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You’re Desperate to Make Sales, Earn Money & Grow Your Business - But It’s Not Happening
(and You Don’t Know Why)...

How To Master Copywriting.



The One Skill That Will Help You Do All Of That And More?

Selling can be tough…

Whether you’re working for yourself or trying to drive sales for another company, it can be stressful, painful, uphill work!

You may not know this, but there’s one skill above all others that can help you ditch the stress, build more meaningful connections with potential customers and - YES!...

...make more sales than ever before.

And you don’t need a doctorate degree or any specialized equipment to master it.

That Skill Is Copywriting...

“Every successful businessperson must be able to sell
through the art of the written word.” - Justin Ford

Yes, believe it or not - WORDS - simple written words are ACTUALLY what create revenue and sales.

You can have all the fancy graphics or cool videos or incredible software in the world, but if the words aren’t right?

You won’t connect and…

People won’t buy.
But great copywriting? It has a STUNNING return on investment.

  • It sets an image of your brand in your prospect’s mind before you ever speak a word…
  • It creates a sense of value and worth so your readers want to take action…
  • It connects with your audience and does the selling FOR you...

Basically - great copywriting is your best online salesperson.


Not all copywriting is great copywriting.

And most people worry that they’re not very good writers at all, or that English is their second language, or they just plain hate writing.

So when it comes time to craft their copy?

It feels like even more of a struggle to put the right words on the page.

So at this point, you may be one of those people. Maybe you’re thinking, “Copywriting? No thanks - not for me.”

Let’s break this down, though…

YES, Copywriting Seems Like a Boring Topic...

It’s not a shiny business model or a swanky software; it’s just - words.

But you know what? Copy is everywhere.

  • That Facebook Ad you clicked a little while ago? Copy.
  • That product you bought from Amazon. The description that persuaded you to buy? Copy.
  • The webinars you watch and buy from? Copy.
  • The emails you get from me every day? Copy.

Those long-form sales letters? Video sales letters? Product reviews? Digital publishing?

Advertising? All COPY.

Copy Is Omnipresent. Copy Saves You Valuable Time. And, Perhaps Most Importantly? Copy MAKES YOU MONEY.

I get it...

You might worry that you’re not a “good writer”.

If you ever stressed over an English essay or, heck, even had to write your own resume, you might think that writing is SO HARD, why would copywriting be any different?

But guess what?

Copywriting is less about perfect academic writing…

...and more about using stories, persuasion, and common sense to interest people in products or services that HELP them live better lives.

In fact, the best copywriting doesn’t “sound” like stuffy textbook writing at all - it “sounds” like a conversation you’d have with a friend (kind of like… this page you're reading now).

This is how you already communicate - every day!

English might not be your first language.

You might be surprised to hear this, but some of the best copywriters out there aren’t native English speakers.

Why’s that?

Just like learning a new language, this system of copywriting is based on a simple, repeatable construct. Once you learn the construct, you can apply it to anything - whether your first language is English or French or Martian - and still get the same great results.

You might hate sitting down to write.

Sitting down to type away on your computer for a few hours might sound boring or exhausting, but you know what’s ten times worse than that?

Putting in a ton of effort and still never making a sale.

Copywriting SAVES you time because it can sell FOR you 24-7.

Even better? The methods taught in Copywriting Academy speed up your writing process - you’ll have a new focus and a framework to write to… getting your message across will be easier and faster than ever before.

“This All Sounds Pretty Good But, How Do I Even Get Started as a Copywriter?”

Normally, when you want to learn a new skill, you download a book from Amazon, maybe watch a couple of YouTube videos, or even read a few blog posts on the topic.


Well, there’re a few things wrong with that:

1. How do you know you can trust the source? Yes, there are scammers online.

Will they share their own personal results with you, or do you have to dig around for the information? Oh, and what if these tactics only worked for them - how do you know they’re repeatable?

2. The even bigger problem - how do you know what to do FIRST? 

It’s all well and good to jump into the middle of a topic, but with a subject as massive as copywriting, it’s easy to miss important nuances.

And when that happens, your writing STILL falls flat and you’re even worse off than you were before.

Talk about frustration!

When We Created Copywriting Academy, We Decided to Tackle Those Problems Head-On...

You want to talk personal results? Here are a few stats for you -

Oh, and in case you worry that these results aren’t replicable, here’s
what other students of this exact copywriting method have to say…

Andy Brackpool

"Now I will be able to quit my 9-5 job by the end of the month"

Ritoban C.

"Anik taught me his formula six years ago, since then I’ve done over $5 million in sales online – all while living in India!"

Dori Friend

"$1 Million in sales in just 14 days. That’s what I was able to achieve by using the 5 step formula Anik teaches!"

*Results may not be typical nor expected.

Now, Let’s Talk About What You’ll Be Learning…

In Copywriting Academy, you’ll learn copywriting from the ground up.

