Facebook Messenger Marketing: The Next Big Wave for Entrepreneurs

Today I’m sharing 3 words that I believe will be the next BIG WAVE for Entrepreneurs: Facebook Messenger Marketing.

Have you sent or received a message on your phone today?

Chances are if you’re reading this, you exchange at least a few messages on your phone every day. And you probably have multiple apps in which you do this.

A message isn’t just a message any more. It’s also a business opportunity. I’ll show you what I mean…

You see, messengers are huge these days. Pretty much everyone with a smartphone uses at least one messaging app. And the use of messaging apps is only expanding.

Mobile Messaging Apps

In 2015, messaging apps surpassed social media in terms of the number of people using them (Source: BusinessInsider.com).

Messaging Apps Surpasses Social Media

Just think about how big that is.

Now, the latest rising star in the messaging / online business scene is…

Facebook Messenger Marketing

Facebook Messenger Welcome
Editorial credit: Chonlachai / Shutterstock, Inc.

Facebook Messenger has been among the fastest-growing apps recently, and for good reason.

I use it every day. I actually communicate with more people on Facebook Messenger on a daily basis than I do with texting or phone calls. I’m not alone either. This is a trend with most people.

With the explosive growth of Facebook Messenger, tremendous opportunities are presenting themselves.

The untapped potential of this platform is mind-blowing.

Before I get into the emerging opportunities for Facebook Messenger, I have to discuss the phenomenon of Facebook itself.

Facebook on laptop and phone

Facebook: The Business That Helps You Build Your Business

Did you know that Facebook is bigger than the largest country in the world?

Facebook has more users than the largest country

Source: HuffingtonPost.com

It’s the internet hub for almost 2 billion people, and its number of users just keeps rising…

Facebook Active Users Worldwide

Source: Statista.com

People spend a LOT of time on Facebook too. In 2016, Facebook reported that people spend on average 50 minutes each day on its platforms (not including WhatsApp). Source: NYtimes.com

Facebook’s wide-spanning usage has turned it into one of the largest and most robust advertising platforms in existence. And it’s not only among the biggest; it’s also highly effective and highly targeted.

People used to scoff at Facebook, thinking it would forever be a site for college kids to share pictures and post statuses of whatever they were doing. Very few saw its enormous marketing and business building potential.

These days, almost every business has a Facebook page. We’ve got one here at Lurn… Please take a moment to Like it 🙂

Like LURN on Facebook

There are also over 3 million active advertisers on Facebook (Source: CNBC.com). It’s changing the way people do business and providing tremendous opportunities for those who are willing to stay ahead of the curve.

Facebook is a marketer’s dream. Why?

People have VOLUNTARILY given Facebook personal information that companies and corporations would have killed for 15 years ago. That gives Facebook the ability to create highly targeted ads, unlike anything we’ve ever seen before.

Facebook Targeted Image Example

Just look at your friends on Facebook, how many of them…

  • Post their relationship status?
  • Have “checked in” at a restaurant or event?
  • “Like” fan or business pages?

Pretty much all of them.

Facebook collects all this information and, to fund its gigantic operation, gives savvy marketers the ability to use that information to target business messages to a very specific audience.

This is why Facebook Ads are so effective.

Here’s an example of a Facebook Ad that I used to promote our Free Success Weekly Training Series

Facebook Ad Example - Success Weekly

Speaking of, if you haven’t saved your Free Seat yet, go ahead and grab it here (then join me each and every Wednesday @ 9pm EST!

Now back to Facebook Marketing…

Companies have literally built and scaled their brands on the back of Facebook. It’s that powerful of a tool that will continue to revolutionize business.

And now there is a new opportunity on Facebook that will be even more rewarding than traditional Facebook posts and sponsored ads…

Facebook Messenger Marketing: The Soon-To-Be Heavyweight Champ

Facebook Messenger is among the fastest-growing apps in the world. Over one billion people already use it (Source: TechCrunch.com).

Facebook Messenger Users Through July 2016 Chart
Source: TechCrunch.com

Let me repeat that…

OVER ONE BILLION people use Facebook Messenger.

The stats we’re seeing now with Facebook Messenger are staggering.

  • Each month… 17 billion photos are sent between people.
  • Each day… 380 million stickers and 22 million GIFs are sent.
  • Of all Voice Over IP (VoIP) calls, 10% go through Messenger.
    (Source: TechCrunch.com)

But that’s not all…

One billion messages are sent between people and businesses EVERY SINGLE DAY (Source: TechCrunch.com).

One Billion Messages Sent On Messenger Every Single Day

That’s a lot of customer interaction!

Here’s the kicker…

Facebook Messenger’s Marketing Potential Is Virtually Untapped

We’re already seeing some saturation with businesses vying for people’s attention on Facebook. However, the floodgates of Facebook Messenger have just been opened. Facebook only started rolling out Facebook Messenger Ads in November 2016…

It’s brand new.

The potential of Facebook Messenger Marketing goes well beyond the ads. Businesses can now send a Facebook Message to anyone who has commented on their page.

For example, if John Smith comments on one of your posts, you can send John a direct message.

Facebook Messenger Marketing Ad Example

Source: MarketingWeek.com

Can you see the opportunity here?

There’s a massive wave coming, along with a huge opportunity to ride it.

Think about it this way…

We live in a time where over one billion people can instantly connect with each other. That is a complete game-changer with potential most people can’t even fathom. And it’s just brimming with great opportunities.

The Unfair Advantages of Facebook Messenger

Facebook Messenger has some unrivaled advantages when it comes to marketing and customer relationship management (CRM).

People are getting accustomed to posts, videos and sponsored ads in their Facebook newsfeed. All of that isn’t nearly as captivating now compared to when it was all a novelty.

Facebook Messaging, however, is completely new territory. Because it’s new it will automatically get more engagement.

Facebook Messenger Marketing - Mobile Messaging on the Rise

Facebook Messenger also comes with advantages that the rest of Facebook never even had…

One-to-One = One-to-Won

Facebook Messenger gives businesses a unique opportunity to interact one-to-one with customers. Think of it like a more dynamic, more interactive email exchange.

One-on-one interaction builds relationships and trust with prospects. This allows a business to feel like a small company to their customer, yet still scale up their business.

People hate being sold to, but they love interacting.

I don’t know about you, but I love when brands interact with me personally, especially if there’s a real person on the other end. This build tremendous trust with customers, the kind of trust you can’t get by just running banner ads.

Explosive Growth

As I said before, over a billion people use Facebook Messenger (Source: TechCrunch.com). Facebook is adding new features and tools on Facebook Messenger that are creating new worlds of opportunities for businesses.

Really, there’s so much opportunity here… I cannot stress that point enough.

The Tool That Turns Messages Into Customers

Remember how I said that businesses can message people who comment on their page…

Well, what if we could automate this process? What if we could automatically send a personal message to anyone who interacts with our page or posts?

Sounds like an amazing idea, right?

Well, there is a tool that does exactly that. It’s called…

ChatMatic

ChatMatic Home Page

ChatMatic is software that automatically sends messages to everyone who comments on your posts or ads on Facebook.

It allows you to reach people where THEY are, and not make them come to you. This tool is going to revolutionize online marketing!

Let’s say you have a post on Facebook. Any time someone comments on your post, ChatMatic takes every single one of those commenters and sends them a private message via Facebook Messenger.

In this message, you can send them a link to your website, opt-in page, sales page, store… etc. Whatever your goal is for your business.

The message also goes straight to their private inbox. It doesn’t end up in the “Message Requests” box that no one checks.

So this means they’ll see it… probably as a notification on their phone too.

Facebook Messenger Automated

A lot of people don’t click the links on Facebook anymore. But they’re much more likely to click the link in a private message. Private messages imply a relationship, especially after they’ve already commented on a post of yours.

ChatMatic has seen initial messages on Facebook Messenger that have 80% open rates. To put this in perspective… even if we were to say that email open rates were at 40% (which would be a high estimate for most companies*), utilizing this tool, would essentially DOUBLE OPEN RATES IMMEDIATELY!

*Email open rates vary by type of email and across industries. It’s really good to know how a company measures up against other companies in an industry. Here are a couple of great resources that can help you with figuring out where you stand…

The message responder is the introduction to your brand. It builds trust. It allows you to engage with customers On THEIR TERMS on an app they already have and use.

Conversation Is Key

Conversation is an incredibly powerful tool, and being a one-on-one conversation makes it that much more rewarding.

In a ChatMatic survey of 1,000 people, 80% of consumers agree that they’re more likely to buy a product after talking to someone, yet only 10% of online businesses say that they actively engage customers in conversation. Opportunity alert!

By using a tool like ChatMatic, it’s easy to create automated, scalable one-on-one interaction. That’s like the ultimate secret weapon for marketing.

[BONUS] The Secret New Opt-In Strategy

Facebook integration is also creating new opportunities to gain new subscribers and collect emails in completely new ways. Let me show you how…

The Traditional Opt-In Process

The traditional opt-in process looks like this…

  1. You have an ad
  2. People click the ad and are brought to your opt-in page
  3. On this page, they have the option to opt-in by typing their email address
  4. You collect their email address

The Traditional Opt-In Process

This is the traditional process of collecting email addresses that we’re all familiar with.

Well, what if I told you that this process could be simplified and made much more effective?

New Opt-In Process

With ChatMatic, there’s no need to even have an opt-in page.

You can collect people’s emails as soon as they click on the ad link. This skips both the opt-in page and the additional step for people to opt-in by typing their email address.

The New Opt-In Process

ChatMatic allows you to create a “Sign up with Facebook” button that gets people to opt into your list, without them needing to type anything. We just tap into Facebook and grab their email address.

We’ve all done this before. This is essentially what you do whenever you authorize an app to use your Facebook information. This is the beauty of Facebook’s ubiquitous usage.

So the process goes from…

Ad >> Opt-in Page >> Enter Email Address
To…
Ad >> Facebook Authorization + Collect Email Address

It’s simple, making it much more effective in collecting email addresses. Less is more, especially in a world where most people are busy and distracted.

With the increase of mobile devices, the desire to type out your email address is diminishing. Out of a poll of 5,000 people by ChatMatic, 75% said that they would rather opt-in using Facebook rather than type their email address in an opt-in page.

Again, are you seeing the opportunity here?

By leveraging the major use of Facebook and the one-on-one conversation power of Facebook Messenger, businesses can reach new heights.

As you can see, the opportunity here is MASSIVE, for any type of business. Those who learn to leverage Facebook Messenger now will catch this next big wave.

And the best part is, this is just the beginning…

We’re going to dive even deeper into Facebook Messenger Marketing next week on our upcoming Success Weekly – Feb 22, 2017. Join as us we’ll be looking at ChatMatic Case Studies and seeing just how powerful this tool really is!

Success Weekly - Get Registered!

Make sure you save your seat (if you haven’t already registered for Success Weekly) and be there LIVE every Wednesday at 9pm EST!

[Case Study] How I Added 16,452 “Free” Targeted Facebook Leads to My Email List in 10 Days

Now, I say FREE Targeted Facebook Leads… but, I actually PAID for them…

“So, how were the leads FREE?”

That’s the secret you’re about to find out!

Advertising on Facebook costs money. Right?

Well, you can get Free Traffic on Facebook too (using social media strategies), but it takes forever. So, being the impatient person that I am, I started looking for a much faster & easier way!

I figured…

Let’s try Facebook Ads (but do it in a creative way that’s immediately profitable)…

The method I’m using boils down to…

5 Easy Steps To Get FREE Targeted Facebook Leads

5 Steps To Get FREE Targeted Facebook Leads Diagram Blank

STEP #1 – The Free Gift

Free Targeted Facebook Leads - Step 1 The Free Gift

One of the best ways to get someone to give their email address is to offer them something of value for FREE.

Usually, people give away:

  • Free Reports
  • Free Video
  • Free Software
  • Etc…

This “Free Gift” can become a road block for some people because they think it takes too much time to create. In reality, the trick is the gift does NOT need to be very long. Actually, I find the shorter it is, the better it performs!

