The Email Lifeline: How to Start An Online Business Using Nothing but Email

I believe email is the best way for someone to start a business online.

I have personally built a business that generates $500,000 to $1 Million per month using only email as a marketing tool.

Until recently, I did this WITHOUT a major website or paid advertising.

In this article, I’ll show you how I recommend starting and growing an email marketing business like mine.

The key to your business is your email list.

Your email list consists of people who have given you permission to send them emails.

You get those emails after someone joins your list on an opt-in page.

On this page, they choose to give you their email address in exchange for a free gift.

This process is called an opt-in because the visitor is literally choosing the option of joining your email list. They are “opting in” to your email list so they can get that free gift.

Once you have a visitor’s email address, you will always have it. You will NEVER have to pay for their clicks again when driving traffic. You will be able to market to that visitor for the rest of their life without EVER having to pay a penny more.

You will also make more sales over time.

What most marketers do is send traffic directly to a sales page. This is a HUGE mistake.

If you rely on visitors clicking straight through to the sales page for every offer:

  • You risk losing most of that traffic.
  • You have to pay for every click, even if it is someone who has visited your page before.
  • Your sales page on its own might convert at 4% if it’s really good, but you are losing 96% of your traffic from people who don’t buy.

However, if you drive your traffic to a page (called an opt-in page) where they can give you their email address, you can get conversions as high as 70%. Now, instead of losing 96% of your visitors, you’re capturing 70% of them and get to send emails to them again and again!

Getting someone to opt-in to your email list is simple. Take a look at the diagram below.


This, in a nutshell, is how you build an email marketing business.

Traffic is getting people onto your one page website.

You can generate traffic through affiliate marketing, advertising or any other method you wish. When a visitor clicks on your link, they will be taken to your one-page website. This is where they will have the option to opt-in.

Once the visitor provides their email address, they will be redirected to a Thank You Page. This is where you express your gratitude to them for choosing to get your free gift, and it’s an opportunity to promote something to them to offset your traffic costs.

Meanwhile, the email address the visitor entered will be added to your email database. You will have it forever. From now on, at no extra cost, you will be able to send that visitor automated emails and manual messages.

These emails will deliver valuable content and promote products and services your subscribers are interested in.

And this is just the beginning…

5 Reasons Why Email is King

Many online marketers believe that Email Marketing is dead. However, even with the growth of Google and social media, email is still the most powerful method of marketing.

Here’s why email is still thriving…

1. Undeniable Statistics

Even with the advent of social media, more people than ever before are using email on a daily basis. This is good news for you! You have direct access to consumers worldwide at virtually no cost to you.

Just think about the power you now have. You can be located in New York and you can contact consumers in California, Alberta, Scotland or anywhere else and build a strong personal relationship with them. And you can do this with no more effort than connecting with a consumer located in Manhattan.

2. Relationships Drive Decisions

And relationships are critical in marketing. Relationships drive decisions. Really, it’s all about trust. Think about who you trust more, a friend or some stranger you just met.

When someone clicks on a Google or Facebook ad, there is no relationship there. They are cold-clicking and you are like the stranger they just met on the street. They know nothing about you.

Email is different. When you connect via Email, you have the time to develop a relationship. The consumer gets to know you and sees you as a real person, rather than a faceless business. You can build a rapport with them and they begin to trust you.

When you email people, you are communicating with them directly through their inbox. This allows people to warm up to you and this makes them more likely to take action and buy. They become warm traffic, rather than a cold click.

3. Control Leads to Marketing Power

Whether that is an affiliate product or your own product. You can drive traffic to anything you choose.

This is particularly powerful when you are launching your own product. You can literally launch the product, send out a promotional email, and make money on the very first day. All you need is a solid email list.

4. An Asset with True Value

You can do this by promoting your own offers, or by promoting other people’s offers as an affiliate. That’s right – you don’t even need your own product!

This allows you to control your access to your customers. Plus, if you decide to sell your online business, the list is a business asset that is worth a lot of money. You are giving the new owner immediate access to a pool of warm customers.

5. Safety, Reliability, and True Ownership

The kind that lets you sleep at night—because no one can take this email list away from you.

You are not subject to the whim of a platform like Google, Facebook, or Twitter. They could change their policies tomorrow and you wouldn’t be able to do anything about it. But when you generate your own email list full of subscribers who opted in, no one can take that away from you.

Now that you know how amazing email is as a marketing tool, let’s dive into how to create your own email list!

How to Build an Email List

The first step to building an online business with email is to actually build an email list. That means sending traffic to your opt-in page.

You will be better off if you have both of these, although you can make one of them work for you. If you have neither, then the hard truth is you won’t be able to generate traffic or build an email list.

Option 1 will work over time, provided you have the time and energy to invest. Option 2 will work quickly, if you have the money to invest.

Let’s take a look at each option…

Free Traffic

Yes, you CAN generate free traffic. But to do this, you have to put in time (1-2 hours per day) and energy.

You really have to have a lot of perseverance to build a list through free traffic. But it can be done! Here are some ways you can accomplish this…

SEO Optimization

Search engines are constantly searching for new content to give to their users. If you can get your content to appear on the first page of a Google or Bing/Yahoo search result, you can get a lot of FREE traffic.

You’ll need a blog for this. Blogs are easy, and in a lot of cases free to set up. Post content daily, using keywords and relevant information to make your blog appear high in search results.

Include an opt-in box on the right-hand side of your blog. The more traffic your blog gets, the more people will opt-in for your free gift. It’s that simple.

Participate in Communities

There are so many communities out there. There are communities for every niche. These include forums and social media groups.

The key is to join these communities and participate. You can post meaningful questions and comments and you can answer people’s questions. The more engaged you are, the better your reputation in these communities will become.

Build a good reputation by providing legitimate content, advice, and information. Establish yourself as an expert and direct people to your landing page by using the signature promotion at the bottom of your posts.

Blog Comments

Blogs are a great way to get your name out there. Use Google to find prominent blogs and keep a close eye on the blogs that interest you. You can join their Email newsletter and RSS feed so you know when a new blog post is made.

Leave legitimate, non-spammy, well-thought out comments on blog posts of interest and try to be one of the first people to do so. You are generally allowed to include a URL so use this to send people to your opt-in page.

If you are genuine, people will click on your link. Just remember that to be successful with this you need to be active on the blogs so choose only two or three of the best.

Article Syndication

This is about content. There are plenty of article directories that will spread your articles far and wide. Write engaging articles that are at least 500 words in length and post them to the top three to five directories.

Your articles will have a signature file at the bottom and anyone who posts your article must do so with the signature file intact. That way, you get credit for the article and your website link is available for anyone who wants to click on it.

Investment Traffic

This is the golden goose of Email Marketing. I use the term investment traffic instead of paid traffic, because it really is an investment. And like any investment you can make a great return on the money you invest.

I love investment traffic because it can give you targeted traffic and instant results.

Yes, you do need to make a financial investment up front, but it doesn’t have to be a lot (as low as $100) and you can recover it quickly.

Here are some ways to generate investment traffic:

Email Media

Email Media is a fast, easy way to get your opt-in page out to a targeted audience.

Simply put, there are other email marketers who will advertise your opt-in page to their lists – for a price, of course.

Email media is effective because you are marketing to people who are already on other people’s email lists (and are clearly responsive enough to click on links).

The best kind of email media is a solo ad, which is a dedicated email message promoting your page. Many of my students have used these to quickly build their email lists from zero to thousands in a matter of weeks.

Google AdWords

Google AdWords is a tried and true method for generating  traffic. Google is the largest search engine in the world, and its ads appear on millions on websites. That is a huge network to tap into.

You just have to be sure you learn Google’s rules and follow them. You also need to learn your way around the Google network.

This takes some time, and you need the right system. If you crack this nut though, you can dramatically grow your list.

Facebook Ads

Facebook is a titan when it comes to online business. I love Facebook. Hundreds of millions of people use Facebook every day and Facebook allows incredible targeting options.

Facebook is less complicated than Google, less expensive than purchasing solo ads, and is highly effective. Facebook also has ridiculous targeting potential because of how much information they have about there 1 billion-plus users.

However, like Google Adwords, it’s important to first learn the ins and outs of Facebook advertising before spending significant amounts of money.

By tapping into these different sources of traffic, you will be able to build your email list.

Now let’s talk about the next piece of the puzzle: promoting offers so you can generate revenue.

3 Email Marketer “Job” Functions


As I mentioned earlier, the value of your email list comes from the ability to promote offers to your subscribers. These can be your own offers, or other people’s offers.

How do you go about promoting these offers?

First and foremost, NEVER use the generic emails the seller provides. You know your Email list better than anyone and you know how to write to them.

You also have to decide why you are writing emails. Is it to generate traffic, pre-sell to them, or simply provide content? You need to keep it simple. To avoid going astray, remember this—Email Marketers have just three jobs. Stick with these three jobs, you will get impressive results.

1. Create Excitement

You need to get people excited! They need to feel the emotion and excitement in your email. You need to entice them with your words. This starts with the subject line and you don’t want to waste this precious space. For example:

 

Essentially, you need to amplify the benefit of what you are promoting. You want people to be interested in your email right from the start. They already gave you permission to send them emails to help them with life’s problems. Now you have to avoid disappointing them.

And make sure you inject your personality into every word you write in your Email. No one wants to read a boring, lifeless, clichéd Email. The more excitement you generate, the more clicks you’ll get.

2. Edify and Create Expectation

This means that you need to make the reader curious enough that they will click the link you provide in the Email.

The best way to accomplish this is by telling the audience a story. This is a story about what happened when you did what you are asking them to do—that is click.

Remember, they trust you. So, you need to show them that you believe in what you are saying enough that you actually did it.

This way, you can tell them what’s in it for them. You can tell them your experience and how you felt after you clicked. You can genuinely relate to them by showing them how it benefitted you.

There is no better recommendation that a personal recommendation.

3. Generate Clicks

If you do your first two jobs right, then this one should fall right into place. Remember, your job in an Email isn’t to sell a product. That’s what the sales page is for. All you are trying to do is get people to click on the link. To do this keep it simple and make the link easily visible.

Check out this example of an Email from my book Email Lifeline that shows all three jobs functions in action:

SUBJECT: REVEALED: 7 SECRET FOODS THAT DROP 10 POUNDS

Hey!

I feel I’ve been lied to for at least 10 years.

About a week ago, I was introduced to a new friend, Dr. Kelsten. A very trusted friend of mine sent me a link to a shocking video. This video clearly shows 7 foods that can help you instantly drop 10 pounds in 10 days.

