in it. The tools for your success are all right here.

Once you have the information, it’s all about applying it. Don’t worry; I’ve got you covered there too.

Let’s get into it…

Step 1: Create An Online Presence

eCommerce Step 1 - Store Creation

To conduct eCommerce, guess what you need to do first? Be on the internet! While this is incredibly obvious, the question of “How?” is where many people run into issues.

There are 2 ways to create a presence online, one is more advanced and one is so simple you can have an eCommerce store set up by the end of the day.

1. Create Your Own eCommerce Website

The first way to create an online presence is to do it yourself. But before you even consider doing this, I have an important piece of advice that will save you thousands of hours and headaches: This is NOT for beginners.

If you were to build your own eCommerce website from scratch, there are a lot of factors to consider…

You’ll have to…

  • Figure out how to create a website
  • Build a way for people to place orders
  • Get a way to process credit cards
  • Find out how to ship your products
  • Etc.

Do you know how to do all of this? I know I don’t.

All of this is completely overwhelming for most beginners, which is why I recommend the second way…

2. Use An Existing eCommerce Platform

Thanks to the wonders of technology, there are many platforms that provide you with all of the tools to create and run your eCommerce business. Why waste precious time when you can have everything done for you?

Here are some of the leading platforms when it comes to eCommerce.

Shopify

Shopify eCommerce Example

https://www.shopify.com/

Strengths:

  • All in-one platform (website, hosting, order placement, credit card processing…etc.)
  • Free trial
  • Active community with contests and other bonuses

Weaknesses:

  • Monthly Cost (though earning potential can make the monthly cost an absolute steal)

KEEP READING! I’ll be sharing a special way to get an exclusive 21-day free trial plus a 10% off your monthly subscription 🙂

WooCommerce

WooCommerce eCommerce Example

https://woocommerce.com/

Strengths:

  • Easy to set up
  • Free

Weaknesses:

  • Need your own website and hosting already set up

BigCommerce

Big Commerce eCommerce Example

https://www.bigcommerce.com

Strengths:

  • All-in-one platform
  • Free trial

Weaknesses:

  • Monthly Cost

Volusion

Volusion eCommerce Example

https://www.volusion.com/

Strengths:

  • All-in-one platform
  • Free trial

Weaknesses:

  • Monthly Cost

As you can see, you have a few options.

However…

For Beginners, I Recommend Trying Shopify First

For beginners, I recommend Shopify for eCommerce

 

Shopify is by far the best eCommerce platform to allow any individuals with little to no experience building their first online eCommerce business. I’ve flown across the country to negotiate on your behalf with the decision makers at Shopify HQ to offer an exclusive 21-day free trial plus a 10% off your monthly subscription for an entire year. With Shopify, you no longer have to worry about hosting, maintenance and finding software to take care of your orders. It’s an all-in-one solution and I highly recommended it.

In order for you to be eligible to get Zero Up™ Lite training program for free, you must have an active Shopify account to install the training app to your store.

Click here to get started now!

But that’s not all!

When you click here, I’ll also give you complimentary access to my online course with a Step-By-Step 10-Part Video Training Series to Help You Build Your eCommerce Business Starting From Zero!

Once you’ve completed the first step and have a presence online, you’re ready for step #2…

Step 2: Inventory Arbitrage

eCommerce Step 2 - Inventory Arbitrage

After you’ve created an online presence, the next step is to get products to sell. A stockpile of products waiting to be sold is known as inventory.

Inventory: A stockpile of products waiting to be sold

To sell physical products online, you need inventory, right? Actually, no!

This is a HUGE misconception in the eCommerce world. You don’t need to stockpile a bunch of inventory before you can start selling.

If you rush into buying a bunch of inventory, you might have a stockpile of goods that just sits in a warehouse and never sells.

Starting your eCommerce business with a bad inventory investment immediately puts you in a hole. However, there is a way to get around risk… 

Simply sell other people’s inventory to your customers.

When you’re building an eCommerce store, remember that you’re selling products, not necessarily your own inventory. If you can structure your business model to just sell products and not inventory, then you avoid the risk of being stuck with a warehouse full of expensive inventory that won’t sell.

Inventory Arbitrage is a unique method in which you simply sell your vendor’s, manufacturer’s or reseller’s inventory.

Let’s say a product sells for $10 and your manufacturer charges $5 for it. When you receive an order, you collect the $10. Then you simply pay the $5 to your manufacturer, who ships the product directly to your customer. You make the $5 margin in between, just like that.

Fred's Shopify Example

This is the least risky way to create an eCommerce store right from the get go.

