[Case Study] How I Added 16,452 “Free” Targeted Facebook Leads to My Email List in 10 Days

Now, I say FREE Targeted Facebook Leads… but, I actually PAID for them…

“So, how were the leads FREE?”

That’s the secret you’re about to find out!

Advertising on Facebook costs money. Right?

Well, you can get Free Traffic on Facebook too (using social media strategies), but it takes forever. So, being the impatient person that I am, I started looking for a much faster & easier way!

I figured…

Let’s try Facebook Ads (but do it in a creative way that’s immediately profitable)…

The method I’m using boils down to…

5 Easy Steps To Get FREE Targeted Facebook Leads

5 Steps To Get FREE Targeted Facebook Leads Diagram Blank

STEP #1 – The Free Gift

Free Targeted Facebook Leads - Step 1 The Free Gift

One of the best ways to get someone to give their email address is to offer them something of value for FREE.

Usually, people give away:

  • Free Reports
  • Free Video
  • Free Software
  • Etc…

This “Free Gift” can become a road block for some people because they think it takes too much time to create. In reality, the trick is the gift does NOT need to be very long. Actually, I find the shorter it is, the better it performs!

Some of the best reports I have ever given away have only been 10-12 pages.

My Formula For Creating An Awesome Free Gift:

The easiest way to create a great Free Gift that makes people want to provide their Email address is to follow a formula like one of the following:

  • “5 Secrets To [__________]…”
  • “The 3 Step Formula To [__________]…”
  • “7 Weird Tricks To [__________]…”

People love numerical lists. Lists are easy to visualize. They are easy to read. But, most of all – they’re fun and that’s the key!

Alright, now you may be wondering…

How Do I Actually Create This FREE Giveaway…

#1 – Record An Audio Clip

This simple trick saves me hours of time. I simply sit down with my recorder and speak. I’m sure you’ve tried to write something before… and if you’re not a writer, it doesn’t come easy.

However, EVERYONE can talk.

One of my favorite apps for this is DropVox.

DropVox

It allows me to record and have the memo show up in my Dropbox moments later… ready for step #2.

#2 – Transcribe The Audio

You can find someone on Fiverr.com

Fiverr Transcription Services

Or just use the site I use: Rev.com.

Rev.com Services

I love Rev.com because of its straightforward pricing: $1/minute.

#3 – Edit The Transcript

For this step, you can edit the transcript yourself, or you can again turn to Fiverr and hire someone to clean-up, edit, and give a bit of design to your transcript.

Fiverr Transcription Editing Services

…Boom!  There you have it. Free Report – DONE!

So, now that the Free Gift is ready to go… what’s next?

STEP #2 – The Opt-In Page

Free Targeted Facebook Leads - Step 2 The Opt-In Page

The opt-in page is the page where we capture a visitor’s Email address and in return give them the Free Gift we created in Step #1. The ONLY goal of this page is to have people “opt-in” to receive that free gift, so we want to make the page super simple.

Simple Optin Page Example

But why do we use an opt-in page? Why wouldn’t we just send these visitors to BUY our stuff?

I know what you’re probably thinking because I was in the same place when I started. Surely, by giving things away for free, we’re losing money?

WRONG!

  1. By having an opt-in page, around 50% of visitors will sign up to get that free gift. If you had a sales page, you’d be lucky to get <1% to make a purchase.
  2. Instead of a one-off sale to <1% of our visitors, we now captured their email address. We can use this list of emails for a lifetime of communication. We can sell to our email list subscribers over and over again instead of a one-time sale, if that.
  3. We are building a RELATIONSHIP! This is important. People are more likely to buy from you, or the products you endorse if they TRUST YOU. By emailing your list valuable content and related offers on a regular basis, you’re building trust! In doing so, you’re more likely to make some nice commissions too 🙂

How to Set Your Opt-in Page Up In Just 4 Easy Steps!

As I mentioned earlier, we want our opt-in page to be simple. Remember, the only goal of this page is to get someone to enter their email address for our Free Gift.

We will then use that email list to market to over and over again to generate revenue.

With that in mind, here’s the 4-step process we PERSONALLY use in every single one of our businesses.

This is a tried and tested formula that has helped us generate millions of leads and millions of dollars in sales:

Opt-In Page 4 Key Elements

#1 – The Perfect Headline

The headline is, without a doubt, one of the MOST important parts of any opt-in page. The headline is the line or two of text at the top of the page that is going to entice people to sign up to get your Free Gift.

Every headline should do TWO things:

  1. Excite. We have a very short window to get someone excited to engage with our message.
  2. Hook. Why you? Why your free offer?  We need to quickly articulate exactly what they will learn by giving their Email address.

For example, in the earlier opt-in page, the headline was “The 5 Daily Secrets That Turn Dreams Into Reality”

Optin Page Example Headline

I chose that headline because it did the 2 things VERY well.

  1. Excite. Turn Dreams Into Reality? Enough said.
  2. Hook. I just told you that there are only 5 things you need to do to start turning dreams into reality. You want to know what those 5 secrets are, right?

If a headline has these 2 elements, it’s good to go!

To make things even easier, here’s a free template you can use… just fill in what your free offer teaches, it’s THAT simple!

“REVEALED: Free Offer Reveals How to [__________] in [____] Days…”

#2 – Bullet Points

On every opt-in page, I like to include 3 or 4 bullet points.

But, why bullet points?

As mentioned earlier, we want this opt-in page to be short and to the point. Remember, someone just gave you a few minutes of their time – this means that you have a very small window to get their attention. They won’t have time to read paragraphs!

Stick to concise and exciting bullet points.

These should focus on what your free offer teaches and WHY they should download it. Think BENEFITS.

Here’s an example:

Optin Page Example Bullets

Keep them simple. Short. Powerful.

#3 – Free Gift Image 

This step is super simple. You don’t have to create the image yourself. You can inexpensively get someone to do it for you.

Remember Fiverr? It’s an online marketers’ best friend. Just about every service on the site costs $5.

For our Free Report in this example, guess what we’ll need… A cover image!

Instead of flailing around trying to figure out how to use Photoshop, you can go on Fiverr and have someone create it for you. You’ll have plenty of options.

I just typed in “e-book cover design”:

Fiverr e-book Cover Design Search

And the search results came back with over 10 pages of options!

Fiverr eBook Cover Design Search Results Screenshot

You’ll be able to find someone great who can quickly produce a professional looking cover.

When it’s done, simply drop that image in and this step is complete! Here it is in our example…

Optin Page Free Gift Example

#4 – The ‘Box’

The ‘Box’ is where we get people to enter their email address. Without this, we will not be able to build a list and we won’t generate any revenue.

While this step is important, it’s also super easy. There are plenty of systems out there that allow you to easily set this up like Sendlane, LeadPages, and Clickfunnels.

I personally recommend Sendlane (because it’s one of my businesses and I can give it my full stamp of approval). Plus I offer a Free 30-Day Trial!

Each one will allow you to copy and paste the ‘Box’ directly to your website!

To see this in action, check out the opt-in page from earlier:

Optin Page Example Call To Action CTA Box 1

Optin Page Example CTA Box 2

As you can see…

All Of The Elements Help To Drive The Opt-in

  • We use descriptive words that paint a picture. Notice the use of words like “poison” and “superpowers”.
  • It breaks down the specific benefits they are going to get.
  • It gives a clear Call to Action.

Even the text in the button was written with a purpose in mind.

Pro Tip: After running thousands of tests, we’ve discovered that saying “FREE INSTANT ACCESS” converts better than any other text.

STEP #3 – SEGWAY Pages

Free Targeted Facebook Leads - Step 3 Segway Pages

In the past, I suggested sending new subscribers straight to an offer. Doing so increases the opportunity to quickly generate some sales.

While this strategy works well, there’s always room for improvement…

Put yourself in the shoes of your new subscriber for a second. They don’t know much about you. They’re focused on getting this free report that they just gave you their email address for. If you put an offer in front of them right away, how likely are they to respond?

There needs to be some kind of bridge between the opt-in page and the offer.

That’s where the Segway Page comes in. Here’s an example…

Segway Page Free Report Example

This Segway Page Alone Is Why I’m Able To Get Free Targeted Facebook Leads, Even Though I’m Actually Paying For The Clicks!

As you can see, it’s a simple page that redirects their attention from the gift. It also presells them on the offer that I’m about to show them.

I now use this in EVERY single one of my funnels.

Why?

Because it CONSISTENTLY boosts sales by up to 65%, which means 65% more money for the same effort!

I’m serious. This simple-to-copy page is a big reason why I’m so successful. It has been responsible for HUGE growth in my business.

As you can see, it’s not a complicated page.

Segway Page 4 Key Elements

There Are 4 Keys That Make The Segway Page Work:

#1 Headline

Hooks their attention and directs their focus onto a new topic.

Segway Page - Headline Example

#2 – Edify

I spend some time establishing the credibility of the person who is presenting the offer.

Segway Page - Edify Example

#3 – Presell

By the time they click, they are in the right mental headspace to see the offer.

Segway Page - Presell Example

#4 – Call To Action

Big button at the bottom with clear directions. There’s no confusion about what the next step is.

Segway Page - Call To Action (CTA) Example

What I’ve found is that only about 50% of the visitors click the button to go to the next page. Yet, my sales increased by 65%. What’s going on?

It’s Simple: Micro-Commitments!

This is a very well known strategy to copywriters and sales people, but one that very few business owners actually use.

In fact, you can look back through centuries of sales tactics and see this EXACT method in play. Why? Because humans have not changed and will not change. This strategy will work forever.

Pro Tip: Make sure your Segway page is no longer then a short scroll. This is a MICRO-COMMITMENT to read not a full-blown sales page!

Look… If you don’t do anything else with this blog post… be sure to implement a Segway Page. THIS is the step that can make the biggest impact… period.

Remember, as with all our sales strategies we want this to be STORY driven… It has ONE goal, to GET THE CLICK.

Speaking of segways, let’s move onto the next step…

STEP #4 – Creating Profit

Free Targeted Facebook Leads - Step 4 Creating Profit

By now your visitors have landed on your opt-in page. Your amazing page you set up in 4 steps has led them to put in their email address to download that Free Gift.

What’s next?

Maximizing Profits

Since we’re spending money to send visitors to our Free Gift, we want to recoup as much money from the ad spend as possible.

The best way to do this is to offer a LOW-TICKET product. As a general rule, this is an offer priced BELOW $50.

In the example I’ve been sharing, we sent the traffic to a free book offer where the customer only has to pay $7 for shipping and handling. That’s the perfect kind of offer for this funnel.

Low Ticket Offer COP Book Example

But you don’t have to have your own book… or even your own product.

By looking at places like Clickbank or JVZoo, you can promote OTHER people’s products and make a % commission on every sale you make.

The MAJOR consideration to take here is this…

Regardless of WHAT the offer is. Whether it’s your own offer OR an affiliate offer… Make sure it has a CONVERTING FUNNEL in place.

You want to make sure the offer has upsells/downsells and other offers in the funnel to maximize profit potential and to recoup as much ad-spend as possible!