But, here’s the catch.

These same foods are currently thought to actually have you gain weight. This is the big lie. I’ve been avoiding these foods for the last 10 years. Not anymore!

I really recommend you watch the entire video. Take action. Clear up the lies!

=> Free Video: The Controversial 7 Foods That Help You Lose 10 Pounds

Don’t miss out. Who knows when Dr. Kelsten will take it down? Apparently, he’s become quite the star lately – traveling the World doing TV shows!

Sincerely,
Anik Singal

This was an email I made up to provide an example of an email that creates excitement, edifies and creates great expectation. The person clicking the link is not only excited, they are curious and they are committed.

2 Main Parts of Your Email

Let’s take a close look at each of these…

Subject Line

An incredible 70% of your results are based on the subject line!

The goal of your subject line is to get the reader to open the email. If they don’t open the Email, then it doesn’t matter if you are literally giving away money—they will never know.

You need to work harder on the subject line that on the actual Email. You have to get the attention of a person who is distracted by work, family, other marketing efforts, and social media updates and make them want to open your Email.

You do this in one of two ways. You either deliver a superb benefit or create mysterious intrigue—and you do it all in your subject line. Here are the keys to a good subject line:

  • No more than three punctuation marks in your subject line.
  • Never start the subject line with a number or a punctuation mark.
  • Avoid the word “Guaranteed” at all costs.
  • Limit capitalizing all the letters of any word.
  • Completely avoid using the “$” symbol in your subject line.
  • Never combine the words “make” and “money” together.

Email Content

Congratulations! The reader has opened the Email. Now you need to get them to CLICK the link. First, start with a short sentence. This makes it easier to engage the reader. You should also keep the entire Email short and to the point.

You also want to be sure you don’t end up in the spam folder. Here are some tips to avoid this fate:

  • Always send an HTML email (not only plain text).
  • Pay attention to the way an email LOOKS. Use your bold, italics, and other visual break-ups.
  • Place the link a minimum of twice in the email.
  • Never write big paragraphs that are hard on the eyes.
  • Stick to basic templates, fancy designs lead to a drop in results!
  • Avoid the word “Guaranteed” at all costs.
  • Don’t over use crazy characters such as ** or ===.
  • Never combine the two words “make” and “money” together.

Now you know how to write an email. But why are you writing it? You need to decide what products to promote. Fortunately, this is easier than you might think…

What Products Should You Promote?

Obviously, you could and should promote your own offers whenever possible, but these will not fill all of your promotional opportunities. You need to fill in the gaps with affiliate offers.

When it comes to affiliate offers, how do you choose what you will promote? There are hundreds of thousands of products in dozens of niches. You need to select the ones that will sell well. Making this selection is based on the following two factors:

1. Is it a good product?

You absolutely MUST believe in the product. Ideally you have used it yourself. You have to be fully confident that the product is a Level 10 quality. If it is any less and you endorse it, you will lose trust with your email subscribers.

Please remember that when you promote a product, YOU will be held accountable for the results. Even if it is someone else’s product, if it ends up being a waste of money and time, you are the one your subscribers will blame. You will lose your relationship with them.

2. Does the product convert well?

You might believe in the product, but you also want to make money by promoting it. This requires you to make sure the product converts well. You need to know that the person selling the product has a history of good product conversions.

To find out if the product converts well, you can do the following:

  • Ask a friend or colleague who has promoted the product.
  • Ask the seller to provide you with the conversion data.
  • Run a test campaign to a small segment of your list.
  • Check the seller’s history with previous products.

And remember…

The #1 Way to promote products is during launches.

Yes, you can certainly promote other products, ones that were launched previously, but are great sellers on a day-to-day basis. However, product launches create an initial buzz about a product throughout the industry before the product even becomes available.

Just think about how much you see prior to the release of a movie. You see a trailer a few months before the release. Then you see interviews and appearances by the stars of the movie. Then in the weeks before the release you see advertisements everywhere. There is so much hype that you end up being there on opening night, popcorn in-hand.

Don’t underestimate the power of a product launch.

At this point you might be wondering where these great products are. Ideally you want to promote more than one product a month to take full advantage of your email list. The very best place to find these products is via affiliate networks. Some affiliate networks include:

  • ClickBank.com
  • Jvzoo.com
  • CJ.com
  • affiliate-program.amazon.com
  • shareasale.com

These networks have thousands of products that are being promoted in virtually any niche you can think of. Plus, you can see how these products rank and you can see their current conversions.

This is a great way to find products to endorse when you start out. Once you have established your email list and your credibility in the industry, you can contact the sellers directly to ask them what they recommend you promote.

The Email Lifeline

When I started email marketing over a decade ago, it was a commonly held belief that email lists dried up after a few months. The key was to promote as many products as possible to a list before it died. There were some months in which I promoted as many as 10 products.

But about a year ago, I spoke with a good friend who is also a brilliant marketer. His advice to me didn’t fit with the accepted norm. He told me that I needed to stop promoting that many products. I argued with him. I challenged him.

And all he said was, “I don’t promote more than two, maximum three products a month and my income from my email list has tripled.”

Now, I had been friends with him for more than 10 years and this was the first time I had ever doubted what he said.

I remember replying, “That just sounds crazy. The numbers don’t even make sense. There is no way you’re making 3 times what I make! You must be making half of what I earn…”

Then he shared his numbers with me. Let me tell you that shut me up. I took him at his word and tested his theory. But my friend also gave me a second piece of advice, which explained why his numbers were so high.

“I focus on higher ticket products so my commissions are much bigger. Secondly, I really get in deep with the program. If I promote it, I really promote it. I don’t just send one or two lazy Emails. I get in there. I really qualify my leads and push the program hard—I even throw in my bonuses. I hold nothing back.”

It turned out he was right. His approach worked, but I made an adjustment…

3 Types of Offers

 

I tested this new way of approaching Email Marketing. At first I only promoted high-ticket products. But I found my email list lost interest and I knew there was a reason for this. This is when I stumbled upon the model I now call the Email Lifeline.

The high-ticket items alienated a large percentage of my subscribers who couldn’t afford what I was promoting. That’s why my email list was not responding. They were simply leaving. This new model was a way to ensure that every one of my subscribers had the opportunity to take advantage of what I had to offer.

My rule was to promote no more than three products per month, but I mixed things up. I promoted three types of offers:

  • Low-Ticket
  • Mid-Ticket
  • High-Ticket

 

Promoting one of each of these every month was the key! And I approached each one differently…

Promoting Low-Ticket Offers

Low-ticket offers are generally offers that cost between $1 and $97. In some niches this range might vary, but most consumers consider this range to be a low-ticket purchase. The method of promotion will most likely be a written sales page. Your Email will prepare your subscribers to read that sales page!

This is what you need to do, even for a low-ticket product. Here is an example.

Let’s assume the headline of the sales page you’re promoting is:

“Scientific Breakthrough Creates Controversy By Releasing the 7 Diet Tricks That Can Help You Shed 10 Pounds in 10 Days…”

If you are promoting that to your list, here is an example of what your subject line could say:

“REVEALED: Lose 10 Pounds in 10 Days.”

You will then follow this headline with an Email that will tell your subscribers something enticing. Perhaps you will tell them about a recent scientific study. Or you can tell them the following:

“These same 7 tricks that were initially thought to lead to weight gain have now been found to be catalysts in losing weight!”

This email intrigues and captivates your subscribers. This intrigue and captivation will hold when they click through and read the headline of the sales letter.

You can even indirectly or directly mention in your email that the link you are sending them to has a letter. You can tell them something like this:

“In the following letter, you will receive 7 tips that will help you lose 10 pounds in 10 days.”

This is so simple, yet so powerful. You will create a level of expectation that will cause a huge increase in conversions. When your subscribers click through, they will already be in the right frame of mind. They will be ready to read your sales letter!

Promoting Mid-Ticket Offers

Mid-ticket offers are any offers that range between $97 and $700. These products are generally similar to either a low-ticket item or a high-ticket item. The price is simply based on the value given to the item by the seller.

With mid-ticket items, the written sales letter is not an adequate method of promotion. Here you will be using a video sales letter or a webinar. You will use your email to prepare your subscribers to watch a video or sign up for a webinar. And really, this isn’t all that different from preparing them to read a written sales letter.

When writing your email for a mid-ticket item, you can leave it open-ended and indirect. Even a simple sentence like this one can prepare your subscriber for what they will see when they click:

“This video is very important. If you’re serious about losing weight then you need to take time to finish it. Be prepared to take notes and make sure you take action at the end of the video!”

That’s really all there is to it!

Notice, you didn’t mention the product. You NEVER try to sell during the email. What you did do was prepare them to watch the entire video.

Promoting High-Ticket Offers

Finally, you have your high-ticket items. These are items that cost between $700 and $5,000. The #1 rule here is that you never EVER promote a high-ticket item via a written sales letter or a video sales letter.

With a high-ticket item, you are asking your subscribers to part with a lot of money. You need the personal connection of a webinar. It is the webinar that you will promote in your Email and this explanation applies even if you use the webinar to promote a mid-ticket item.

As you can see in the above diagram, you should begin promoting a webinar three days before it is scheduled to broadcast. After the broadcast, you can then promote a replay of it, which is more like a video sales letter. The promotion schedule is as follows:

Sunday to Tuesday: Promote the Registration Page of the Webinar. Keep these emails short and build excitement. You want subscribers to click through to the registration page.

Wednesday: Send this email out early the morning of the webinar. 7:00 AM EST is an ideal time. This email can be longer and more edifying. Here you want to encourage anyone who hasn’t already registered to do so. You also want to make people feel accountable to attend the entire webinar.

Thursday to Friday: Now that the webinar has run, you will act like you are promoting a video sales letter. You will have the replay and sales page ready and the Email will get the subscriber excited enough to commit to watching the entire webinar replay. You must send this out the day after the webinar airs, while it is still fresh in the minds of the people who missed it. Then send it out the following day.

Saturday: Send nothing out so you can give your list a break.

Sunday: You can send out two emails on Sunday to promote bonuses and scarcity in your offer. But only do this is the promotion is going well. If the promotion has not been going well, then end your campaign on Thursday and send out content on Sunday. This will help nurture the health of your list.

These types of emails offer you the opportunity to get creative a build a relationship with your subscribers. You are giving them a chance to be present with you during a LIVE presentation and you are giving them great content. Plus, these promotions are incredibly easy.