It isn’t even difficult to find products to use this strategy with. Here are just a few places where you can buy inexpensive physical products – mostly from China – to sell in your country for a significantly higher price.

ALI EXPRESS

Ali Express Example

https://www.aliexpress.com/

DHGATE

Dh Gate Example

http://www.dhgate.com/

DOBA

Doba Example

https://www.doba.com/

The Key Is Picking The Right Niche

There are profitable physical products to sell in every niche imaginable. 

That’s why the single most important factor in selecting a niche is finding something you’re passionate about.

If you’re not passionate about a niche you’re choosing to do business in, you’re basically just creating another 9-5 job for yourself.

  • Love dogs? There are thousands of products you can sell related to dogs.
  • Like cooking? Same thing.
  • How about yoga? You bet there are lots of products to sell!

Find a niche you’re passionate about and use that passion to fuel your success.

Choosing the Right Products to Sell

While just about every niche can be profitable, not every product in those niches will be.

To find a profitable product to sell, look for what people are actually buying. Don’t try to reinvent the wheel!

  • Go to Amazon.com and look for the bestsellers in the niche you’ve chosen
  • Check out watchcount.com, which reveals the top products selling on the eCommerce giant Ebay
  • Check out the Google Keyword Planner Tool, which comes with a free Google Adwords account. It will show you the most popular search terms, including physical products people are searching for

Identity what kinds of products are hot right now and start from there. If there is high demand for a specific product, that means many people are willing to buy it. It’s a lot easier to get people to buy products they want rather than products they don’t!

Again, you can find products through the resources I recommended earlier, such as Ali Express, DHgate and Doba.

Step 3: Generate Traffic

eCommerce Step 3 - Generate Traffic

After you have a web presence and products to sell, the next step is to generate traffic. In order to sell anything, you need people to be aware that you’re out there. You need eyes on your website.

You know the old phrase “Build it and they will come?”

Well that definitely does NOT apply to eCommerce.

A common misconception today is that if you put up a website, hordes of hungry customers will automatically find you. This just isn’t the case. These days, with billions of websites out there, yours is just a drop in the digital bucket.

Luckily, there are many ways to drive traffic to your website. There are literally dozens of tactics and tools to generate traffic, both free and paid. But in order to succeed, you must focus.

While many different strategies can work, there is one that I’ve found is by far the most effective for anyone getting into eCommerce.

Traffic Control

Here’s a key point: If you can control your traffic, you can control your sales and the longevity of your business.

So how do you control your traffic? The answer is advertising. But not just any advertising. You don’t want to blindly advertise and just throw your money away.

When it comes to targeted advertising, the most effective tool is Facebook. Facebook is now becoming one of the largest advertising platforms out there.

Facebook Users Traffic

The reason for this is that Facebook gives you the ability to target people that express interest in your niche. You can target Facebook ads to people who like your specific niche, which is every advertiser’s dream.

You can do this on Google Adwords as well, but Facebook is a much easier platform to start with.

Facebook ads are easy to use, easy to implement and they start at just $5. That’s why my advice is start with Facebook advertising and expand from there.

At the end of the day, mastering traffic can open up limitless possibilities for an eCommerce business. It’s what brings in customers, and those customers bring in revenue.

Even with customers, your work is not yet done…

Step 4: Multiply Your Profits

eCommerce Step 4 - Profit Multiplier

Once you have the first three steps lined up, it’s time to multiply your profits.

The secret to multiplying profits is simply increasing your average order size.

If customers come to your website and make 1 small purchase, that’s fine, but you’re leaving A LOT of money on the table. People who are successful in eCommerce capitalize on this opportunity with a simple but powerful strategy: creating a sales funnel.

How To Create A Sales Funnel

A sales funnel is essentially a sequence that entices customers to buy more. This might consist of things like giving a coupon away, creating upsells or generating more sales on the backend.

Funnel Trick 1: Host A Giveaway

One way to stand out from your competitors and bring customers to your website is to give something away or offer a steep discount.

When a customer takes advantage of a discount, they’re already making a micro-commitment. While it’s difficult to get someone to buy from you the first time, it’s EASY to get them to buy from you again once they’ve already made a purchase of any easy.

This psychological process is one way to “grease the wheels” on the buying process, and offering special deals is a great way to take advantage of it.

Funnel Trick 2: Create an Upsell Sequence

An upsell is an offer that is a higher cost add-on in addition to the initial purchase.

The classic example of an upsell is ordering a burger at McDonald’s and the clerk asks, “Do you want fries with that?”

That one simple question was an upsell that increased McDonald’s profits by millions of dollars overnight WITHOUT having to do anything else (except serve the fries with the burger).