A good way to do this is to look at the stats the vendor will provide, such as EPC.

EPC = Earnings Per Click gives a good idea of how much money an affiliate can expect to make from every person they send to this offer. (Obviously, the higher the better, but make sure it’s RELEVANT to your main free offer.)

FREE Workshop
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Profitable Email Business!

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Step #5 – Follow Up Emails For Connection & Profits

Free Targeted Facebook Leads - Step 5 Follow Up Emails

So, by now you’ve got the opt-in… Your visitor has asked for the Free Gift, gone through the Segway Page and landed on the Thank You Page offer (a low-ticket item, remember).

So what’s next?

If you’ve done this right and the offer is solid, you would have already recouped a large portion of your ad spend on your low-ticket Thank You Page product.

But, don’t panic if you haven’t…

… that’s where the autoresponder comes in.

An autoresponder is a piece of software that allows you to AUTOMATICALLY email the list you’ve just built..

You can set an autoresponder up so that it emails your subscribers 1 day, 3 days, 10 days (whatever you want) after they subscribe.

There are some great autoresponders out there, including…

Sendlane

Sendlane Website - Automation

My personal fav and also what I use in my businesses… Try it out for yourself with a Free 30-Day Trial!

Sendlane Free 30-Day Trial

Aweber

AWeber Website - Automation

GetResponse

Get Response Website - Automation

iContact

iContact Website - Automation

Mailchimp

MailChimp Website - Automation

The autoresponder I use is a sequence of emails (I usually do 10 days) that allows me to generate MORE money on the backend from people that didn’t purchase my Thank You Page offer (and BOOSTING profits from anyone that did)!

The main goal of any email autoresponder series is to build a relationship with our list, give value and sell more products that will be of value to them (a win-win all round)!

Here’s a breakdown of the 10-day autoresponder sequence that is personally responsible for generating millions of dollars in my business.

10-Day Autoresponder Sequence

Day 1 – Thank You.  This email’s purpose is to thank them for taking action and to provide them the link to the free download again. PLUS, I like to add a short P.S. reminding them to check out the thank you page offer they missed.

Day 2 – Story Pitch. This email will be using a story to sell the low-ticket offer that is on the Thank You Page. People resonate with stories, so instead of just telling them to buy the product – we want to show them how using the product can impact their life. Tell a story!

Day 3 – HARD Pitch. This email sells the same offer that was promoted on the Thank You Page, reminding them of the core product benefit.

Day 4 – Final Chance. We tell people that it’s their final chance to get in. This is called ‘scarcity’. Tell them this is the final time you’ll be emailing them about it, and they need to take action NOW if they want it. By doing this, more people will take action as they don’t want to miss out.

Day 5 & 6 – Content. Give as much value as possible here. Give away your best content for free and people will be more willing to pay you for the rest (if, of course, they like what they have already received)! Building a profitable email list is all about the relationship. Days 5 & 6 are relationship building days! This will pay many dividends over the lifetime of your list.

Day 7 – High-Ticket Story Pitch. Today will be a story based selling email for a HIGH-TICKET offer ($297/$397 or higher). Again, this doesn’t have to be your OWN offer… but make sure it has a funnel in place. We’re doing a high-ticket offer today to maximize profits. The best way to find an offer to send out is to look at places like Clickbank or JVZoo and search for the topic of your free offer.

Day 8 – HARD Pitch. The same as day 3, but we’re going to be promoting the high-ticket product today.

Day 9 – Content Pitch. Give some valuable content, and remind them with a soft pitch about the high-ticket offer we are promoting.

Day 10 – Last Chance. The same as day 4, but for the high-ticket offer.

THE BREAKDOWN.

So what does this all mean? What are the NUMBERS behind this?

It’s all very well teaching you this stuff, but does it ACTUALLY work?

Well, numbers don’t lie…

Here’s a breakdown of a recent campaign we ran using this EXACT 5 step system I just revealed above.

We set up the ENTIRE campaign in just 5 hours.

After it had been set up, we invested $9,377.64 in getting 30,843 visitors to our opt-in page.

Out of those 30,843 visitors, we had 16,452 people sign up for our free report (53% of everyone that saw our opt-in page gave us their email).

Case Study - Free Targeted Facebook Leads

Using the follow-up system, we generated $10,120 within 3 days (that’s a PROFIT of $742.36)! AND with the 16,452 new leads, that will generate me MULTIPLE thousands more for life in future profits).

Case Study Proof

Can you see how easy this is? I was able to PAY for clicks and generate enough money to recoup my ad spend BEFORE the payment even left my bank account.

Now… scale it up and launch more funnels!

That’s it! My system for Free Targeted Facebook Leads that provides the opportunity to build an infinite number of email subscribers! Amazing, right?

For more advanced training, attend my Free 2 Part Online Workshop – Come Watch Me Build an Email Business in 20 Minutes or Less!

How To Turn Emails Into Your Own Digital Publishing Business!

  • Watch Me Build An Entire Business In 20 Minutes Or LESS!
  • Master My 5 Step Formula…
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Free Workshop: How To Get PAID Facebook Leads For “FREE”

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This week we have another amazing Success Weekly coming up! It’s Part 2 of our…

Email Startup Workshop Series

How I Add 3,231 Leads a Day to My List for “Free”

During this workshop, I’m going to share how I get up to 3,000 leads per day – sometimes even more – by using the hottest traffic platform today: Facebook.

Here’s the coolest part – we pay for these leads, but because of our funnel we actually make a profit for every dollar we spend!

How would you like to pay for a lead, but get the lead for free?

I know, it sounds like a paradox? But it’s not!

I’m going to show you the exact pages we use for our Facebook ads, along with the little trick we use… our new subscribers buy something from us before leaving our site.

Because of this little trick, we usually earn MORE money back from what we paid in.

That, of course, allows us to grow at an unlimited amount.

Want to find out how? Just show up, listen, and TAKE ACTION.

Remember, we have a new Success Weekly every Wednesday. Be sure to come to as many as you can, so 2017 is your best year yet!

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See you then!

Email Marketing – One of The Best Ways To Make Money Online (My $3 Million a Year Strategy)…

In this post, I’m letting you in on the one of the best ways to make money online. It’s super simple… In fact, it’s only one word, but it has built me multiple 7-figure businesses: Email.

Yes, Email. We all use it every day. It’s so familiar…

But maybe you haven’t noticed the tremendous BUSINESS opportunity of email because it’s been right under your nose.

Email doesn’t have the sexiness of Facebook, Twitter, Instagram…etc. These trendy new platforms dominate the headlines and have a lot of hype around them.

But there’s still only ONE undisputed king. The same king that’s reigned for over 3 decades…

EMAIL.

Email is the connective tissue of online business. And it has MASSIVE advantages that social media can’t even touch.

2 Major Advantages That Email Has Over Social Media

Advantage 1: The Sheer Number of People Who Use Email

 More people use Email than anything else. It’s been around longer than anything else and its use continues to rise. Just look at these forecasts from The Radicati Group on worldwide email accounts.

The Numbers:

Email Stats

  • There are over 4.6 BILLION Email addresses and over 144.8 BILLION Emails sent EVERY day! (Source:

Meanwhile…

  • Facebook only has 1.79 billion monthly active users (Source: Zephoria.com)
  • Twitter only has 317 million monthly active users (Source: Statista.com)

Does that put things in perspective?

Advantage 2: Email Allows YOU to Be In Complete Control of Your Business, Income and Future

There isn’t another marketing opportunity, search engine or social media platform that gives you the CONTROL that Email does.

If you put all of your eggs in one social media basket, that company has the ability to instantly flip the switch and leave you with nothing. You have zero control over these companies’ policies. Why would you build a business on such shaky ground?

Social Media

Editorial credit: REDPIXEL.PL / Shutterstock, Inc.

Here are just a couple of real-life examples from my personal experience:

Example #1: Theft By Google

Years ago, I was generating $600K a year through Google AdWords. I was on top of the world… UNTIL Google shut my account down overnight with ZERO notice.

It was like they STOLE $600,000 from me!

Google Adwords Shutdown

Example #2: Shutdown By Facebook

Just recently, I was kicking butt on Facebook. Sure, I was spending a lot ($5,000+ a day!)… but for every $1 I spent on Facebook advertising, I was bringing in over $2! So, my $5,000 spend would make me about $10,000.

Yet, without any warning or explanation, Facebook shut me down.

Shutdown by Facebook

Combined, that’s about 2.4 million per year that I lost simply because I HAD NO CONTROL.

These examples aren’t exceptions either. This kind of stuff happens all the time. A couple years ago, Facebook changed the algorithms for their fan pages. Overnight, posts were getting a mere fraction of the engagement (views, clicks…etc.) they had before.

Facebook Fan Page Post Reach Drops Overnight

Source: Neil Patel’s Blog

As I’m sure you can image, this was devastating to anyone whose business relied on Facebook.

What Differentiates Email is that YOU OWN YOUR LIST.

No one can take your Email list away from you. Even if your Email service provider goes out of business, you still have your list.

Therefore, building an Email list, and marketing to those subscribers, is the safest business model possible. You continually grow it and nurture it… and it continuously rewards you with engagement and income.

Your Email list becomes your asset for the long haul.

Email lists have been the backbone of multiple 7-figure businesses of mine. 13 years ago, it was the core of my business. Even though my business has grown exponentially, Email still remains the core of my business today.

That will NEVER change.

The Proof – A Glimpse At What’s Possible…

CASE STUDY 1: How I Made a $1,103,086 Payday In Just 12 Days

Listen, not every campaign is going to be a home run. Believe me, I’ve struck out my fair share. But every once in a while, BOOM! In 2014, my home run was making $1,103,086 after just 12 days.

Case Study 1: Income Proof 1.1 Million Dollars

Here’s how it happened:

  1. I teamed up with a great, high-ticket affiliate offer priced at $3,500.
  2. I sent 18 Emails over just 12 days. Yes, that’s more than normal — But the results prove it works!
  3. I added 81,876 subscribers to my list! That means, that even AFTER this rock star promotion, I made quite a bit of money from this list!

I know you may be thinking: “Yes, but Anik, I don’t have the connections and money you have. How could I possibly get those kinds of results?”

While you probably won’t make over a million dollars on your first go, I believe you can put yourself on the fast-track to build your own email marketing business… especially with the simple 5-Step System I’m about to show you.

As the stoic philosopher Seneca once said, “Luck is what happens when preparation meets opportunity.”

Luck is when preparation meets opportunity. Seneca

Here’s a very realistic payday that’s possible for someone using my system.

CASE STUDY 2: How I Made $8,800 In Commissions AND A Prize of $12,000 In The Same Launch

I promoted one of Dr. Joe Vitale’s products in the Personal Development space. It was very inexpensive — just $40! And I set up everything I needed for the campaign in only 45 MINUTES flat. Easy!

Then I waited…

  1. I sold 220 units and made $8,800.
  2. Because I did so well, I even WON a prize valued at $12K!
  3. Plus, I added 6,000 more subscribers to my Email list!