Some of the best reports I have ever given away have only been 10-12 pages.

My Formula For Creating An Awesome Free Gift:

The easiest way to create a great Free Gift that makes people want to provide their Email address is to follow a formula like one of the following:

  • “5 Secrets To [__________]…”
  • “The 3 Step Formula To [__________]…”
  • “7 Weird Tricks To [__________]…”

People love numerical lists. Lists are easy to visualize. They are easy to read. But, most of all – they’re fun and that’s the key!

Alright, now you may be wondering…

How Do I Actually Create This FREE Giveaway…

#1 – Record An Audio Clip

This simple trick saves me hours of time. I simply sit down with my recorder and speak. I’m sure you’ve tried to write something before… and if you’re not a writer, it doesn’t come easy.

However, EVERYONE can talk.

One of my favorite apps for this is DropVox.

DropVox

It allows me to record and have the memo show up in my Dropbox moments later… ready for step #2.

#2 – Transcribe The Audio

You can find someone on Fiverr.com

Fiverr Transcription Services

Or just use the site I use: Rev.com.

Rev.com Services

I love Rev.com because of its straightforward pricing: $1/minute.

#3 – Edit The Transcript

For this step, you can edit the transcript yourself, or you can again turn to Fiverr and hire someone to clean-up, edit, and give a bit of design to your transcript.

Fiverr Transcription Editing Services

…Boom!  There you have it. Free Report – DONE!

So, now that the Free Gift is ready to go… what’s next?

STEP #2 – The Opt-In Page

Free Targeted Facebook Leads - Step 2 The Opt-In Page

The opt-in page is the page where we capture a visitor’s Email address and in return give them the Free Gift we created in Step #1. The ONLY goal of this page is to have people “opt-in” to receive that free gift, so we want to make the page super simple.

Simple Optin Page Example

But why do we use an opt-in page? Why wouldn’t we just send these visitors to BUY our stuff?

I know what you’re probably thinking because I was in the same place when I started. Surely, by giving things away for free, we’re losing money?

WRONG!

  1. By having an opt-in page, around 50% of visitors will sign up to get that free gift. If you had a sales page, you’d be lucky to get <1% to make a purchase.
  2. Instead of a one-off sale to <1% of our visitors, we now captured their email address. We can use this list of emails for a lifetime of communication. We can sell to our email list subscribers over and over again instead of a one-time sale, if that.
  3. We are building a RELATIONSHIP! This is important. People are more likely to buy from you, or the products you endorse if they TRUST YOU. By emailing your list valuable content and related offers on a regular basis, you’re building trust! In doing so, you’re more likely to make some nice commissions too 🙂

How to Set Your Opt-in Page Up In Just 4 Easy Steps!

As I mentioned earlier, we want our opt-in page to be simple. Remember, the only goal of this page is to get someone to enter their email address for our Free Gift.

We will then use that email list to market to over and over again to generate revenue.

With that in mind, here’s the 4-step process we PERSONALLY use in every single one of our businesses.

This is a tried and tested formula that has helped us generate millions of leads and millions of dollars in sales:

Opt-In Page 4 Key Elements

#1 – The Perfect Headline

The headline is, without a doubt, one of the MOST important parts of any opt-in page. The headline is the line or two of text at the top of the page that is going to entice people to sign up to get your Free Gift.

Every headline should do TWO things:

  1. Excite. We have a very short window to get someone excited to engage with our message.
  2. Hook. Why you? Why your free offer?  We need to quickly articulate exactly what they will learn by giving their Email address.

For example, in the earlier opt-in page, the headline was “The 5 Daily Secrets That Turn Dreams Into Reality”

Optin Page Example Headline

I chose that headline because it did the 2 things VERY well.

  1. Excite. Turn Dreams Into Reality? Enough said.
  2. Hook. I just told you that there are only 5 things you need to do to start turning dreams into reality. You want to know what those 5 secrets are, right?

If a headline has these 2 elements, it’s good to go!

To make things even easier, here’s a free template you can use… just fill in what your free offer teaches, it’s THAT simple!

“REVEALED: Free Offer Reveals How to [__________] in [____] Days…”

#2 – Bullet Points

On every opt-in page, I like to include 3 or 4 bullet points.

But, why bullet points?

As mentioned earlier, we want this opt-in page to be short and to the point. Remember, someone just gave you a few minutes of their time – this means that you have a very small window to get their attention. They won’t have time to read paragraphs!

Stick to concise and exciting bullet points.

These should focus on what your free offer teaches and WHY they should download it. Think BENEFITS.

Here’s an example:

Optin Page Example Bullets

Keep them simple. Short. Powerful.

#3 – Free Gift Image 

This step is super simple. You don’t have to create the image yourself. You can inexpensively get someone to do it for you.

Remember Fiverr? It’s an online marketers’ best friend. Just about every service on the site costs $5.

For our Free Report in this example, guess what we’ll need… A cover image!

Instead of flailing around trying to figure out how to use Photoshop, you can go on Fiverr and have someone create it for you. You’ll have plenty of options.

I just typed in “e-book cover design”:

Fiverr e-book Cover Design Search

And the search results came back with over 10 pages of options!

Fiverr eBook Cover Design Search Results Screenshot

You’ll be able to find someone great who can quickly produce a professional looking cover.

When it’s done, simply drop that image in and this step is complete! Here it is in our example…

Optin Page Free Gift Example

#4 – The ‘Box’

The ‘Box’ is where we get people to enter their email address. Without this, we will not be able to build a list and we won’t generate any revenue.

While this step is important, it’s also super easy. There are plenty of systems out there that allow you to easily set this up like Sendlane, LeadPages, and Clickfunnels.

I personally recommend Sendlane (because it’s one of my businesses and I can give it my full stamp of approval). Plus I offer a Free 30-Day Trial!

Each one will allow you to copy and paste the ‘Box’ directly to your website!

To see this in action, check out the opt-in page from earlier:

Optin Page Example Call To Action CTA Box 1

Optin Page Example CTA Box 2

As you can see…

All Of The Elements Help To Drive The Opt-in

  • We use descriptive words that paint a picture. Notice the use of words like “poison” and “superpowers”.
  • It breaks down the specific benefits they are going to get.
  • It gives a clear Call to Action.

Even the text in the button was written with a purpose in mind.

Pro Tip: After running thousands of tests, we’ve discovered that saying “FREE INSTANT ACCESS” converts better than any other text.

STEP #3 – SEGWAY Pages

Free Targeted Facebook Leads - Step 3 Segway Pages

In the past, I suggested sending new subscribers straight to an offer. Doing so increases the opportunity to quickly generate some sales.

While this strategy works well, there’s always room for improvement…

Put yourself in the shoes of your new subscriber for a second. They don’t know much about you. They’re focused on getting this free report that they just gave you their email address for. If you put an offer in front of them right away, how likely are they to respond?

There needs to be some kind of bridge between the opt-in page and the offer.

That’s where the Segway Page comes in. Here’s an example…

Segway Page Free Report Example

This Segway Page Alone Is Why I’m Able To Get Free Targeted Facebook Leads, Even Though I’m Actually Paying For The Clicks!

As you can see, it’s a simple page that redirects their attention from the gift. It also presells them on the offer that I’m about to show them.

I now use this in EVERY single one of my funnels.

Why?

Because it CONSISTENTLY boosts sales by up to 65%, which means 65% more money for the same effort!

I’m serious. This simple-to-copy page is a big reason why I’m so successful. It has been responsible for HUGE growth in my business.

As you can see, it’s not a complicated page.

Segway Page 4 Key Elements

There Are 4 Keys That Make The Segway Page Work:

#1 Headline

Hooks their attention and directs their focus onto a new topic.

Segway Page - Headline Example

#2 – Edify

I spend some time establishing the credibility of the person who is presenting the offer.

Segway Page - Edify Example

#3 – Presell

By the time they click, they are in the right mental headspace to see the offer.

Segway Page - Presell Example

#4 – Call To Action

Big button at the bottom with clear directions. There’s no confusion about what the next step is.

Segway Page - Call To Action (CTA) Example

What I’ve found is that only about 50% of the visitors click the button to go to the next page. Yet, my sales increased by 65%. What’s going on?

It’s Simple: Micro-Commitments!

This is a very well known strategy to copywriters and sales people, but one that very few business owners actually use.

In fact, you can look back through centuries of sales tactics and see this EXACT method in play. Why? Because humans have not changed and will not change. This strategy will work forever.

Pro Tip: Make sure your Segway page is no longer then a short scroll. This is a MICRO-COMMITMENT to read not a full-blown sales page!

Look… If you don’t do anything else with this blog post… be sure to implement a Segway Page. THIS is the step that can make the biggest impact… period.

Remember, as with all our sales strategies we want this to be STORY driven… It has ONE goal, to GET THE CLICK.

Speaking of segways, let’s move onto the next step…

STEP #4 – Creating Profit

Free Targeted Facebook Leads - Step 4 Creating Profit

By now your visitors have landed on your opt-in page. Your amazing page you set up in 4 steps has led them to put in their email address to download that Free Gift.

What’s next?

Maximizing Profits

Since we’re spending money to send visitors to our Free Gift, we want to recoup as much money from the ad spend as possible.

The best way to do this is to offer a LOW-TICKET product. As a general rule, this is an offer priced BELOW $50.

In the example I’ve been sharing, we sent the traffic to a free book offer where the customer only has to pay $7 for shipping and handling. That’s the perfect kind of offer for this funnel.

Low Ticket Offer COP Book Example

But you don’t have to have your own book… or even your own product.

By looking at places like Clickbank or JVZoo, you can promote OTHER people’s products and make a % commission on every sale you make.

The MAJOR consideration to take here is this…

Regardless of WHAT the offer is. Whether it’s your own offer OR an affiliate offer… Make sure it has a CONVERTING FUNNEL in place.

You want to make sure the offer has upsells/downsells and other offers in the funnel to maximize profit potential and to recoup as much ad-spend as possible!

A good way to do this is to look at the stats the vendor will provide, such as EPC.

EPC = Earnings Per Click gives a good idea of how much money an affiliate can expect to make from every person they send to this offer. (Obviously, the higher the better, but make sure it’s RELEVANT to your main free offer.)

FREE Workshop
My 5 Steps To Building a
Profitable Email Business!

–  Watch Me Build An Entire Business In 20 Minutes Or LESS!
–  Master My 5 Step Formula…
–  Get The Entire Business Automated…

YES! Save My Free Seat!

Step #5 – Follow Up Emails For Connection & Profits

Free Targeted Facebook Leads - Step 5 Follow Up Emails

So, by now you’ve got the opt-in… Your visitor has asked for the Free Gift, gone through the Segway Page and landed on the Thank You Page offer (a low-ticket item, remember).

So what’s next?

If you’ve done this right and the offer is solid, you would have already recouped a large portion of your ad spend on your low-ticket Thank You Page product.

But, don’t panic if you haven’t…

… that’s where the autoresponder comes in.

An autoresponder is a piece of software that allows you to AUTOMATICALLY email the list you’ve just built..

You can set an autoresponder up so that it emails your subscribers 1 day, 3 days, 10 days (whatever you want) after they subscribe.

There are some great autoresponders out there, including…

Sendlane

Sendlane Website - Automation

My personal fav and also what I use in my businesses… Try it out for yourself with a Free 30-Day Trial!

Sendlane Free 30-Day Trial

Aweber

AWeber Website - Automation

GetResponse

Get Response Website - Automation

iContact

iContact Website - Automation

Mailchimp

MailChimp Website - Automation

The autoresponder I use is a sequence of emails (I usually do 10 days) that allows me to generate MORE money on the backend from people that didn’t purchase my Thank You Page offer (and BOOSTING profits from anyone that did)!

The main goal of any email autoresponder series is to build a relationship with our list, give value and sell more products that will be of value to them (a win-win all round)!

Here’s a breakdown of the 10-day autoresponder sequence that is personally responsible for generating millions of dollars in my business.