Email truly is the #1 way to market online. All you need to do is…

As long as you can invest the time and/or money into generating your Email list, you will have unlimited options when it comes to promoting your own products or affiliate products. With a captivating subject line and an enticing Email, you will be able to successfully promote low, mid, and high-ticket items.

Just remember that you are NEVER selling a product in your Email. All you want to do is generate enough excitement to make them click on the link.

Creating emails requires an intricate mix of science and art.

I’ve given you the science. Now you add the art by creating your own unique style using the tips I’ve given you.

Good Luck!

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Hey it’s Anik inviting you to another fantastic Success Weekly.

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How to Tap Into the Massive Potential of Facebook Messenger Marketing [Case Study]

It’s coming…

A new opportunity is emerging that is revolutionizing marketing yet again.

Last week, we discussed the power of Facebook Messenger…

Now, I’ll show a Case Study on HOW our special guest expert has discovered a cool, new way to leverage the paradigm-shifting potential of Facebook Messenger Marketing.

The floodgates have just opened. Facebook has recently introduced many features that are making Facebook Messenger one of THE BEST marketing platforms out there.

In the last post, I also introduced ChatMatic.

Facebook Messenger Marketing

ChatMatic is a new tool that allows users to automatically send direct messages, via Facebook Messenger, to everyone who comments on specific posts and ads on Facebook.

It does a whole lot more too, and it’s constantly adding new features to help busy entrepreneurs ride this massive wave.

ChatMatic is one of the best tools I’ve seen in a long time. The opportunity here is tremendous and multi-dimensional. Not only is Facebook Messenger Marketing growing rapidly, it’s also changing HOW to best interact with potential customers.

No matter what type of business – Affiliate, Digital or eCommerce…

Is Facebook Messenger Marketing a Fad?

Facebook Messenger Marketing - Is Facebook Messenger Marketing a fad

If I’m planning to enter anything for the long-term, I want to make sure that it’s not just a passing fad.

This begs the question: Is Facebook Messenger Marketing a fad?

My answer is an emphatic NO. When looking at the numbers and the big picture trends, it’s pretty easy to see that Facebook Messenger is going to be used more and more.

First of all, Facebook is Facebook, an absolute titan in today’s world.

Facebook Messenger not only stands on the giant shoulders of Facebook itself, but also the widespread usage of messaging apps. Right now, messaging apps are used by more people than social media. So in many ways, Facebook Messenger Marketing has A LOT going for it.

Over 11% of the world’s population uses Facebook Messenger on a monthly basis. Source: THE NEXT WEB

Just let that sink in.

You know what’s disappearing though? The phone number. Facebook Messenger is positioning itself to be THE platform for global communication, and rendering traditional SMS (text messaging) useless.

Just think about how your own behavior has changed…

Have you used Facebook Messenger recently? I‘d bet that you have. I personally use it much more than texting now.

The bottom line is that Facebook Messenger is the future and its marketing potential is virtually untapped.

The best part? There’s a great new tool that makes Facebook Messenger Marketing easier than I personally believed it could be…

ChatMatic: A Secret Weapon

Facebook Messenger Marketing - ChatMatic: A Secret Weapon

By now, you hopefully understand the awesome potential of Facebook Messenger Marketing. But how can we leverage this potential? The answer is ChatMatic.

ChatMatic is the embodiment of a new revolution in marketing. The basic premise of ChatMatic is this…

It sends automatic, custom messages to people who comment on your ads and posts. And the messages go to their PRIMARY INBOXES. Just think about the enormous potential there.

ChatMatic is targeted, one-to-one, automated and scalable. Any marketer would kill to have a platform that does all of that. Combine those qualities with the explosive growth of Facebook Messenger, and it’s a golden opportunity right there.

ChatMatic is like the Facebook Messenger version of an email autoresponder. We all know how ridiculously effective email autoresponders are. Facebook Messenger is a rapidly growing app that will only provide more and more opportunities in the future.

If that’s not enough, ChatMatic also leverages the marketing power of social media.

That’s another huge advantage.

Social media has a 100% higher lead-to-close rate than outbound marketing. Source: Hubspot

ChatMatic aligns the effectiveness of so many proven strategies and makes it easy to implement.

Automatic Success

Facebook Messenger Marketing - Automatic Success

ChatMatic is an automated system. And because it’s automated, it’s quick, easy and SCALABLE.

The faster a brand responds, the more likely someone is to remember the brand and become a customer. This is where the automation really comes in handy.

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Source: Gartner Research

With ChatMatic, it’s the same amount of effort to respond to 100 people as it is to respond to 10 people.

ChatMatic is continuously adding features to make the tool as dynamic as possible. Because, for example, sometimes you might not want everyone who comments to receive a message. Not only is ChatMatic automated, it’s highly customizable as well.

ChatMatic gives all of the benefits of automation without being spammy or impersonal.

The Power of 1

Facebook Messenger Marketing - The Power of 1

In a ChatMatic survey of 1,000 people, 80% of consumers agree that they’re more likely to buy a product after talking to someone.

This idea of actually interacting with potential customers seems so obvious, right? But most businesses overlook the power of 1-to-1 conversation.

In marketing, there are few things more important than 1-to-1 customer interaction. Through personal interaction, people and businesses can build TRUST and CREDIBILITY that mass broadcasting simply can’t achieve.

1-to-1 interaction can also be a positive introduction for a brand. It warms people up and makes them more likely to buy. This eventually leads to repeat customers and can even mean raving fans who promote your brand for you.

The Inbox In

Facebook Messenger Marketing - The Inbox In

There is a key point with ChatMatic that I want to drive home…

People actually open and respond to messages in their Facebook Messenger inbox.

And they will continue to do so. Facebook is doing a great job at preventing inbox spam. Remember, pages can only message people who comment. This means that messages in someone’s inbox have intrinsic value and are not cheapened by spam.

The fact that messages go straight to the user’s personal inbox (not their “Message Requests” folder that no one checks) makes ChatMatic highly effective.

Again, think about what YOU do. I can tell you that I read and respond to almost every message that makes it to my personal inbox on Facebook Messenger.

There’s a certain trust factor here. And if a message is sent right after someone comments on a post from that page, they’ll recognize your brand and be genuinely interested in what you have to say.

Opt-In Made Easy

Facebook Messenger Marketing - Opt-In Made Easy

As described in last week’s post, ChatMatic has another amazing feature, the one click opt-in.

Out of a poll of 5,000 people by ChatMatic, 75% said that they would rather opt-in using Facebook rather than type their email address in an opt-in page.

Instead of having prospects go to an opt-in page and type in an email address, ChatMatic allows them to opt-in just by clicking a button and linking to their Facebook account.

In a world of increasing mobile devices and less typing, this is where things are headed. This simplified, easy opt-in process allows the ability to collect leads more effectively than ever.

Where’s the Proof?

Facebook Messenger Marketing - ChatMatic - It Really Works!

Everything sounds good so far, right?

Sure, it’s good to have a sound theory behind everything, but what about real world results? That’s what really counts.

ChatMatic really works.

I wouldn’t even consider it if it didn’t, or if I didn’t think it was a great tool.

ChatMatic is as effective as it seems. The results people are getting speak for themselves…

ChatMatic Case Study

Here’s a case study from Travis, the founder of ChatMatic. The following screenshots are from an ad he ran on Facebook. The first is the ad itself and the second is the breakdown of what he spent compared to what he earned.

Facebook Messenger Marketing

As you can see, Travis spent $13,607.37 and made $22,816.00… A $9,208.63 Profit.*

There’s more to the story though…

The ad he ran was for SOMEONE ELSE’S PRODUCT and he used ChatMatic to send people to one of his own products when they commented on the ad.

So the $22,816 was just the sales of HIS product, which had nothing to do with the ad. Meanwhile, his affiliate promotion ended up doing over $40,000 in sales (which wasn’t tracked on Facebook because they were in the affiliate’s system).*

Pretty crazy story, right? Travis made $22,000 off of people commenting on his ad and using ChatMatic to monetize them.*

*Note – Results may not be typical nor expected.

What’s also interesting is the relatively small number of comments it took to make such a big chunk of cash. Since the conversion rates with 1-on-1 interaction are so high, it doesn’t require excessive volume to get results.

Travis only had 214 comments on that ad. With just that, he was able to generate loads more sales.

Facebook Messenger Marketing - ChatMatic Case Study Results

Now just imagine the potential when there are thousands of comments on a post. People are responsive to Facebook Messages, more responsive than any other method of communication. With ChatMatic, we can capitalize on this!

No Rocket Science Degree Required

It doesn’t take a genius to duplicate Travis’ results…

The great thing about ChatMatic is that it allows us to leverage something just about everybody already uses on a daily basis. It’s simply automating something that we’re all very familiar with and using it as a highly effective marketing tool.

If you know how to use Facebook Messenger, you’re already a master of the communication aspect of this. Just add a bit of marketing strategy behind a platform that’s already being used and see how it works in action!

The effectiveness and potential of ChatMatic is pretty incredible… so much so, that we devoted a 2-part Success Weekly series to it!

Click here now to watch this replay and learn more about ChatMatic. Plus get a special early bird discount that’s being exclusively offered to #LurnNation – but you have to act fast to get it!

Success Weekly: How To Turn A FREE Traffic Loophole In Facebook Into A Full-Time Business!

FREE WEBINAR: How To Turn a FREE Traffic Loophole In Facebook Into a Full-Time Business!

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Hey #LurnNation!

This week, we return to Facebook! We’re diving even deeper into Facebook Messenger Marketing and sharing a new, cutting-edge technology, which is completely changing the game in the social media and online marketing.

Last week we talked about using the Facebook Messenger to drive traffic into your funnel. It’s one of the most exciting development in Facebook advertising in years.

As I said, this week, we’re building on Facebook Messenger Marketing…

We’re bringing back our special guest from last week and he’s sharing how using one simple piece of technology doubled the effectiveness of his Facebook ads (without spending a penny more) in an awesome case study.*

*Note: results may not be typical nor expected for every person.

To see this technology in action, and ways to implement it in just about any business, tune in for tomorrow’s free training.

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Every week we do these FREE trainings in our Success Weekly sessions. To join, click the registration button below.

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See you there!

Facebook Messenger Marketing: The Next Big Wave for Entrepreneurs

Today I’m sharing 3 words that I believe will be the next BIG WAVE for Entrepreneurs: Facebook Messenger Marketing.

Have you sent or received a message on your phone today?