Case Study 2: Income Proof 8800 Vitale Offer

While these types of results may not be typical nor expected, MANY of my students have also been able to create amazing paydays for themselves.

I’m not saying that you’re going to make thousands of dollars off the first Email you send. However, these case studies stand to show you what’s possible. The opportunity is out there for those who are willing to grab it.

And what do ALL of them have in common? They all used…

My 5-Step Email Marketing System (AKA One of the Easiest Ways to Make Money Online)

Email Marketing - Best Ways To Make Money Online - 6 Steps

What if I told you that you could run an online business with virtually no technology or experience?

Well, you can with this simple 5-step system.

You see, technology can be intimidating for most people. But I’ve created a system that leverages simple technology which anyone can implement. Plus, it’s all automated.

Email Marketing has staggering advantages over other online business models. With my system, there is NO NEED to:

  • Spend years building a blog following
  • Struggle to attract millions of website visitors just to make pennies off of Google AdSense
  • Settle for the razor thin margins of eCommerce
  • Build your whole business on a third party platform like Amazon or Ebay (and therefore give all of your control away)
  • Spend months or years creating products for a digital publishing business

My system is the ONLY online business model that:

  • Gives you complete control
  • Takes just a few hours to set up (or less)
  • Gives you great profit margins
  • Becomes an asset for the rest of your life (and beyond)

People want a system that WORKS for them… Not a system that forces them to WORK.

Here are the steps to my proven, easy and reliable 5-Step Email Marketing System…

Step #1: Choose Your Niche

Email Marketing Ways to Make Money Online Step 1

Choose wisely…

The category you pick to build your business around can either have you happily swimming in profits or painfully struggling with disappointment.

All of your results and all of your success hinges on the category you choose.

There are categories that have been proven to work over and over again, and there are other categories that simply aren’t worth pursuing.

While there are a lot of categories, 3 are proven over and over again to be the most profitable: Health, Wealth, and Relationships.

Health, Wealth, and Relationships

Choose your category first, and then choose a sub-category within this category. The sub-category is called your “niche.”

For example, “Health” is a category and “Women’s Weight Loss” is a niche within the “Health” category. Another example would be the “Wealth” category and the “Real Estate” niche within that category.

There are literally dozens of categories and hundreds of niches to choose from…

Health Wealth Relationship Niches

If you pick a niche within any of these categories, you have a HUGE advantage from the very beginning.

How to Choose a Niche With the Greatest Profit Potential

Here’s a simple 5-point checklist that helps you choose the BEST NICHE.

Niche 5-Point Checklist

  1. Choose a niche that people really want to learn about.
  2. Choose a niche that is vibrant and exciting for markets today. You may be good at shoe repair, but how many people are repairing shoes today?
  3. Choose a niche that people are willing to buy information about. Bird watching may be fun, but are people paying to learn more about it?
  4. Choose a niche that has a lot of competition. Go to http://www.ClickBank.com to check out how popular your niche is.
  5. Choose a niche that is digital friendly. While learning about essential oils can be done through online, testing and buying those oils is not digital friendly.

Another point that cannot be ignored is PASSION. If you aren’t passionate about a niche, forget it. It will only become another job for you and your prospects will feel your lack of passion.

You want to pick a niche you’re excited to learn about and share with people. My most successful students pick a profitable niche that they’re also passionate about.

Choose your niche carefully. Start your business on the best foot possible by selecting the best niche possible, so you can maximize your ways to make money online.

Step #2: The Only 1-Page Website Ever Needed

Email Marketing Ways to Make Money Online Step 2

Here’s a crippling myth: You need a big fancy website in order to make money online.

This isn’t the case at all. All you need is one single page.

This 1-page website can’t just be any kind of page. It needs to be an OPT-IN PAGE.

The sole purpose of an opt-in page is to entice people to give you their Email addresses. This goes hand-in-hand with the primary objective of any Email marketer.

The #1 goal of an Email marketer is to COLLECT EMAIL ADDRESSES.

Most websites might look nice and have great functionality, yet the overwhelming majority of people visit and never come back.

If you have an opt-in page, it drives people to provide you with their Email addresses. This ensures continued communication with people who visit your site. This is so important.

Your 1-page opt-in site will ultimately become the engine for your Email Marketing Business. This is what generates quality leads to turn into sales.

High Converting Optin Page Examples

Secrets to a High-Converting Opt-In Page

There are 4 key elements that are essential to a high-converting opt-in page:

4 Key Elements To A Successful Optin Page

1. Opt-In Box

The whole point of an opt-in page is to get people to opt-in, right?

In order to ensure this, your opt-in box must be visible and have clear instructions. Prospects should notice it right away and easily be able to provide their Email address.

2. Headline

Your headline is the first thing people see when they get to your page. It should clearly state what the prospects will receive in exchange for their Email address.

Poor headline examples: “Please Give Us Your Email Address” (Yes, I’ve seen that one before) OR “Get My Free Report”

Good headline example: “FREE Underground Report: Steal My Secrets To Gain 11 LBS of Pure Muscle WITHOUT Lifting Weights”

3. Image of Your Free Gift

People won’t just give you their Email address for no reason. You need to offer something that benefits them in exchange for their Email address.

This is why having a free gift is so important. A free gift could be anything from a downloadable PDF like a free report or an ebook, or something of another format like a free video or audio. It could even be a physical book (although that’s a little more advanced.)

4. Bullet Points

Having bullet points that highlight the value of your free gift will increase your conversions. Though bullet points are optional (I’ve seen pages convert excellently without them), putting in this extra bit of effort can optimize your opt-in page.

Step #3: Choose a Winning Affiliate Offer

Email Marketing Ways to Make Money Online Step 3

Affiliate Marketing: Promoting someone else’s product and getting a commission for every sale you make

Choosing the right affiliate offer is a lot like choosing the right niche.

Some offers will seem to promote themselves and make you money in your sleep (literally), while others will flop even when you try your hardest.

Not all affiliate offers are created equal. This is why it’s so important to choose a winning affiliate offer.

4 Ways To Choose Winning Affiliate Offers

1. Dig a Little

Affiliate offers are all over the internet. You can find many of the best ones in affiliate networks, such as www.ClickBank.com

Clickbank Featured Products Example

And www.JVZoo.com

JV Zoo Affiliate Example

Sign Up To Be A JV Zoo Affiliate Here

Inside ClickBank, check what’s called the Gravity Score. That’s a measure of the popularity of an affiliate offer.
Clickbank Gravity Score Example

With JVZoo, simply look at the Top Sellers.
JV Zoo Top Sellers Example

You can even do a quick search on Google for “keyword + Affiliate Program”. That will give you a good idea of what’s being searched for on Google.

Google Affiliate Program Seach Example

Those are some of the best options to find affiliate programs and ways to make money online…

Red Flag Warning: If you’re having a hard time finding affiliate offers for your niche, stay away from that niche! Believe me, lots of competition is a good thing when it comes to choosing affiliate offers. If there’s nothing available, guess what? Nobody’s interested!

2. Review Their Marketing

Want to know which affiliate offers attract the most customers?

Pretend as if you’re their customer. Watch their video sales letter. Read through their sales page. Is it captivating? Does it make you want to buy? If it does, they probably sell a lot of their products. That’s a good sign.

3. Subscribe to Their Emails

Here’s a great tip. Before you commit to choosing any affiliate offer, get on their Email list. Then read their Emails for a couple weeks.

Subscribe To Their Email Lists

You’ll immediately be able to differentiate the winning ones from the rest.

4. Review Their Product

Most affiliates will give you a copy of their product to review. Once they do, go through it with a careful eye. If it’s great quality, it may be worth going with them as an affiliate offer.

You should only be considering offers that you know will actually help your subscribers. Providing value will give you a genuine, lasting rapport with your list.

Step #4: Create a Great Free Gift

Email Marketing Ways to Make Money Online Step 4

As I said before, people aren’t just going to give you their Email address. So how do you collect Email addresses then?

You need to offer something of value in exchange for someone’s Email address. If you offer a free gift with great value, your conversion rates will skyrocket and your list will grow exponentially.

The most common free gifts are PDF files like reports, ebooks or workbooks. But you can also offer a free video or audio file. Your free gift should simply offer tremendous value to your subscribers.

Here’s an example…

Les Brown Free Gift Report Example

For most niches, a PDF report is a good option. But for something like the meditation niche, guided meditations is an example of a solid free gift.

2 Ways To Create Your Free Value-Rich Gift

  1. The Hard Way – Create the free gift yourself. If it’s a free report, you’re going to write it. The benefit of doing this is that you have complete control of the content. If you’re a solid writer, this could be a good option for you.

The process of writing your own free report doesn’t have to be as difficult as it may seem. While it can be a lot of work, there is a basic process you can follow to make it less daunting.

Here are the basic steps of creating your own report:
Basic Steps to Create Your Own Report

  • Create an Outline – The more detailed the outline, the easier it will be to write.
  • Write the Report – Focus on writing one section at a time. This “chunking” practice will help you avoid being overwhelmed.
  • Format the Report for Digital Download
  • Design a Report Cover
  1. The Easy Way – This consists of hiring someone else to create your free gift. There are so many phenomenal websites out there that connect you with talented writers.

By having an expert create your free gift, you will save a lot of time and many headaches.

The disadvantage with this approach is that it will cost you money. However, on many of the sites below, you can get a free gift created for well under $200.

The best websites to find freelancers:

Website #1: upwork.com

Upwork Freelancer Example

Website #2: fiverr.com

Fiverr Freelancer Example

Website #3: guru.com

Guru Freelancer Example

Website #4: freelancer.com

Freelancer Example

Website #5: iwriter.com

iWriter Freelancer Example
iWriter How It Works

Now you know just how quick and easy it is to create your free report. There’s just one more thing to do… Write your Emails.

Step #5: Send Your Emails

Email Marketing Ways to Make Money Online Step 5

What do you call an Email marketer who rarely Emails their list?

BROKE.

You want to build up to make $1/month off of every subscriber you have. This means with a list of 10,000 people, which is generating $10,000/month.

How much you make per subscriber every month is entirely dependent on your Email strategy.

Here’s a crucial tip: To achieve the levels of income you want, you need to Email your list regularly.

There are 2 ways to send Emails to your list: Autoresponders and Broadcasting.

Don’t worry… both are a piece of cake.

Email Strategy #1 – Autoresponders (Set it & Forget It)

The name says it all.

Autoresponders are Emails that are automatically sent to your list.

Autoresponder

This often takes the form of an automated Email series. The first Email might be a thank you Email, the next might be an introduction to a problem your prospect is facing, the third might be a relevant promotion of an affiliate product…etc.

While autoresponders are a great hands-off strategy, I don’t recommend them as your primary means of Email communication. The reason for this is it lacks a personal touch and dynamic adaptability.

For example, what if one of the autoresponders that I set up months ago references a celebrity who recently passed away. Not only do I come across as out-of-touch, I may even offend a certain segment of my audience.