10-Day Autoresponder Sequence

Day 1 – Thank You.  This email’s purpose is to thank them for taking action and to provide them the link to the free download again. PLUS, I like to add a short P.S. reminding them to check out the thank you page offer they missed.

Day 2 – Story Pitch. This email will be using a story to sell the low-ticket offer that is on the Thank You Page. People resonate with stories, so instead of just telling them to buy the product – we want to show them how using the product can impact their life. Tell a story!

Day 3 – HARD Pitch. This email sells the same offer that was promoted on the Thank You Page, reminding them of the core product benefit.

Day 4 – Final Chance. We tell people that it’s their final chance to get in. This is called ‘scarcity’. Tell them this is the final time you’ll be emailing them about it, and they need to take action NOW if they want it. By doing this, more people will take action as they don’t want to miss out.

Day 5 & 6 – Content. Give as much value as possible here. Give away your best content for free and people will be more willing to pay you for the rest (if, of course, they like what they have already received)! Building a profitable email list is all about the relationship. Days 5 & 6 are relationship building days! This will pay many dividends over the lifetime of your list.

Day 7 – High-Ticket Story Pitch. Today will be a story based selling email for a HIGH-TICKET offer ($297/$397 or higher). Again, this doesn’t have to be your OWN offer… but make sure it has a funnel in place. We’re doing a high-ticket offer today to maximize profits. The best way to find an offer to send out is to look at places like Clickbank or JVZoo and search for the topic of your free offer.

Day 8 – HARD Pitch. The same as day 3, but we’re going to be promoting the high-ticket product today.

Day 9 – Content Pitch. Give some valuable content, and remind them with a soft pitch about the high-ticket offer we are promoting.

Day 10 – Last Chance. The same as day 4, but for the high-ticket offer.

THE BREAKDOWN.

So what does this all mean? What are the NUMBERS behind this?

It’s all very well teaching you this stuff, but does it ACTUALLY work?

Well, numbers don’t lie…

Here’s a breakdown of a recent campaign we ran using this EXACT 5 step system I just revealed above.

We set up the ENTIRE campaign in just 5 hours.

After it had been set up, we invested $9,377.64 in getting 30,843 visitors to our opt-in page.

Out of those 30,843 visitors, we had 16,452 people sign up for our free report (53% of everyone that saw our opt-in page gave us their email).

Case Study - Free Targeted Facebook Leads

Using the follow-up system, we generated $10,120 within 3 days (that’s a PROFIT of $742.36)! AND with the 16,452 new leads, that will generate me MULTIPLE thousands more for life in future profits).

Case Study Proof

Can you see how easy this is? I was able to PAY for clicks and generate enough money to recoup my ad spend BEFORE the payment even left my bank account.

Now… scale it up and launch more funnels!

That’s it! My system for Free Targeted Facebook Leads that provides the opportunity to build an infinite number of email subscribers! Amazing, right?

For more advanced training, attend my Free 2 Part Online Workshop – Come Watch Me Build an Email Business in 20 Minutes or Less!

How To Turn Emails Into Your Own Digital Publishing Business!

  • Watch Me Build An Entire Business In 20 Minutes Or LESS!
  • Master My 5 Step Formula…
  • Get The Entire Business Automated…

YES! Save My Free Seat!

[Case Study] How I Built A 10,145 List Using Quiz Funnels

I recently built a list of over 10,000 people in just 10 days. And you know what? It was EASY.

You’re probably thinking…

“Yeah cool, Anik. So what?”

Well, what if I told you that I built this list WITHOUT AN OPT-IN PAGE and WITHOUT A FREE GIFT?

“Wait. How is that even possible?”

The Whole Game Is Changing, Yet Again…

And I’ve come across a new list-building strategy that will absolutely blow your mind. If you use this new strategy, you can literally enter a new niche in record time.

“But aren’t you the guy who teaches about opt-in pages every day?”

I’m not saying that opt-in pages are dead. They’re still a reliable way to build lists. I still use them. I’m just saying that change is happening fast, and with change comes new opportunities.

Before I tell you what this awesome strategy is, let me explain a behavioral change that is happening on the Internet and likely even to you right now (you might not even realize it)…

You’re Going Blind

You know what banner ads are right?

Banner ads are the advertisements on websites, usually in the header or the right-hand column.

Well, banner ads were all the craze with every internet marketer back in the day. They’re still on almost every website, but they’re becoming less and less effective now.

Why? Because people hardly even look at banner ads these days.

After seeing thousands and thousands of desperate advertising attempts through banner ads, people have learned to just tune them out. Many people literally do not even look at the sidebars with banners on websites anymore.

There’s even a term for this phenomenon – Banner Blindness.

Chart: Eye-tracking Images Show Impact of Banner Blindness

Eye-tracking Images Show Impact of Banner Blindness Chart

The images above show 3 successive issues of an email newsletter that used eye-tracking software to show how an audience viewed the page over time.

The software tracked steady viewing of the content on the right, but attention to the left sidebar, which contained banner ads, showed a profound difference over the 3 separate newsletters.

The study revealed: “In the first issue, almost 80% of newsletter readers scan some part of the ad in the left-hand column. By the second issue, that number is cut in half, and then halved again in the third viewing – bottoming out at 20%.

Source: Marketing Sherpa


It’s like what happens when you have a fan on while you sleep. At first, you’re aware of the sound of the fan. But after a while, you don’t notice it anymore. Your mind classifies the sound of the fan as a baseline occurrence and you tune it out.

This happens with everything that we’re continually exposed to. The Internet’s landscape is always changing, and because of that, marketers must find effective new ways to reach our target.

People adapt quickly, so marketers must adapt even more quickly. If you stubbornly cling to what worked for you in the past, you’ll share the fate of fallen business giants like Blockbuster, Dell, Eastman Kodak… and others.

Blockbuster Closing Bankruptcy

Don’t let what happened to them, happen to you! You’ll soon find out what I mean…

The Bad News

As the saying goes… “History tends to repeat itself.”

It’s important to be aware of cycles, so you can have the foresight to spot new trends and opportunities.

Here’s what you need to know…

What happened to banner ads is now happening to traditional opt-in pages.

Like I said before, opt-in pages still work. They’re still a reliable way to build a list. They’re just not quite as effective as a few years ago when they were a novelty.

The “Banner ad blindness” effect is slowly expanding to include “Opt-in page blindness.” On some level, you’ve already realized this.

Chances are that you see a whole lot of opt-in pages every day, and either ignore them or say things like:

Optin Pages Quotes

Opt-in pages are everywhere these days. You can’t even go on Facebook without seeing an ad from another company or person asking for your email address.

Success Weely Facebook Sponsored Ad Example

Recognize that guy? 🙂

Speaking of… have you saved your Free Seat for my Success Weekly training series? We meet every Wednesday at 9pm EST. Register now. Mark your calendar. And be there LIVE!

But seriously back to opt-in pages…

People are becoming desensitized to opt-in pages. Worse yet… they’re starting to ignore them or provide fake info.

While opt-in page blindness isn’t a terminal threat yet, it will be very soon.

Which is why it’s not only important to keep up with the times, but to stay ahead of them – especially when it comes to the internet. The most successful marketers stay ahead of the curve.

To use a surf analogy, if you start paddling too late, you miss the wave.

That’s Why I’m Using A New Strategy…

There’s a new way to build lists. It’s innovative, fun and so obvious that you probably missed it…

QUIZZES!

Yes, you heard that right. Quizzes are a surprisingly effective way to build your list. When these quizzes collect email addresses at the end, they’re referred to as quiz funnels. 

Quiz funnels are a series of quiz-based questions designed to entice and engage your leads, to systematically convert them into subscribers.

This is a unique alternative to the traditional opt-in pages that are saturating the internet right now. It’s a fun and engaging way to build a list that creates a strong bond with your future subscribers.

You know what I’m talking about. Some popular examples are quizzes like “What’s your spirit animal?” or “What superhero are you?”

BuzzFeed Quizzes have some really wild ones that are popular…

BuzzFeed Quizzes

Quizzes can even go viral. Just look at the numbers for these top shared quizzes…

BuzzSumo Viral Quiz Examples

Source: BuzzSumo.com

And as you can see, quiz topics can vary greatly…

So How Do Quiz Funnels work?

Simple! When the prospect clicks the link, they’re asked to answer a series of questions. Then the prospect provides their email address in order to see the results. Can you see where I’m going with this?

We’ve come across these or even taken them without actually realizing the biggest benefit they have for internet marketers…

Quizzes Bring MASSIVE LIST-BUILDING POTENTIAL

Quizzes are a powerful way to build your list, yet very subtle from the perspective of a potential subscriber.

And people actually enjoy it, so it’s a win-win scenario from the get go!

It All Starts With A Simple Question.

This simple question is the hook, which gets people to click and take the quiz.

Questions are one of the best ways of getting someone’s attention.

People get captivated by questions. It’s just a part of our nature. We’re driven by curiosity.

Asking a question is the best way to get a response from someone. Any online dating expert will tell you this.

Questions also create an interactive environment. It’s not a one-sided form of communication like “Hey you! Sign up for my list!”

Interaction is so important.

If people aren’t engaged, they won’t give you the time of day. Honestly, people are savvy. If you don’t provide value and engage them, you don’t stand a chance.

That’s the beauty of the quiz funnel… 

The answer is the question and the question is the answer.

Quizzes Need To Spark Their Curiosity

A distinguishing X factor that quizzes have is that they spark CURIOSITY. The promise of a solution to our questions naturally triggers a deep curiosity within us.

Humans are curious beings. We want to know everything, especially if something is hinted at. Curiosity drives us in so many ways. We can’t resist the temptation of knowledge.

Having a curiosity-fueling quiz funnel is like fishing with dynamite. It’s almost unfair.

There are so many reasons why quiz funnels are enticing:

  1. They cut through all of the noise and clutter online
  2. They’re a breath of fresh air – Something different than,“Oh, another opt-in page…
  3. Quizzes are EASY
  4. They’re effective – People want to find answers and will join your list to do so.
  5. Quizzes provide value
  6. They place you as an expert – You give them the answers to their questions.
  7. Quizzes hit a pain point and provide a solution

You Didn’t Even Notice

This is why quiz funnels are brilliant…

Quiz Funnels Are Brilliant...

Quiz funnels don’t even feel like sales funnels.

As I said before, quizzes are attention-grabbing, fun and interactive. The prospect feels more like they’re learning and having a good time as opposed to being a marketing target.

I’ve even taken some of these quizzes and happily given my email address. And I still do. That’s how effective quiz funnels are.

Remember, people hate being sold to, but they love finding answers. If you provide something that intrigues them without them feeling harassed, that’s the sweet spot.

Share Factor

Some of the most viral content on the internet are quizzes. Just take a look at your Facebook feed. People are sharing them all of the time. The social sharing factor of quizzes is undeniable.

Facebook Quiz Share Example

People are inclined to share quizzes and quiz results. They’re fun and interesting, so why not? It also gets everyone involved.

Like I said before, it’s not a one-way street. Quizzes are interactive and customizable, making people more inclined to participate.

When people share your quiz, that’s free marketing too! The viral aspect of quizzes amplifies your exposure. This will build your list even more without you having to do anything.

Combine curiosity, fun and shareablity and you have a winning formula.

What Does it Look Like?

CASE STUDY

Let’s get into a full example of a quiz funnel.

In the initial link, ask your audience a simple question. Leave just enough suspense to pique their curiosity.

Here’s what it might look like:

Quiz Question [Case Study]

Enticing, right?

When people click that link, they’re given a few simple questions to answer.

Quiz Flow [Case Study]

At the end of the questions, the prospect is presented with an opt-in box. They have to enter their email address in order to see the quiz results. Most people are so interested in the results that they’ll enter their email without hesitation.

After gladly entering their email address, they see their results. The results are not just a thank you page. This page is where you build your relationship. You might present an offer or a call-to-action.

People have already made a series of micro-commitments so they’re primed to go further along. They have click momentum, if you will.

