It's no secret...
Digital publishing has a special place in my heart.
I love it and RAVE about it all the time.
Why? Because there is so much opportunity with digital products right now!
With a little bit of work and the template I'm going to share in this post, we can get information of all kinds out to the masses. And anyone can create a digital product.
It might seem intimidating just thinking about creating a digital product. It might seem like you need to be a great writer or make complicated videos. This couldn't be further from the truth!
Creating digital products is far easier than most people think!
We call this digital publishing.
It's been the bedrock of my 8-figure business for over a decade now.
Digital publishing is all about selling information.
Digital publishing is taking a passion and turning it into an information product that will help others. This can be the creator’s passions or the passions of a group of people in a viable niche market.
The key is to create content around that passion, package it, and sell it. People want this information because it helps them solve problems. It helps them change their lives for the better.
But digital publishing is more than simply writing a book. It comes in 3 distinct forms. The best one depends on the creator and the message they want to convey.
This is easily the most common form of digital information product. It's easy to create and full of value. Written products include things such as eBooks, blogs, reports, newsletters, and worksheets.
The best part is, that people who want to create a written digital product do NOT have to be a good writer. Really! There are other ways to create them, such as transcription or outsourcing.
This kind of digital information product is becoming more and more popular every year. It includes formats such as audio courses, music, guided meditation, and podcasts.
People can listen to audio while doing other things, like driving or working out. That’s what makes it so appealing.
It's possible to purchase a special “podcast microphone” off Amazon for less than $200. And Audacity, for example, is awesome free audio software. With these inexpensive startup costs, audio content can be created for next to nothing.
While it's common to think video is difficult to create, it actually isn’t! Things like presentations and video courses have a high perceived value, too. And all that is required is a computer and a good microphone.
A camera isn’t even necessary!
Creating a kinetic video requires still images on the screen and narration. That’s it! It’s like a recorded PowerPoint presentation. Of course, a camera can be used to film moving images if the time, resources, and talent to do so are available.
And for those who aren’t an expert in their niche? No problem. Even newbies can still create a video product. Simply interview experts in the chosen niche and let them provide the content!
Advantages of Digital Publishing
Not only is digital publishing easy—it has huge advantages in the online business world. In fact, these advantages make digital publishing a no-brainer! Let’s take a look:
100% profit and ownership
The product is 100% owned by the person who created it. That means the author of the material gets 100% of the profits. Period. There is no profit-splitting, no licensing, and no legal obligation to anyone else.
Once the product is created, it can be sold as many times as necessary. Whether there are 10 customers or 10,000 customers, it will not cost any additional money, time, or effort to sell the product.
A digital product is not bound by the printing process. As information changes, the product can be updated instantaneously. Information is currency and that information will ALWAYS be up-to-date.
Distribution couldn’t be easier! There's no physical product to be warehoused or shipped. Once the sales funnel is set up, anyone, anywhere can purchase the product from their own computer.
It doesn’t matter where the creator is and it doesn’t matter where the customers are. Since it's a digital product, it can be sold all over the world.
With these advantages in mind, it's important to learn how to get started. And it might be surprising to learn that the starting point is NOT just jumping in and creating a digital product.
That's a recipe for FAILURE!
There are 2 crucial steps that come before creating the actual product…
Step 1: Choose a Profitable Niche
Before you can create a digital product, you need to decide what product to create. That begins with choosing a profitable niche.
A niche is a sub-category of a category. So, begin with choosing a category — ideally a profitable category. The most profitable categories include:
- Health & Fitness
- Weight Loss
- Dating & Relationships
Having said this, the most important thing to do is to conduct market research. In other words, ask questions!
There are some very critical questions to ask about any niche under consideration, including:
- Is it digital friendly?
- Are there other digital publishers in this niche?
- How big is the audience?
- Are people searching online for information in this niche?
- Could you create and sell multiple products to this audience?
Examples include a series of finance courses or a series of fitness videos. There are no limits to what can be created.
Step 2: Brainstorm a Winning Product
Ultimately, the key to any successful product, digital or physical, is that it solves a problem. To determine potential problems to be solved, more research is needed.
This research consists of 3 incredibly important questions:
- What are the potential customers’ biggest challenges?
- What circumstances cause people to seek out information in your niche?
- What changes would people like to see in their lives?
Answering these questions will help nail down the opportunities that lie within a niche. This is the ultimate goal. After all, if the product solves a problem, it will be a product that customers want.
And finding the answers to these 3 questions isn’t difficult.
Here are 3 research tips to help do just that:
Research Tip #1: Model Successful Products
There's no need to reinvent the wheel. There are many successful digital publishers out there - it's easy to benefit from their success.
They have already determined what people want. What challenges are they addressing?
They have already created a product geared toward those wants. What benefits are they promising to deliver?
They have already created sales material to accompany the product. What is the price? What upsells do they offer?
Learn from what others have done! Study their example, but NEVER copy it. Take what someone else has done and spin it to make it unique.
Research Tip #2: Use Forums
Forums are virtual communities that are focused on a specific interest or niche. This is a great place to find out what people want. People will ask questions, talk about their problems, and look for solutions.
Find these forums. Join them!
There's no better place to learn what potential customers want. Just Google the “name of the niche” + “forum” and then pick and choose the best ones. Facebook Groups can be good options as well.
And remember, don’t go there to sell to people. Go there to become part of the community. The rest will fall into place.
Research Tip #3: Ask!
Whether connection with potential customers is via social media, forums, or an email list, it's easy to simply ask people what they want. People love to tell others what they want! They love to talk about their problems.
And when the people speak — LISTEN. There is always something to learn from customers.
Once the problem has been defined, the benefits of the product can be outlined. This is easy to do. Simply create the sales page before creating the product.