Because of this, I highly recommend using the second Email strategy…

Email Strategy #2 – Broadcasting (The Personalized and Preferred Approach)

Broadcast Emails are my bread and butter. This is the lifeblood of my Email Marketing business.

Broadcasting

90% of Emails I send to my students are broadcasted. This simply means that I write the Email and send it. This Email is delivered to my whole list (or a chosen segment of my list if I want).

Essentially, broadcasting is like a personal Email that goes out to a bunch of people. It allows you to add a much more personal touch to your Emails, provide relevant information and adjust according to current trends and/or events.

I’ve seen the greatest results from doing Broadcast Emails, so that’s why I recommend eventually moving to them in a big way.

Now that you know the best way to send Emails, what about the types of Emails to send? That’s what I’ll show you next…

Mix It Up To Create Continuous Engagement

You can’t just Email your list the same exact type of Email over and over again.

If you do this, people are going to either ignore your Emails or unsubscribe pretty quickly. The surefire way to dry up your list is to always send the same kind of Emails. Switching things up keeps your audience engaged and interested.

There are essentially 3 different types of Emails: Content, Promotional and Hybrid.

Type 1: Content Emails – These educate your audience, provide value and share useful information.

An example of a content Email would be workout tips, if your business is in the fitness niche.

Type 2: Promotional Emails – You make money by selling. This is what promotional Emails are for. Remember that the people who joined your list are interested in what you have to offer. So don’t be afraid to promote!

An example of a promotional Email would be an Email that links to a Video Sales Letter.

Type 3: Hybrid Emails – Hybrid Emails are not only my favorite, but the best performing as well. They come across as content and provide value, yet they blend in some salesmanship. Hybrid Emails work so well because no one feels like they’re just being sold to.

The most effective example of Hybrid Emails involves storytelling. When you tell a story, you’re providing captivating content, in which you can seamlessly add a link to a sales page.

Now that you know the best ways to send emails and the different types, I want to talk about the best tool…

I believe the Best Email Marketing Suite out there is Sendlane. Sure, I’m one of the owners, but the part that makes Sendlane stand above the rest is the high level of deliverability. After all, if your Emails aren’t being delivered… what’s the point?

Just for our #LurnNation community, I’m giving you a Free 30-Day Trial.

Sendlane Free 30-Day Trial

Click Here To Get Your Free 30-Day Sendlane Trial

Ok. You’ve got all the steps. But before you get started, there is a special bonus step that is crucial to your success as an Email marketer.

BONUS Step #6: Maybe The MOST Important — Driving Traffic

Email Marketing Ways to Make Money Online BONUS Step 6

What use is all of this if you don’t have people actually visiting your opt-in page?

This is where traffic comes in. No, not the “beep-beep” traffic. I’m talking about hordes of hungry prospects coming to your page and giving you their Email addresses.

Traffic is the fuel of your Email Marketing business. Without traffic, you have no leads. Without any leads, who are you going to market to?

Getting traffic to your site can be a major obstacle for some people, but it doesn’t have to be.

The 2 Major Types Of Traffic

Free Traffic

Free Traffic

Free traffic is basically relying on searches and social media for traffic. It can take months to drive a significant amount of traffic this way. That’s why, for this business model, I recommend investing in traffic as well.

Investment Traffic

Investment Traffic

Some people use the term “paid traffic.” I think of traffic as more of an investment though. When you buy stocks, you don’t say you PAY for stocks, you say you INVEST in stocks. The same principle applies to traffic. Traffic is an investment.

Investing in traffic can increase the number of visitors to your site (and number of subscribers) very quickly. However, if not carefully implemented and rigorously tracked, paying for traffic can be a black hole for your budget.

If you’re smart about investment traffic, it will easily pay for itself and turn you a profit faster than any other kind of business.

There are many, many ways to invest in traffic. Here are just some of them:

  • Facebook Ads
  • Google Adwords
  • Solo Ads*

*Solo ads are a highly effective strategy where you basically rent someone else’s Email list in your niche. You not only get more traffic and sales, but simultaneously build your list. And the prospects you add to your list are already interested and highly engaged to begin with (because they’re on someone else’s list in your niche). It doesn’t get much better than that.

With traffic, you have to consider TIME VS MONEY. You can put in a ridiculous amount of time and effort in getting traffic, or you can spend a little money and become profitable very quickly.

That’s just the basics of traffic. There’s a lot more to it, but that could be another blog post in and of itself.

After reading this, you now know more about Email Marketing than most Email marketers. How about that?

Let’s summarize a bit…

  • EMAIL IS KING. Remember that. The number of people who use Email is more than any social media platform. Email IS NOT going anywhere either.

Email Users Stats Radicati

Source: The Radicati Group

  • With Email Marketing, you’re in control. No company can cut you off and destroy your business overnight. Having control is powerful in any business.
  • Email Marketing and promoting affiliate offers are the easiest and most effective ways to make money online. I showed you how simple it really is.

All you have to do is follow my 5-Step System…

Email Marketing Best Ways to Make Money Online

STEP 1. Choose A Niche
STEP 2. Build A One-Page Website (AN OPT-IN PAGE)
STEP 3. Choose A Winning Affiliate Offer
STEP 4. Create A Great Free Gift
STEP 5. Send Emails
[BONUS] STEP 6. Drive Traffic

It’s really a simple formula, right? Anyone can do it.

Honestly, this is among the fastest ways to make money online and start a profitable business.

Now you just need to put this into practice.

Are you ready to take action?

To support you in the process of starting your very own online business, don’t miss my Success Weekly Replay, where I cover all of this in great detail.

See you there.

Success Weekly - Email Startup Workshop #1 How I Use Email To Generate Over $3 Million In Commissions A Year...

Email Startup Workshop #1 Announced – My Favorite Online Business Model

Click Here To Save Your Free Seat
For #LurnNation’s Success Weekly

On tomorrow’s Success Weekly, I’m going to show you my favorite online business model…

Email Marketing

In the past, to start a business you had to make a HUGE upfront investment of money and time. Today the internet has made that so much easier.

With the business model I’m going to reveal tomorrow…

  • There’s no need to hire people
  • You don’t need to create your own product
  • You can capitalize on other people’s hard work

There are thousands of companies right now selling products and services online who are DYING to partner with you.

In this week’s training, I’m sharing my best strategies on how to build a database of email addresses filled with people hungry for the information and offers you have to give.

Every day, you just need to send an email to that database promoting someone’s offer. I’ll show you how.

Some of the people who get that email will buy that offer, and the people you promoted will send a check for each of those sales.

That’s it! I’ll show you EXACTLY how to do this, step by step, tomorrow.

Our Success Weekly Trainings Are 100% FREE.

Just click the image below to sign up, then show up tomorrow night for this awesome free training.

Save Your Seat for Success Weekly

Every week… same day, same time! Make sure you come to these special free trainings so that 2017 becomes your best year yet!

See you there 🙂

[Case Study] How I Built A 10,145 List Using Quiz Funnels

I recently built a list of over 10,000 people in just 10 days. And you know what? It was EASY.

You’re probably thinking…

“Yeah cool, Anik. So what?”

Well, what if I told you that I built this list WITHOUT AN OPT-IN PAGE and WITHOUT A FREE GIFT?

“Wait. How is that even possible?”

The Whole Game Is Changing, Yet Again…

And I’ve come across a new list-building strategy that will absolutely blow your mind. If you use this new strategy, you can literally enter a new niche in record time.

“But aren’t you the guy who teaches about opt-in pages every day?”

I’m not saying that opt-in pages are dead. They’re still a reliable way to build lists. I still use them. I’m just saying that change is happening fast, and with change comes new opportunities.

Before I tell you what this awesome strategy is, let me explain a behavioral change that is happening on the Internet and likely even to you right now (you might not even realize it)…

You’re Going Blind

You know what banner ads are right?

Banner ads are the advertisements on websites, usually in the header or the right-hand column.

Well, banner ads were all the craze with every internet marketer back in the day. They’re still on almost every website, but they’re becoming less and less effective now.

Why? Because people hardly even look at banner ads these days.

After seeing thousands and thousands of desperate advertising attempts through banner ads, people have learned to just tune them out. Many people literally do not even look at the sidebars with banners on websites anymore.

There’s even a term for this phenomenon – Banner Blindness.

Chart: Eye-tracking Images Show Impact of Banner Blindness

Eye-tracking Images Show Impact of Banner Blindness Chart

The images above show 3 successive issues of an email newsletter that used eye-tracking software to show how an audience viewed the page over time.

The software tracked steady viewing of the content on the right, but attention to the left sidebar, which contained banner ads, showed a profound difference over the 3 separate newsletters.

The study revealed: “In the first issue, almost 80% of newsletter readers scan some part of the ad in the left-hand column. By the second issue, that number is cut in half, and then halved again in the third viewing – bottoming out at 20%.

Source: Marketing Sherpa


It’s like what happens when you have a fan on while you sleep. At first, you’re aware of the sound of the fan. But after a while, you don’t notice it anymore. Your mind classifies the sound of the fan as a baseline occurrence and you tune it out.

This happens with everything that we’re continually exposed to. The Internet’s landscape is always changing, and because of that, marketers must find effective new ways to reach our target.

People adapt quickly, so marketers must adapt even more quickly. If you stubbornly cling to what worked for you in the past, you’ll share the fate of fallen business giants like Blockbuster, Dell, Eastman Kodak… and others.

Blockbuster Closing Bankruptcy

Don’t let what happened to them, happen to you! You’ll soon find out what I mean…

The Bad News

As the saying goes… “History tends to repeat itself.”

It’s important to be aware of cycles, so you can have the foresight to spot new trends and opportunities.

Here’s what you need to know…

What happened to banner ads is now happening to traditional opt-in pages.

Like I said before, opt-in pages still work. They’re still a reliable way to build a list. They’re just not quite as effective as a few years ago when they were a novelty.

The “Banner ad blindness” effect is slowly expanding to include “Opt-in page blindness.” On some level, you’ve already realized this.

Chances are that you see a whole lot of opt-in pages every day, and either ignore them or say things like:

Optin Pages Quotes

Opt-in pages are everywhere these days. You can’t even go on Facebook without seeing an ad from another company or person asking for your email address.

Success Weely Facebook Sponsored Ad Example

Recognize that guy? 🙂

Speaking of… have you saved your Free Seat for my Success Weekly training series? We meet every Wednesday at 9pm EST. Register now. Mark your calendar. And be there LIVE!

But seriously back to opt-in pages…

People are becoming desensitized to opt-in pages. Worse yet… they’re starting to ignore them or provide fake info.

While opt-in page blindness isn’t a terminal threat yet, it will be very soon.

Which is why it’s not only important to keep up with the times, but to stay ahead of them – especially when it comes to the internet. The most successful marketers stay ahead of the curve.

To use a surf analogy, if you start paddling too late, you miss the wave.

That’s Why I’m Using A New Strategy…

There’s a new way to build lists. It’s innovative, fun and so obvious that you probably missed it…

QUIZZES!