Chances are if you’re reading this, you exchange at least a few messages on your phone every day. And you probably have multiple apps in which you do this.

A message isn’t just a message any more. It’s also a business opportunity. I’ll show you what I mean…

You see, messengers are huge these days. Pretty much everyone with a smartphone uses at least one messaging app. And the use of messaging apps is only expanding.

Mobile Messaging Apps

In 2015, messaging apps surpassed social media in terms of the number of people using them (Source: BusinessInsider.com).

Messaging Apps Surpasses Social Media

Just think about how big that is.

Now, the latest rising star in the messaging / online business scene is…

Facebook Messenger Marketing

Facebook Messenger Welcome
Editorial credit: Chonlachai / Shutterstock, Inc.

Facebook Messenger has been among the fastest-growing apps recently, and for good reason.

I use it every day. I actually communicate with more people on Facebook Messenger on a daily basis than I do with texting or phone calls. I’m not alone either. This is a trend with most people.

With the explosive growth of Facebook Messenger, tremendous opportunities are presenting themselves.

The untapped potential of this platform is mind-blowing.

Before I get into the emerging opportunities for Facebook Messenger, I have to discuss the phenomenon of Facebook itself.

Facebook on laptop and phone

Facebook: The Business That Helps You Build Your Business

Did you know that Facebook is bigger than the largest country in the world?

Facebook has more users than the largest country

Source: HuffingtonPost.com

It’s the internet hub for almost 2 billion people, and its number of users just keeps rising…

Facebook Active Users Worldwide

Source: Statista.com

People spend a LOT of time on Facebook too. In 2016, Facebook reported that people spend on average 50 minutes each day on its platforms (not including WhatsApp). Source: NYtimes.com

Facebook’s wide-spanning usage has turned it into one of the largest and most robust advertising platforms in existence. And it’s not only among the biggest; it’s also highly effective and highly targeted.

People used to scoff at Facebook, thinking it would forever be a site for college kids to share pictures and post statuses of whatever they were doing. Very few saw its enormous marketing and business building potential.

These days, almost every business has a Facebook page. We’ve got one here at Lurn… Please take a moment to Like it 🙂

Like LURN on Facebook

There are also over 3 million active advertisers on Facebook (Source: CNBC.com). It’s changing the way people do business and providing tremendous opportunities for those who are willing to stay ahead of the curve.

Facebook is a marketer’s dream. Why?

People have VOLUNTARILY given Facebook personal information that companies and corporations would have killed for 15 years ago. That gives Facebook the ability to create highly targeted ads, unlike anything we’ve ever seen before.

Facebook Targeted Image Example

Just look at your friends on Facebook, how many of them…

  • Post their relationship status?
  • Have “checked in” at a restaurant or event?
  • “Like” fan or business pages?

Pretty much all of them.

Facebook collects all this information and, to fund its gigantic operation, gives savvy marketers the ability to use that information to target business messages to a very specific audience.

This is why Facebook Ads are so effective.

Here’s an example of a Facebook Ad that I used to promote our Free Success Weekly Training Series

Facebook Ad Example - Success Weekly

Speaking of, if you haven’t saved your Free Seat yet, go ahead and grab it here (then join me each and every Wednesday @ 9pm EST!

Now back to Facebook Marketing…

Companies have literally built and scaled their brands on the back of Facebook. It’s that powerful of a tool that will continue to revolutionize business.

And now there is a new opportunity on Facebook that will be even more rewarding than traditional Facebook posts and sponsored ads…

Facebook Messenger Marketing: The Soon-To-Be Heavyweight Champ

Facebook Messenger is among the fastest-growing apps in the world. Over one billion people already use it (Source: TechCrunch.com).

Facebook Messenger Users Through July 2016 Chart
Source: TechCrunch.com

Let me repeat that…

OVER ONE BILLION people use Facebook Messenger.

The stats we’re seeing now with Facebook Messenger are staggering.

  • Each month… 17 billion photos are sent between people.
  • Each day… 380 million stickers and 22 million GIFs are sent.
  • Of all Voice Over IP (VoIP) calls, 10% go through Messenger.
    (Source: TechCrunch.com)

But that’s not all…

One billion messages are sent between people and businesses EVERY SINGLE DAY (Source: TechCrunch.com).

One Billion Messages Sent On Messenger Every Single Day

That’s a lot of customer interaction!

Here’s the kicker…

Facebook Messenger’s Marketing Potential Is Virtually Untapped

We’re already seeing some saturation with businesses vying for people’s attention on Facebook. However, the floodgates of Facebook Messenger have just been opened. Facebook only started rolling out Facebook Messenger Ads in November 2016…

It’s brand new.

The potential of Facebook Messenger Marketing goes well beyond the ads. Businesses can now send a Facebook Message to anyone who has commented on their page.

For example, if John Smith comments on one of your posts, you can send John a direct message.

Facebook Messenger Marketing Ad Example

Source: MarketingWeek.com

Can you see the opportunity here?

There’s a massive wave coming, along with a huge opportunity to ride it.

Think about it this way…

We live in a time where over one billion people can instantly connect with each other. That is a complete game-changer with potential most people can’t even fathom. And it’s just brimming with great opportunities.

The Unfair Advantages of Facebook Messenger

Facebook Messenger has some unrivaled advantages when it comes to marketing and customer relationship management (CRM).

People are getting accustomed to posts, videos and sponsored ads in their Facebook newsfeed. All of that isn’t nearly as captivating now compared to when it was all a novelty.

Facebook Messaging, however, is completely new territory. Because it’s new it will automatically get more engagement.

Facebook Messenger Marketing - Mobile Messaging on the Rise

Facebook Messenger also comes with advantages that the rest of Facebook never even had…

One-to-One = One-to-Won

Facebook Messenger gives businesses a unique opportunity to interact one-to-one with customers. Think of it like a more dynamic, more interactive email exchange.

One-on-one interaction builds relationships and trust with prospects. This allows a business to feel like a small company to their customer, yet still scale up their business.

People hate being sold to, but they love interacting.

I don’t know about you, but I love when brands interact with me personally, especially if there’s a real person on the other end. This build tremendous trust with customers, the kind of trust you can’t get by just running banner ads.

Explosive Growth

As I said before, over a billion people use Facebook Messenger (Source: TechCrunch.com). Facebook is adding new features and tools on Facebook Messenger that are creating new worlds of opportunities for businesses.

Really, there’s so much opportunity here… I cannot stress that point enough.

The Tool That Turns Messages Into Customers

Remember how I said that businesses can message people who comment on their page…

Well, what if we could automate this process? What if we could automatically send a personal message to anyone who interacts with our page or posts?

Sounds like an amazing idea, right?

Well, there is a tool that does exactly that. It’s called…

ChatMatic

ChatMatic Home Page

ChatMatic is software that automatically sends messages to everyone who comments on your posts or ads on Facebook.

It allows you to reach people where THEY are, and not make them come to you. This tool is going to revolutionize online marketing!

Let’s say you have a post on Facebook. Any time someone comments on your post, ChatMatic takes every single one of those commenters and sends them a private message via Facebook Messenger.

In this message, you can send them a link to your website, opt-in page, sales page, store… etc. Whatever your goal is for your business.

The message also goes straight to their private inbox. It doesn’t end up in the “Message Requests” box that no one checks.

So this means they’ll see it… probably as a notification on their phone too.

Facebook Messenger Automated

A lot of people don’t click the links on Facebook anymore. But they’re much more likely to click the link in a private message. Private messages imply a relationship, especially after they’ve already commented on a post of yours.

ChatMatic has seen initial messages on Facebook Messenger that have 80% open rates. To put this in perspective… even if we were to say that email open rates were at 40% (which would be a high estimate for most companies*), utilizing this tool, would essentially DOUBLE OPEN RATES IMMEDIATELY!

*Email open rates vary by type of email and across industries. It’s really good to know how a company measures up against other companies in an industry. Here are a couple of great resources that can help you with figuring out where you stand…

The message responder is the introduction to your brand. It builds trust. It allows you to engage with customers On THEIR TERMS on an app they already have and use.

Conversation Is Key

Conversation is an incredibly powerful tool, and being a one-on-one conversation makes it that much more rewarding.

In a ChatMatic survey of 1,000 people, 80% of consumers agree that they’re more likely to buy a product after talking to someone, yet only 10% of online businesses say that they actively engage customers in conversation. Opportunity alert!

By using a tool like ChatMatic, it’s easy to create automated, scalable one-on-one interaction. That’s like the ultimate secret weapon for marketing.

[BONUS] The Secret New Opt-In Strategy

Facebook integration is also creating new opportunities to gain new subscribers and collect emails in completely new ways. Let me show you how…

The Traditional Opt-In Process

The traditional opt-in process looks like this…

  1. You have an ad
  2. People click the ad and are brought to your opt-in page
  3. On this page, they have the option to opt-in by typing their email address
  4. You collect their email address

The Traditional Opt-In Process

This is the traditional process of collecting email addresses that we’re all familiar with.

Well, what if I told you that this process could be simplified and made much more effective?

New Opt-In Process

With ChatMatic, there’s no need to even have an opt-in page.

You can collect people’s emails as soon as they click on the ad link. This skips both the opt-in page and the additional step for people to opt-in by typing their email address.

The New Opt-In Process

ChatMatic allows you to create a “Sign up with Facebook” button that gets people to opt into your list, without them needing to type anything. We just tap into Facebook and grab their email address.

We’ve all done this before. This is essentially what you do whenever you authorize an app to use your Facebook information. This is the beauty of Facebook’s ubiquitous usage.

So the process goes from…

Ad >> Opt-in Page >> Enter Email Address
To…
Ad >> Facebook Authorization + Collect Email Address

It’s simple, making it much more effective in collecting email addresses. Less is more, especially in a world where most people are busy and distracted.

With the increase of mobile devices, the desire to type out your email address is diminishing. Out of a poll of 5,000 people by ChatMatic, 75% said that they would rather opt-in using Facebook rather than type their email address in an opt-in page.

Again, are you seeing the opportunity here?

By leveraging the major use of Facebook and the one-on-one conversation power of Facebook Messenger, businesses can reach new heights.

As you can see, the opportunity here is MASSIVE, for any type of business. Those who learn to leverage Facebook Messenger now will catch this next big wave.

And the best part is, this is just the beginning…

We’re going to dive even deeper into Facebook Messenger Marketing next week on our upcoming Success Weekly – Feb 22, 2017. Join as us we’ll be looking at ChatMatic Case Studies and seeing just how powerful this tool really is!

