If you're new to internet marketing, you've probably seen dozens of blog posts telling you about the different ways you can market your products. And there are a lot! It can be a bit overwhelming, which is why we love breaking down these seemingly complex tools into something that is easy to digest. There are a bunch of ways to get your customer's attention and draw them into the sale. However, one of my personal favorite tools to use is the video sales letter (VSL). Let's take a look.
While it may seem old-fashioned now, there was a time when people were on the phone all day making calls—including sales calls. These phone calls allowed salespeople to reach customers that were long distances away way before the invention of the internet… It seems these days the art of the sales call is a lost art. Sales calls were once a major focus, but now the focus has shifted to email, texting and other platforms that allow for text-based communications. There are some things that get lost with text, though—particularly the human touch. There’s something about actually speaking with someone that allows for a deeper and more effective communication… This is why every marketer that deals with one-on-one communications or small group conversations should learn the art of the sales call.
If you spend even a day researching internet marketing strategies, you may be left wondering, "what is a webinar useful for?" It's actually really straightforward. Webinars are a marketing and outreach tool that nearly every internet marketer can benefit from. No matter what the product or service is, mass outreach helps to inform and pre-sell customers to boost overall sales and increase retention. Sadly, many marketers aren’t using webinars!
What is an opt-in page? As you go further and further into the internet marketing rabbit hole, you'll likely come up with more questions than you will answers. However, we're here to make the journey easier for you.
Well-crafted sales letters are one of the most effective direct response marketing techniques out there. While some marketers aren’t currently taking advantage of sales letters, they definitely should! With a sales letter, you can communicate the benefits of your product in a compelling way that grabs the interest of the customer and takes them down a journey that eventually ends with a direct response. Let’s go over what sales letters are and how any marketer can add them to their repertoire of direct response marketing techniques.
To get the best conversion rate possible, you need to understand how to sell benefits to a client. If done properly, yoru direct response marketing campaign is that much more likely to be successful. In this article, we explore how you can craft better copy to sell the benefits of your product to your customers instead of the features.
September 28, 2018
What Is Direct Response Marketing? Put simply, direct response marketing is any form of marketing that gets a customer to take immediate action. This could be with sales letters, emails, sales calls, opt-in pages, video sales letters, or anything else that elicits an action from a lead.
September 26, 2018
To build a business, entrepreneurs need excellent leads. With the right resources and know how, business owners can dramatically increase their reach and attract new customers or clients. One of the best places to find high-quality leads is through LinkedIn, and they recently launched a brand new Dynamic Ads service to make the process even more powerful. Their new service allows marketers to reach customers with engaging, targeted content that tailors the ad to each individual user.
September 21, 2018
An extremely powerful tool that every business professional should be using at this point is LinkedIn. More than any other social media platform, LinkedIn has encouraged entrepreneurs, marketers, salespeople and more to connect and share vital information—as well as leads.