Yes, you heard that right. Quizzes are a surprisingly effective way to build your list. When these quizzes collect email addresses at the end, they’re referred to as quiz funnels. 

Quiz funnels are a series of quiz-based questions designed to entice and engage your leads, to systematically convert them into subscribers.

This is a unique alternative to the traditional opt-in pages that are saturating the internet right now. It’s a fun and engaging way to build a list that creates a strong bond with your future subscribers.

You know what I’m talking about. Some popular examples are quizzes like “What’s your spirit animal?” or “What superhero are you?”

BuzzFeed Quizzes have some really wild ones that are popular…

BuzzFeed Quizzes

Quizzes can even go viral. Just look at the numbers for these top shared quizzes…

BuzzSumo Viral Quiz Examples

Source: BuzzSumo.com

And as you can see, quiz topics can vary greatly…

So How Do Quiz Funnels work?

Simple! When the prospect clicks the link, they’re asked to answer a series of questions. Then the prospect provides their email address in order to see the results. Can you see where I’m going with this?

We’ve come across these or even taken them without actually realizing the biggest benefit they have for internet marketers…

Quizzes Bring MASSIVE LIST-BUILDING POTENTIAL

Quizzes are a powerful way to build your list, yet very subtle from the perspective of a potential subscriber.

And people actually enjoy it, so it’s a win-win scenario from the get go!

It All Starts With A Simple Question.

This simple question is the hook, which gets people to click and take the quiz.

Questions are one of the best ways of getting someone’s attention.

People get captivated by questions. It’s just a part of our nature. We’re driven by curiosity.

Asking a question is the best way to get a response from someone. Any online dating expert will tell you this.

Questions also create an interactive environment. It’s not a one-sided form of communication like “Hey you! Sign up for my list!”

Interaction is so important.

If people aren’t engaged, they won’t give you the time of day. Honestly, people are savvy. If you don’t provide value and engage them, you don’t stand a chance.

That’s the beauty of the quiz funnel… 

The answer is the question and the question is the answer.

Quizzes Need To Spark Their Curiosity

A distinguishing X factor that quizzes have is that they spark CURIOSITY. The promise of a solution to our questions naturally triggers a deep curiosity within us.

Humans are curious beings. We want to know everything, especially if something is hinted at. Curiosity drives us in so many ways. We can’t resist the temptation of knowledge.

Having a curiosity-fueling quiz funnel is like fishing with dynamite. It’s almost unfair.

There are so many reasons why quiz funnels are enticing:

  1. They cut through all of the noise and clutter online
  2. They’re a breath of fresh air – Something different than,“Oh, another opt-in page…
  3. Quizzes are EASY
  4. They’re effective – People want to find answers and will join your list to do so.
  5. Quizzes provide value
  6. They place you as an expert – You give them the answers to their questions.
  7. Quizzes hit a pain point and provide a solution

You Didn’t Even Notice

This is why quiz funnels are brilliant…

Quiz Funnels Are Brilliant...

Quiz funnels don’t even feel like sales funnels.

As I said before, quizzes are attention-grabbing, fun and interactive. The prospect feels more like they’re learning and having a good time as opposed to being a marketing target.

I’ve even taken some of these quizzes and happily given my email address. And I still do. That’s how effective quiz funnels are.

Remember, people hate being sold to, but they love finding answers. If you provide something that intrigues them without them feeling harassed, that’s the sweet spot.

Share Factor

Some of the most viral content on the internet are quizzes. Just take a look at your Facebook feed. People are sharing them all of the time. The social sharing factor of quizzes is undeniable.

Facebook Quiz Share Example

People are inclined to share quizzes and quiz results. They’re fun and interesting, so why not? It also gets everyone involved.

Like I said before, it’s not a one-way street. Quizzes are interactive and customizable, making people more inclined to participate.

When people share your quiz, that’s free marketing too! The viral aspect of quizzes amplifies your exposure. This will build your list even more without you having to do anything.

Combine curiosity, fun and shareablity and you have a winning formula.

What Does it Look Like?

CASE STUDY

Let’s get into a full example of a quiz funnel.

In the initial link, ask your audience a simple question. Leave just enough suspense to pique their curiosity.

Here’s what it might look like:

Quiz Question [Case Study]

Enticing, right?

When people click that link, they’re given a few simple questions to answer.

Quiz Flow [Case Study]

At the end of the questions, the prospect is presented with an opt-in box. They have to enter their email address in order to see the quiz results. Most people are so interested in the results that they’ll enter their email without hesitation.

After gladly entering their email address, they see their results. The results are not just a thank you page. This page is where you build your relationship. You might present an offer or a call-to-action.

People have already made a series of micro-commitments so they’re primed to go further along. They have click momentum, if you will.

The other benefit here is that by providing a captivating quiz with results that are hopefully good, you’ve already established yourself as an expert.

Numbers Don’t Lie

Everything discussed above is theory.

It makes a lot of sense, right?

However, as business builders, we can’t only rely on theory and what makes sense. We need some data to back it up.

You shouldn’t put your time, money and energy into something unless the numbers reveal that it’s worth it.

Quiz funnels stand up to the test. I’ve got the analytics to prove it.

So here you go:

Quiz Funnel Results [Case Study]

You see that? 10,145 highly engaged opt-ins. And it’s been rising since that screenshot was taken.

There is also a 62.89% completion rate. This means that 62.89% of people who landed on the quiz funnel page answered all of the questions and entered their email address.

That high of an engagement rate simply doesn’t happen with traditional opt-in pages.

Before You Get Ahead of Yourself…

Now you might be thinking, “Quiz funnels seem like a technical nightmare to set up.” That’s a valid point. They definitely can be.

However, there are tools that can make it incredibly easy.

I’ll teach you the exact strategies I use so you don’t have to stumble through trial and error.

Why struggle when you can learn from my mistakes?

It’ll save you a lot of time and potential headaches.

The software I highly recommend is called OptinLabs – it allows you to create quiz funnels in minutes and propel your list into hyper growth mode. I believe in it so much, I’ve partnered up with the company!

We’ve streamlined the process down to a few clicks with our OptinLabs software. In fact, the quiz in this case study was made in just 6 minutes.

OptinLabs Quiz Funnel Set Up

Wanna hear the best part?

  • You DON’T need any technical expertise
  • There’s no need to write any code
  • And you don’t have to know anything about design

This software does everything for you. If you want to start using quiz funnels quickly to gather more leads, OptinLabs is your best friend.

Quizzes Are Awesome - OptinLabs Are The Way To Go!

Want to learn more about using quiz funnels and OptinLabs?

Well, this week’s Success Weekly training workshop was all about just that! Click here to watch it on our YouTube Playlist now (please remember to subscribe while you’re there)!

Success Weekly OptinLabs

If you already know you want to use OptinLabs to start building your quiz funnels right away, we have a special offer you can use to get started today.

How I Built A 10K+ List Using Quizzes (Save Your Free Seat)

YES! Save My FREE Seat For SUCCESS WEEKLY

Tomorrow we’re hosting a Free Training on How To Build An Email List WITHOUT An Opt-in Page.

How?

By using QUIZZES.

This is a new trend that email marketers and Facebook LOVE.

I’m going to go over a case study where I generated an email list of 10,145 people from scratch, just by using quiz funnels.

You’ve probably noticed that opt-in pages seem to be everywhere. Some people are getting “opt-in page blindness” where they don’t even see them anymore, or they enter in fake email addresses.

Quiz funnels allow you to stay one step ahead and they also give your visitors a new experience.

When set up right, quiz funnels can give an opt-in rate equal to or higher than traditional opt-in pages because people aren’t used to seeing quiz pages.

Filling them out is also a micro-commitment from the visitor, which means they’re far more likely to give you their email address and are better qualified leads.

Facebook loves quizzes too because they are by nature compliant, since there are no claims being made.

On tomorrow’s training, we’ll show you how to set up your own quiz funnels, step-by-step.

You’ll discover…

  • The tools you need to create a quiz funnel with ZERO technical expertise
  • How to build a “desktop list” which doesn’t involve email
  • We’ll show you how to split test to QUICKLY discover the quiz pages that convert best

Quiz funnels could be a huge breakthrough for your business, so please join me tomorrow for this FREE training. I’ll see you there!

Join Me for Success Weekly This Week!

YES! Save My FREE Seat For SUCCESS WEEKLY

FREE Training: The 5 Steps To Creating An eCommerce Business…

YES! Save My FREE Seat For Anik's Success Weekly eCommerce Training!

eCommerce Is A HUGE Opportunity In The Internet Marketing World

Many friends of mine make millions of dollars a year selling physical products online.

In this FREE TRAINING happening January 18, 2017 @ 9pm EST, you’ll learn about 5 simple steps to create an eCommerce business.

The best part about this business is that you can build it from home WITHOUT a warehouse or massive inventory.

This is because of the power of Inventory Arbitrage – which allows you to profit from selling products you don’t even own from China.

In this free training, you’ll…

  • Learn all about Inventory Arbitrage and how to leverage it to avoid many of the challenges that come with selling physical products.
  • Discover the best niches to build your business where sales will happen QUICKLY.
  • Find out the best sources of traffic to generate you first sales for your eCommerce business.

There’s nothing to buy at the end. In fact…

We’ll give you a Free Course every attendee qualifies for!

Click here to sign up for this special Success Weekly webinar. If you want to learn about making money online using eCommerce, this is a free training you cannot miss!

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7 Steps To Turn Your Passion Into Profits By Starting Your Own Digital Publishing Business

Want to start an online business with low start-up costs, no physical products, and the ability to turn your passion into profits? Of course! Who wouldn’t, right? In this article, I’m sharing what you need to know to get a Digital Publishing off the ground!

This proven business model that has helped me consistently generate over $10 million/year* and build the life of my dreams…

And the best part is it’s centered completely around my passions, which has allowed me to…

  • Become a Bestselling Author
  • Speak at Events and on TV (I recently spoke at TEDx, fulfilling a long-time goal)
  • Meet My Mentors, like Robert Kiyosaki & Les Brown (both of whom I’m now working closely with), Richard Branson and Tony Robbins, to name a few…

Anik's Dream Life Collage

Also, digital publishing has given me the ability to travel the world, spend time with my family and create products I truly believe in for an incredible community of digital entrepreneurs #LurnNation!

And so much more…

*Results may not be typical nor expected for every person.

What is Digital Publishing?

Digital Publishing is when you package information and sell it to customers who want to solve problems in their lives.

The Internet has made creating and distributing information products easier than ever.

To start a traditional publishing business, you had to spend tons of money upfront. You had to invest in infrastructure and warehouse your products. You only actually made money after you sold thousands of them.

Well, the Internet has changed that.

Today, you can create high quality written, audio, and video content for pennies. All you need is a computer and free or inexpensive software, and you’re off to the races.

Marketing is also much easier…

You don’t need to spend a bunch of money on ads in magazines and newspapers. Instead, you can spend a small amount of money on highly-targeted ads on Facebook and Google. If you don’t want to spend any money at all you can build an audience using social media, blogs, and forums.