The other benefit here is that by providing a captivating quiz with results that are hopefully good, you’ve already established yourself as an expert.

Numbers Don’t Lie

Everything discussed above is theory.

It makes a lot of sense, right?

However, as business builders, we can’t only rely on theory and what makes sense. We need some data to back it up.

You shouldn’t put your time, money and energy into something unless the numbers reveal that it’s worth it.

Quiz funnels stand up to the test. I’ve got the analytics to prove it.

So here you go:

Quiz Funnel Results [Case Study]

You see that? 10,145 highly engaged opt-ins. And it’s been rising since that screenshot was taken.

There is also a 62.89% completion rate. This means that 62.89% of people who landed on the quiz funnel page answered all of the questions and entered their email address.

That high of an engagement rate simply doesn’t happen with traditional opt-in pages.

Before You Get Ahead of Yourself…

Now you might be thinking, “Quiz funnels seem like a technical nightmare to set up.” That’s a valid point. They definitely can be.

However, there are tools that can make it incredibly easy.

I’ll teach you the exact strategies I use so you don’t have to stumble through trial and error.

Why struggle when you can learn from my mistakes?

It’ll save you a lot of time and potential headaches.

The software I highly recommend is called OptinLabs – it allows you to create quiz funnels in minutes and propel your list into hyper growth mode. I believe in it so much, I’ve partnered up with the company!

We’ve streamlined the process down to a few clicks with our OptinLabs software. In fact, the quiz in this case study was made in just 6 minutes.

OptinLabs Quiz Funnel Set Up

Wanna hear the best part?

  • You DON’T need any technical expertise
  • There’s no need to write any code
  • And you don’t have to know anything about design

This software does everything for you. If you want to start using quiz funnels quickly to gather more leads, OptinLabs is your best friend.

Quizzes Are Awesome - OptinLabs Are The Way To Go!

Want to learn more about using quiz funnels and OptinLabs?

Well, this week’s Success Weekly training workshop was all about just that! Click here to watch it on our YouTube Playlist now (please remember to subscribe while you’re there)!

Success Weekly OptinLabs

If you already know you want to use OptinLabs to start building your quiz funnels right away, we have a special offer you can use to get started today.

How I Built A 10K+ List Using Quizzes (Save Your Free Seat)

YES! Save My FREE Seat For SUCCESS WEEKLY

Tomorrow we’re hosting a Free Training on How To Build An Email List WITHOUT An Opt-in Page.

How?

By using QUIZZES.

This is a new trend that email marketers and Facebook LOVE.

I’m going to go over a case study where I generated an email list of 10,145 people from scratch, just by using quiz funnels.

You’ve probably noticed that opt-in pages seem to be everywhere. Some people are getting “opt-in page blindness” where they don’t even see them anymore, or they enter in fake email addresses.

Quiz funnels allow you to stay one step ahead and they also give your visitors a new experience.

When set up right, quiz funnels can give an opt-in rate equal to or higher than traditional opt-in pages because people aren’t used to seeing quiz pages.

Filling them out is also a micro-commitment from the visitor, which means they’re far more likely to give you their email address and are better qualified leads.

Facebook loves quizzes too because they are by nature compliant, since there are no claims being made.

On tomorrow’s training, we’ll show you how to set up your own quiz funnels, step-by-step.

You’ll discover…

  • The tools you need to create a quiz funnel with ZERO technical expertise
  • How to build a “desktop list” which doesn’t involve email
  • We’ll show you how to split test to QUICKLY discover the quiz pages that convert best

Quiz funnels could be a huge breakthrough for your business, so please join me tomorrow for this FREE training. I’ll see you there!

Join Me for Success Weekly This Week!

YES! Save My FREE Seat For SUCCESS WEEKLY

5 Steps To Building a Profitable eCommerce Business WITHOUT Creating Your Own Products

eCommerce.

You’ve probably heard the word. You might even have a pretty good idea of what eCommerce is. But, today we’re going to show you how anyone can start their OWN eCommerce business right from their own home.

No inventory. No packaging. No shipping. No headaches.

The Internet connects people from all over the world and creates new opportunities every day. This means that you can find whatever you want, whenever you want and have it in your hands before you can even say “What is eCommerce?”

Global eCommerce

What is eCommerce?

Simply stated, eCommerce is “commercial transactions conducted electronically on the Internet.” Pretty broad definition, right? It’s essentially an umbrella term for any transaction conducted online.

For our purposes, we’ll narrow the definition a little more.

eCommerce: selling physical products in an online store

For a reference point, Amazon.com is the giant and prototypical example of eCommerce. Ebay and Etsy are 2 other giants in this area.

In 2015, there was OVER $335 BILLION in eCommerce sales in just the United States. And major companies like Target and Wal-Mart have started investing in beefing up their online presence.

eCommerce Stores & In the News

Source: https://www.bloomberg.com/news/articles/2016-08-08/wal-mart-agrees-to-buy-jet-com-for-3-billion-to-fight-amazon

Source: http://www.businessinsider.com/target-stores-changing-for-e-commerce-online-focus-2016-3

Needless to say, big things are happening… and you just need a small slice of it to make a significant profit.

Commerce is Evolving

Throughout history, most commerce was done face-to-face. As new technologies arose, they too became platforms for commerce.

Direct mail, telephone, radio, even infomercials and home shopping television shows had their moments in the sun.  The problem is that most of these technologies have major drawbacks.

For example, radio and television can reach a large number of people, yet they are impersonal. Being a one-way channel of communication, they also have to use another platform to actually conduct the transaction (like calling a phone number to order a product on tv).

Direct mail and telephone are two-way communication channels, yet come up with their own sets of disadvantages.  With telephone, you can’t reach a large number of people and there is no visual aspect to it. With direct mail, it can take months between advertisement and purchase. Also, the response rate for direct mail is pathetically low.

I don’t even want to spend any more time discussing these because they’re all outdated. The point is that eCommerce dominates all other means of commerce in every way. eCommerce truly is the FUTURE.

3 Differentiating Factors of eCommerce

eCommerce combines the best of both worlds. It has the dynamic qualities of face-to-face commerce with the ability to reach anyone anywhere. Now that’s a recipe for success!

The Internet is a Place of Business

With eCommerce, you have an actual place of business. Well, a virtual place. But it’s still a place. On your website, customers can see pictures, read detailed descriptions and place orders.

eCommerce Amazon Example

eCommerce is the only other form of commerce, besides face-to-face that has an actual place of business as well. It’s the virtual version of having a store. All of the other mediums (direct mail, television…etc.) are more like different ways of advertising than an actual place of business.

Additionally, the internet is a ‘place’ you can be from any physical location. Meaning you can run an eCommerce business from anywhere in the world, especially if you implement some of the strategies I detail below.

eCommerce is Dynamic

Anything on the Internet can change as fast as something done face-to-face (and even faster in certain aspects).

Need to change a product description? Easy.

Address a customer question? Got it.

Refund an order? Done.

The only way to keep up with a fast-changing world is to leverage dynamic technologies. eCommerce is a great way to do that.

eCommerce is Scalable

Another X factor that eCommerce has is scalability. When it comes to eCommerce, conducting 5,000 transactions is not much different than conducting 5 transactions.

Let’s compare it with a physical store.

You can set up an eCommerce store faster than ever before. There are just 2 steps…

  • Step #1: Choose your domain
  • Step #2: Use a simple-to-use service to create your website

Compare this with setting up a physical store, where you need to…

  • Find a space
  • Haggle over the price and specs
  • Deal with the government to get the right permitting and zoning
  • Spend thousands of dollars building out your space

Physical Store

And that’s just to get the building set up! You haven’t even stocked inventory or opened your doors.

As you can see, starting an eCommerce store is so much easier. You just need to understand and implement the right system. That’s what I’m going to show you below.

5 Steps To eCommerce Success

Now that you have a good idea of what eCommerce is and its limitless opportunity, I want to provide you with the simple formula I used for creating my eCommerce success.

This is a proven strategy that has worked for thousands of people, but please know that results may not be typical nor expected for every person.

I’ve done the work myself, interviewed the experts, and partnered with the best in the business. Through all of my accumulation of knowledge and experience, I’ve distilled the strategy for setting up and scaling an eCommerce business into 5 simple steps.

Are you ready?

Here’s My 5 Step System To eCommerce Success:

5 Step System to eCommerce Success

Step 1. Store Creation
Step 2. Inventory Arbitrage
Step 3. Targeted Visitors
Step 4. Profit Multiplier
Step 5. Rinse & Repeat

Those 5 fundamentals are all that’s needed. They’re not even very complicated. Anyone can master this process once they’re shown the way.

With each step, you’ll learn exactly what it is and how to apply each one in a cohesive manner.

After reading this, you’ll have more applicable knowledge regarding eCommerce than the vast majority of people involved in it. The tools for your success are all right here.

Once you have the information, it’s all about applying it. Don’t worry; I’ve got you covered there too.

Let’s get into it…

Step 1: Create An Online Presence

eCommerce Step 1 - Store Creation

To conduct eCommerce, guess what you need to do first? Be on the internet! While this is incredibly obvious, the question of “How?” is where many people run into issues.

There are 2 ways to create a presence online, one is more advanced and one is so simple you can have an eCommerce store set up by the end of the day.

1. Create Your Own eCommerce Website

The first way to create an online presence is to do it yourself. But before you even consider doing this, I have an important piece of advice that will save you thousands of hours and headaches: This is NOT for beginners.

If you were to build your own eCommerce website from scratch, there are a lot of factors to consider…

You’ll have to…

  • Figure out how to create a website
  • Build a way for people to place orders
  • Get a way to process credit cards
  • Find out how to ship your products
  • Etc.

Do you know how to do all of this? I know I don’t.

All of this is completely overwhelming for most beginners, which is why I recommend the second way…

2. Use An Existing eCommerce Platform

Thanks to the wonders of technology, there are many platforms that provide you with all of the tools to create and run your eCommerce business. Why waste precious time when you can have everything done for you?

Here are some of the leading platforms when it comes to eCommerce.

Shopify

Shopify eCommerce Example

https://www.shopify.com/

Strengths:

  • All in-one platform (website, hosting, order placement, credit card processing…etc.)
  • Free trial
  • Active community with contests and other bonuses

Weaknesses:

  • Monthly Cost (though earning potential can make the monthly cost an absolute steal)

KEEP READING! I’ll be sharing a special way to get an exclusive 21-day free trial plus a 10% off your monthly subscription 🙂

WooCommerce

WooCommerce eCommerce Example

https://woocommerce.com/

Strengths:

  • Easy to set up
  • Free

Weaknesses:

  • Need your own website and hosting already set up

BigCommerce

Big Commerce eCommerce Example

https://www.bigcommerce.com

Strengths:

  • All-in-one platform
  • Free trial

Weaknesses:

  • Monthly Cost

Volusion

Volusion eCommerce Example

https://www.volusion.com/

Strengths:

  • All-in-one platform
  • Free trial

Weaknesses:

  • Monthly Cost

As you can see, you have a few options.

However…

For Beginners, I Recommend Trying Shopify First

For beginners, I recommend Shopify for eCommerce

 

Shopify is by far the best eCommerce platform to allow any individuals with little to no experience building their first online eCommerce business. I’ve flown across the country to negotiate on your behalf with the decision makers at Shopify HQ to offer an exclusive 21-day free trial plus a 10% off your monthly subscription for an entire year. With Shopify, you no longer have to worry about hosting, maintenance and finding software to take care of your orders. It’s an all-in-one solution and I highly recommended it.

In order for you to be eligible to get Zero Up™ Lite training program for free, you must have an active Shopify account to install the training app to your store.

Click here to get started now!

But that’s not all!

When you click here, I’ll also give you complimentary access to my online course with a Step-By-Step 10-Part Video Training Series to Help You Build Your eCommerce Business Starting From Zero!

