YouTube Academy

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You're Ready To Bring Your Business An
Endless Stream of Traffic, Sales, & Cash,

But Your Old Marketing Isn't Working Like It Used To...

... so, it's time you met YOUTUBE ACADEMY.

Enroll now & learn how to build your business!



When you're running an online business, it's HARD to stand out in a sea of sameness.

Either you're vying for attention amidst hundreds (or thousands) of ads just like yours… Or you're fighting an uphill battle with algorithms and your stuff isn't even being SEEN.

Wouldn't it be great to find a popular space online where people could still find you and fall in love with what you've got? One that WASN'T oversaturated and near-impossible to tame? One where you could connect with eager-to-buy customers... 

Seriously - imagine, finding a place where people are quite literally SEARCHING for the answers you provide. Now imagine making more sales than ever before...

There IS such a space! 

It's fun, it's fast-paced, and it's where your business needs to be in this day and age.

That Space Is YouTube...

"YouTube...will have exceptional value for marketers looking to grow their audience and grow a pipeline of interested prospective customers. Getting YouTube views will become increasingly important, and having a multi-channel marketing campaign will be critical for your business' success." - Marketing Specialist, Chris Desadoy

Yes, YouTube!

I know, I know - when you think YouTube, you think of that site your kid goes to when they want to watch tutorials of how to make slime.

Or maybe it's where you pop on every now and then to watch a technical video so you can get your questions about “How To Install Wood Flooring” answered.


Just like YOU and YOUR FAMILY search for answers on YouTube, MILLIONS of other people do, too.

Literally millions. Every day.

If you're growing a business and you're ignoring YouTube, you're ignoring a veritable gold mine.

But, not all YouTube marketing is done correctly...

And most people worry that they don't know how to make a video, or how to make a video into an ad, or that they'll do all the work, set something up wrong and BAM - they're out time and money with no results...

So when it comes time to dip their toe into the wide ocean of YouTube opportunity...

They freak out and decide this approach isn't for them.

At this point, you may be one of those people. Maybe you're thinking, “YouTube? No, it won't work for my business.”

Let's break this down, though…

If Your Business Isn't on YouTube -
You're Leaving Money on the Table

Just look at these stats:

  • YouTube has over one billion users (that's almost one-third of the internet)...
  • YouTube reaches more 18-34 & 18-49 year-olds than any cable network in the United States…
  • YouTube can be accessed in 88 countries and 76 different languages...
  • Over 1 BILLION hours of video are watched on YouTube EVERY DAY...
  • The average mobile viewing session lasts more than 40 minutes, with more than half of YouTube views coming from mobile devices...
  • YouTube's mobile revenue is up to 2X year over year...

Did you know that YouTube is the second largest search engine on the internet? With over 3 BILLION searches a month, it's bigger than Bing, Yahoo, Ask, and AOL combined!

YouTube Is Here To Stay.
Your Ideal Customers Are Already There. You Know What That Means?


So why say no to this amazing opportunity?

Perhaps it's because...

You don't know how to make a video people want to watch.

I mean, you're not making slime or opening boxes of toys (you might laugh, but those categories are INSANELY popular) - why would anyone want to watch your videos?

Here's the thing - we're not about making a video, crossing our fingers and hoping it goes viral.

Instead, we use a strategic approach to get in front of only the people who want what we've got.

You don't know how to make a video into an engaging ad.

It's one thing to flip the camera on and make a quick video, but translating all that into an ad?


  • How DO you sell on video, anyway?
  • Should it be quick and to the point, or really long and explanatory?
  • And practically speaking, how do they BUY from a video?

All these questions are totally valid, but here's the cool thing - there's a right and a wrong way to do this, and we've got the right way down pat.

Once you learn the right way, you can systematize the process and recreate it again and again. Imagine that - never worry about the creative side again!

You're worried about technical details - you don't have all day to spend on this stuff.

This is a really common concern, too.

Technical steps can seem like a never-ending marathon - one step forward, two steps back - but it doesn't HAVE to be as hard as you think.

Why YouTube is a Wide-Open
Revenue Source for Your Business

Basically - YouTube has changed marketing.

Here's why:

Text ads just aren't working as well as they used to anymore.