All In All, Digital Publishing Businesses Are…

  • Inexpensive to get off the ground
  • Easy to scale
  • Growing at a massive rate

(Click infographic for Digital Publishing On The Rise Infographic PDF version)

Digital Publishing On The Rise Infographic

Want to share this image on your site? Just copy and paste the embed code below:

As you can see in the infographic above, digital publishing is a TREMENDOUS opportunity. I know this first-hand.

Like I mentioned earlier, digital publishing brings in over $10 million/year in revenue to Lurn. And while results may not be typical nor expected for every person, I’m sure you can see why I think it’s a fantastic business to get into.

Best of all…

  • You don’t have to be a great writer.
  • You don’t have to be the smartest person in the world.
  • You don’t even need to know much about the Internet.

The most important thing you need to succeed is DESIRE.

When I started, that’s all I had. I didn’t even have 10% of the training available to me that you do today. But I did have desire, and I kept going and going until I figured it out.

If you’re reading this article, I think you have that too 🙂

In this article, you will learn EXACTLY what you need to become a digital publisher. As you’ll soon see, digital publishing is simple and you can get your business off the ground quickly with few resources.

You don’t need a ton of money to get started, which makes it IDEAL if you want to start making money on the side before going all in.

Read this article. Learn the business model. Then, most important of all, go out and DO IT.

7 Steps To Digital Publishing Success

7 Steps To Digital Publishing Success

Some people get so excited when they hear this that they jump right into making a product. Please don’t do that.

While starting a digital publishing business is pretty simple, you do need the right strategy. Once you have the right strategy, you just need to execute. 

Here’s what you don’t need…

  • You don’t need to be an amazing writer
  • You don’t need to be great with computers
  • You don’t even need to be an expert in the niche you choose

That’s right, you can still start a great digital publishing business even if you aren’t an expert!

How? By leveraging the expertise of others.

We’ll talk more about that in a minute…

First, let’s go over the 7 steps to create a successful digital publishing business.

Step 1: Pick The Right Niche
Step 2: Create A Product Your Customers Want
Step 3: Profit Multiplier
Step 4: Delivery
Step 5: Messaging
Step 6: Ignition
Step 7: Grow

That’s it!

If you follow these steps, you have a good shot at success.

The key is execution! You can learn all the strategy you want, but if you don’t follow through, you won’t be successful.

So read the 7 steps below, then be sure to execute what you learn.

Step 1: Pick The Right Niche

Step 1: Pick The Right Niche

This is an important step because it sets the stage for your whole business.

Niche: The audience you’re targeting and
the needs you’re helping them address.

Picking the right niche is key to success for digital publishers. If you pick the wrong niche, you’re doomed no matter how great your products and marketing are.

You can successfully create a digital publishing business in multiple niches.

Just take a look at Amazon Kindle’s Best Sellers list and you will find successful eBooks in just about every category imaginable, from business to relationships to health and wellness.

Amazon Kindle Bestseller List

That said, there are some niches – segments of the market – in which your digital products are more likely to be successful. If you start your digital publishing business in one of these niches, you have a greater chance of success than with others.

In general, there are just 5 questions you should ask yourself to determine if a niche is a good one or not…

  1. Is it digital friendly?
  2. Are there other digital publishers in this niche?
  3. How big is the audience?
  4. Are people searching online for information in this niche?
  5. Could you create and sell multiple products to this audience?

There are MANY niches that meet those 5 criteria.

Here are 5 examples of niches that check off those 5 criteria and have been proven to work in the digital publishing world…

5 Popluar Niche Suggestions

Niche Suggestion 1: Weight Loss

Weight loss is the quintessential digital publishing niche.

Many people are always on the lookout for new weight loss tips, and are ESPECIALLY on the lookout for anything that can help them lose weight while making as few changes as possible.

Niche Suggestion 2: Bodybuilding

Not everybody wants to lose weight. Many people want to GAIN WEIGHT (generally in muscle-form!).

When people are into bodybuilding, they’re INTO bodybuilding. They’re hungry for information (pun intended) and any “build muscle quick” system they can find.

Niche Suggestion 3: Get Your Ex Back & Dating Advice

If you’ve ever been dumped before, you know how emotional it can be. If it’s somebody you still want to be with, you may even be DESPERATE to figure out how to get that person back.

That’s why “get your ex back” is a great digital publishing niche.

It’s just one of the many “sub-niches” that work in the dating advice mega-niche.

Niche Suggestion 4: Investing & Personal Finance

There’s a massive demand for financial information of all kinds. But for digital publishing, you want to focus on a topic that impacts your reader’s finances in a personal way.

So if you’re interested in investments, trading, and all aspects of personal finance, this is a great niche.

Niche Suggestion 5: Electronics & Gadgets

There’s a reason why technology websites like Wired and CNET are some of the most popular on the Internet.

Many people LOVE anything technology related. A large percentage of people not only buy electronics and gadgets; they’re looking for INFORMATION about how to use what they’ve bought effectively.

Therefore, training and software products for devices – smartphones, tablets, computers – as well as games, productivity apps and other tools, can all work well for digital publishing.

These are just 5 examples of strong niches with powerful emotions attached to them. This is just the tip of the iceberg for niches you can start a successful digital publishing business in. Hopefully this short list gets your creative juices flowing!

Remember, you want to look at the checklist when you’re evaluating a niche…

5 Question Niche Checklist

Step 2: Create An Information Product

Step 2: Create An Information Product

To have a digital publishing business, you need an information product. As you’ll see, they aren’t that tough to create.

However, you need to be smart about what kind of product you create.

Here’s a mistake many marketers make: after picking their niche, many people want to jump straight into creating their product. This is a big mistake, because you’ll end up creating a product you like rather than a product your customers actually want.

Guess what happens when you create a product your customers don’t want? They don’t buy, and you don’t make any money.

And that’s not what anyone wants!

I can’t tell you how many ideas I’ve had that I thought would be great… but when I did my research, I discovered that the customers I wanted to target had no interest in it.

Sometimes I did them anyway, and guess what… they all flopped.

Repeat after me: YOU MUST DO YOUR RESEARCH.

It’s important to invest some time to discover what your customers truly want so you can create a product that directly addresses their needs.

Before you even think about creating your first product, you should have answers to these questions…

  1. What are your customers’ biggest challenges?
  2. What circumstances cause your customers to seek out information in your niche?
  3. What changes would your customers like to see in their lives?

The answers to these 3 questions shape EVERYTHING, from product creation to your marketing.

With that in mind, here are some specific ways to discover answers to those questions and uncover what your customers truly want.

Information Product Research Tips

Research Tip 1: Model Off Successful Products

Research shouldn’t be that hard…

There are many digital products in your niche right now that are successful. Someone has invested time and money in developing those products, discovering what your potential customers want, and creating sales materials to sell them.

You should find these products and learn as much as you can from them.

As you look at their sales material, ask yourself…

  1. What challenges are they addressing?
  2. What benefits are they promising to deliver?
  3. What is the price?
  4. Are there upsells?

Before you create your product, you should know the answers to these questions. Looking at what other successful people in your niche have done is the best place to start this search.

While you should never copy what someone else does, the best marketers are great at modeling what works and putting their own spin on it.

Research Tip 2: Check Out Forums

Forums are communities where people from all around the world come together to discuss a topic. There are forums in all the niches I discussed above, along with just about every niche imaginable.

On these forums you will discover what your customers talk about to each other. You’ll see:

  • What problems come up
  • What questions they ask, and
  • What solutions they seek

That is EXACTLY what you need to know before creating your product!

You can find forums by doing a simple Google search. Type in ‘“your niche” + forum’” and you’ll get all kinds of options.

Bodybuilding Forum Example

You can also go to Reddit, which is basically a mega-forum with “sub-reddits” on every topic imaginable.

With all these resources, you should have no problem discovering the challenges your customers are facing.

Research Tip 3: You Could Always Ask

The most direct way to find out what your customers want is to ask them.

I know, what a shocking idea!

Seriously though, I have had some of my biggest “a ha” moments from surveys I’ve sent out to my customers.

Lurn Survey Example

If you have an email list or a social media following, you can send them an email asking “tell me what your biggest challenges are.” If you need to offer a bribe, so be it. Most of the time, you won’t even have to though.

You’ll be shocked at how many of your customers will LOVE the opportunity to tell you about the kind of content they’re looking for.

Just ask, listen, and be prepared to act on what you discover.

The #1 skill to marketing success is empathy, and that begins with taking the time to learn as much about your customers as possible.

Now It’s Time To Create Your Product

The core of digital publishing businesses are information products. They are courses designed to give your customers the information they need to solve their biggest challenges.

The core of digital publishing businesses are information products. These are basically packages of information.

If you are able to produce and market a solid set of information products, you can be a digital publisher. However, if you’re NOT able to produce information products in the first place, then success as a digital publisher becomes almost impossible.

The good news is that with modern technology, it’s easy to produce high-quality information products. In many cases, you can produce a full-fledged product in just a couple of days.

There are 3 types of digital products we’ll discuss here: Written, Audio, and Video.

3 Digital Product Types

You can be successful with any of them, so go with whichever one you can create a quality product with FAST!

Option 1: Written

The most common type of information products is in written form, including:

  • eBooks
  • Reports
  • Newsletters
  • Worksheets
  • Blogs
  • And more

It’s easy to create written content on word processing platforms like Microsoft Word, Apple iPages, Scrivner, Google Docs, and Open Office (which is FREE!).

If you don’t like to write, no problem!

You can use an inexpensive transcription service like Rev.com or the dictation software built into your operating system to SPEAK your content.

This is the easiest type of content to create, but it is still highly valuable. eBook sales continue to climb each year, and there is no sign they are slowing down any time soon.

Be sure to check out this post where I show you How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days.

Option 2: Audio

Another type of information product is in audio form. These include:

  • Podcasts
  • Audio Lessons
  • Special Music
  • Guided Meditations
  • And more

I know what you’re thinking: “That sounds great, but how do I create audio that doesn’t sound awful?

It’s a fair question. Not too long ago, it cost A LOT of money to produce decent quality audio. Those days are long gone.

Today, with a few simple tools, you can create high-quality audio that sounds as good as or even better than what would have cost thousands of dollars to create in the not too distant past.

So what do you need to create good audio content?

You Simply Need 2 Things To Create Great Audio Content

A good microphone and software.

If you go on Amazon and type in “podcast microphone,” you’ll find many excellent USB microphones for under $200! Some are even under $100 and give you pretty good quality.

In terms of software, your best bet is the FREE software Audacity. This free piece of sound editing software fulfills most of your sound editing needs. It’s easy to use and gives you terrific results.

Audacity is just 1 example of audio software that is free or inexpensive.

While in the past you needed to rent out studio space to create audio with acceptable quality, with these programs, you can create excellent audio content for pennies, or even nothing at all!

Option 3: Video

Video content is easy to create. It also has the highest perceived value.

What many people don’t realize is that it is possible to create fantastic video content for very little money. All you need is a computer and a microphone you can buy for under $200. In some cases, the internal microphone on your computer is good enough.