Once you’ve completed the first step and have a presence online, you’re ready for step #2…

Step 2: Inventory Arbitrage

eCommerce Step 2 - Inventory Arbitrage

After you’ve created an online presence, the next step is to get products to sell. A stockpile of products waiting to be sold is known as inventory.

Inventory: A stockpile of products waiting to be sold

To sell physical products online, you need inventory, right? Actually, no!

This is a HUGE misconception in the eCommerce world. You don’t need to stockpile a bunch of inventory before you can start selling.

If you rush into buying a bunch of inventory, you might have a stockpile of goods that just sits in a warehouse and never sells.

Starting your eCommerce business with a bad inventory investment immediately puts you in a hole. However, there is a way to get around risk… 

Simply sell other people’s inventory to your customers.

When you’re building an eCommerce store, remember that you’re selling products, not necessarily your own inventory. If you can structure your business model to just sell products and not inventory, then you avoid the risk of being stuck with a warehouse full of expensive inventory that won’t sell.

Inventory Arbitrage is a unique method in which you simply sell your vendor’s, manufacturer’s or reseller’s inventory.

Let’s say a product sells for $10 and your manufacturer charges $5 for it. When you receive an order, you collect the $10. Then you simply pay the $5 to your manufacturer, who ships the product directly to your customer. You make the $5 margin in between, just like that.

Fred's Shopify Example

This is the least risky way to create an eCommerce store right from the get go.

It isn’t even difficult to find products to use this strategy with. Here are just a few places where you can buy inexpensive physical products – mostly from China – to sell in your country for a significantly higher price.

ALI EXPRESS

Ali Express Example

https://www.aliexpress.com/

DHGATE

Dh Gate Example

http://www.dhgate.com/

DOBA

Doba Example

https://www.doba.com/

The Key Is Picking The Right Niche

There are profitable physical products to sell in every niche imaginable. 

That’s why the single most important factor in selecting a niche is finding something you’re passionate about.

If you’re not passionate about a niche you’re choosing to do business in, you’re basically just creating another 9-5 job for yourself.

  • Love dogs? There are thousands of products you can sell related to dogs.
  • Like cooking? Same thing.
  • How about yoga? You bet there are lots of products to sell!

Find a niche you’re passionate about and use that passion to fuel your success.

Choosing the Right Products to Sell

While just about every niche can be profitable, not every product in those niches will be.

To find a profitable product to sell, look for what people are actually buying. Don’t try to reinvent the wheel!

  • Go to Amazon.com and look for the bestsellers in the niche you’ve chosen
  • Check out watchcount.com, which reveals the top products selling on the eCommerce giant Ebay
  • Check out the Google Keyword Planner Tool, which comes with a free Google Adwords account. It will show you the most popular search terms, including physical products people are searching for

Identity what kinds of products are hot right now and start from there. If there is high demand for a specific product, that means many people are willing to buy it. It’s a lot easier to get people to buy products they want rather than products they don’t!

Again, you can find products through the resources I recommended earlier, such as Ali Express, DHgate and Doba.

Step 3: Generate Traffic

eCommerce Step 3 - Generate Traffic

After you have a web presence and products to sell, the next step is to generate traffic. In order to sell anything, you need people to be aware that you’re out there. You need eyes on your website.

You know the old phrase “Build it and they will come?”

Well that definitely does NOT apply to eCommerce.

A common misconception today is that if you put up a website, hordes of hungry customers will automatically find you. This just isn’t the case. These days, with billions of websites out there, yours is just a drop in the digital bucket.

Luckily, there are many ways to drive traffic to your website. There are literally dozens of tactics and tools to generate traffic, both free and paid. But in order to succeed, you must focus.

While many different strategies can work, there is one that I’ve found is by far the most effective for anyone getting into eCommerce.

Traffic Control

Here’s a key point: If you can control your traffic, you can control your sales and the longevity of your business.

So how do you control your traffic? The answer is advertising. But not just any advertising. You don’t want to blindly advertise and just throw your money away.

When it comes to targeted advertising, the most effective tool is Facebook. Facebook is now becoming one of the largest advertising platforms out there.

Facebook Users Traffic

The reason for this is that Facebook gives you the ability to target people that express interest in your niche. You can target Facebook ads to people who like your specific niche, which is every advertiser’s dream.

You can do this on Google Adwords as well, but Facebook is a much easier platform to start with.

Facebook ads are easy to use, easy to implement and they start at just $5. That’s why my advice is start with Facebook advertising and expand from there.

At the end of the day, mastering traffic can open up limitless possibilities for an eCommerce business. It’s what brings in customers, and those customers bring in revenue.

Even with customers, your work is not yet done…

Step 4: Multiply Your Profits

eCommerce Step 4 - Profit Multiplier

Once you have the first three steps lined up, it’s time to multiply your profits.

The secret to multiplying profits is simply increasing your average order size.

If customers come to your website and make 1 small purchase, that’s fine, but you’re leaving A LOT of money on the table. People who are successful in eCommerce capitalize on this opportunity with a simple but powerful strategy: creating a sales funnel.

How To Create A Sales Funnel

A sales funnel is essentially a sequence that entices customers to buy more. This might consist of things like giving a coupon away, creating upsells or generating more sales on the backend.

Funnel Trick 1: Host A Giveaway

One way to stand out from your competitors and bring customers to your website is to give something away or offer a steep discount.

When a customer takes advantage of a discount, they’re already making a micro-commitment. While it’s difficult to get someone to buy from you the first time, it’s EASY to get them to buy from you again once they’ve already made a purchase of any easy.

This psychological process is one way to “grease the wheels” on the buying process, and offering special deals is a great way to take advantage of it.

Funnel Trick 2: Create an Upsell Sequence

An upsell is an offer that is a higher cost add-on in addition to the initial purchase.

The classic example of an upsell is ordering a burger at McDonald’s and the clerk asks, “Do you want fries with that?”

That one simple question was an upsell that increased McDonald’s profits by millions of dollars overnight WITHOUT having to do anything else (except serve the fries with the burger).

McDonald's Upsell Example

You can do the same thing at your eCommerce store. If a customer purchases 1 item from you, there is probably another item they’d be eager to buy along with it.

It’s important to capitalize on that period of time when your customers are in a buying mood, and there’s no better time once they’ve already bought something from you..

Funnel Trick 3: Use an Email Sales Funnel

Another means of creating a sales funnel is through email. There are many ways to do this, as email is one of the most useful tools for anyone with an online business.

On the front end, a sales funnel can be initiated by collecting someone’s email address when they come to your site. Even if they don’t purchase anything during their first visit, you can continue to communicate with them and eventually turn them into a customer.

On the back end, you can email customers after they made an initial purchase. When someone purchases a product from you, it’s highly likely that they’ll buy again. Following up with customers and getting them excited about other products can multiply profits exponentially.

Email is a powerful sales tool. It gives you the opportunity for direct communication with customers and potential customers that other mediums simply can’t touch.

The real money in any business is on the back end (meaning after a customer already makes an initial commitment or purchase). It’s important to have a solid follow-up process to take full advantage of this reality.

Though people may make purchases the first time they visit your website, this pales in comparison with the amount a customer you’ve already established rapport with will buy over time.

Multiplying profits by creating a sales funnel can lead to tremendous eCommerce success.

Step 5: Rinse & Repeat

eCommerce Step 5 - Rinse & Repeat

Ok, so you’ve created a presence, found products to sell, generated traffic and multiplied your profits. What’s next? Rinse and repeat!

The first 4 steps are a tried and true process. If you’ve implemented all 4, you’ve learned the process and proven to yourself that you can do it. And, like all processes, this process is repeatable.

Here’s something else to keep in mind. By duplicating the process, profits can duplicated as well!

There are several ways to duplicate the process. Remember how I mentioned scalability before? Repeating the process is a means of scaling up.

More stores >> More products >> More traffic >> More funnels

This might sound like a lot of work, but it doesn’t have to be. Remember, you are building a BUSINESS, not creating a new job for yourself.

As you generate profits and look to scale, you can hire virtual assistants on freelance websites like Upwork.com and Guru.com to maintain your existing store while you implement the process again. That creates massive opportunities to scale and grow.

Here are a few ways to repeat the process and scale up.

Repeat and Go Premium

You can scale up by seeking out premium manufacturers that sell higher cost items who also fulfill your customer’s orders. In doing so, you will be selling premium products for higher profits.

Sell & Repeat

One option is to sell your store when it’s profitable.

If you start making, say, $500 a month on a website, there are opportunities to sell it for thousands of dollars. $500 per month is easily achievable in the world of eCommerce and most likely, if you follow the steps, you’ll be making much more than that*. So if you do a little extrapolation, LOTS of money can be made just by selling an eCommerce website.

*Results may not be typical nor expected for every person.

Once you sell it, guess what? You can create another one and sell that too, then do it again and again. It will only get easier the more you do it.

Take Action

While I’ve provided you with all of the information necessary to start your very own eCommerce business, there is 1 missing ingredient: Action.

As Johann Wolfgang von Goethe famously said, “Knowing is not enough; we must apply. Willing is not enough; we must do.”

It’s all laid out, step-by-step. All you have to do is implement it and you will be able to create your own eCommerce business.

  1. Create a presence. Create a website for your eCommerce business. As we discussed, there are platforms that make it incredibly easy to do so.
  2. Get products to sell. Choose a niche you’re passionate about, find out what’s selling and sell the same products or something similar.
  3. Generate traffic. Get people to actually come to your website. And not just anyone, bring in the right people who will actually buy from you.
  4. Multiply your profits. Create sales funnels and use the power of the upsell to greatly increase profits.
  5. Then, just rinse & repeat.

5 Step System to eCommerce Success

The opportunity is massive here.

eCommerce is the FUTURE

There’s a reason why all of the retail giants are scrambling to leverage it.

You even have a massive advantage over the big players. You can build your business, change your business and adapt to new opportunities instantaneously (the retail giants are simply too big to do this). That’s an invaluable advantage in our rapidly changing world.

So really, what are you waiting for?

Success in eCommerce is only limited by excuses.

And I want to help eliminate that as much as I can!

So that’s why I’m offering #LurnNation complimentary access to…

Fred Lam 10 Day eCommerce Training Video Course Free

You have everything you need. Now go out there and make it happen!


About the Author:

Fred Lam, CEO & Founder, iPro Academy
podcast-cs
Fred Lam started his working life over 12 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada. Today, Fred is the CEO of several multimillion-dollar businesses, including iPro Academy. Fred has coached thousands of students around the world and continues sharing his knowledge in his book Starting From Zero.

7 Steps To Turn Your Passion Into Profits By Starting Your Own Digital Publishing Business

Want to start an online business with low start-up costs, no physical products, and the ability to turn your passion into profits? Of course! Who wouldn’t, right? In this article, I’m sharing what you need to know to get a Digital Publishing off the ground!

This proven business model that has helped me consistently generate over $10 million/year* and build the life of my dreams…

And the best part is it’s centered completely around my passions, which has allowed me to…

  • Become a Bestselling Author
  • Speak at Events and on TV (I recently spoke at TEDx, fulfilling a long-time goal)
  • Meet My Mentors, like Robert Kiyosaki & Les Brown (both of whom I’m now working closely with), Richard Branson and Tony Robbins, to name a few…

Anik's Dream Life Collage

Also, digital publishing has given me the ability to travel the world, spend time with my family and create products I truly believe in for an incredible community of digital entrepreneurs #LurnNation!

And so much more…

*Results may not be typical nor expected for every person.

What is Digital Publishing?

Digital Publishing is when you package information and sell it to customers who want to solve problems in their lives.

The Internet has made creating and distributing information products easier than ever.

To start a traditional publishing business, you had to spend tons of money upfront. You had to invest in infrastructure and warehouse your products. You only actually made money after you sold thousands of them.

Well, the Internet has changed that.

Today, you can create high quality written, audio, and video content for pennies. All you need is a computer and free or inexpensive software, and you’re off to the races.

Marketing is also much easier…

You don’t need to spend a bunch of money on ads in magazines and newspapers. Instead, you can spend a small amount of money on highly-targeted ads on Facebook and Google. If you don’t want to spend any money at all you can build an audience using social media, blogs, and forums.