In the 21st century, online consumers want interactive, visually pleasing, engaging, and even entertaining content. In fact, they EXPECT it. And they want it from your business, not just individual people.

But because a lot of businesses are still marketing “the old way,” they're intimidated at the thought of diving into a new marketing channel that they're unfamiliar with.


If you've never used YouTube, made videos, setup ads, or had your own channel before - the mere thought of it can be overwhelming.

Just like with any new platform or software, there IS a learning curve, but you can go through it and then next thing you know?

Worrying about technical steps is a thing of the past.

Even better?

Inside YouTube Academy, every single step of the process is broken down in video AND in screenshots - you can zing through the technical steps and be up and running getting your videos out into the world and in front of your would-be buyers will be faster than you ever thought possible.

Meet YouTube Academy - Everything You Need to Make
Money on YouTube (Without a Million Subscribers)

With YouTube Academy, you get the training and all the resources you need to stand out and market your business like a pro. You'll learn to use simple videos to get in front of the RIGHT people - so you can then SELL to those people.

You'll be able to...

  • Set up your YouTube Channel so people can find you
  • Create video ads that sell right from day one
  • Analyze your statistics and slash your ad budget...
  • “Follow” potential buyers around the internet so your business stays top of mind...
  • Optimize for success so you can scale and increase profits without additional work...

Sounds downright amazing, right?

To use YouTube to grow your business, get in front of more people, and of course, make money, all you need is YouTube Academy.

This course is specifically designed for people who want to use YouTube to grow their business, but don't know how to do it or, where to start.

Use YouTube to Get Traffic, Sales & More Revenue
(Enroll in YouTube Academy & We'll Show You How)...

Ready For The Details? Here’s
EXACTLY What You Get Inside...

When you sign up for Youtube Academy, you get immediate access to 12 modules that take you from beginner to expert in 61 step-by-step (practical) lessons.

Here’s what’s inside...

Intro - Welcome To YouTube Academy

A message from Lurn CEO Anik Singal.

Module #1 - Understanding YouTube Academy

YouTube Academy is a course designed for anyone starting a business on YouTube. In this lesson, we go over why YouTube is a great choice for your business, how YouTube works in a general sense, and what offers work best for YouTube ads. You’ll also get tips on how to get the most from this course.

Module #2 - YouTube Channel Setup

Setting up your YouTube channel is easy. In this module, we walk you through the steps of setting up your channel from square one. By the end, you’ll know the right way to setup your account, how to use the Creator Studio, and all the basics you need to know to edit your videos.

Module #3 - Adwords Setup

This might sound complicated, but it doesn’t have to be! There are 3 simple steps to creating your Adwords account. You’ll walk through those steps and then get set up for payments. Finally, you’ll link your Adwords account with your YouTube account and get everything in place for future scaling up.

Module #4 - Tracking Setup

Back in the day, there was no way for small businesses to track their would-be clients’ actions, so it was hard to know how effective advertising efforts were. Well, not anymore, and it’s all because of the pixel! A pixel is a piece of code embedded into a webpage that allows someone to track people visiting that page. In this lesson, we discuss why you should be using a pixel and how to install one.

Module #5 - Creating A Video Ad

There are 2 main types of video ads on YouTube and each has its own advantages and disadvantages. In this module, you’ll go over the rules and practices of each ad style and learn how to plan, organize and upload your first video ad so you can dive in and start this exciting marketing method right away!

Module #6 - Creating A Landing Page

It’s not enough just to make a cool video! If you’re going to run a successful advertising campaign, you need an effective landing page to convert leads. In this lesson, you’ll discover the elements of a successful landing page, and get a sneak peek at some good examples to follow. Once again, there are some important rules to follow, so you’ll get the inside scoop on those as well.

Module #7 - Launching A Campaign

When you’ve come this far, you’re ready to build and launch a complete campaign. In this module, you’ll watch a demo and then go through the whole process step-by-step for yourself. Prepare yourself - this gets exciting!

Module #8 - Targeting

What makes YouTube SO powerful is the precision - why pay to advertise to everyone, instead of just the specific people who already want what you’ve got? One of the best aspects of advertising on YouTube is that you can really narrow down your audience. In this lesson, you’ll see how to upload a custom audience to your campaign. Then, you’ll learn how to choose the right keywords for your video so the right people will see it...