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Make sure you save your seat (if you haven’t already registered for Success Weekly) and be there LIVE every Wednesday at 9pm EST!

[Case Study] How I Added 16,452 “Free” Targeted Facebook Leads to My Email List in 10 Days

Now, I say FREE Targeted Facebook Leads… but, I actually PAID for them…

“So, how were the leads FREE?”

That’s the secret you’re about to find out!

Advertising on Facebook costs money. Right?

Well, you can get Free Traffic on Facebook too (using social media strategies), but it takes forever. So, being the impatient person that I am, I started looking for a much faster & easier way!

I figured…

Let’s try Facebook Ads (but do it in a creative way that’s immediately profitable)…

The method I’m using boils down to…

5 Easy Steps To Get FREE Targeted Facebook Leads

5 Steps To Get FREE Targeted Facebook Leads Diagram Blank

STEP #1 – The Free Gift

Free Targeted Facebook Leads - Step 1 The Free Gift

One of the best ways to get someone to give their email address is to offer them something of value for FREE.

Usually, people give away:

  • Free Reports
  • Free Video
  • Free Software
  • Etc…

This “Free Gift” can become a road block for some people because they think it takes too much time to create. In reality, the trick is the gift does NOT need to be very long. Actually, I find the shorter it is, the better it performs!

Some of the best reports I have ever given away have only been 10-12 pages.

My Formula For Creating An Awesome Free Gift:

The easiest way to create a great Free Gift that makes people want to provide their Email address is to follow a formula like one of the following:

  • “5 Secrets To [__________]…”
  • “The 3 Step Formula To [__________]…”
  • “7 Weird Tricks To [__________]…”

People love numerical lists. Lists are easy to visualize. They are easy to read. But, most of all – they’re fun and that’s the key!

Alright, now you may be wondering…

How Do I Actually Create This FREE Giveaway…

#1 – Record An Audio Clip

This simple trick saves me hours of time. I simply sit down with my recorder and speak. I’m sure you’ve tried to write something before… and if you’re not a writer, it doesn’t come easy.

However, EVERYONE can talk.

One of my favorite apps for this is DropVox.

DropVox

It allows me to record and have the memo show up in my Dropbox moments later… ready for step #2.

#2 – Transcribe The Audio

You can find someone on Fiverr.com

Fiverr Transcription Services

Or just use the site I use: Rev.com.

Rev.com Services

I love Rev.com because of its straightforward pricing: $1/minute.

#3 – Edit The Transcript

For this step, you can edit the transcript yourself, or you can again turn to Fiverr and hire someone to clean-up, edit, and give a bit of design to your transcript.

Fiverr Transcription Editing Services

…Boom!  There you have it. Free Report – DONE!

So, now that the Free Gift is ready to go… what’s next?

STEP #2 – The Opt-In Page

Free Targeted Facebook Leads - Step 2 The Opt-In Page

The opt-in page is the page where we capture a visitor’s Email address and in return give them the Free Gift we created in Step #1. The ONLY goal of this page is to have people “opt-in” to receive that free gift, so we want to make the page super simple.

Simple Optin Page Example

But why do we use an opt-in page? Why wouldn’t we just send these visitors to BUY our stuff?

I know what you’re probably thinking because I was in the same place when I started. Surely, by giving things away for free, we’re losing money?

WRONG!

  1. By having an opt-in page, around 50% of visitors will sign up to get that free gift. If you had a sales page, you’d be lucky to get <1% to make a purchase.
  2. Instead of a one-off sale to <1% of our visitors, we now captured their email address. We can use this list of emails for a lifetime of communication. We can sell to our email list subscribers over and over again instead of a one-time sale, if that.
  3. We are building a RELATIONSHIP! This is important. People are more likely to buy from you, or the products you endorse if they TRUST YOU. By emailing your list valuable content and related offers on a regular basis, you’re building trust! In doing so, you’re more likely to make some nice commissions too 🙂

How to Set Your Opt-in Page Up In Just 4 Easy Steps!

As I mentioned earlier, we want our opt-in page to be simple. Remember, the only goal of this page is to get someone to enter their email address for our Free Gift.

We will then use that email list to market to over and over again to generate revenue.

With that in mind, here’s the 4-step process we PERSONALLY use in every single one of our businesses.

This is a tried and tested formula that has helped us generate millions of leads and millions of dollars in sales:

Opt-In Page 4 Key Elements

#1 – The Perfect Headline

The headline is, without a doubt, one of the MOST important parts of any opt-in page. The headline is the line or two of text at the top of the page that is going to entice people to sign up to get your Free Gift.

Every headline should do TWO things:

  1. Excite. We have a very short window to get someone excited to engage with our message.
  2. Hook. Why you? Why your free offer?  We need to quickly articulate exactly what they will learn by giving their Email address.

For example, in the earlier opt-in page, the headline was “The 5 Daily Secrets That Turn Dreams Into Reality”

Optin Page Example Headline

I chose that headline because it did the 2 things VERY well.

  1. Excite. Turn Dreams Into Reality? Enough said.
  2. Hook. I just told you that there are only 5 things you need to do to start turning dreams into reality. You want to know what those 5 secrets are, right?

If a headline has these 2 elements, it’s good to go!

To make things even easier, here’s a free template you can use… just fill in what your free offer teaches, it’s THAT simple!

“REVEALED: Free Offer Reveals How to [__________] in [____] Days…”

#2 – Bullet Points

On every opt-in page, I like to include 3 or 4 bullet points.

But, why bullet points?

As mentioned earlier, we want this opt-in page to be short and to the point. Remember, someone just gave you a few minutes of their time – this means that you have a very small window to get their attention. They won’t have time to read paragraphs!

Stick to concise and exciting bullet points.

These should focus on what your free offer teaches and WHY they should download it. Think BENEFITS.

Here’s an example:

Optin Page Example Bullets

Keep them simple. Short. Powerful.

#3 – Free Gift Image 

This step is super simple. You don’t have to create the image yourself. You can inexpensively get someone to do it for you.

Remember Fiverr? It’s an online marketers’ best friend. Just about every service on the site costs $5.

For our Free Report in this example, guess what we’ll need… A cover image!

Instead of flailing around trying to figure out how to use Photoshop, you can go on Fiverr and have someone create it for you. You’ll have plenty of options.

I just typed in “e-book cover design”:

Fiverr e-book Cover Design Search

And the search results came back with over 10 pages of options!

Fiverr eBook Cover Design Search Results Screenshot

You’ll be able to find someone great who can quickly produce a professional looking cover.

When it’s done, simply drop that image in and this step is complete! Here it is in our example…

Optin Page Free Gift Example

#4 – The ‘Box’

The ‘Box’ is where we get people to enter their email address. Without this, we will not be able to build a list and we won’t generate any revenue.

While this step is important, it’s also super easy. There are plenty of systems out there that allow you to easily set this up like Sendlane, LeadPages, and Clickfunnels.

I personally recommend Sendlane (because it’s one of my businesses and I can give it my full stamp of approval). Plus I offer a Free 30-Day Trial!

Each one will allow you to copy and paste the ‘Box’ directly to your website!

To see this in action, check out the opt-in page from earlier:

Optin Page Example Call To Action CTA Box 1

Optin Page Example CTA Box 2

As you can see…

All Of The Elements Help To Drive The Opt-in

  • We use descriptive words that paint a picture. Notice the use of words like “poison” and “superpowers”.
  • It breaks down the specific benefits they are going to get.
  • It gives a clear Call to Action.

Even the text in the button was written with a purpose in mind.

Pro Tip: After running thousands of tests, we’ve discovered that saying “FREE INSTANT ACCESS” converts better than any other text.

STEP #3 – SEGWAY Pages

Free Targeted Facebook Leads - Step 3 Segway Pages

In the past, I suggested sending new subscribers straight to an offer. Doing so increases the opportunity to quickly generate some sales.

While this strategy works well, there’s always room for improvement…

Put yourself in the shoes of your new subscriber for a second. They don’t know much about you. They’re focused on getting this free report that they just gave you their email address for. If you put an offer in front of them right away, how likely are they to respond?

There needs to be some kind of bridge between the opt-in page and the offer.

That’s where the Segway Page comes in. Here’s an example…

Segway Page Free Report Example

This Segway Page Alone Is Why I’m Able To Get Free Targeted Facebook Leads, Even Though I’m Actually Paying For The Clicks!

As you can see, it’s a simple page that redirects their attention from the gift. It also presells them on the offer that I’m about to show them.

I now use this in EVERY single one of my funnels.

Why?

Because it CONSISTENTLY boosts sales by up to 65%, which means 65% more money for the same effort!

I’m serious. This simple-to-copy page is a big reason why I’m so successful. It has been responsible for HUGE growth in my business.

As you can see, it’s not a complicated page.

Segway Page 4 Key Elements

There Are 4 Keys That Make The Segway Page Work:

#1 Headline

Hooks their attention and directs their focus onto a new topic.

Segway Page - Headline Example

#2 – Edify

I spend some time establishing the credibility of the person who is presenting the offer.

Segway Page - Edify Example

#3 – Presell

By the time they click, they are in the right mental headspace to see the offer.

Segway Page - Presell Example

#4 – Call To Action

Big button at the bottom with clear directions. There’s no confusion about what the next step is.

Segway Page - Call To Action (CTA) Example

What I’ve found is that only about 50% of the visitors click the button to go to the next page. Yet, my sales increased by 65%. What’s going on?

It’s Simple: Micro-Commitments!

This is a very well known strategy to copywriters and sales people, but one that very few business owners actually use.

In fact, you can look back through centuries of sales tactics and see this EXACT method in play. Why? Because humans have not changed and will not change. This strategy will work forever.

Pro Tip: Make sure your Segway page is no longer then a short scroll. This is a MICRO-COMMITMENT to read not a full-blown sales page!

Look… If you don’t do anything else with this blog post… be sure to implement a Segway Page. THIS is the step that can make the biggest impact… period.

Remember, as with all our sales strategies we want this to be STORY driven… It has ONE goal, to GET THE CLICK.

Speaking of segways, let’s move onto the next step…

STEP #4 – Creating Profit

Free Targeted Facebook Leads - Step 4 Creating Profit

By now your visitors have landed on your opt-in page. Your amazing page you set up in 4 steps has led them to put in their email address to download that Free Gift.

What’s next?

Maximizing Profits

Since we’re spending money to send visitors to our Free Gift, we want to recoup as much money from the ad spend as possible.