All In All, Digital Publishing Businesses Are…

  • Inexpensive to get off the ground
  • Easy to scale
  • Growing at a massive rate

(Click infographic for Digital Publishing On The Rise Infographic PDF version)

Digital Publishing On The Rise Infographic

Want to share this image on your site? Just copy and paste the embed code below:

As you can see in the infographic above, digital publishing is a TREMENDOUS opportunity. I know this first-hand.

Like I mentioned earlier, digital publishing brings in over $10 million/year in revenue to Lurn. And while results may not be typical nor expected for every person, I’m sure you can see why I think it’s a fantastic business to get into.

Best of all…

  • You don’t have to be a great writer.
  • You don’t have to be the smartest person in the world.
  • You don’t even need to know much about the Internet.

The most important thing you need to succeed is DESIRE.

When I started, that’s all I had. I didn’t even have 10% of the training available to me that you do today. But I did have desire, and I kept going and going until I figured it out.

If you’re reading this article, I think you have that too 🙂

In this article, you will learn EXACTLY what you need to become a digital publisher. As you’ll soon see, digital publishing is simple and you can get your business off the ground quickly with few resources.

You don’t need a ton of money to get started, which makes it IDEAL if you want to start making money on the side before going all in.

Read this article. Learn the business model. Then, most important of all, go out and DO IT.

7 Steps To Digital Publishing Success

7 Steps To Digital Publishing Success

Some people get so excited when they hear this that they jump right into making a product. Please don’t do that.

While starting a digital publishing business is pretty simple, you do need the right strategy. Once you have the right strategy, you just need to execute. 

Here’s what you don’t need…

  • You don’t need to be an amazing writer
  • You don’t need to be great with computers
  • You don’t even need to be an expert in the niche you choose

That’s right, you can still start a great digital publishing business even if you aren’t an expert!

How? By leveraging the expertise of others.

We’ll talk more about that in a minute…

First, let’s go over the 7 steps to create a successful digital publishing business.

Step 1: Pick The Right Niche
Step 2: Create A Product Your Customers Want
Step 3: Profit Multiplier
Step 4: Delivery
Step 5: Messaging
Step 6: Ignition
Step 7: Grow

That’s it!

If you follow these steps, you have a good shot at success.

The key is execution! You can learn all the strategy you want, but if you don’t follow through, you won’t be successful.

So read the 7 steps below, then be sure to execute what you learn.

Step 1: Pick The Right Niche

Step 1: Pick The Right Niche

This is an important step because it sets the stage for your whole business.

Niche: The audience you’re targeting and
the needs you’re helping them address.

Picking the right niche is key to success for digital publishers. If you pick the wrong niche, you’re doomed no matter how great your products and marketing are.

You can successfully create a digital publishing business in multiple niches.

Just take a look at Amazon Kindle’s Best Sellers list and you will find successful eBooks in just about every category imaginable, from business to relationships to health and wellness.

Amazon Kindle Bestseller List

That said, there are some niches – segments of the market – in which your digital products are more likely to be successful. If you start your digital publishing business in one of these niches, you have a greater chance of success than with others.

In general, there are just 5 questions you should ask yourself to determine if a niche is a good one or not…

  1. Is it digital friendly?
  2. Are there other digital publishers in this niche?
  3. How big is the audience?
  4. Are people searching online for information in this niche?
  5. Could you create and sell multiple products to this audience?

There are MANY niches that meet those 5 criteria.

Here are 5 examples of niches that check off those 5 criteria and have been proven to work in the digital publishing world…

5 Popluar Niche Suggestions

Niche Suggestion 1: Weight Loss

Weight loss is the quintessential digital publishing niche.

Many people are always on the lookout for new weight loss tips, and are ESPECIALLY on the lookout for anything that can help them lose weight while making as few changes as possible.

Niche Suggestion 2: Bodybuilding

Not everybody wants to lose weight. Many people want to GAIN WEIGHT (generally in muscle-form!).

When people are into bodybuilding, they’re INTO bodybuilding. They’re hungry for information (pun intended) and any “build muscle quick” system they can find.

Niche Suggestion 3: Get Your Ex Back & Dating Advice

If you’ve ever been dumped before, you know how emotional it can be. If it’s somebody you still want to be with, you may even be DESPERATE to figure out how to get that person back.

That’s why “get your ex back” is a great digital publishing niche.

It’s just one of the many “sub-niches” that work in the dating advice mega-niche.

Niche Suggestion 4: Investing & Personal Finance

There’s a massive demand for financial information of all kinds. But for digital publishing, you want to focus on a topic that impacts your reader’s finances in a personal way.

So if you’re interested in investments, trading, and all aspects of personal finance, this is a great niche.

Niche Suggestion 5: Electronics & Gadgets

There’s a reason why technology websites like Wired and CNET are some of the most popular on the Internet.

Many people LOVE anything technology related. A large percentage of people not only buy electronics and gadgets; they’re looking for INFORMATION about how to use what they’ve bought effectively.

Therefore, training and software products for devices – smartphones, tablets, computers – as well as games, productivity apps and other tools, can all work well for digital publishing.

These are just 5 examples of strong niches with powerful emotions attached to them. This is just the tip of the iceberg for niches you can start a successful digital publishing business in. Hopefully this short list gets your creative juices flowing!

Remember, you want to look at the checklist when you’re evaluating a niche…

5 Question Niche Checklist

Step 2: Create An Information Product

Step 2: Create An Information Product

To have a digital publishing business, you need an information product. As you’ll see, they aren’t that tough to create.

However, you need to be smart about what kind of product you create.

Here’s a mistake many marketers make: after picking their niche, many people want to jump straight into creating their product. This is a big mistake, because you’ll end up creating a product you like rather than a product your customers actually want.

Guess what happens when you create a product your customers don’t want? They don’t buy, and you don’t make any money.

And that’s not what anyone wants!

I can’t tell you how many ideas I’ve had that I thought would be great… but when I did my research, I discovered that the customers I wanted to target had no interest in it.

Sometimes I did them anyway, and guess what… they all flopped.

Repeat after me: YOU MUST DO YOUR RESEARCH.

It’s important to invest some time to discover what your customers truly want so you can create a product that directly addresses their needs.

Before you even think about creating your first product, you should have answers to these questions…

  1. What are your customers’ biggest challenges?
  2. What circumstances cause your customers to seek out information in your niche?
  3. What changes would your customers like to see in their lives?

The answers to these 3 questions shape EVERYTHING, from product creation to your marketing.

With that in mind, here are some specific ways to discover answers to those questions and uncover what your customers truly want.

Information Product Research Tips

Research Tip 1: Model Off Successful Products

Research shouldn’t be that hard…

There are many digital products in your niche right now that are successful. Someone has invested time and money in developing those products, discovering what your potential customers want, and creating sales materials to sell them.

You should find these products and learn as much as you can from them.

As you look at their sales material, ask yourself…

  1. What challenges are they addressing?
  2. What benefits are they promising to deliver?
  3. What is the price?
  4. Are there upsells?

Before you create your product, you should know the answers to these questions. Looking at what other successful people in your niche have done is the best place to start this search.

While you should never copy what someone else does, the best marketers are great at modeling what works and putting their own spin on it.

Research Tip 2: Check Out Forums

Forums are communities where people from all around the world come together to discuss a topic. There are forums in all the niches I discussed above, along with just about every niche imaginable.

On these forums you will discover what your customers talk about to each other. You’ll see:

  • What problems come up
  • What questions they ask, and
  • What solutions they seek

That is EXACTLY what you need to know before creating your product!

You can find forums by doing a simple Google search. Type in ‘“your niche” + forum’” and you’ll get all kinds of options.

Bodybuilding Forum Example

You can also go to Reddit, which is basically a mega-forum with “sub-reddits” on every topic imaginable.

With all these resources, you should have no problem discovering the challenges your customers are facing.

Research Tip 3: You Could Always Ask

The most direct way to find out what your customers want is to ask them.

I know, what a shocking idea!

Seriously though, I have had some of my biggest “a ha” moments from surveys I’ve sent out to my customers.

Lurn Survey Example

If you have an email list or a social media following, you can send them an email asking “tell me what your biggest challenges are.” If you need to offer a bribe, so be it. Most of the time, you won’t even have to though.

You’ll be shocked at how many of your customers will LOVE the opportunity to tell you about the kind of content they’re looking for.

Just ask, listen, and be prepared to act on what you discover.

The #1 skill to marketing success is empathy, and that begins with taking the time to learn as much about your customers as possible.

Now It’s Time To Create Your Product

The core of digital publishing businesses are information products. They are courses designed to give your customers the information they need to solve their biggest challenges.

The core of digital publishing businesses are information products. These are basically packages of information.

If you are able to produce and market a solid set of information products, you can be a digital publisher. However, if you’re NOT able to produce information products in the first place, then success as a digital publisher becomes almost impossible.

The good news is that with modern technology, it’s easy to produce high-quality information products. In many cases, you can produce a full-fledged product in just a couple of days.

There are 3 types of digital products we’ll discuss here: Written, Audio, and Video.

3 Digital Product Types

You can be successful with any of them, so go with whichever one you can create a quality product with FAST!

Option 1: Written

The most common type of information products is in written form, including:

  • eBooks
  • Reports
  • Newsletters
  • Worksheets
  • Blogs
  • And more

It’s easy to create written content on word processing platforms like Microsoft Word, Apple iPages, Scrivner, Google Docs, and Open Office (which is FREE!).

If you don’t like to write, no problem!

You can use an inexpensive transcription service like Rev.com or the dictation software built into your operating system to SPEAK your content.

This is the easiest type of content to create, but it is still highly valuable. eBook sales continue to climb each year, and there is no sign they are slowing down any time soon.

Be sure to check out this post where I show you How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days.

Option 2: Audio

Another type of information product is in audio form. These include:

  • Podcasts
  • Audio Lessons
  • Special Music
  • Guided Meditations
  • And more

I know what you’re thinking: “That sounds great, but how do I create audio that doesn’t sound awful?

It’s a fair question. Not too long ago, it cost A LOT of money to produce decent quality audio. Those days are long gone.

Today, with a few simple tools, you can create high-quality audio that sounds as good as or even better than what would have cost thousands of dollars to create in the not too distant past.

So what do you need to create good audio content?

You Simply Need 2 Things To Create Great Audio Content

A good microphone and software.

If you go on Amazon and type in “podcast microphone,” you’ll find many excellent USB microphones for under $200! Some are even under $100 and give you pretty good quality.

In terms of software, your best bet is the FREE software Audacity. This free piece of sound editing software fulfills most of your sound editing needs. It’s easy to use and gives you terrific results.

Audacity is just 1 example of audio software that is free or inexpensive.

While in the past you needed to rent out studio space to create audio with acceptable quality, with these programs, you can create excellent audio content for pennies, or even nothing at all!

Option 3: Video

Video content is easy to create. It also has the highest perceived value.

What many people don’t realize is that it is possible to create fantastic video content for very little money. All you need is a computer and a microphone you can buy for under $200. In some cases, the internal microphone on your computer is good enough.

I can already hear you…

Wait, what do you mean all you need to create fantastic video content is a computer and a microphone? What about a video camera?

It’s simple. Some of the best video content that makes up the core of the most successful digital products out there are called kinetic videos. These are videos with information on the screen and a narrator presenting that information.

At its core, it’s a recorded PowerPoint presentation.

All you need to do to create a fantastic kinetic video is to create a PowerPoint presentation and use an inexpensive screen capture program like ScreenFlow or Camtasia to record yourself giving the presentation.

That’s it!

You now have video content you can feature in your digital product.

It really is that simple, especially because those 2 programs are easy to use. They take care of most of the technical stuff for you.

For example, they have automatic audio filters that will take out the background noise from your audio recording to make it sound more professional. It’s not perfect, but it’s better than what most people could have done with expensive stuff 15 years ago.