Module #9 - Analyzing

Here’s where things really start to get fun. Once you’ve run your campaign for a while, you can see just how successful it is. When the results come in, you can then analyze them and tweak your ad parameters for even MORE success. In this module, you’ll learn exactly which metrics you need to look at in order to analyze your ad like pro.

Module #10 - Retargeting

You know those ads that seem to follow you around the internet? They’re everywhere. And statistics say - they work. You’ll learn how to set them up for yourself so you can keep your business top of mind for all your potential customers. Once you’ve identified your audience and your leads, you can use retargeting to turn them into paying customers!

Module #11 - Scaling

The whole point of using online marketing methods like YouTube is to build a business that can grow without constant hands-on effort. This means once you’ve got it right, you can reach even bigger goals! We’ll show how to take what’s working and multiply it over and over again. It’s simple - once you find ads that work, all you need to do is get them in front of more people.

Module #12 - Troubleshooting

There’s always a chance you might run into some issues along the way. Well, we got you covered. After this module, you’ll know how to handle all the little things that might pop up in your ad campaigns - so you can keep your account profitable.

Just Want the Quick Facts?
Here’s What You’ll Get...

When you become a Founding Member of YouTube Academy, you’ll discover how to use YouTube to get more traffic, more sales, & more money...

  • 12 practical training modules...
  • 61 video walkthrough lessons!
  • Suitable for beginners, mid-level, & advanced marketers...
  • Everything needed to use YouTube to grow & market your business...

Course Details:

Tuition: $697
Level: Beginner - Intermediate
Setting: Online/Virtual

ENROLL in YouTube Academy

About Your Instructor...

Jessica LeBlanc
Traffic Manager, Lurn Inc.

Jessica Leblanc has successfully managed over $3 Million in ad spend for Lurn since she joined the marketing team in 2016. Quickly learning the ins and outs of Facebook and YouTube, she's gained 'in the trenches' experience with Ad Creation, Segmentation, Optimization, Ad & Landing Page Compliance, and Retargeting Strategies.

She regularly shares insights, best practices, and case studies of what works and what doesn't work with our students as one of our lead FB Academy Coaches and our in-house YouTube expert.

FAQs About YouTube Academy

Is this right for me if I’m new to online business?

Short answer? YES.

Whether you’re just starting out in an online business, or the owner of an existing business working on boosting profits, marketing with YouTube can have incredible results for you. If you’re brand new, you can use your newfound expertise to start from scratch and build a business from the ground up. Working on your existing business? Then you can use this course to change up your current marketing strategy and improve your sales.

I’m completely new to video. Is this the best place to start?

YouTube Academy was designed to be suitable for people marketing a business, not wannabe YouTube stars. We walk you through every detail of creating your channel and video ads. We even include screenshots so you’ll never be left scratching your head and wondering if you’re doing it right.

How will this course help me practically?

Video is here to stay, and there’s no better place for video than YouTube. In this course, you’ll learn to use YouTube efficiently and effectively - and when you’ve got it down pat, you can use those skills to get more customers and more revenue for your business. It’s that simple.

Am I guaranteed to succeed with YouTube Academy?

No, there are no guarantees of success. There are way too many variables in play to guarantee anything in life - and the biggest of those variables is your own effort.

If you show up, invest your time and energy, and put your newfound skills to use, you will see results. How impressive those results are is entirely up to you - if you give it your all, your opportunities are endless!

Hopefully we answered all of your questions. If not, email us and we’ll get you what you’re
looking for -

This Is The ONLY Resource You Need for Using
YouTube as a Massive Revenue Source...

When you enroll in YouTube Academy, you get immediate access to all the modules, training, and resources you’ll ever need. There’s no need to go anywhere else because we made sure to cover all the bases.

Just follow along, take action at each step, and before you know it, you’ll have a client roster, incoming revenue, and oh yeah…

...100% complete freedom!

So now you have 2 choices:

1 Choice #1: Get into YouTube Academy & Start Generating Income.

2 Choice #2: Do nothing, and a year from now, you’ll wish you had.

There isn’t a resource like this one anywhere else online.

So - choose wisely…

Use YouTube to Get Traffic, Sales & More Revenue
(Enroll in YouTube Academy & We'll Show You How)...

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