That’s right - you don’t have to be a writer, you don’t have to spend all day every day hand-copying old sales letters, and you don’t even have to memorize complicated rules or recipes.

You’ll go from novice to Copy King or Queen with just 5 steps…

There Are 5 Simple Steps To Every Successful Piece of Copywriting.

And You’ll Master Them All In Copywriting Academy.

Yes, there are just 5 steps to copywriting.

Each of them serves a purpose in building an entire narrative.

Now, usually no one tells you what the purpose is or how to actually administer EACH of these tiny steps.

But that's exactly what we do in Copywriting Academy.

Because this 5-Step Formula applies to every single thing I write. It’s even helped me sell over $170 Million online.

And I’m giving you this very formula (and a whole lot more) inside Copywriting Academy.

Copywriting Academy walks you step-by-step through how to write copy that sells – both for your own projects AND for your clients.

And by the way…

We don’t just give you a workbook or a few videos and send you on your way.

This is a comprehensive, whole-learning system designed to support YOU. While you’re a student of Copywriting Academy, you get the guidance of my top coaches AND copywriting experts from around the world.

The concepts we share with you in the course are actionable, practical, and example-based. It’s real world, proven stuff that’s better than any college or university curriculum (for a fraction of the price).

Oh, and one more thing.

At Copywriting Academy, you’ll do more than just “learn copywriting.” When you go through the whole program, you can earn a world-class certification.

I don’t have to tell you how valuable this can be, but just to be clear

  • Run your own company? You can use copywriting to get more customers, more sales, and more cash for your own business.
  • Still working for someone else? You can go to your boss and let them know you’ve added this insanely valuable skill to your arsenal.
  • Want to earn on the side? You can start a new income stream selling your copywriting skills to others.

...Copywriting is the ONE SKILL you can use in all aspects of business - and it’s the most profitable, too. Period.

What You’ll Learn Inside the Copywriting Academy…

Inside Copywriting Academy, you get the training, coaching, community, and all the resources you need to set your brand apart and communicate beautifully so you can win the hearts, minds, and wallets of potential buyers everywhere.

You’ll be able to...

  • Attract an endless stream of customers and persuade them to buy - easily…
  • Start an entirely new business from the ground up & run it your way…
  • Make a serious change in your life with just a few hours a week...
  • Share your skills with the world & create something people will pay you for...
  • Build a business so profitable you can be your own boss...

How To Use Simple Written Words To Build Your Dream Life.
Tuition - $697

Here's What People Are Saying...

"I copied Anik’s copywriting model and did $1.1 Million in 90 days. It seriously works!"

Dan Dasilva

"I’ve done over $5 Million in 2 years – all thanks to Anik’s 5 step copywriting formula!"

Fred Lam

"Over $100,000 and all I did is copy Anik’s formula for writing powerful Emails...amazing stuff!"

Greg Arthur

"I never knew a thing about copywriting. Yes, this 5 step formula has built me a 6-figure business!"

Zane Baker

"I never thought of myself as a writer, I still don’t – yet, this formula has still made me millions!"

Jimmy Kim

"I invested just 3 days into the formula taught in this academy and it absolutely changed me as a marketer!"

Willie Laney

*Results may not be typical nor expected.

Copywriting Academy Course Details

In this 8-part course, you’ll get everything you need to master the art of selling by simply using... words! You can use this skill to snag highly lucrative copywriting jobs, or to help your own business skyrocket.

Here’s what’s inside...

Module 01: Direct Marketing vs. Interactive Marketing

Direct marketing is dying. The way people shop is evolving, and interactive marketing is what will bring you the results you want as an entrepreneur today. You’ll learn the difference between these marketing styles and how to thrive with the latest forms of communication for commerce so you can connect and prosper.

Module 02: Copywriting Foundation

You have to think and communicate differently as a copywriter. You’ll learn how to create a relationship with your reader, build trust by telling stories, and connect at different levels so the consumer feels they know you. You’ll use your words to create that feeling of trust so they can buy from you.

Module 03: Researching Your Market

Research is so crucial - so vital! - to every successful campaign, and yet most marketers skip this key step. There are a series of questions to investigate - once you know them, you can find your ideal clients, speak to them in their language, and sell to them - practically effortlessly.

Module 04: Building Action Pages: Opt-in & Registration Pages

Action Pages are where the rubber meets the road. With these pages, you’re asking your potential buyer to enter your world and engage with you further - aka hop into your sales funnel. In this module, you’ll learn the five rules to craft opt-in pages and registration pages that excite your prospects and make them feel delighted to buy from you.

Module 05: Writing High Converting Emails

When you master the ability to write emails, you unlock the potential to generate millions of dollars through your business or sell your services to companies that don’t know how to write emails themselves. In this module, we’ll walk you through the formulas that take you from email novice to email Jedi.

