How To Write Killer Headlines & Subject Lines

How To Write Killer Headlines & Subject Lines

First impressions dictate our decision-making process on a daily basis.  From meeting a new person, to shopping for a new car, we choose to act or not to act based on an emotion that lasts mere seconds.

That’s exactly how long you have to convince someone to take a desired action when marketing your business online.

As Internet marketers, the 2 most powerful tools we use to convince people to act in our favor are headlines and subject lines.

Why?  Because these 2 elements are the first line of defense; the first steps to entering our sales funnel, so it’s critical that we learn how to craft them for maximum results.

Headlines and subject lines have different goals. Let’s explore each.

Read More How To Write Killer Headlines & Subject Lines

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The #1 Overlooked Tool That Can Dramatically Help You Grow Your Online Business


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I get asked a lot questions by students about how to grow their business. But the other week, one student stopped me in my tracks and really made me think.

She asked…

“Is there any ONE thing that most email marketers OVERLOOK that has the potential to really grow their business?”

In my mind, I was searching for the best answer. I wanted to tell her something that was easy, quick and cost almost nothing.

Then it came to me…

Read More The #1 Overlooked Tool That Can Dramatically Help You Grow Your Online Business

WHY Is The Money In The List? What is an Email Lead Worth To You?


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You’ve probably heard me say before: “The money is in the list.”

It begs the questions:

  • Why is your Email list worth so much to you? Also…
  • What do you need to do to grow your list, which directly grows your business?

Now, if you haven’t watched my video on this blog post yet, please take a few minutes to check it out. It’s pretty impressive to see how much value you have in your Email list.

I’ve said it before, and I’m sure I’ll say it again… each Email lead is worth $1 per month to you. That’s the industry standard. So, if you have a list of 10k, you can generally expect about $10,000 each month.

This is why your Email list is worth money to you. Because the more you focus on building your Email list and nurture that relationship, the more that list will generate clicks.

Read More WHY Is The Money In The List? What is an Email Lead Worth To You?

The 5 Reasons People AREN’T Buying From You – And What To Do About It!

5 Reasons People Aren't Buying From You - And What To Do About It!
Want to maximize your conversions by getting more clicks, more leads and more sales?

Of course you do! Who doesn’t, right?!

Well, did you know that when it really comes down to it, there are only 5 different reasons why people AREN’T buying from you…

Or clicking your email… Or opting in… Or whatever else it is that you want them to do.

Yep, only 5!

These 5 reasons apply across the board. No matter what niche you’re in. No matter what you’re asking your prospects to do.

BUT… the good news is that we can do something about it!

Read More The 5 Reasons People AREN’T Buying From You – And What To Do About It!