I can already hear you…

Wait, what do you mean all you need to create fantastic video content is a computer and a microphone? What about a video camera?

It’s simple. Some of the best video content that makes up the core of the most successful digital products out there are called kinetic videos. These are videos with information on the screen and a narrator presenting that information.

At its core, it’s a recorded PowerPoint presentation.

All you need to do to create a fantastic kinetic video is to create a PowerPoint presentation and use an inexpensive screen capture program like ScreenFlow or Camtasia to record yourself giving the presentation.

That’s it!

You now have video content you can feature in your digital product.

It really is that simple, especially because those 2 programs are easy to use. They take care of most of the technical stuff for you.

For example, they have automatic audio filters that will take out the background noise from your audio recording to make it sound more professional. It’s not perfect, but it’s better than what most people could have done with expensive stuff 15 years ago.

While kinetic videos are all you need to create great video content, you can take it a step further and actually record yourself presenting information. You could go out and buy a video camera… or you can just use your smartphone.

The point is that creating excellent video content is NOT difficult.

Like audio and written content, you have no excuses. If you have valuable information to share, you can create a fantastic product.

If you’ve done your research…

  • You should know exactly what kind of product to create.
  • You know what your customer’s biggest challenges are.
  • You know what changes they want in their lives.

Just give them the information they need to do that.

If you aren’t an expert yourself, no problem…

TIP: You can even interview experts in your niche and turn those interviews into a product. That’s right, you don’t need to be an expert in your niche – you just need to find an expert, interview them, and package those interviews into a product!

Now, It’s Time To Assemble Your Offer

A great product isn’t enough.

People don’t buy products – they buy offers.

Offer: Your product + bonuses

Every successful digital publisher is a master at creating offers. That means taking your main product and adding bonuses to make it a compelling, impossible to refuse package that delivers tremendous results to your customers.

For example, my best-selling product is Inbox Blueprint. At its core is comprehensive email marketing training. The training is great, but it’s the bonuses around it that really sell it.

In addition to the training, we include a piece of software called LaunchPad, which allows you to build your opt-in page, free report and first 10 emails in less than an hour. We also include a daily Q&A, extra training and 24 hour customer support as bonuses.

Here’s a quick, 2-minute LaunchPad Demo to show you what it can do if you’re interested 🙂

Many customers buy Inbox Blueprint for the bonuses as much as they do for the training itself!

You need to create your own set of bonuses to include with your main product. I like to include at least 3 bonuses with every offer, since that will allow you to charge a higher price for your product.

Now that you have your product, let’s position yourself to make some money.

Step 3: Multiply Your Profits

Step 3: Multiply Your Profits

Funnels are what separate amateur marketers from effective ones. They’re what will make your product profitable or a flop.

So what are these all important funnels?

Funnels: A sequence of offers you present to your customers.

Let me show you an example…

Most digital publishers create a product, put up a sales page to promote it, and drive traffic to that page. It looks something like this…

No Funnel

When traffic lands on your page, they either buy or they leave. If they buy, you make some money and never see them again. If they leave, you also never see them again.

You’re also unlikely to make many sales because those visitors have no idea who you are and during your first interaction with them, you asked them for money.

Now let’s add 2 simple steps to the buying process and see if this dynamic changes.

First, we’ll add an opt-in page.

Opt-In Page: Simple one page website where you deliver a free gift in exchange for the visitor’s email address.

You’ve come across these pages before. Here’s an example…

Opt-In Website Example

Those pages are easy to create. The ONLY goal of this page is to get people to commit to getting your free report so we want to make the page super simple.

Second, we’ll add a profit multipler.

Profit Multiplier: An additional offer that follows a sale.

Now your basic funnel looks like this…

Profit Multiplier

As you can see, instead of sending someone directly to your sales page, you are instead sending them to your opt-in page.

Even if they don’t know who you are, there’s a decent chance they’ll give you their email address in exchange for the free gift you’re offering them.

In fact, most of my opt-in pages have over a 50% conversion rate.

After they opt-in, they’re taken to your sales page. They have the opportunity to buy your product. If they buy, you make money and they go to your upsell offer, where you can make even more money from that purchase.

If they DON’T buy your main product, that’s not a problem because you still got their email address on the opt-in page. That means you are able to still communicate with them.

Here’s something you might find interesting…

The MAJORITY of my sales actually come from sending follow up emails to people who do not initially buy products when they land on my sales page.

This is one of the simplest ways to boost the revenue from a digital publishing business.

This is a simple but powerful example of a sales funnel. You are taking your customers through a process where they have multiple opportunities to engage with you, either through purchasing an offer or giving you their contact information.

By designing sales funnels, you increase your chances to maximize profits and build an audience of devoted fans. This is when digital publishing businesses really take off.

Step #4: Getting Your Digital Product Into The Hands & Minds Of The Market

Step 4 Delivery

After you sell your product, you need a way to get it into the hands of your customers.

In the past you had to learn how to code and build a website to deliver your product. Now it is EASY.

  • You don’t have to code
  • You don’t need to build a website
  • You don’t even need to personally track your sales!

There are amazing tools available that will deliver your products to your customers AUTOMATICALLY. These tools even deny access if a customer asks for a refund or if there are payment issues.

Some of these automated solutions include…

  • Clickfunnels
  • Wishlist
  • Kajabi
  • ValueAddon

Setting them up is as easy as clicking a few buttons. If I had these tools available to me 14 years ago, I would have saved countless hours and could have gotten to the making money part much faster!

Step 5: Messaging To Convert

Step 5: Messaging To Convert

Once you create your product and set up a funnel, you need to sell it.

I can’t tell you how many times I’ve seen someone spend months creating an AMAZING product, only to see it make no sales because that person refused to invest any time into creating great sales material.

You don’t have to be a master at sales and marketing to sell your information product. If you followed the directions in step 2 to discover what your customers truly want, the sales copy should write itself.

However… you DO need to spend time to make your sales message as powerful as possible.

There Are 3 Ways To Sell Your Product…

Sales Option 1: Written Sales Letter

Written sales letters are the simplest way to sell your product. They look something like this…

Written Sales Letter Site Example

Your sales letters should educate the reader about why they should invest in your product. You tell them what they need to solve their challenges, but not how to do it (that’s what your product does!).

It All Starts With A Compelling Headline

Your headline will make or break your sales letter because if it does not hook their attention, they will not read anything below it.

You sales letter should be broken up into sections with subheadlines that speak directly to your customers biggest challenges and frustrations.

You should also tell stories to connect with the reader on an emotional level.

When you do talk about your product, focus on the benefits it will provide and not just its features.

Example Feature: Air conditioning
Example Benefit: The temperature will be comfortable on a hot summer day

Some written sales letters are less than a page long, while others can be over 20 pages. It depends on what you’re selling.

In general, the higher the price, the longer your sales letters should be.

The reason is simple: the more money you’re asking, the more value you need to provide first.

Written sales letters work for all kinds of offers, but they are most effective when you are selling an offer under $37.

Sales Option 2: Video Sales Letter

Video sales letters are just like written sales letters except they are in, you guessed it, video form.

Video Sales Letter Example

Usually these are power point presentations that you record using a screen capture software like Screenflow, Camtasia or Screencast-o-Matic.

The best video sales letters look BORING. Black text, white background. They will convert just as well as many fancier-looking ones. It’s almost like they create a hypnotic effect on the viewer.

While they might look boring, the copy is anything but. The same rules of written sales letters apply to video sales letters.

  • You need to HOOK the viewers attention right from the beginning.
  • You need to tell stories to connect with them.
  • You need to speak to their challenges and problems.
  • You need to tell them what they need to do to resolve their challenges, and you need to sell the benefits of your product.

Video sales letters work best for mid-ticket offers. The exact numbers will be different from niche to niche, but generally we’re talking about offers that cost between $37-$97.

To create either a written or video sales letter, you do NOT need to know how to make websites!

You could outsource its creation on a website like Upwork.com

You could also use one of these easy-to-use services…

  • Click Funnels
  • Instabuilder
  • OptimizePress
  • WPProfit Builder

Sales Option 3: Webinars

I’m a big fan of webinars. I use them to sell most of my products nowadays.

Here’s an example of a page I use to promote one of my 3-part webinars…

Webinar Page Example

That’s because I sell high-ticket offers, which generally cost more than $197.

Sales webinars are live events where you teach your customers on a particular topic. For example, if you are promoting a product about weight lifting, you might host a webinar on 5 amazing exercises to develop your biceps.

During that webinar, you will deliver amazing content to the attendees and at the end promote your product.

By delivering so much value to the attendees, you will…

  • Establish credibility
  • Establish trust
  • Establish reciprocity

That makes them likely to want to invest in a product you’re offering. Even if they don’t buy, that’s ok – they got a lot of value and are still more likely to buy from you in the future.

That’s the beauty of webinars – you aren’t really selling!

There are great tools and services out there to run your webinars, including…

  • Click Funnels
  • GoToWebinar
  • Webinar Jam

With their help, you can set up your webinars quickly and easily, and start making sales.

Webinars work so well for us, that I recently launched a weekly webinar series called Success Weekly!

Success Weekly #LurnNation

It’s open to everyone and airs LIVE every Wednesday at 9pm EST (New York Time). Just save your seat here now & mark your calendar!

Step 6: Start Making Sales!

Step 6: Ignition

Once you’ve created a quality product and set up your funnels, you are well on your way to building your digital publishing business.

However, “if you build it, they will come” doesn’t quite work. You need to put in some work to generate “traffic” – people who will be checking your stuff out.

There are 2 types of traffic, and both are exactly what they sound like…

Paid Traffic: Traffic that you pay money for.
Free Traffic: Traffic that you don’t pay money for.

That doesn’t mean that free traffic doesn’t have a cost.

With free traffic, you have to invest time instead of money. It usually takes longer to see results, and you will have to put in many hours to make it work.

With paid traffic, you pay someone money and traffic comes into your funnel.

Which should you use? I recommend BOTH!

Let’s talk about some great sources for each…

Best Sources Of Free Traffic

BLOGS

Blogs are the center of most free traffic systems. They’re easy to create websites that people come to get content on a particular topic.

If you create your own blog, consistently post new content (VERY IMPORTANT), and spread the word on the other free traffic sources below, you will start attracting traffic from search engine traffic and social media shares.

Here’s an example of a poplar blog site, Pro Blogger:

Pro Blogger - Blog Example

Source: http://www.problogger.net/blog/

Likewise, commenting on other people’s blogs can help bring people to your content. If you are able to provide useful feedback on a popular post that generates thousands of hits, then you will have lots of eyeballs on you and the site you link to on your profile.

FORUMS

Remember forums? This is where people go to discuss certain topics. They’re not just great for niche research – they’re also great for traffic.

Warrior Forum is a popular place for digital marketers to hang out and share ideas…

Warrior Forum - Forum Example

Source: http://www.warriorforum.com/

If you position yourself as an expert on forums in your niche, then you can draw people into your funnels. Best of all, you don’t have to spend any money!