The best way to do this is to offer a LOW-TICKET product. As a general rule, this is an offer priced BELOW $50.

In the example I’ve been sharing, we sent the traffic to a free book offer where the customer only has to pay $7 for shipping and handling. That’s the perfect kind of offer for this funnel.

Low Ticket Offer COP Book Example

But you don’t have to have your own book… or even your own product.

By looking at places like Clickbank or JVZoo, you can promote OTHER people’s products and make a % commission on every sale you make.

The MAJOR consideration to take here is this…

Regardless of WHAT the offer is. Whether it’s your own offer OR an affiliate offer… Make sure it has a CONVERTING FUNNEL in place.

You want to make sure the offer has upsells/downsells and other offers in the funnel to maximize profit potential and to recoup as much ad-spend as possible!

A good way to do this is to look at the stats the vendor will provide, such as EPC.

EPC = Earnings Per Click gives a good idea of how much money an affiliate can expect to make from every person they send to this offer. (Obviously, the higher the better, but make sure it’s RELEVANT to your main free offer.)

FREE Workshop
My 5 Steps To Building a
Profitable Email Business!

–  Watch Me Build An Entire Business In 20 Minutes Or LESS!
–  Master My 5 Step Formula…
–  Get The Entire Business Automated…

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Step #5 – Follow Up Emails For Connection & Profits

Free Targeted Facebook Leads - Step 5 Follow Up Emails

So, by now you’ve got the opt-in… Your visitor has asked for the Free Gift, gone through the Segway Page and landed on the Thank You Page offer (a low-ticket item, remember).

So what’s next?

If you’ve done this right and the offer is solid, you would have already recouped a large portion of your ad spend on your low-ticket Thank You Page product.

But, don’t panic if you haven’t…

… that’s where the autoresponder comes in.

An autoresponder is a piece of software that allows you to AUTOMATICALLY email the list you’ve just built..

You can set an autoresponder up so that it emails your subscribers 1 day, 3 days, 10 days (whatever you want) after they subscribe.

There are some great autoresponders out there, including…

Sendlane

Sendlane Website - Automation

My personal fav and also what I use in my businesses… Try it out for yourself with a Free 30-Day Trial!

Sendlane Free 30-Day Trial

Aweber

AWeber Website - Automation

GetResponse

Get Response Website - Automation

iContact

iContact Website - Automation

Mailchimp

MailChimp Website - Automation

The autoresponder I use is a sequence of emails (I usually do 10 days) that allows me to generate MORE money on the backend from people that didn’t purchase my Thank You Page offer (and BOOSTING profits from anyone that did)!

The main goal of any email autoresponder series is to build a relationship with our list, give value and sell more products that will be of value to them (a win-win all round)!

Here’s a breakdown of the 10-day autoresponder sequence that is personally responsible for generating millions of dollars in my business.

10-Day Autoresponder Sequence

Day 1 – Thank You.  This email’s purpose is to thank them for taking action and to provide them the link to the free download again. PLUS, I like to add a short P.S. reminding them to check out the thank you page offer they missed.

Day 2 – Story Pitch. This email will be using a story to sell the low-ticket offer that is on the Thank You Page. People resonate with stories, so instead of just telling them to buy the product – we want to show them how using the product can impact their life. Tell a story!

Day 3 – HARD Pitch. This email sells the same offer that was promoted on the Thank You Page, reminding them of the core product benefit.

Day 4 – Final Chance. We tell people that it’s their final chance to get in. This is called ‘scarcity’. Tell them this is the final time you’ll be emailing them about it, and they need to take action NOW if they want it. By doing this, more people will take action as they don’t want to miss out.

Day 5 & 6 – Content. Give as much value as possible here. Give away your best content for free and people will be more willing to pay you for the rest (if, of course, they like what they have already received)! Building a profitable email list is all about the relationship. Days 5 & 6 are relationship building days! This will pay many dividends over the lifetime of your list.

Day 7 – High-Ticket Story Pitch. Today will be a story based selling email for a HIGH-TICKET offer ($297/$397 or higher). Again, this doesn’t have to be your OWN offer… but make sure it has a funnel in place. We’re doing a high-ticket offer today to maximize profits. The best way to find an offer to send out is to look at places like Clickbank or JVZoo and search for the topic of your free offer.

Day 8 – HARD Pitch. The same as day 3, but we’re going to be promoting the high-ticket product today.

Day 9 – Content Pitch. Give some valuable content, and remind them with a soft pitch about the high-ticket offer we are promoting.

Day 10 – Last Chance. The same as day 4, but for the high-ticket offer.

THE BREAKDOWN.

So what does this all mean? What are the NUMBERS behind this?

It’s all very well teaching you this stuff, but does it ACTUALLY work?

Well, numbers don’t lie…

Here’s a breakdown of a recent campaign we ran using this EXACT 5 step system I just revealed above.

We set up the ENTIRE campaign in just 5 hours.

After it had been set up, we invested $9,377.64 in getting 30,843 visitors to our opt-in page.

Out of those 30,843 visitors, we had 16,452 people sign up for our free report (53% of everyone that saw our opt-in page gave us their email).

Case Study - Free Targeted Facebook Leads

Using the follow-up system, we generated $10,120 within 3 days (that’s a PROFIT of $742.36)! AND with the 16,452 new leads, that will generate me MULTIPLE thousands more for life in future profits).

Case Study Proof

Can you see how easy this is? I was able to PAY for clicks and generate enough money to recoup my ad spend BEFORE the payment even left my bank account.

Now… scale it up and launch more funnels!

That’s it! My system for Free Targeted Facebook Leads that provides the opportunity to build an infinite number of email subscribers! Amazing, right?

For more advanced training, attend my Free 2 Part Online Workshop – Come Watch Me Build an Email Business in 20 Minutes or Less!

How To Turn Emails Into Your Own Digital Publishing Business!

  • Watch Me Build An Entire Business In 20 Minutes Or LESS!
  • Master My 5 Step Formula…
  • Get The Entire Business Automated…

YES! Save My Free Seat!

Free Workshop: How To Get PAID Facebook Leads For “FREE”

YES! Save My FREE Seat For SUCCESS WEEKLY

This week we have another amazing Success Weekly coming up! It’s Part 2 of our…

Email Startup Workshop Series

How I Add 3,231 Leads a Day to My List for “Free”

During this workshop, I’m going to share how I get up to 3,000 leads per day – sometimes even more – by using the hottest traffic platform today: Facebook.

Here’s the coolest part – we pay for these leads, but because of our funnel we actually make a profit for every dollar we spend!

How would you like to pay for a lead, but get the lead for free?

I know, it sounds like a paradox? But it’s not!

I’m going to show you the exact pages we use for our Facebook ads, along with the little trick we use… our new subscribers buy something from us before leaving our site.

Because of this little trick, we usually earn MORE money back from what we paid in.

That, of course, allows us to grow at an unlimited amount.

Want to find out how? Just show up, listen, and TAKE ACTION.

Remember, we have a new Success Weekly every Wednesday. Be sure to come to as many as you can, so 2017 is your best year yet!

Sign Up For Success Weekly!

See you then!

Email Marketing – One of The Best Ways To Make Money Online (My $3 Million a Year Strategy)…

In this post, I’m letting you in on the one of the best ways to make money online. It’s super simple… In fact, it’s only one word, but it has built me multiple 7-figure businesses: Email.

Yes, Email. We all use it every day. It’s so familiar…

But maybe you haven’t noticed the tremendous BUSINESS opportunity of email because it’s been right under your nose.

Email doesn’t have the sexiness of Facebook, Twitter, Instagram…etc. These trendy new platforms dominate the headlines and have a lot of hype around them.

But there’s still only ONE undisputed king. The same king that’s reigned for over 3 decades…

EMAIL.

Email is the connective tissue of online business. And it has MASSIVE advantages that social media can’t even touch.

2 Major Advantages That Email Has Over Social Media

Advantage 1: The Sheer Number of People Who Use Email

 More people use Email than anything else. It’s been around longer than anything else and its use continues to rise. Just look at these forecasts from The Radicati Group on worldwide email accounts.

The Numbers:

Email Stats

  • There are over 4.6 BILLION Email addresses and over 144.8 BILLION Emails sent EVERY day! (Source:

Meanwhile…

  • Facebook only has 1.79 billion monthly active users (Source: Zephoria.com)
  • Twitter only has 317 million monthly active users (Source: Statista.com)

Does that put things in perspective?

Advantage 2: Email Allows YOU to Be In Complete Control of Your Business, Income and Future

There isn’t another marketing opportunity, search engine or social media platform that gives you the CONTROL that Email does.

If you put all of your eggs in one social media basket, that company has the ability to instantly flip the switch and leave you with nothing. You have zero control over these companies’ policies. Why would you build a business on such shaky ground?

Social Media

Editorial credit: REDPIXEL.PL / Shutterstock, Inc.

Here are just a couple of real-life examples from my personal experience:

Example #1: Theft By Google

Years ago, I was generating $600K a year through Google AdWords. I was on top of the world… UNTIL Google shut my account down overnight with ZERO notice.

It was like they STOLE $600,000 from me!

Google Adwords Shutdown

Example #2: Shutdown By Facebook

Just recently, I was kicking butt on Facebook. Sure, I was spending a lot ($5,000+ a day!)… but for every $1 I spent on Facebook advertising, I was bringing in over $2! So, my $5,000 spend would make me about $10,000.

Yet, without any warning or explanation, Facebook shut me down.

Shutdown by Facebook

Combined, that’s about 2.4 million per year that I lost simply because I HAD NO CONTROL.

These examples aren’t exceptions either. This kind of stuff happens all the time. A couple years ago, Facebook changed the algorithms for their fan pages. Overnight, posts were getting a mere fraction of the engagement (views, clicks…etc.) they had before.

Facebook Fan Page Post Reach Drops Overnight

Source: Neil Patel’s Blog

As I’m sure you can image, this was devastating to anyone whose business relied on Facebook.

What Differentiates Email is that YOU OWN YOUR LIST.

No one can take your Email list away from you. Even if your Email service provider goes out of business, you still have your list.

Therefore, building an Email list, and marketing to those subscribers, is the safest business model possible. You continually grow it and nurture it… and it continuously rewards you with engagement and income.

Your Email list becomes your asset for the long haul.

Email lists have been the backbone of multiple 7-figure businesses of mine. 13 years ago, it was the core of my business. Even though my business has grown exponentially, Email still remains the core of my business today.