While kinetic videos are all you need to create great video content, you can take it a step further and actually record yourself presenting information. You could go out and buy a video camera… or you can just use your smartphone.

The point is that creating excellent video content is NOT difficult.

Like audio and written content, you have no excuses. If you have valuable information to share, you can create a fantastic product.

If you’ve done your research…

  • You should know exactly what kind of product to create.
  • You know what your customer’s biggest challenges are.
  • You know what changes they want in their lives.

Just give them the information they need to do that.

If you aren’t an expert yourself, no problem…

TIP: You can even interview experts in your niche and turn those interviews into a product. That’s right, you don’t need to be an expert in your niche – you just need to find an expert, interview them, and package those interviews into a product!

Now, It’s Time To Assemble Your Offer

A great product isn’t enough.

People don’t buy products – they buy offers.

Offer: Your product + bonuses

Every successful digital publisher is a master at creating offers. That means taking your main product and adding bonuses to make it a compelling, impossible to refuse package that delivers tremendous results to your customers.

For example, my best-selling product is Inbox Blueprint. At its core is comprehensive email marketing training. The training is great, but it’s the bonuses around it that really sell it.

In addition to the training, we include a piece of software called LaunchPad, which allows you to build your opt-in page, free report and first 10 emails in less than an hour. We also include a daily Q&A, extra training and 24 hour customer support as bonuses.

Here’s a quick, 2-minute LaunchPad Demo to show you what it can do if you’re interested 🙂

Many customers buy Inbox Blueprint for the bonuses as much as they do for the training itself!

You need to create your own set of bonuses to include with your main product. I like to include at least 3 bonuses with every offer, since that will allow you to charge a higher price for your product.

Now that you have your product, let’s position yourself to make some money.

Step 3: Multiply Your Profits

Step 3: Multiply Your Profits

Funnels are what separate amateur marketers from effective ones. They’re what will make your product profitable or a flop.

So what are these all important funnels?

Funnels: A sequence of offers you present to your customers.

Let me show you an example…

Most digital publishers create a product, put up a sales page to promote it, and drive traffic to that page. It looks something like this…

No Funnel

When traffic lands on your page, they either buy or they leave. If they buy, you make some money and never see them again. If they leave, you also never see them again.

You’re also unlikely to make many sales because those visitors have no idea who you are and during your first interaction with them, you asked them for money.

Now let’s add 2 simple steps to the buying process and see if this dynamic changes.

First, we’ll add an opt-in page.

Opt-In Page: Simple one page website where you deliver a free gift in exchange for the visitor’s email address.

You’ve come across these pages before. Here’s an example…

Opt-In Website Example

Those pages are easy to create. The ONLY goal of this page is to get people to commit to getting your free report so we want to make the page super simple.

Second, we’ll add a profit multipler.

Profit Multiplier: An additional offer that follows a sale.

Now your basic funnel looks like this…

Profit Multiplier

As you can see, instead of sending someone directly to your sales page, you are instead sending them to your opt-in page.

Even if they don’t know who you are, there’s a decent chance they’ll give you their email address in exchange for the free gift you’re offering them.

In fact, most of my opt-in pages have over a 50% conversion rate.

After they opt-in, they’re taken to your sales page. They have the opportunity to buy your product. If they buy, you make money and they go to your upsell offer, where you can make even more money from that purchase.

If they DON’T buy your main product, that’s not a problem because you still got their email address on the opt-in page. That means you are able to still communicate with them.

Here’s something you might find interesting…

The MAJORITY of my sales actually come from sending follow up emails to people who do not initially buy products when they land on my sales page.

This is one of the simplest ways to boost the revenue from a digital publishing business.

This is a simple but powerful example of a sales funnel. You are taking your customers through a process where they have multiple opportunities to engage with you, either through purchasing an offer or giving you their contact information.

By designing sales funnels, you increase your chances to maximize profits and build an audience of devoted fans. This is when digital publishing businesses really take off.

Step #4: Getting Your Digital Product Into The Hands & Minds Of The Market

Step 4 Delivery

After you sell your product, you need a way to get it into the hands of your customers.

In the past you had to learn how to code and build a website to deliver your product. Now it is EASY.

  • You don’t have to code
  • You don’t need to build a website
  • You don’t even need to personally track your sales!

There are amazing tools available that will deliver your products to your customers AUTOMATICALLY. These tools even deny access if a customer asks for a refund or if there are payment issues.

Some of these automated solutions include…

  • Clickfunnels
  • Wishlist
  • Kajabi
  • ValueAddon

Setting them up is as easy as clicking a few buttons. If I had these tools available to me 14 years ago, I would have saved countless hours and could have gotten to the making money part much faster!

Step 5: Messaging To Convert

Step 5: Messaging To Convert

Once you create your product and set up a funnel, you need to sell it.

I can’t tell you how many times I’ve seen someone spend months creating an AMAZING product, only to see it make no sales because that person refused to invest any time into creating great sales material.

You don’t have to be a master at sales and marketing to sell your information product. If you followed the directions in step 2 to discover what your customers truly want, the sales copy should write itself.

However… you DO need to spend time to make your sales message as powerful as possible.

There Are 3 Ways To Sell Your Product…

Sales Option 1: Written Sales Letter

Written sales letters are the simplest way to sell your product. They look something like this…

Written Sales Letter Site Example

Your sales letters should educate the reader about why they should invest in your product. You tell them what they need to solve their challenges, but not how to do it (that’s what your product does!).

It All Starts With A Compelling Headline

Your headline will make or break your sales letter because if it does not hook their attention, they will not read anything below it.

You sales letter should be broken up into sections with subheadlines that speak directly to your customers biggest challenges and frustrations.

You should also tell stories to connect with the reader on an emotional level.

When you do talk about your product, focus on the benefits it will provide and not just its features.

Example Feature: Air conditioning
Example Benefit: The temperature will be comfortable on a hot summer day

Some written sales letters are less than a page long, while others can be over 20 pages. It depends on what you’re selling.

In general, the higher the price, the longer your sales letters should be.

The reason is simple: the more money you’re asking, the more value you need to provide first.

Written sales letters work for all kinds of offers, but they are most effective when you are selling an offer under $37.

Sales Option 2: Video Sales Letter

Video sales letters are just like written sales letters except they are in, you guessed it, video form.

Video Sales Letter Example

Usually these are power point presentations that you record using a screen capture software like Screenflow, Camtasia or Screencast-o-Matic.

The best video sales letters look BORING. Black text, white background. They will convert just as well as many fancier-looking ones. It’s almost like they create a hypnotic effect on the viewer.

While they might look boring, the copy is anything but. The same rules of written sales letters apply to video sales letters.

  • You need to HOOK the viewers attention right from the beginning.
  • You need to tell stories to connect with them.
  • You need to speak to their challenges and problems.
  • You need to tell them what they need to do to resolve their challenges, and you need to sell the benefits of your product.

Video sales letters work best for mid-ticket offers. The exact numbers will be different from niche to niche, but generally we’re talking about offers that cost between $37-$97.

To create either a written or video sales letter, you do NOT need to know how to make websites!

You could outsource its creation on a website like Upwork.com

You could also use one of these easy-to-use services…

  • Click Funnels
  • Instabuilder
  • OptimizePress
  • WPProfit Builder

Sales Option 3: Webinars

I’m a big fan of webinars. I use them to sell most of my products nowadays.

Here’s an example of a page I use to promote one of my 3-part webinars…

Webinar Page Example

That’s because I sell high-ticket offers, which generally cost more than $197.

Sales webinars are live events where you teach your customers on a particular topic. For example, if you are promoting a product about weight lifting, you might host a webinar on 5 amazing exercises to develop your biceps.

During that webinar, you will deliver amazing content to the attendees and at the end promote your product.

By delivering so much value to the attendees, you will…

  • Establish credibility
  • Establish trust
  • Establish reciprocity

That makes them likely to want to invest in a product you’re offering. Even if they don’t buy, that’s ok – they got a lot of value and are still more likely to buy from you in the future.

That’s the beauty of webinars – you aren’t really selling!

There are great tools and services out there to run your webinars, including…

  • Click Funnels
  • GoToWebinar
  • Webinar Jam

With their help, you can set up your webinars quickly and easily, and start making sales.

Webinars work so well for us, that I recently launched a weekly webinar series called Success Weekly!

Success Weekly #LurnNation

It’s open to everyone and airs LIVE every Wednesday at 9pm EST (New York Time). Just save your seat here now & mark your calendar!

Step 6: Start Making Sales!

Step 6: Ignition

Once you’ve created a quality product and set up your funnels, you are well on your way to building your digital publishing business.

However, “if you build it, they will come” doesn’t quite work. You need to put in some work to generate “traffic” – people who will be checking your stuff out.

There are 2 types of traffic, and both are exactly what they sound like…

Paid Traffic: Traffic that you pay money for.
Free Traffic: Traffic that you don’t pay money for.

That doesn’t mean that free traffic doesn’t have a cost.

With free traffic, you have to invest time instead of money. It usually takes longer to see results, and you will have to put in many hours to make it work.

With paid traffic, you pay someone money and traffic comes into your funnel.

Which should you use? I recommend BOTH!

Let’s talk about some great sources for each…

Best Sources Of Free Traffic

BLOGS

Blogs are the center of most free traffic systems. They’re easy to create websites that people come to get content on a particular topic.

If you create your own blog, consistently post new content (VERY IMPORTANT), and spread the word on the other free traffic sources below, you will start attracting traffic from search engine traffic and social media shares.

Here’s an example of a poplar blog site, Pro Blogger:

Pro Blogger - Blog Example

Source: http://www.problogger.net/blog/

Likewise, commenting on other people’s blogs can help bring people to your content. If you are able to provide useful feedback on a popular post that generates thousands of hits, then you will have lots of eyeballs on you and the site you link to on your profile.

FORUMS

Remember forums? This is where people go to discuss certain topics. They’re not just great for niche research – they’re also great for traffic.

Warrior Forum is a popular place for digital marketers to hang out and share ideas…

Warrior Forum - Forum Example

Source: http://www.warriorforum.com/

If you position yourself as an expert on forums in your niche, then you can draw people into your funnels. Best of all, you don’t have to spend any money!

That’s why forums are a fantastic source of traffic.

SOCIAL MEDIA

Social Media Example

Source: Editorial credit: Gil C / Shutterstock, Inc.

Another great tool for driving traffic to your products is social media. Social media platforms like Facebook, Twitter, and Instagram are places where people come together to make connections and share content.

If you create shareable content and create compelling profiles on these sites, then social media can be a great tool to build your audience.

YOUTUBE

YouTube is another terrific source of free traffic. YouTube is one of the most popular websites online. It is also the second largest search engine in the world.

Here’s my YouTube page! People searching for how to build an online empire, how to build a digital publishing business, or simply some motivational videos may come across my information 🙂

YouTube Example

Source: https://www.youtube.com/user/aniksingalcom

That means if you are able to create and promote videos on it, you can carve out a tiny piece of that traffic pie – which can be HUGE!

AMAZON KINDLE

Writing and publishing a free eBook on Amazon Kindle can also generate free traffic to your website.

Millions of people browse the Kindle marketplace for eBooks.

Here I just typed in “Personal Development eBooks” and I got 47,916 results.

Amazon Kindle Example

Source: https://www.amazon.com/Kindle-eBooks/

If you offer an inexpensive eBook with fantastic content, then promoting your products in the eBook is a great way to drive free traffic to your website!

JOINT VENTURES

If you have an email list or subscribers on your blog, you can leverage that audience by swapping emails or blog posts with another person with a large following. Basically you’re saying to them “I’ll promote your stuff if you promote mine.”

Joint Venture Example

Source: Shutterstock

Most people will take that deal, making this an effective way to bring people into your funnel.

PRODUCT REVIEWS

Another way to generate free buzz AND traffic to your product is to get a respected person or website in your niche to review your product.

One positive review to a large enough audience can open up a flood of traffic to your product.

A popular site for electronics reviews is CNet.com. Getting a rave review here, could help the latest gadget big time in sales!