McDonald's Upsell Example

You can do the same thing at your eCommerce store. If a customer purchases 1 item from you, there is probably another item they’d be eager to buy along with it.

It’s important to capitalize on that period of time when your customers are in a buying mood, and there’s no better time once they’ve already bought something from you..

Funnel Trick 3: Use an Email Sales Funnel

Another means of creating a sales funnel is through email. There are many ways to do this, as email is one of the most useful tools for anyone with an online business.

On the front end, a sales funnel can be initiated by collecting someone’s email address when they come to your site. Even if they don’t purchase anything during their first visit, you can continue to communicate with them and eventually turn them into a customer.

On the back end, you can email customers after they made an initial purchase. When someone purchases a product from you, it’s highly likely that they’ll buy again. Following up with customers and getting them excited about other products can multiply profits exponentially.

Email is a powerful sales tool. It gives you the opportunity for direct communication with customers and potential customers that other mediums simply can’t touch.

The real money in any business is on the back end (meaning after a customer already makes an initial commitment or purchase). It’s important to have a solid follow-up process to take full advantage of this reality.

Though people may make purchases the first time they visit your website, this pales in comparison with the amount a customer you’ve already established rapport with will buy over time.

Multiplying profits by creating a sales funnel can lead to tremendous eCommerce success.

Step 5: Rinse & Repeat

eCommerce Step 5 - Rinse & Repeat

Ok, so you’ve created a presence, found products to sell, generated traffic and multiplied your profits. What’s next? Rinse and repeat!

The first 4 steps are a tried and true process. If you’ve implemented all 4, you’ve learned the process and proven to yourself that you can do it. And, like all processes, this process is repeatable.

Here’s something else to keep in mind. By duplicating the process, profits can duplicated as well!

There are several ways to duplicate the process. Remember how I mentioned scalability before? Repeating the process is a means of scaling up.

More stores >> More products >> More traffic >> More funnels

This might sound like a lot of work, but it doesn’t have to be. Remember, you are building a BUSINESS, not creating a new job for yourself.

As you generate profits and look to scale, you can hire virtual assistants on freelance websites like Upwork.com and Guru.com to maintain your existing store while you implement the process again. That creates massive opportunities to scale and grow.

Here are a few ways to repeat the process and scale up.

Repeat and Go Premium

You can scale up by seeking out premium manufacturers that sell higher cost items who also fulfill your customer’s orders. In doing so, you will be selling premium products for higher profits.

Sell & Repeat

One option is to sell your store when it’s profitable.

If you start making, say, $500 a month on a website, there are opportunities to sell it for thousands of dollars. $500 per month is easily achievable in the world of eCommerce and most likely, if you follow the steps, you’ll be making much more than that*. So if you do a little extrapolation, LOTS of money can be made just by selling an eCommerce website.

*Results may not be typical nor expected for every person.

Once you sell it, guess what? You can create another one and sell that too, then do it again and again. It will only get easier the more you do it.

Take Action

While I’ve provided you with all of the information necessary to start your very own eCommerce business, there is 1 missing ingredient: Action.

As Johann Wolfgang von Goethe famously said, “Knowing is not enough; we must apply. Willing is not enough; we must do.”

It’s all laid out, step-by-step. All you have to do is implement it and you will be able to create your own eCommerce business.

  1. Create a presence. Create a website for your eCommerce business. As we discussed, there are platforms that make it incredibly easy to do so.
  2. Get products to sell. Choose a niche you’re passionate about, find out what’s selling and sell the same products or something similar.
  3. Generate traffic. Get people to actually come to your website. And not just anyone, bring in the right people who will actually buy from you.
  4. Multiply your profits. Create sales funnels and use the power of the upsell to greatly increase profits.
  5. Then, just rinse & repeat.

5 Step System to eCommerce Success

The opportunity is massive here.

eCommerce is the FUTURE

There’s a reason why all of the retail giants are scrambling to leverage it.

You even have a massive advantage over the big players. You can build your business, change your business and adapt to new opportunities instantaneously (the retail giants are simply too big to do this). That’s an invaluable advantage in our rapidly changing world.

So really, what are you waiting for?

Success in eCommerce is only limited by excuses.

And I want to help eliminate that as much as I can!

So that’s why I’m offering #LurnNation complimentary access to…

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You have everything you need. Now go out there and make it happen!


About the Author:

Fred Lam, CEO & Founder, iPro Academy
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Fred Lam started his working life over 12 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada. Today, Fred is the CEO of several multimillion-dollar businesses, including iPro Academy. Fred has coached thousands of students around the world and continues sharing his knowledge in his book Starting From Zero.

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