That will NEVER change.

The Proof – A Glimpse At What’s Possible…

CASE STUDY 1: How I Made a $1,103,086 Payday In Just 12 Days

Listen, not every campaign is going to be a home run. Believe me, I’ve struck out my fair share. But every once in a while, BOOM! In 2014, my home run was making $1,103,086 after just 12 days.

Case Study 1: Income Proof 1.1 Million Dollars

Here’s how it happened:

  1. I teamed up with a great, high-ticket affiliate offer priced at $3,500.
  2. I sent 18 Emails over just 12 days. Yes, that’s more than normal — But the results prove it works!
  3. I added 81,876 subscribers to my list! That means, that even AFTER this rock star promotion, I made quite a bit of money from this list!

I know you may be thinking: “Yes, but Anik, I don’t have the connections and money you have. How could I possibly get those kinds of results?”

While you probably won’t make over a million dollars on your first go, I believe you can put yourself on the fast-track to build your own email marketing business… especially with the simple 5-Step System I’m about to show you.

As the stoic philosopher Seneca once said, “Luck is what happens when preparation meets opportunity.”

Luck is when preparation meets opportunity. Seneca

Here’s a very realistic payday that’s possible for someone using my system.

CASE STUDY 2: How I Made $8,800 In Commissions AND A Prize of $12,000 In The Same Launch

I promoted one of Dr. Joe Vitale’s products in the Personal Development space. It was very inexpensive — just $40! And I set up everything I needed for the campaign in only 45 MINUTES flat. Easy!

Then I waited…

  1. I sold 220 units and made $8,800.
  2. Because I did so well, I even WON a prize valued at $12K!
  3. Plus, I added 6,000 more subscribers to my Email list!

Case Study 2: Income Proof 8800 Vitale Offer

While these types of results may not be typical nor expected, MANY of my students have also been able to create amazing paydays for themselves.

I’m not saying that you’re going to make thousands of dollars off the first Email you send. However, these case studies stand to show you what’s possible. The opportunity is out there for those who are willing to grab it.

And what do ALL of them have in common? They all used…

My 5-Step Email Marketing System (AKA One of the Easiest Ways to Make Money Online)

Email Marketing - Best Ways To Make Money Online - 6 Steps

What if I told you that you could run an online business with virtually no technology or experience?

Well, you can with this simple 5-step system.

You see, technology can be intimidating for most people. But I’ve created a system that leverages simple technology which anyone can implement. Plus, it’s all automated.

Email Marketing has staggering advantages over other online business models. With my system, there is NO NEED to:

  • Spend years building a blog following
  • Struggle to attract millions of website visitors just to make pennies off of Google AdSense
  • Settle for the razor thin margins of eCommerce
  • Build your whole business on a third party platform like Amazon or Ebay (and therefore give all of your control away)
  • Spend months or years creating products for a digital publishing business

My system is the ONLY online business model that:

  • Gives you complete control
  • Takes just a few hours to set up (or less)
  • Gives you great profit margins
  • Becomes an asset for the rest of your life (and beyond)

People want a system that WORKS for them… Not a system that forces them to WORK.

Here are the steps to my proven, easy and reliable 5-Step Email Marketing System…

Step #1: Choose Your Niche

Email Marketing Ways to Make Money Online Step 1

Choose wisely…

The category you pick to build your business around can either have you happily swimming in profits or painfully struggling with disappointment.

All of your results and all of your success hinges on the category you choose.

There are categories that have been proven to work over and over again, and there are other categories that simply aren’t worth pursuing.

While there are a lot of categories, 3 are proven over and over again to be the most profitable: Health, Wealth, and Relationships.

Health, Wealth, and Relationships

Choose your category first, and then choose a sub-category within this category. The sub-category is called your “niche.”

For example, “Health” is a category and “Women’s Weight Loss” is a niche within the “Health” category. Another example would be the “Wealth” category and the “Real Estate” niche within that category.

There are literally dozens of categories and hundreds of niches to choose from…

Health Wealth Relationship Niches

If you pick a niche within any of these categories, you have a HUGE advantage from the very beginning.

How to Choose a Niche With the Greatest Profit Potential

Here’s a simple 5-point checklist that helps you choose the BEST NICHE.

Niche 5-Point Checklist

  1. Choose a niche that people really want to learn about.
  2. Choose a niche that is vibrant and exciting for markets today. You may be good at shoe repair, but how many people are repairing shoes today?
  3. Choose a niche that people are willing to buy information about. Bird watching may be fun, but are people paying to learn more about it?
  4. Choose a niche that has a lot of competition. Go to http://www.ClickBank.com to check out how popular your niche is.
  5. Choose a niche that is digital friendly. While learning about essential oils can be done through online, testing and buying those oils is not digital friendly.

Another point that cannot be ignored is PASSION. If you aren’t passionate about a niche, forget it. It will only become another job for you and your prospects will feel your lack of passion.

You want to pick a niche you’re excited to learn about and share with people. My most successful students pick a profitable niche that they’re also passionate about.

Choose your niche carefully. Start your business on the best foot possible by selecting the best niche possible, so you can maximize your ways to make money online.

Step #2: The Only 1-Page Website Ever Needed

Email Marketing Ways to Make Money Online Step 2

Here’s a crippling myth: You need a big fancy website in order to make money online.

This isn’t the case at all. All you need is one single page.

This 1-page website can’t just be any kind of page. It needs to be an OPT-IN PAGE.

The sole purpose of an opt-in page is to entice people to give you their Email addresses. This goes hand-in-hand with the primary objective of any Email marketer.

The #1 goal of an Email marketer is to COLLECT EMAIL ADDRESSES.

Most websites might look nice and have great functionality, yet the overwhelming majority of people visit and never come back.

If you have an opt-in page, it drives people to provide you with their Email addresses. This ensures continued communication with people who visit your site. This is so important.

Your 1-page opt-in site will ultimately become the engine for your Email Marketing Business. This is what generates quality leads to turn into sales.

High Converting Optin Page Examples

Secrets to a High-Converting Opt-In Page

There are 4 key elements that are essential to a high-converting opt-in page:

4 Key Elements To A Successful Optin Page

1. Opt-In Box

The whole point of an opt-in page is to get people to opt-in, right?

In order to ensure this, your opt-in box must be visible and have clear instructions. Prospects should notice it right away and easily be able to provide their Email address.

2. Headline

Your headline is the first thing people see when they get to your page. It should clearly state what the prospects will receive in exchange for their Email address.

Poor headline examples: “Please Give Us Your Email Address” (Yes, I’ve seen that one before) OR “Get My Free Report”

Good headline example: “FREE Underground Report: Steal My Secrets To Gain 11 LBS of Pure Muscle WITHOUT Lifting Weights”

3. Image of Your Free Gift

People won’t just give you their Email address for no reason. You need to offer something that benefits them in exchange for their Email address.

This is why having a free gift is so important. A free gift could be anything from a downloadable PDF like a free report or an ebook, or something of another format like a free video or audio. It could even be a physical book (although that’s a little more advanced.)

4. Bullet Points

Having bullet points that highlight the value of your free gift will increase your conversions. Though bullet points are optional (I’ve seen pages convert excellently without them), putting in this extra bit of effort can optimize your opt-in page.

Step #3: Choose a Winning Affiliate Offer

Email Marketing Ways to Make Money Online Step 3

Affiliate Marketing: Promoting someone else’s product and getting a commission for every sale you make

Choosing the right affiliate offer is a lot like choosing the right niche.

Some offers will seem to promote themselves and make you money in your sleep (literally), while others will flop even when you try your hardest.

Not all affiliate offers are created equal. This is why it’s so important to choose a winning affiliate offer.

4 Ways To Choose Winning Affiliate Offers

1. Dig a Little

Affiliate offers are all over the internet. You can find many of the best ones in affiliate networks, such as www.ClickBank.com

Clickbank Featured Products Example

And www.JVZoo.com

JV Zoo Affiliate Example

Sign Up To Be A JV Zoo Affiliate Here

Inside ClickBank, check what’s called the Gravity Score. That’s a measure of the popularity of an affiliate offer.
Clickbank Gravity Score Example

With JVZoo, simply look at the Top Sellers.
JV Zoo Top Sellers Example

You can even do a quick search on Google for “keyword + Affiliate Program”. That will give you a good idea of what’s being searched for on Google.

Google Affiliate Program Seach Example

Those are some of the best options to find affiliate programs and ways to make money online…

Red Flag Warning: If you’re having a hard time finding affiliate offers for your niche, stay away from that niche! Believe me, lots of competition is a good thing when it comes to choosing affiliate offers. If there’s nothing available, guess what? Nobody’s interested!

2. Review Their Marketing

Want to know which affiliate offers attract the most customers?

Pretend as if you’re their customer. Watch their video sales letter. Read through their sales page. Is it captivating? Does it make you want to buy? If it does, they probably sell a lot of their products. That’s a good sign.

3. Subscribe to Their Emails

Here’s a great tip. Before you commit to choosing any affiliate offer, get on their Email list. Then read their Emails for a couple weeks.

Subscribe To Their Email Lists

You’ll immediately be able to differentiate the winning ones from the rest.

4. Review Their Product

Most affiliates will give you a copy of their product to review. Once they do, go through it with a careful eye. If it’s great quality, it may be worth going with them as an affiliate offer.

You should only be considering offers that you know will actually help your subscribers. Providing value will give you a genuine, lasting rapport with your list.

Step #4: Create a Great Free Gift

Email Marketing Ways to Make Money Online Step 4

As I said before, people aren’t just going to give you their Email address. So how do you collect Email addresses then?

You need to offer something of value in exchange for someone’s Email address. If you offer a free gift with great value, your conversion rates will skyrocket and your list will grow exponentially.

The most common free gifts are PDF files like reports, ebooks or workbooks. But you can also offer a free video or audio file. Your free gift should simply offer tremendous value to your subscribers.

Here’s an example…

Les Brown Free Gift Report Example

For most niches, a PDF report is a good option. But for something like the meditation niche, guided meditations is an example of a solid free gift.

2 Ways To Create Your Free Value-Rich Gift

  1. The Hard Way – Create the free gift yourself. If it’s a free report, you’re going to write it. The benefit of doing this is that you have complete control of the content. If you’re a solid writer, this could be a good option for you.

The process of writing your own free report doesn’t have to be as difficult as it may seem. While it can be a lot of work, there is a basic process you can follow to make it less daunting.