CNet - Product Review Example

Source: https://www.cnet.com/reviews/

AFFILIATES

The next level of this is to pay them a commission for every sale they generate for you, which is known as affiliate marketing. There are marketplaces like Clickbank that make it easy to set up these affiliate programs.

Cickbank - Affiliates Example

Source: https://accounts.clickbank.com/marketplace.htm

As you can see, if you are on a shoestring budget, there are all kinds of ways to generate traffic. You just need to be willing to invest your time and be persistent.

While these free traffic sources are great, I do recommend mixing it with paid traffic as well. If you ARE willing to invest some money into traffic, here my 2 favorite sources.

Paid Traffic Source 1: Email Media

There are email marketers out there with hundreds of thousands of people on their lists that would be happy to send an email to their subscribers on your behalf… for a fee, of course!

The best kinds of email media are solo ads.

Solo ads are dedicated emails that email marketers send to their subscribers to promote your website. Solo ads are awesome because you’re able to put your message in front of people who are eager to get the kind of information you’re offering.

Best of all, you only pay for each click you get, which would be like only paying for a TV commercial when someone who watched that commercial walks into your store.

A fantastic website to buy solo ads (which also happens to be one I’m a partner of, yes a shameless plug!) is www.clickonomy.com – a solo ad marketplace with hundreds of vendors selling solo ads in every niche imaginable.

Clickonomy - Solo Ads Example

For many digital publishers, the easiest and fastest way to get traffic is to buy some solo ads and send them into your funnel – ideally to an opt-in page.

You’ll get actual data on whether or not your funnel works and whether you should keep investing in it.

Paid Traffic Source 2: Facebook Advertising

One of the most popular sources of paid traffic is Facebook advertising. If done right, it’s terrific.

Facebook is a massive website with over a billion active users. That’s an insane amount of people!

I have my ear to the ground in Internet marketing circles, and most of the action is happening on Facebook now. That’s because Facebook has a huge audience along with remarkable targeting capabilities.

Once you master Facebook, you can put your ad in front of the right people at an almost scary level.

Facebook’s targeting is so good that you can target your ads by traits like age, gender, relationship status, and even interests.

Facebook Ad Targeting Example

Best of all, you can get a campaign going at a low cost and scale it up when you find something that works.

HOWEVER, before diving into Facebook you need to get the right training.

Facebook is picky about what kind of websites you can promote, so staying compliant is super important. At the very least, study Facebook’s ad policies before running your first ad, so your account doesn’t get banned.

Step 7: Grow Your Business

Step 7: Grow

At this point, the possibilities are endless. You can turn your digital publishing business into whatever you want it to be.

Remember, this is about YOU and YOUR PASSIONS.

  • Do you want to go deeper with your customers? Create additional training and sell it to them.
  • Do you want to spend more time with your family, quit your job and/or travel the world? Keep refining your funnel to make it more profitable and drive more traffic.
  • Do you want to start working with people one-on-one? Add coaching and consulting services to your funnel.
  • Do you want to make more money without creating more products? Find other amazing products in your niche and start promoting them as an affiliate.

You can even find other experts in your niche and publish them! There are so many important messages out there that no one ever hears because they don’t know anything about marketing. Once you master digital publishing, you can help them get their message out.

I Do All Of This And More, All Thanks To Digital Publishing…

The beauty of digital publishing is that it is a business that is simple to start and has MASSIVE scalability.

It all starts with making that first commitment to learn the strategy and EXECUTE. Both are essential if you’re going to be successful.

Let me ask you… are you willing to commit? Are you willing to take action to start your dreams digital publishing business?

Want To Learn More About Digital Publishing?

Now that I’ve shared how digital publishing is a wonderful opportunity and the 7 steps to digital publishing success, it’s time to get started on building your own products…

The best place is start is with my LurnInsider program!

As an Insider…

  • You’ll get access to ONGOING, cutting-edge training on what’s working NOW in the digital publishing world.
  • You’ll be taken through my Digital Publishing Bootcamp where I’ll expand on the 7 steps you’ve learned in this article.
  • You’ll also get a FREE Toolkit with the resources you need to get started.

Join LurnInsider Today!

If you’d like to get Insider Access & a Free Toolkit, with all the tools, resources and training you need to launch and grow a success Digital Publishing Business click here: https://www.lurninsider.com/freetoolkit/

How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days

How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days

“Whoa… Write a whole eBook in 10 days? … Impossible!”

Yes, it may sound difficult. It may seem like that would take weeks. Months even.

But believe me, it doesn’t have to! It’s really MUCH easier than most people think.

I’m going to go a step even further…

Did you know that you don’t even have to be a professional writer to write an eBook in 10 days? Seriously – just 10 days.

Today I’m going to share how anyone can have their very own eBook written in less than 2 weeks (I’m even going to share a handy infographic to reference)!

Why would writing eBooks be useful?

Writing eBooks is a valuable skill! If you can write eBooks, you can create and grow a digital publishing business.

Digital Publishing Defined

Digital Publishing: A business built around selling information
(eBooks, video and audio courses, membership sites, etc.)

I personally believe that Digital Publishing is one of the best online business models. I’ve built my business around it and I’ve made millions in online sales from it.

It All Begins With Your Mindset

If I said to you, “Hey, write a 50-page eBook in 10 days,”

I think that would intimidate a lot of people, even some professional writers.

But what if I said: “I want you to write a 500-word article today on 1 subject.”

I want you to write a 500-word article today on 1 subject.

Do you think you could do that?

I think you probably could. In fact, I think you could likely write 4 or 5 of them today, no problem. If you can do that, then you can write an eBook in 10 days, and I’m going to show you how right now.

The key to this, as with everything else related to business, and actually anything in life really, is to really break it down.

How To Write An eBook in 10 Days Step-By-Step

Productive people are masters of chunking things down into actionable tasks. That’s what they do. They are fantastic at it. With this eBook, all we’re really doing is sharing how to chunk this process down.

Really… that’s the secret to writing any eBook!

There are 3 simple steps to do this:

Step 1: Write a list of 12 topics you would like your eBook to cover.

Step 2: List out 4 subtopics under each.

Step 3: Each day, choose 5 subtopics, and write one page for each.

That’s it!

Infographic: How Anyone (Even Non-Writers) Can Create An eBook In Just 10 Days

Now to tie it all together, I’ll break it down even further!

  • The 12 topics are each going to be a chapter, so the eBook will have 12 chapters.
  • The 4 sub-topics are what each chapter will address. When you do the math… that’s 4 x 12 = 48.
  • Then just add 1 page for the intro and 1 page for the conclusion, and there it is – a 50-page eBook!
  • Each day, go through your list of sub-topics, pick out 5 that you feel like writing about, and write 1 page for each of them.

Do that, and you can have a 50 page eBook done in just 10 days. That’s really all there is to it!

Now, if you want to write a 100-page eBook…

Just double everything! Write down a list of 24 or 25 topics and have 4 sub-topics for each.

If you want to write a 20-page eBook…

Like a free report or something along those lines, then just write down a list of 5 topics and 4 sub-topics for each.

Just play around with the numbers to create the length eBook you want, and what your prospects and customers would want to read! Soon, they’ll be lining up to get their hands on a copy!

Don’t like to write?

No problem, just use a transcription service like rev.com.

I use it all the time. I simply dictate what I want to say in my eBook. Then I get it produced in a fraction of the time (and for a low price). I make any edits I want and I’m good to go!

Now that I’ve shared how to quickly write eBooks, the next step to learn is how to start a digital publishing business.

Tomorrow, Wednesday, January 11, I’ll be hosting a FREE Webinar on Digital Publishing.

It’s part of our #LurnNation SUCCESS Weekly series. Each Wednesday at 9pm EST I’ll be diving into a topic that will help online entrepreneurs. Make sure you save your seat and mark your calendars now!

But that’s not enough, you need to be there LIVE!!

During this week’s Success Live, I’ll teach you EXACTLY:

  • What it takes to start a digital publishing business
  • How I’ve used digital publishing to generate over $10 million/year in sales for my company, and
  • How you can get into digital publishing on your own.

Again, the webinar is free. Click here to sign up right now.

Thanks for reading! Get started on your eBook TODAY and I hope to see you join me and #LurnNation every Wednesday for Success Weekly!

My 3 Day Holiday GIVEAWAY + Biggest Announcement Ever in #LurnNation!

Hey #LurnNation!

As 2016 is coming to a close, most people will look back at the year with happiness or regret.

But here’s what is important…

2017!

It doesn’t matter how good or bad 2016 was, 2017 is just a week away so it’s time to get pumped up and ready for it!

It’s time to really think about what you want from your life in this coming year, and more importantly, how you’re going to go about GRABBING it!

Watch the video below where I reveal the biggest announcement of my life about something HUGE that’s happening here at Lurn Inc in 2017…

PLUS, answer the question I ask in the video to have a chance at winning an amazing prize in my special 3 Days of Christmas giveaways this weekend!

Reply in the comments below with your answer and share this blog post and you could win one of 3 AMAZING prizes that I’m giving away for Christmas!

UPDATE: This contest has ended and comments have been removed. If you have a question, comment or feedback, please reach out to support@lurn.com.

Here’s to an awesome 2016 and an EVEN BETTER 2017!

The #1 Marketing Advice I Have Ever Received…

Hey #LurnNation!

In my 14 years of marketing – there’s been ONE piece of advice that’s made all the difference! It’s the ONE thing that ALL of my $100M+ in Online Sales are from…

… and I believe it’s the one thing every single marketer should learn!

Watch The Video Below to Learn
The #1 Marketing Advice I Ever Got
… and Find Out How to Win a Call with Me!

Click Here To Learn More About
This Copywriting Software?

It all started at school 16 years ago.

One of my teachers came up to me and told me that I WOULD fail at this one thing. Being the naïve teenager I was, I believed her.

I had a drive to be successful, so I tried and tried again…

… but I couldn’t shake the image of my teacher in the back of my head. Maybe she was right?

That’s when the universe threw me a life-saver and I jumped on a call with a very successful marketer named Justin. On the call, he told me a secret that would change the way I ran my business.

Look – this is the #1 thing I’ve EVER learned and it’s the reason I’ve generated $100M+ of my online sales… so go up and watch the video NOW!

PLUS, to make what I’m sharing with you even sweeter – I want to give you the opportunity to WIN a 30 minute call with me! We’ll discuss your life and your business and I’ll give you the keys to your future on the call…

… All you have to do to be entered in with a chance to win is go watch the video and answer the question I ask inside! That’s it!

UPDATE: This contest has ended and comments have been removed. If you have a question, comment or feedback, please reach out to support@lurn.com.

eCommerce – Why I Finally Launched My Own eCommerce Store

Alright #LurnNation, in 2016 – I’m sure you’ve noticed the big HOOPLA about eCommerce. It seems like every Internet marketer is talking about it non-stop.

Well, I finally caved.

I launched my own store just a few days ago. I wanted to experience it for myself and so far, I must say, I’m VERY impressed.  I decided to take a few minutes and make this video for you – I want to explain exactly WHY eCommerce is becoming such an amazing opportunity…

The new store I launched has already done about $500 in sales in just a few days.  Pretty amazing stuff!

Now, my very good friend – FRED LAM – happens to be an eCommerce expert. He’s actually done over $20M in sales in the last few years using nothing but eCommerce.

He wrote an awesome new book – YOU CAN HAVE IT FOR FREE!

Download FREE Book "Starting From Zero"

Not just the book, but we’re also going to do a LIVE FREE Training this week…

Make sure you sign up and save your seat (and mark your calendars)…

Last, but not least.

I’m in a very HOLIDAYS GIVING MOOD.

Go below right now and leave me a comment and click “Share” – those of you who do – will get a chance to win some amazing prizes from #LurnNation.

UPDATE: This contest has ended and comments have been removed. If you have a question, comment or feedback, please reach out to support@lurn.com.

Go now!  Make it happen!

Download FREE Book "Starting From Zero"