Once the sales page has been created, it can be reverse-engineered into a winning product. This will turn the benefits into a product people will love.
Once this has been accomplished, it's time to create the actual product…
Step 3: Create The Actual Product
3 Options for Creating Digital Products
Again, the 3 types of digital products are:
And there are 3 ways to create these products.
We all know DIY — Do-It-Yourself.
This is the more difficult, time-consuming way to create a digital product. But it will cost less money. And it’s also extremely rewarding to actually create a product.
When doing a DIY digital product, any of the product types can be created. There are tools that will help and that cost little to nothing.
A written product is a great choice for anyone who can write well. It's also the simplest type of product to create. All that is needed is a computer with Microsoft Word and the ability to create a PDF file. That’s it!
With these simple tools, that most of us already have, anyone can create:
- Written courses
- Anything else the imagination can come up with!
Creating an audio product DIY style is also easy. There is a great free tool called Audacity. It has everything a person needs to create quality audio.
With a good, clear speaking voice and some very basic tools, an audio file can be used to create:
- Audio courses
- Guided meditations
- And more!
DIY video products are probably the most intimidating. But they don’t have to be. There isn’t even a need for a video camera! Although one can certainly be used.
Camera options include something as simple as the camera on a smartphone or a webcam. All that is needed is good lighting.
But without a camera, great video content can be created. There is some fantastic screen-capture software out there, including Camtasia, Screenflow, and the free option, Screencast-O-Matic. With these, it's simple to create:
- Video courses
- And more!
When creating a DIY digital product, it's important to remember a few critical content tips. First and foremost, the content must provide VALUE to the audience. They need to get something out of it, or it's useless.
The content should also have a solid structure that includes systems and techniques to allow people to easily understand and implement the content. This will ensure people get the most out of the content. And it will keep them coming back for more.
Finally, BONUSES should be offered with the product. Bonuses make the product more enticing. They add value. They get people excited. In fact, some people buy the product just to get the bonuses! So the more bonuses, the better.
Fortunately, if DIY is too daunting, there are other options…
Outsourcing simply means paying someone else to create the product. This option takes less time and effort, but it costs more money. The key is to find an expert, someone who understands how to create the product.
When looking for someone to create a product, hiring a freelancer is the best route to take. Freelancers are highly experienced in their field. Plus, they are easy to find. There are so many great platforms through which to connect with freelancers, such as:
But it is important to understand how to work with a freelancer. Hiring someone who is qualified and can get the job done is important. Here are some important tips for working with freelancers:
- Establish a budget before posting a job. Make sure the budget is fair for everyone.
- Be detailed when writing the project description. The freelancer can’t submit an accurate proposal if they don’t know the job details. Include word count, deadline, and any other pertinent information.
- Engage with the freelancer. Start a conversation and get to know them.
- Create an outline and provide examples of related products for reference. This will give them a greater understanding of the desired product.
- Review and give feedback quickly (don’t wait until the last minute). The freelancer will appreciate promptness.
Now, of the first 2 options for creating a digital product, one took a lot of time and little money. The other took little time, but required more money. The third way requires a little of both time and money, but it's POWERFUL.
Let’s take a look…
Leverage Someone Else’s Expertise
This is an incredibly powerful and secret way to create a digital information product!
There are plenty of niche experts out there. They already know everything there is to know. And they are generally happy to share their knowledge. The key is to leverage that knowledge.
Find the experts in the chosen niche and interview them. That’s all there is to it.
Devise a set of questions and then conduct the interview. This is so easy to do. Simply record the interview for an audio product. Transcribe it for a written product. Or make a screen-capture video for a video product.
For example, if the product is a fitness course, find a personal trainer. Interview that personal trainer, pay them up front, and use their interview as a digital product.
That is really all there is to it!
But there is another way to create a digital product. A way that is Done For You!
Done For You
Creating a digital information product provides the freedom of 100% ownership and the reaping of 100% of the profits. It's also a product that is as easy to distribute to 10 people as it is to distribute to 10,000 people. There are no geographic limitations, no warehousing, and the product can be updated as needed.
That's why to speed along the process of creating a digital product, a done for you service can be a goldmine.
There are people out there - including my good friend Jimmy Kim - who will leverage their team and YEARS of experience to quickly develop digital products in many niches.
It's a more complete version of outsourcing. Instead of having one person produce the tires, another person the frame and another person the gears and brakes, a good done for you service will just build the whole bike.
Done For You simplifies the entire process of creating a digital product. It eliminates all the questions. It cuts out the trial and error of creating a profitable product.
There are 3 keys to picking the right done for you service...
- Pick someone with proven experience producing digital products.
- The TEAM producing the product is even more important. One person might take 6 months to create an amazing product, but a team of experts can put one together in a matter of weeks.
- Remember, the money is in the funnel - not just in a single product. A service that creates upsells and bonuses will get the best results.
Tap Into The Power of Digital Products
Creating a digital product to sell is one of the fastest, simplest ways to make passive income.
The whole process of creating a digital product consists of these 3 main steps…
- Choose A Niche
- Brainstorm A Product
- Create The Actual Product
It doesn’t matter if it's a written, audio, or video product. Once the product is made and released, it just comes down to marketing.
With the training and tools available in #LurnNation, that shouldn't be a problem!
I talk about creating digital products, finding the right services and more every week in Success Weekly.
This is a 100% FREE training that helps entrepreneurs all over the world start and grow their own businesses.
Lurn strives to be a transformational home for entrepreneurs, and Success Weekly is a BIG part of that.
Sign up for these trainings for FREE. Start the journey toward creating fantastic digital products. It can be very rewarding and profitable!
Results may not be typical nor expected for every person. This is not a "get rich quick" scheme. All information provided on this website is based on best practices and for educational-purposes only.