That’s why forums are a fantastic source of traffic.

SOCIAL MEDIA

Social Media Example

Source: Editorial credit: Gil C / Shutterstock, Inc.

Another great tool for driving traffic to your products is social media. Social media platforms like Facebook, Twitter, and Instagram are places where people come together to make connections and share content.

If you create shareable content and create compelling profiles on these sites, then social media can be a great tool to build your audience.

YOUTUBE

YouTube is another terrific source of free traffic. YouTube is one of the most popular websites online. It is also the second largest search engine in the world.

Here’s my YouTube page! People searching for how to build an online empire, how to build a digital publishing business, or simply some motivational videos may come across my information 🙂

YouTube Example

Source: https://www.youtube.com/user/aniksingalcom

That means if you are able to create and promote videos on it, you can carve out a tiny piece of that traffic pie – which can be HUGE!

AMAZON KINDLE

Writing and publishing a free eBook on Amazon Kindle can also generate free traffic to your website.

Millions of people browse the Kindle marketplace for eBooks.

Here I just typed in “Personal Development eBooks” and I got 47,916 results.

Amazon Kindle Example

Source: https://www.amazon.com/Kindle-eBooks/

If you offer an inexpensive eBook with fantastic content, then promoting your products in the eBook is a great way to drive free traffic to your website!

JOINT VENTURES

If you have an email list or subscribers on your blog, you can leverage that audience by swapping emails or blog posts with another person with a large following. Basically you’re saying to them “I’ll promote your stuff if you promote mine.”

Joint Venture Example

Source: Shutterstock

Most people will take that deal, making this an effective way to bring people into your funnel.

PRODUCT REVIEWS

Another way to generate free buzz AND traffic to your product is to get a respected person or website in your niche to review your product.

One positive review to a large enough audience can open up a flood of traffic to your product.

A popular site for electronics reviews is CNet.com. Getting a rave review here, could help the latest gadget big time in sales!

CNet - Product Review Example

Source: https://www.cnet.com/reviews/

AFFILIATES

The next level of this is to pay them a commission for every sale they generate for you, which is known as affiliate marketing. There are marketplaces like Clickbank that make it easy to set up these affiliate programs.

Cickbank - Affiliates Example

Source: https://accounts.clickbank.com/marketplace.htm

As you can see, if you are on a shoestring budget, there are all kinds of ways to generate traffic. You just need to be willing to invest your time and be persistent.

While these free traffic sources are great, I do recommend mixing it with paid traffic as well. If you ARE willing to invest some money into traffic, here my 2 favorite sources.

Paid Traffic Source 1: Email Media

There are email marketers out there with hundreds of thousands of people on their lists that would be happy to send an email to their subscribers on your behalf… for a fee, of course!

The best kinds of email media are solo ads.

Solo ads are dedicated emails that email marketers send to their subscribers to promote your website. Solo ads are awesome because you’re able to put your message in front of people who are eager to get the kind of information you’re offering.

Best of all, you only pay for each click you get, which would be like only paying for a TV commercial when someone who watched that commercial walks into your store.

A fantastic website to buy solo ads (which also happens to be one I’m a partner of, yes a shameless plug!) is www.clickonomy.com – a solo ad marketplace with hundreds of vendors selling solo ads in every niche imaginable.

Clickonomy - Solo Ads Example

For many digital publishers, the easiest and fastest way to get traffic is to buy some solo ads and send them into your funnel – ideally to an opt-in page.

You’ll get actual data on whether or not your funnel works and whether you should keep investing in it.

Paid Traffic Source 2: Facebook Advertising

One of the most popular sources of paid traffic is Facebook advertising. If done right, it’s terrific.

Facebook is a massive website with over a billion active users. That’s an insane amount of people!

I have my ear to the ground in Internet marketing circles, and most of the action is happening on Facebook now. That’s because Facebook has a huge audience along with remarkable targeting capabilities.

Once you master Facebook, you can put your ad in front of the right people at an almost scary level.

Facebook’s targeting is so good that you can target your ads by traits like age, gender, relationship status, and even interests.

Facebook Ad Targeting Example

Best of all, you can get a campaign going at a low cost and scale it up when you find something that works.

HOWEVER, before diving into Facebook you need to get the right training.

Facebook is picky about what kind of websites you can promote, so staying compliant is super important. At the very least, study Facebook’s ad policies before running your first ad, so your account doesn’t get banned.

Step 7: Grow Your Business

Step 7: Grow

At this point, the possibilities are endless. You can turn your digital publishing business into whatever you want it to be.

Remember, this is about YOU and YOUR PASSIONS.

  • Do you want to go deeper with your customers? Create additional training and sell it to them.
  • Do you want to spend more time with your family, quit your job and/or travel the world? Keep refining your funnel to make it more profitable and drive more traffic.
  • Do you want to start working with people one-on-one? Add coaching and consulting services to your funnel.
  • Do you want to make more money without creating more products? Find other amazing products in your niche and start promoting them as an affiliate.

You can even find other experts in your niche and publish them! There are so many important messages out there that no one ever hears because they don’t know anything about marketing. Once you master digital publishing, you can help them get their message out.

I Do All Of This And More, All Thanks To Digital Publishing…

The beauty of digital publishing is that it is a business that is simple to start and has MASSIVE scalability.

It all starts with making that first commitment to learn the strategy and EXECUTE. Both are essential if you’re going to be successful.

Let me ask you… are you willing to commit? Are you willing to take action to start your dreams digital publishing business?

Want To Learn More About Digital Publishing?

Now that I’ve shared how digital publishing is a wonderful opportunity and the 7 steps to digital publishing success, it’s time to get started on building your own products…

The best place is start is with my LurnInsider program!

As an Insider…

  • You’ll get access to ONGOING, cutting-edge training on what’s working NOW in the digital publishing world.
  • You’ll be taken through my Digital Publishing Bootcamp where I’ll expand on the 7 steps you’ve learned in this article.
  • You’ll also get a FREE Toolkit with the resources you need to get started.

Join LurnInsider Today!

If you’d like to get Insider Access & a Free Toolkit, with all the tools, resources and training you need to launch and grow a success Digital Publishing Business click here: https://www.lurninsider.com/freetoolkit/

How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days

How Anyone (Even Non-Writers) Can Create A 50-Page eBook In Just 10 Days

“Whoa… Write a whole eBook in 10 days? … Impossible!”

Yes, it may sound difficult. It may seem like that would take weeks. Months even.

But believe me, it doesn’t have to! It’s really MUCH easier than most people think.

I’m going to go a step even further…

Did you know that you don’t even have to be a professional writer to write an eBook in 10 days? Seriously – just 10 days.

Today I’m going to share how anyone can have their very own eBook written in less than 2 weeks (I’m even going to share a handy infographic to reference)!

Why would writing eBooks be useful?

Writing eBooks is a valuable skill! If you can write eBooks, you can create and grow a digital publishing business.

Digital Publishing Defined

Digital Publishing: A business built around selling information
(eBooks, video and audio courses, membership sites, etc.)

I personally believe that Digital Publishing is one of the best online business models. I’ve built my business around it and I’ve made millions in online sales from it.

It All Begins With Your Mindset

If I said to you, “Hey, write a 50-page eBook in 10 days,”

I think that would intimidate a lot of people, even some professional writers.

But what if I said: “I want you to write a 500-word article today on 1 subject.”

I want you to write a 500-word article today on 1 subject.

Do you think you could do that?

I think you probably could. In fact, I think you could likely write 4 or 5 of them today, no problem. If you can do that, then you can write an eBook in 10 days, and I’m going to show you how right now.

The key to this, as with everything else related to business, and actually anything in life really, is to really break it down.

How To Write An eBook in 10 Days Step-By-Step

Productive people are masters of chunking things down into actionable tasks. That’s what they do. They are fantastic at it. With this eBook, all we’re really doing is sharing how to chunk this process down.

Really… that’s the secret to writing any eBook!

There are 3 simple steps to do this:

Step 1: Write a list of 12 topics you would like your eBook to cover.

Step 2: List out 4 subtopics under each.

Step 3: Each day, choose 5 subtopics, and write one page for each.

That’s it!

Infographic: How Anyone (Even Non-Writers) Can Create An eBook In Just 10 Days

Now to tie it all together, I’ll break it down even further!

  • The 12 topics are each going to be a chapter, so the eBook will have 12 chapters.
  • The 4 sub-topics are what each chapter will address. When you do the math… that’s 4 x 12 = 48.
  • Then just add 1 page for the intro and 1 page for the conclusion, and there it is – a 50-page eBook!
  • Each day, go through your list of sub-topics, pick out 5 that you feel like writing about, and write 1 page for each of them.

Do that, and you can have a 50 page eBook done in just 10 days. That’s really all there is to it!

Now, if you want to write a 100-page eBook…

Just double everything! Write down a list of 24 or 25 topics and have 4 sub-topics for each.

If you want to write a 20-page eBook…

Like a free report or something along those lines, then just write down a list of 5 topics and 4 sub-topics for each.

Just play around with the numbers to create the length eBook you want, and what your prospects and customers would want to read! Soon, they’ll be lining up to get their hands on a copy!

Don’t like to write?

No problem, just use a transcription service like rev.com.

I use it all the time. I simply dictate what I want to say in my eBook. Then I get it produced in a fraction of the time (and for a low price). I make any edits I want and I’m good to go!

Now that I’ve shared how to quickly write eBooks, the next step to learn is how to start a digital publishing business.

Tomorrow, Wednesday, January 11, I’ll be hosting a FREE Webinar on Digital Publishing.

It’s part of our #LurnNation SUCCESS Weekly series. Each Wednesday at 9pm EST I’ll be diving into a topic that will help online entrepreneurs. Make sure you save your seat and mark your calendars now!

But that’s not enough, you need to be there LIVE!!

During this week’s Success Live, I’ll teach you EXACTLY:

  • What it takes to start a digital publishing business
  • How I’ve used digital publishing to generate over $10 million/year in sales for my company, and
  • How you can get into digital publishing on your own.

Again, the webinar is free. Click here to sign up right now.

Thanks for reading! Get started on your eBook TODAY and I hope to see you join me and #LurnNation every Wednesday for Success Weekly!

Get A REAL Email Business Up & Running in 5 Easy Steps — Plus an Invite to My FREE Workshop!

Join Anik's Online Training

Did you know that right now all that stands between you and having a real Email marketing business are just 5 EASY Steps?

Just 5 Steps!

Now, I know what you’re probably thinking: “Sure Anik. But how long do those 5 steps take? Months?”

Not at all. In fact, most people can usually run through all 5 steps in a matter of days. Of course, for the people who use my automated shortcuts, (I’ll share those in a second), some have been able to finish all 5 steps in just HOURS!

Now, if you know me, you know I’m not married to any ONE business model. But I will tell you that running an Email business with an Email list gives you so many advantages.

Read More Get A REAL Email Business Up & Running in 5 Easy Steps — Plus an Invite to My FREE Workshop!