Module 06: Written Sales Letters (WSL)

Decades ago, companies would print out physical sales letters. These letters were great tools that made billions of dollars, but today, we’ve evolved and we have a better, far more effective tool - the written sales letter. In this module, we’ll go over every step of crafting and deploying your written sales letter for maximum impact.

Module 07: Video Sales Letters (VSL)

VSLs are available on-demand, super cheap to produce, and so fast and easy you could do the whole thing and be live on the internet in 24 hours! This tool is truly the new interactive marketing replacement for the old direct marketing infomercial. We’ll show you how to write, produce, and present so you can master the art of the VSL.

Module 08: Webinars

Webinars truly are the modern age version of face to face selling. They have the same effect as speaking in person, but at a great scale and with people from all over the world. We can now use tools that cost almost nothing to run and access to run unlimited events. In this module, you’ll learn not only the copy - you’ll also learn how to compose, execute, and SELL on your webinar.

With Your Copywriting Academy Membership, You Also Get Access to These Additional Resources...

Exact Model Software Access…

  • Over 12 unique niche categories...
  • 200+ ready made sales messages...
  • 40 fill-in-the-blank email templates (written by American authors & fully brandable)...
  • Unlimited business building potential…

Copy Masters Alliance Membership...

  • Direct mentorship with Anik Singal for a full 12 full months...
  • Get access to 2 NEW trainings each & every month (24 trainings total)...
  • 24/7 access to Coaches, Experts, and Successful Students...
  • Attend our webinars and Q&As...
  • Receive any and all course updates...
  • Gain master level assistance to build your business…

Email Mastery: Training in Using Email To Sell High-Ticket

  • Master the strategy I use to send 21 Million emails each month...
  • Build lasting relationships with your subscribers…
  • Sell high-ticket products or services just by sending email...

Copywriting Hall of Fame: Full Directory of Swipe Files

  • Swipe files of successful Video Sales Letters, Hard Copy Written Sales Letters, Emails, and even full Webinars...

Webinar Jedi: Creating Masterful Webinars That Sell

  • Learn the 10 tips honed from hosting over 100,000 attendees and selling in excess of $20 Million through webinars each year...
  • Implement the exact formula and create your own webinars that sell...

Copywriting Academy
Tuition - $697

Just Want the Quick Facts? Here’s What You’ll Get...
When you enroll today, you'll receive instant access to:

  • The Complete Copywriting Academy Course
  • 8 Full Training Modules
  • Industry-Respected Certification
  • Exact Model Copy Generation Software
  • Copywriting Hall Of Fame Swipe Files
  • Community of Interactive Marketing Specialists
  • 12 Months of Unlimited Support & Help from Our Lurn Team
  • 24/7 Coaching, Support, & New Bi-Weekly LIVE Trainings

Course Details:

Tuition: $697
Level: Beginner - Intermediate
Setting: Online/Virtual


About Your Instructor...

Anik Singal
Founder & CEO, Lurn Inc.

Anik Singal is the Founder & CEO of Lurn, Inc.

With over 15 years of experience in online marketing, teaching over 350,000 students around the world, and generating over $150 million for himself and his clients, Anik is widely considered one of today’s most successful digital publishing experts.

Anik's specialties include profit generating product launches, funnel building, article marketing, search engine optimization, affiliate marketing & business management consulting.

FAQs About Copywriting Academy

Q: Is this right for me if I’m an individual?

A: Short answer? YES. Whether you’re an individual going it alone, a sales professional trying to improve your numbers, or a business owner working on boosting profits, better copywriting can have incredible results for you. You can use your newfound copy skills to start from scratch and build a business from the ground up, improve your sales stats or integrate into your existing business.

Q: I’m completely new to copywriting. Is this the best place to start?

A: Because Copywriting Academy was designed to be suitable for beginners AND folks who are brand new to this style of persuasive writing, YES, it’s for you. We walk you through every detail and definition and even provide weekly LIVE trainings so you’ll never be left by yourself.

Q: What if I already have a business of my own?

A: To be completely blunt, there’s no business on Earth that wouldn’t benefit from improved communication and copywriting. If you have a business and you sell products OR services and you want to sell more, then Copywriting Academy can help you.

Q: How will this ACTUALLY help me, practically?

A: Once you’ve mastered the skill of copywriting, you’ll sell more, work more efficiently, and communicate more easily with clients. That translates to more money, less effort, and less stress. It doesn’t get any better than that.

Q: Am I guaranteed to succeed with Copywriting Academy?

A: Success is not promised, nor is it guaranteed. There are so many variables to consider there’s no logical way to make you a promise like that. Copywriting isn’t a magic wand - it won’t make things appear out of thin air by itself, right?

However, if you show up, invest your time and energy, and put your newfound skills to use, you will see results. The good news? How great or small those results are is entirely up to you. If you really give it your all, the sky’s the limit with Copywriting Academy!

Hopefully we’ve answered all of your questions. If not, just email us at and we’ll get you the answers you’re looking for.

Enroll in Copywriting Academy
Tuition - $697

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