Here are the basic steps of creating your own report:
Basic Steps to Create Your Own Report

  • Create an Outline – The more detailed the outline, the easier it will be to write.
  • Write the Report – Focus on writing one section at a time. This “chunking” practice will help you avoid being overwhelmed.
  • Format the Report for Digital Download
  • Design a Report Cover
  1. The Easy Way – This consists of hiring someone else to create your free gift. There are so many phenomenal websites out there that connect you with talented writers.

By having an expert create your free gift, you will save a lot of time and many headaches.

The disadvantage with this approach is that it will cost you money. However, on many of the sites below, you can get a free gift created for well under $200.

The best websites to find freelancers:

Website #1: upwork.com

Upwork Freelancer Example

Website #2: fiverr.com

Fiverr Freelancer Example

Website #3: guru.com

Guru Freelancer Example

Website #4: freelancer.com

Freelancer Example

Website #5: iwriter.com

iWriter Freelancer Example
iWriter How It Works

Now you know just how quick and easy it is to create your free report. There’s just one more thing to do… Write your Emails.

Step #5: Send Your Emails

Email Marketing Ways to Make Money Online Step 5

What do you call an Email marketer who rarely Emails their list?

BROKE.

You want to build up to make $1/month off of every subscriber you have. This means with a list of 10,000 people, which is generating $10,000/month.

How much you make per subscriber every month is entirely dependent on your Email strategy.

Here’s a crucial tip: To achieve the levels of income you want, you need to Email your list regularly.

There are 2 ways to send Emails to your list: Autoresponders and Broadcasting.

Don’t worry… both are a piece of cake.

Email Strategy #1 – Autoresponders (Set it & Forget It)

The name says it all.

Autoresponders are Emails that are automatically sent to your list.

Autoresponder

This often takes the form of an automated Email series. The first Email might be a thank you Email, the next might be an introduction to a problem your prospect is facing, the third might be a relevant promotion of an affiliate product…etc.

While autoresponders are a great hands-off strategy, I don’t recommend them as your primary means of Email communication. The reason for this is it lacks a personal touch and dynamic adaptability.

For example, what if one of the autoresponders that I set up months ago references a celebrity who recently passed away. Not only do I come across as out-of-touch, I may even offend a certain segment of my audience.

Because of this, I highly recommend using the second Email strategy…

Email Strategy #2 – Broadcasting (The Personalized and Preferred Approach)

Broadcast Emails are my bread and butter. This is the lifeblood of my Email Marketing business.

Broadcasting

90% of Emails I send to my students are broadcasted. This simply means that I write the Email and send it. This Email is delivered to my whole list (or a chosen segment of my list if I want).

Essentially, broadcasting is like a personal Email that goes out to a bunch of people. It allows you to add a much more personal touch to your Emails, provide relevant information and adjust according to current trends and/or events.

I’ve seen the greatest results from doing Broadcast Emails, so that’s why I recommend eventually moving to them in a big way.

Now that you know the best way to send Emails, what about the types of Emails to send? That’s what I’ll show you next…

Mix It Up To Create Continuous Engagement

You can’t just Email your list the same exact type of Email over and over again.

If you do this, people are going to either ignore your Emails or unsubscribe pretty quickly. The surefire way to dry up your list is to always send the same kind of Emails. Switching things up keeps your audience engaged and interested.

There are essentially 3 different types of Emails: Content, Promotional and Hybrid.

Type 1: Content Emails – These educate your audience, provide value and share useful information.

An example of a content Email would be workout tips, if your business is in the fitness niche.

Type 2: Promotional Emails – You make money by selling. This is what promotional Emails are for. Remember that the people who joined your list are interested in what you have to offer. So don’t be afraid to promote!

An example of a promotional Email would be an Email that links to a Video Sales Letter.

Type 3: Hybrid Emails – Hybrid Emails are not only my favorite, but the best performing as well. They come across as content and provide value, yet they blend in some salesmanship. Hybrid Emails work so well because no one feels like they’re just being sold to.

The most effective example of Hybrid Emails involves storytelling. When you tell a story, you’re providing captivating content, in which you can seamlessly add a link to a sales page.

Now that you know the best ways to send emails and the different types, I want to talk about the best tool…

I believe the Best Email Marketing Suite out there is Sendlane. Sure, I’m one of the owners, but the part that makes Sendlane stand above the rest is the high level of deliverability. After all, if your Emails aren’t being delivered… what’s the point?

Just for our #LurnNation community, I’m giving you a Free 30-Day Trial.

Sendlane Free 30-Day Trial

Click Here To Get Your Free 30-Day Sendlane Trial

Ok. You’ve got all the steps. But before you get started, there is a special bonus step that is crucial to your success as an Email marketer.

BONUS Step #6: Maybe The MOST Important — Driving Traffic

Email Marketing Ways to Make Money Online BONUS Step 6

What use is all of this if you don’t have people actually visiting your opt-in page?

This is where traffic comes in. No, not the “beep-beep” traffic. I’m talking about hordes of hungry prospects coming to your page and giving you their Email addresses.

Traffic is the fuel of your Email Marketing business. Without traffic, you have no leads. Without any leads, who are you going to market to?

Getting traffic to your site can be a major obstacle for some people, but it doesn’t have to be.

The 2 Major Types Of Traffic

Free Traffic

Free Traffic

Free traffic is basically relying on searches and social media for traffic. It can take months to drive a significant amount of traffic this way. That’s why, for this business model, I recommend investing in traffic as well.

Investment Traffic

Investment Traffic

Some people use the term “paid traffic.” I think of traffic as more of an investment though. When you buy stocks, you don’t say you PAY for stocks, you say you INVEST in stocks. The same principle applies to traffic. Traffic is an investment.

Investing in traffic can increase the number of visitors to your site (and number of subscribers) very quickly. However, if not carefully implemented and rigorously tracked, paying for traffic can be a black hole for your budget.

If you’re smart about investment traffic, it will easily pay for itself and turn you a profit faster than any other kind of business.

There are many, many ways to invest in traffic. Here are just some of them:

  • Facebook Ads
  • Google Adwords
  • Solo Ads*

*Solo ads are a highly effective strategy where you basically rent someone else’s Email list in your niche. You not only get more traffic and sales, but simultaneously build your list. And the prospects you add to your list are already interested and highly engaged to begin with (because they’re on someone else’s list in your niche). It doesn’t get much better than that.

With traffic, you have to consider TIME VS MONEY. You can put in a ridiculous amount of time and effort in getting traffic, or you can spend a little money and become profitable very quickly.

That’s just the basics of traffic. There’s a lot more to it, but that could be another blog post in and of itself.

After reading this, you now know more about Email Marketing than most Email marketers. How about that?

Let’s summarize a bit…

  • EMAIL IS KING. Remember that. The number of people who use Email is more than any social media platform. Email IS NOT going anywhere either.

Email Users Stats Radicati

Source: The Radicati Group

  • With Email Marketing, you’re in control. No company can cut you off and destroy your business overnight. Having control is powerful in any business.
  • Email Marketing and promoting affiliate offers are the easiest and most effective ways to make money online. I showed you how simple it really is.

All you have to do is follow my 5-Step System…

Email Marketing Best Ways to Make Money Online

STEP 1. Choose A Niche
STEP 2. Build A One-Page Website (AN OPT-IN PAGE)
STEP 3. Choose A Winning Affiliate Offer
STEP 4. Create A Great Free Gift
STEP 5. Send Emails
[BONUS] STEP 6. Drive Traffic

It’s really a simple formula, right? Anyone can do it.

Honestly, this is among the fastest ways to make money online and start a profitable business.

Now you just need to put this into practice.

Are you ready to take action?

To support you in the process of starting your very own online business, don’t miss my Success Weekly Replay, where I cover all of this in great detail.

See you there.

Success Weekly - Email Startup Workshop #1 How I Use Email To Generate Over $3 Million In Commissions A Year...

Email Startup Workshop #1 Announced – My Favorite Online Business Model

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For #LurnNation’s Success Weekly

On tomorrow’s Success Weekly, I’m going to show you my favorite online business model…

Email Marketing

In the past, to start a business you had to make a HUGE upfront investment of money and time. Today the internet has made that so much easier.

With the business model I’m going to reveal tomorrow…

  • There’s no need to hire people
  • You don’t need to create your own product
  • You can capitalize on other people’s hard work

There are thousands of companies right now selling products and services online who are DYING to partner with you.

In this week’s training, I’m sharing my best strategies on how to build a database of email addresses filled with people hungry for the information and offers you have to give.

Every day, you just need to send an email to that database promoting someone’s offer. I’ll show you how.

Some of the people who get that email will buy that offer, and the people you promoted will send a check for each of those sales.

That’s it! I’ll show you EXACTLY how to do this, step by step, tomorrow.

Our Success Weekly Trainings Are 100% FREE.

Just click the image below to sign up, then show up tomorrow night for this awesome free training.

Save Your Seat for Success Weekly

Every week… same day, same time! Make sure you come to these special free trainings so that 2017 becomes your best year yet!

See you there 🙂

How I Built A 10K+ List Using Quizzes (Save Your Free Seat)

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Tomorrow we’re hosting a Free Training on How To Build An Email List WITHOUT An Opt-in Page.

How?

By using QUIZZES.

This is a new trend that email marketers and Facebook LOVE.

I’m going to go over a case study where I generated an email list of 10,145 people from scratch, just by using quiz funnels.

You’ve probably noticed that opt-in pages seem to be everywhere. Some people are getting “opt-in page blindness” where they don’t even see them anymore, or they enter in fake email addresses.

Quiz funnels allow you to stay one step ahead and they also give your visitors a new experience.

When set up right, quiz funnels can give an opt-in rate equal to or higher than traditional opt-in pages because people aren’t used to seeing quiz pages.

Filling them out is also a micro-commitment from the visitor, which means they’re far more likely to give you their email address and are better qualified leads.

Facebook loves quizzes too because they are by nature compliant, since there are no claims being made.

On tomorrow’s training, we’ll show you how to set up your own quiz funnels, step-by-step.

You’ll discover…

  • The tools you need to create a quiz funnel with ZERO technical expertise
  • How to build a “desktop list” which doesn’t involve email
  • We’ll show you how to split test to QUICKLY discover the quiz pages that convert best

Quiz funnels could be a huge breakthrough for your business, so please join me tomorrow for this FREE training. I’ll see you there!

Join Me for Success Weekly This Week!

YES! Save My FREE Seat For SUCCESS WEEKLY